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Diversity, Equity & Inclusion

STAND FOR EQUALITY.
Under Armour believes that the power of sport can unite, inspire, and change the world. The world feels much different since we launched this page last spring. We’ve witnessed a global pandemic, intense racial violence, xenophobia, civil unrest, and increased division. It has been an emotional and challenging year. Our ability to endure has been tested as we continue the fight for progress. Through it all: we are Under Armour. We are a team. And we stand firmly for equality. It is at the center of our pursuit and remains a central value in all we do. Though we’ve had a diversity and inclusion strategy for years, we held ourselves accountable to more action after the global outcry for justice in 2020. We accelerated our diversity, equity, and inclusion approach by making bold commitments for each of our strategic pillars. Under Armour has a responsibility to build an equitable workplace for our teammates and to support the communities where we live and work. We are now reflecting on our journey to fulfill our vision. We aren’t yet where we want to be, but we remain committed to our focus. We have positive momentum in our push for a more diverse, equal and inclusive Under Armour.

Our Pillars & Commitments

Our Teammates
We have set measurable goals to improve the diversity of our talent in hiring and promotions.
  • In addition to our existing commitment to 30% Director and above positions filled by BIPOC, we are now committing to 12% filled by Black talent by 2023. We are currently at 22% and 8%, respectively.
  • We are committing to 30% of Executive Team succession slates filled by BIPOC, with 12% filled by Black talent, by 2023. We are currently at 22% and 11%, respectively.
  • We are increasing our commitment of tying annual incentive pay for executives to the achievement of our accelerated diversity and inclusion goals.
  • We are tripling our investment in professional development for our historically underrepresented teammates to improve retention and advancement.
  • We are doubling our investment in sourcing historically underrepresented talent with an increased focus on HBCUs, HSIs and other organizations that support BIPOC. This includes our Sports Marketing roster and Rookie internship program.
  • We are committed to publishing our representation statistics externally annually to hold ourselves accountable to our goals.

Our Progress

In July 2020, we accelerated our plans to improve our efforts. We published commitments across each of our strategic pillars with a goal of seeing bold progress by year end 2023. While we still have much work to do, we remain committed to our focus and are proud of the progress that we’ve made. We have positive momentum in our push for a more diverse, equal, and inclusive Under Armour.

Learn More
Teammate RESOURCE Groups
With over 2,000 members across the globe, Under Armour’s nine Teammate Resource Groups are teammate-led, self-directed networks that support a diverse and inclusive workplace. These groups promote culture and development while aligning to the Brand mission of making you better — our employees, our marketplace, and our community.

VETS (Valuing Everyone Through Service):

VETS mission is to:

  1. Connect with veterans across the organization to encourage more teamwork/better communication across business units.
  2. Help UA build a great team by advising UA HR on candidate resumes and/or mentoring veteran hires.
  3. Establish a core team for UA GiveBack to tap into based on needs for various Pillars.

WILL (WOMEN INSPIRING, LEADING AND LIVING):

WILL intends to empower and enable ALL Under Armour Women to Inspire, Lead, and Live to achieve their highest potential. WILL aligns to 3 Pillars:

  • Inspire - Act with Respect for All and Open Minds to New Ideas.
  • Lead - Think Like Women of the Future and Cultivate Opportunities
  • Live - Create Personal Growth and Perform Acts of Kindness within the Community

GREEN MACHINE:

Green Machine strives to foster sustainability related innovation by generating new ideas, supporting UA’s key Sustainability priorities and advancing the education and engagement of Teammates.

BEAT (BLACK EMPLOYEES ACHIEVING TOGETHER):

BEAT strives to cultivate a communal atmosphere designed to create and maintain professional growth opportunities for Black teammates at UA. Through career, community and consumer focused initiatives, BEAT will incorporate the passion and tenacity of the brand to help make our teammates community and athletes better.

