Under Armour About UA



We envision a world in which all communities reach their ideal performance.


The transition from ‘I Will’ to ‘We Will’ reflects our shared belief and action: to connect with our hometown communities through partnerships and investments that celebrate the power of Will and bring to life our mission of advancing equality and opportunity in education, activities, and mentorship while making us all better. From the beginning, Under Armour has always believed in performance and the balance of profitability and responsible leadership.

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What We Fund

Under Armour supports projects in four primary areas:

We proudly lead with our belief that education is at the center of every young person’s journey toward success. See an example of an education project we’ve funded:

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Discover causes currently looking for volunteers in your community or learn more about resources and programs we provide that support the positive development of youth at WeWill.city.

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