A Vintage Spin on the UA HOVR Phantom
Under Armour is celebrating the return to schools and campuses this fall with a new selection of HOVR Phantom colorway offerings debuting on Friday, August 10.
A modern spin on the timeless color blocking of vintage varsity apparel, this iconic look is purposefully simple in style to stand out from the crowd.
“The clean upper is unexpectedly cut with a high-contrast color band in the midsole,” described Justin Howe, Vice President and Creative Director of Under Armour Footwear. “This inspiration comes from the era of heritage sport, where something as simple as the varsity jacket is representative of pride and tradition.”
The new colorways include Static Blue/Peach Horizon, White/Red, and Static Blue/White.
UA HOVR is a proprietary cushioning platform, engineered to provide the ideal combination of cushioning and energy return, all without compromise. The UA HOVR Phantom offers all-around cushioning for runners who want a plush ride.
The connected versions of the Phantoms allow runners to seamlessly connect their shoes to the newest evolution of the MapMyRun app. The sensor embedded in the footwear provide the added benefit of an untethered run while tracking detailed data including stride length, cadence, pace, distance and shoe life, as well as access to the MapMyRun community.
The new UA HOVR Phantom colorways are available on UA.com, UA Brand Houses, and select retailers, including Finish Line, Eastbay and Champs starting August 10. The connected versions retail for $140 and non-connected versions retail for $130.