National Football League Announces Under Armour as an Official Footwear and Glove Partner

Under Armour and the National Football League today announced a long-term partnership, under which Under Armour will become an official footwear and glove partner of the NFL. This agreement affirms both brands' commitments to innovation in athletic performance, fan engagement and youth development.

Under Armour and Northwestern University Announce Extension of Partnership

Under Armour and Northwestern University today announced the extension of their partnership. Under Armour has been the official outfitter of Northwestern’s 19 varsity intercollegiate athletic programs since 2012.

Under Armour Unveils the GLDN CHLD

Get ready to shine on and off the field. Under Armour has unveiled its latest innovation in football footwear: the GLDN CHLD cleats. Designed for players who dominate the game and embody confidence, these cleats are a bold fusion of cutting-edge performance and style, inspired by the opulence of jewelry and street culture.

Under Armour Debuts “Let Them Talk” Campaign in partnership with RDCWorld

Under Armour and video creator collective RDCWorld have teamed up to launch an exciting new video content series titled, “Let Them Talk,” debuting just in time for college basketball’s biggest tournament.

Significant Disparities in Sports Engagement Found Among Washington D.C. Youth

More youth in Washington D.C. play organized sports than do so nationally, but the nation’s capital faces significant participation gaps in the most impoverished neighborhoods and among Black youth and girls, according to a report released by the Aspen Institute’s Project Play initiative.

Under Armour Announces NIL Collegiate Class of 2025 to Celebrate the Postseason

Under Armour is thrilled to announce its NIL Collegiate Class of 2025, six of the top collegiate basketball players, three men and three women, who will help the brand celebrate the postseason in style.

Under Armour Welcomes Kieron Van Wyk to Golf Roster

Under Armour proudly welcomes Kieron van Wyk to its elite roster of golf athletes, reinforcing the brand’s commitment to equipping rising stars with cutting-edge performance gear. At just 23 years old, van Wyk has already made history, combining exceptional talent with an unshakable work ethic. As he prepares to take the next step in his career, Under Armour stands beside him, providing the innovation and support needed to fuel his success on golf’s biggest stages.

Under Armour Signs Nika Mühl

If there’s one thing you need to know about Croatian basketball player Nika Mühl, it’s that she knows how to make a statement. Whether through her bold fashion choices in the tunnel or with her exceptional playmaking on the court, Nika always makes her presence known, exuding an easy confidence and fierce competitiveness that has made her a favorite among basketball fans everywhere.

Under Armour and Curry Brand Celebrate a Good Weekend in the Bay

Under Armour and Curry Brand came together to celebrate 11-time NBA All-Star and now 2-time All-Star MVP Stephen Curry during basketball’s biggest weekend in San Francisco. With the festivities in Curry’s backyard this year, the brands showed up big time in the Bay with multiple activations, collaborations and unique product releases to show love for his legacy and remind basketball fans everywhere of their love for the game.

Curry Brand Makes Good on Community Impact Commitments

This past weekend, Curry Brand celebrated its 20th court refurbishment at McClymonds High School in Oakland, CA, fulfilling its commitment to renovate 20 safe places to play by 2025. With this final court completion, Curry Brand has officially made good on all of its community impact goals set in December 2020, renovating 20 courts, training 15,000 coaches and supporting 125 programs to ultimately impact 300,000 kids around the world.

Justin Jefferson Gives Back to His Community in New Orleans Ahead of Super Bowl LIX

Minnesota Vikings wide receiver and Under Armour athlete Justin Jefferson returned to his alma mater, Destrehan High School, on Thursday, February 6, to host a community event designed to inspire and empower the next generation of athletes.

Under Armour Adds Rasmus Neergaard-Petersen to Golf Roster for 2025 Season

Under Armour is proud to announce the signing of Denmark’s Rasmus Neergaard-Petersen, one of the DP World Tour’s brightest emerging talents, who will wear the brand’s performance apparel and footwear on and off the golf course in 2025.

