Under Armour Newsroom

09.25.2018

Stephen Curry & UA Release "WIRED DIFFERENT" Episode 2

Stephen Curry & UA Release "WIRED DIFFERENT" Episode 2

During the 2018 NBA playoffs, Under Armour Basketball and Stephen Curry launched the CURRY 5 and the concept of what it means to be “Wired Different.”

Now, “Wired Different” comes to the small screen in a 4-part series that explores the hidden code of people who are changing their respective industries - similar to the way Stephen has changed the game of basketball. In a sit-down interview style show, the series spotlights four individuals who have cracked the code in their fields of play and have managed to climb the ranks in their own way, just like Stephen. Those who put in the work. Those who shake up the game. Those who are #WiredDifferent.

Episode 1 featured Kamaiyah, an Oakland based hip-hop artist truly changing the rap game, and can be watched on Stephen's Youtube page here. Kamaiyah and Stephen discussed women in hip-hop, representing for the Bay Area and designing her very own UA ICON Curry 5.

Episode 2: Film Director Justin Tipping

Episode 2 of “Wired Different” features award-winning film director and Oakland, Calif. native, Justin Tipping, sharing his unique approach to cinematography with Stephen. Honing his craft in Italy, Justin was moved by films from the Italian neorealist movement that spotlighted people on the fringes of society, something that was not seen in Hollywood when he was growing up. This life-changing time spent abroad ultimately led to his debut feature film, “KICKS” and the culture surrounding sneakers. Justin shares with Stephen how his experience growing up in the Bay Area and the underrepresentation of people of color in the film industry inspired him to make this movie.   

Justin shares that directors are “the last abider of taste and tone” in the filmmaking process, and he brought his creativity to the UA ICON platform as he designed his own Curry 5. What’s Justin’s style inspiration? “An homage to the grainy black and white (of films) feel, but on a modern day shoe,” he tells Stephen. Before the episode concludes, Justin shares an emotional surprise revelation about a family connection to the Golden State Warriors, but you’ll just have to watch to find out what it was.  

Watch episode 2 of “Wired Different” on Stephen’s YouTube channel. Visit UAICON.com to design your own Curry 5 on the UA ICON platform and show the world how you are #WiredDifferent.