Under Armour Newsroom

02.04.2019

Step up to the Plate in Custom Cleats

Players Can Now Personalize UA Yard Cleats Using Under Armour's ICON Platform

Step up to the Plate in Custom Cleats

Players Can Now Personalize UA Yard Cleats Using Under Armour's ICON Platform

Baseball is a game of structure; 9 innings and 3 outs, clean cut and simple uniforms. The players even match the managers, so it’s hard to stand out.

But baseball is changing, starting today. The UA ICON Footwear Customization Platform is now available for baseball cleats, giving players the opportunity to uniquely modify their on-field ensemble. By selecting the UA Yard cleats on the UA ICON platform, players can add their own image to their cleats or they can use one of the customizable patterns to match their team’s colors – the possibilities are endless.

The UA Yard cleats are built for comfort, with a mesh vamp for breathability and mobility in the forefoot, a laser-perforated suede midfoot panel that envelops the foot and keeps it centered, and plush material that wraps around the heel and collar to eliminate irritation and provide a locked-in fit.

Look good and play better. With the UA Yard on UA ICON, you’ll stand out on the diamond in every way.

PRODUCT DNA:

The UA Yard is available for customization on the UA ICON platform now. Learn more about the UA Yard cleat on the UA Newsroom.