Curry Brand Welcomes Davion Mitchell to Its Athlete Roster

Relentless. That’s the word that comes to mind when watching NBA point guard Davion Mitchell on the basketball court. His athleticism, his speed, his defensive mentality, his competitiveness and desire to be the best, all point back to that word.

Under Armour and BlacktipH Announce New Partnership

Under Armour today announced a multiyear partnership with BlacktipH, the world’s leading fishing show in subscribers and viewers, and a powerhouse in outdoor content development.

Under Armour Launches Infinite Elite 2 In Dubai

To mark the launch of the second iteration of Under Armour’s award-winning Infinite Elite franchise, UA hosted over 50 running guests from 9 EMEA markets in the growing health and fitness hub of Dubai in the UAE.

Under Armour Launches Shadow 3

Under Armour has once again raised the bar in athletic performance with the debut of the UA Shadow 3 soccer cleat. Designed for players who push boundaries with every sprint, cut, and strike, the UA Shadow 3 redefines what it means to dominate the field.

Under Armour Unveils First-Ever UA Next All-America Collaboration with Joshua Vides

Under Armour is set to host its 17th annual UA Next All-America Game Week in Orlando, Florida, gathering 24 of the top high school volleyball players and over 170 of the nation’s best high school and middle school football players for the event, which will take place on January 1st and 2nd, 2025, and will be broadcast on ESPN. This year, Under Armour will celebrate the occasion by introducing the first-ever UA Next All-America collaboration, designed in partnership with Southern California-based artist Joshua Vides. Under Armour is set to host its 17th annual UA Next All-America Game Week in Orlando, Florida, gathering 24 of the top high school volleyball players and over 170 of the nation’s best high school and middle school football players for the event, which will take place on January 1st and 2nd, 2025, and will be broadcast on ESPN. This year, Under Armour will celebrate the occasion by introducing the first-ever UA Next All-America collaboration, designed in partnership with Southern California-based artist Joshua Vides.

Barcelona FC striker Ferran Torres Joins Under Armour’s Impressive Roster of European Football Talent

Ferran Torres becomes the latest addition to Under Armour’s expanding list of incredibly talented young football athletes across their key markets of Spain and the UK.

Under Armour Strikes Partnership with Football Star Douglas Costa

Leading global athletic performance brand and Sport House, Under Armour is proud to announce its newest global Under Armour athlete, Douglas Costa, a renowned Brazilian footballer celebrated for his explosive speed, agility and creativity. Costa has signed a two-year endorsement deal with Under Armour, aligning with his marquee contract with Sydney FC in the A-League.

Rising Hip-Hop Star Lay Bankz Joins Team Under Armour

Under Armour is making bold moves into the cultural space with its latest partnership, signing hip-hop sensation Lay Bankz. Known for her electrifying stage presence, fearless fashion, and genre-defying sound, Lay embodies the type of artist Under Armour represents confident, versatile, and relentlessly authentic.

Under Armour and the Naval Academy Athletic Association Extend Partnership in a Multiyear Agreement

The Naval Academy Athletic Association and Under Armour announced December 11, 2024 the extension of their partnership in a multiyear agreement. The Naval Academy Athletics Association has one of the largest athletic programs in the country with 36 varsity intercollegiate teams. Their commitment to developing Midshipmen morally, mentally, and physically, perfectly aligns with Under Armour’s grit and determination to make athletes better.

Unrivaled Announces Under Armour as Its Official Uniform Partner and Performance Outfitter

Unrivaled, the groundbreaking professional women’s basketball league, announced today a multiyear partnership with Under Armour as its official and exclusive uniform partner and performance outfitter.

Under Armour Celebrates Grand Opening of New Flagship Store with Kelsey Plum and Nearly 200 Baltimore Student Athletes

The new 24,000 square-foot store is situated on the campus of the brand’s new Global Headquarters, bringing UA’s retail presence physically closer to its athletes, product, and innovation teams – the homebase where UA teammates work to shape the future of sports, push boundaries, and inspire the next generation of athletes.