LATINO ALLIANCE:

Latino Alliance’s goal is to create an inclusive environment in which Latinos can flourish internally while helping Under Armour effectively engage our communities externally.

ABILITIES:

Abilities’ mission is to advocate for teammates with diverse abilities through awareness and inclusion. Visible and invisible abilities. Allies. Every teammate is welcome. We celebrate all Abilities, including, but not limited to: mental health, cognitive inclusion, physical disabilities, injuries, service animals, support for parents/caregivers/children.

PPG (PARENTS FOR PROFESSIONAL GROWTH):

PPG aims to provide support, information, and networking opportunities for working parents at Under Armour, and advocate for the policies, resources, and fair treatment that encourages their career advancement. PPG strives to be a resource to help recruit, develop, and retain employees.

UNIFIED (LGBTQ+ & ALLIES):

Unified’s mission is to:

  1. To establish Under Armour as an unquestionably safe, friendly and empowering workplace for people who identify as lesbian, gay, bisexual, transgender, queer or questioning (LGBTQ).
  2. To emphasize the inclusiveness of Under Armour's current mission to empower ALL athletes in order to build credibility with the LGBTQ athlete.
  3. To develop and operationalize business strategies focused on the untapped buying power and social influence of the LGBTQ consumer.

LEAD (LEADING EMPOWERING ASIAN DEVELOPMENT):

LEAD will increase visibility to the dynamic presence of the Asian community both inside and outside the organization. LEAD will provide a platform to share knowledge and enhance teammate engagement. LEAD enhances UA’s diversity commitment and promotes cross cultural awareness of the Asian Community.

VETS (Valuing Everyone Through Service):

VETS mission is to:

  1. Connect with veterans across the organization to encourage more teamwork/better communication across business units.
  2. Help UA build a great team by advising UA HR on candidate resumes and/or mentoring veteran hires.
  3. Establish a core team for UA GiveBack to tap into based on needs for various Pillars.

WILL (WOMEN INSPIRING, LEADING AND LIVING):

WILL intends to empower and enable ALL Under Armour Women to Inspire, Lead, and Live to achieve their highest potential. WILL aligns to 3 Pillars:

  • Inspire - Act with Respect for All and Open Minds to New Ideas.
  • Lead - Think Like Women of the Future and Cultivate Opportunities
  • Live - Create Personal Growth and Perform Acts of Kindness within the Community

GREEN MACHINE:

Green Machine strives to foster sustainability related innovation by generating new ideas, supporting UA’s key Sustainability priorities and advancing the education and engagement of Teammates.

BEAT (BLACK EMPLOYEES ACHIEVING TOGETHER):

BEAT strives to cultivate a communal atmosphere designed to create and maintain professional growth opportunities for Black teammates at UA. Through career, community and consumer focused initiatives, BEAT will incorporate the passion and tenacity of the brand to help make our teammates community and athletes better.

LATINO ALLIANCE:

Latino Alliance’s goal is to create an inclusive environment in which Latinos can flourish internally while helping Under Armour effectively engage our communities externally.

ABILITIES:

Abilities’ mission is to advocate for teammates with diverse abilities through awareness and inclusion. Visible and invisible abilities. Allies. Every teammate is welcome. We celebrate all Abilities, including, but not limited to: mental health, cognitive inclusion, physical disabilities, injuries, service animals, support for parents/caregivers/children.

PPG (PARENTS FOR PROFESSIONAL GROWTH):

PPG aims to provide support, information, and networking opportunities for working parents at Under Armour, and advocate for the policies, resources, and fair treatment that encourages their career advancement. PPG strives to be a resource to help recruit, develop, and retain employees.

UNIFIED (LGBTQ+ & ALLIES):

Unified’s mission is to:

  1. To establish Under Armour as an unquestionably safe, friendly and empowering workplace for people who identify as lesbian, gay, bisexual, transgender, queer or questioning (LGBTQ).
  2. To emphasize the inclusiveness of Under Armour's current mission to empower ALL athletes in order to build credibility with the LGBTQ athlete.
  3. To develop and operationalize business strategies focused on the untapped buying power and social influence of the LGBTQ consumer.

