Under Armour Newsroom

09.04.2018

UNDER ARMOUR RAISES HAVOC ON ICON

Customize Under Armour's newest basketball shoe on the ICON platform

UNDER ARMOUR RAISES HAVOC ON ICON

Customize Under Armour's newest basketball shoe on the ICON platform

Under Armour introduced its groundbreaking HOVR footwear cushioning technology to the basketball court with the HOVR Havoc, but now it’s raising havoc with UA’s ICON Footwear Customization Platform.

The UA HOVR Havoc delivers the soft cushioning and energy return that was first introduced to runners in the HOVR Sonic and Phantom at the beginning of 2018. The compression Energy Web wraps the HOVR foam within the UA HOVR Havoc midsole, providing that extra bounce when attacking the basket – not to mention all of the running, jumping and dynamic movements of basketball. 

Under Armour’s ICON platform gives athletes an opportunity to bring their personality to life on the hardwood by taking a blank canvas and making it their own. Upload your own photo or use one of the customizable patterns to start the process, and finish with a pair of kicks that not only feels like every push-off is more explosive than the last, but also brings a bit of you to the court. With the HOVR Havoc on ICON, your game and creativity has no limitations.

The men's and women's UA HOVR Havoc Mid ($150), and the men's UA HOVR Havoc Low ($135) are now available on the UA ICON Footwear Customization Platform.