Under Armour Newsroom

11.15.2018

No Paint, No Brush, No Problem

Under Armour YouTube Series Gives Artists Free Rein on the UA ICON Platform

No Paint, No Brush, No Problem

Under Armour YouTube Series Gives Artists Free Rein on the UA ICON Platform

What do you get when you plug artists into Under Armour’s UA ICON customization platform? UA ICON Creator Collabs, a YouTube series from Under Armour that pairs two legendary sneakerheads with artists across the U.S. to create custom UA ICON shoes.

Hosts Jacques Slade and Jazerai Allen-Lord meet up with the six artists – Kanesha Sneed (Los Angeles), Tommi Lim (Los Angeles), Hyesu Lee (Brooklyn), Jen Mussari (Brooklyn), and brothers Shelby and Sandy (Los Angeles) – and follow them through their journey as they turn a blank UA ICON canvas into their very own work of art.

Each episode will highlight every step of the design process, providing insight into the artist's background and how it shows up on the shoe. The episodes wrap with an unboxing of their masterpiece, presented on the UA ICON HOVR SLK or the UA ICON Curry 5 styles.

All six artists' patterns are now available on the UA ICON platform.