I. Comprehensive Go-To-Market
E.g. The UA “No Weigh” Backpack
Only UA Could Build
UA Innovation Explained
Efficient Execution
Across All Of Our Channels
II. Re-Introducing The Velociti Franchise
Velociti Elite
VELOCITI ELITE
DTC, Run Specialty
Recently authenticated by Sharon Lokedi’s Boston Marathon Victory.
$250 USD
DTC, Tier 1 Sporting Goods, Run Specialty
Velociti Pro
$160 USD
DTC, Tier 1 & 2 Sporting Goods, Run Specialty
Velociti Spd
$130 USD
DTC, Tier 1, 2, & 3 Sporting Goods, Run Specialty, Team
Velociti Pace
$100 USD
Family Channel
UA Assert
$75 USD
III. Raising the Bar On Storytelling
Under Armour | Shane Gillis: Answer Shane's Prayer
Under Armour & Shane Gillis put out a prayer for Notre Dame's Fighting Irish to win the College Football Playoffs.
Stephen Curry is the FIRST player to HIT 4,000 career 3-pointers
4,000 was just a number. North Carolina was just a state. Stephen Curry was always him.
IV. Product Evolution at Under Armour
UNDER ARMOUR ENTERS A NEW ERA WITH UA ECHO
The Lifestyle Shoe That Blurs the Line Between Sport and Street
UA Stealthform Hat
A first of its kind hat that only Under Armour could make.
ua halo trainer
Anchored by our logo, keeping you locked in for ultimate stability and comfort.
UA COMPRESSION
Re-Invented
We intend to protect and grow our baselayer thought leadership and market share in this important category. More to come…