LEAD (LEADING EMPOWERING ASIAN DEVELOPMENT):

LEAD will increase visibility to the dynamic presence of the Asian community both inside and outside the organization. LEAD will provide a platform to share knowledge and enhance teammate engagement. LEAD enhances UA’s diversity commitment and promotes cross cultural awareness of the Asian Community.

Awards & Recognition

Diversity Best Practices Award

Under Armour was among the 98 organizations that earned a score of at least 60 percent and a place on the index.

Seramount Above & Beyond

BEAT was awarded for Business Impact for making a significant contribution to the organization’s business goals through the UNDR ARMR x DVNLLN Collection.

Seramount“Leading Company”

UnderArmour was among the 27 organizations that earned a score of 70% and above and listed as a “Leading Organization” on the index.

 

Seramount “Best Company for Multicultural Women"

Under Armour was among 75 organizations leading progress in hiring and promoting women of color.

 

Telly Award

The Telly Awards honor excellent in video and television across all screens. Under Armour was recognized for branded content for the UNDR ARMR x DVNLLN Collection: From Baltimore.For Baltimore,

Diversity Best Practices Award

Under Armour was among the 98 organizations that earned a score of at least 60 percent and a place on the index.

Seramount Above & Beyond

BEAT was awarded for Business Impact for making a significant contribution to the organization’s business goals through the UNDR ARMR x DVNLLN Collection.

Seramount“Leading Company”

UnderArmour was among the 27 organizations that earned a score of 70% and above and listed as a “Leading Organization” on the index.

 

Seramount “Best Company for Multicultural Women"

Under Armour was among 75 organizations leading progress in hiring and promoting women of color.

 

Telly Award

The Telly Awards honor excellent in video and television across all screens. Under Armour was recognized for branded content for the UNDR ARMR x DVNLLN Collection: From Baltimore.For Baltimore,

Global Gender Representation Q4 2021 by Level
Female
Male
All Company Teammates
52%
Female
48%
Male
Corporate
52%
48%
Director and Above
41%
59%
VP and Above
34%
66%
SVP and Above
26%
74%
*Data as of December 31, 2021.
U.S. Underrepresented Group Representation Q4 2021 by Level
All U.S. Teammates (Including Retail and Distribution Centers)
Underrepresented Group (UG)
White
51%
Underrepresented Group UG
49%
White
23%
Hispanic or Latino
18%
Black or African American
6%
Asian
4%
Two or More Races
<1%
Native Hawaiian or Pacific Islander
<1%
American Indian or Alaskan Native
U.S. Corporate
Underrepresented Group (UG)
White
33%
Underrepresented Group UG
67%
White
13%
Black or African American
8%
Asian
8%
Hispanic or Latino
3%
Two or More Races
<1%
Native Hawaiian or Pacific Islander
<1%
American Indian or Alaskan Native
U.S. Director and Above
Underrepresented Group (UG)
White
25%
Underrepresented Group UG
75%
White
8%
Black or African American
8%
Asian
6%
Hispanic or Latino
2%
Two or More Races
<1%
American Indian or Alaskan Native
U.S. VP and Above
Underrepresented Group (UG)
White
22%
Underrepresented Group UG
78%
White
10%
Asian
8%
Black or African American
3%
Hispanic or Latino
<1%
Two or More Races
U.S. SVP and Above
Underrepresented Group (UG)
White
17%
Underrepresented Group UG
83%
White
13%
Black or African American
4%
Asian
*Employee ethnicity statistics are only tracked in the U.S.
Board of Directors Representation Q4 2021 by Level
Gender Representation
Female
Male
20%
80%
U.S. Underrepresented Group Representation
Underrepresented Group (UG)
White
30%
Underrepresented Group UG
70%
White
20%
Black or African American
10%
Two or More Races

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