Curry Brand Introduces Speed that Scares with the Fox 1

The need for speed is real in the game of basketball and no one plays with pace like Curry Brand athlete De’Aaron Fox. With speed that scares and a game that dazzles and defies boundaries, it was only right that Curry Brand create a sneaker that embodies the distinct play and personality of one of the NBA’s most impressive guards to date.

Empowering the Next Generation

Back for its third year, Jordan Thompson’s hands-on training camp returned for youth volleyball players in Houston, Texas. One of the many ways Jordan gives back to the game she loves, this camp provides mentoring for elite youth volleyball athletes, empowering them on their journey to compete.

Sacha Boey Joins Under Armour Football Roster and Embraces the Cold in Paris

Under Armour highlighted its commitment to developing young football athletes and its growing influence in Paris by hosting a display of defensive talent with Bayern Munich right-back Sacha Boey, the brand’s newest athlete, returning to the city that shaped his playing style.

Under Armour’s Project Rock Partners With Shepherd’s Men To Support Veterans

Many veterans return home with invisible injuries that aren’t easily understood or treated. But the SHARE Military Initiative—a comprehensive rehabilitation program for veterans with traumatic brain injuries and mental health concerns—is changing the way these wounded warriors are treated and giving them renewed hope.

Celebrating the Wins for Freddie Freeman

On Wednesday, October 30, 2024, Under Armour Athlete and Los Angeles Dodger’s first baseman Freddie Freeman won his second World Series and was named the 2024 World Series MVP.

Under Armour and DTLR Unveil School Spirit Rivalry Packs to Celebrate Historic Baltimore Football Tradition

In honor of the historic and iconic local rivalry between Baltimore City College and Baltimore Polytechnic Institute, Under Armour has partnered with lifestyle retailer and Baltimore community champion DTLR to co-create new school spirit Rivalry Packs. Dating back to 1889, the City vs. Poly rivalry is one of the oldest high school football rivalries in the United States, and one of Baltimore’s most highly anticipated sporting events of the year.

The Curry 12 Goes Global with ‘Gravity’

Following several limited releases, Curry Brand will officially launch the Curry 12 globally on Friday, October 18, in the ‘Gravity’ colorway.

Under Armour Lands In London For The Launch Of Its Unstoppable Sportswear Range

Under Armour continues to innovate with product solutions for the 24/7 athlete needs, this time with its latest sportswear collection, UNSTOPPABLE. Again demonstrating how Under Armour makes athletes better, both on and off the field.

Under Armour’s 20th Annual ‘Armour Day’

On Thursday, September 19, 2024, Under Armour marked its 20th annual Armour Day event with volunteer activations designed to positively impact and celebrate the brand’s hometown of Baltimore.

Under Armour and Jackson State University Extend Partnership Through 2029

Under Armour has renewed its contract with Jackson State University as the official outfitter of all 17 of its varsity sports through 2029.

Under Armour Unveils Special Breakthru 5 Sneakers in “Plum” Colorway

Today, Under Armour released a special limited-edition Breakthru 5 “Plum” colorway to celebrate Under Armour basketball athlete Kelsey Plum ahead of her 30th birthday on August 24.

Introducing the ARMR 037 Uniform

Introducing the ARMR 037 uniform, the brand’s most innovative American football design to date.

The Future Just Got Better – The Curry 12 Has Arrived

The Curry 12 has arrived – ready to propel Stephen to peak performance in the next chapter of his career and help hoopers all over the world do their thing.

Elite 24 Showcases the World’s Next Generation of Basketball Stars

On August 10, Under Armour returned to New York for the first time since 2016 to host its UA Next Elite 24 event in Brooklyn, bringing together 48 of the world’s most elite high school basketball players for an unforgettable competition.

Under Armour Announces Eric Liedtke as Executive Vice President of Brand Strategy

Under Armour, Inc. today announced that Eric Liedtke will join the company as Executive Vice President of Brand Strategy following the completion of its acquisition of UNLESS COLLECTIVE, INC (UNLESS), a zero-plastic regenerative fashion brand.

Rising Golf Star Christo Lamprecht Joins The Under Armour Family

The world of golf is buzzing about Christo Lamprecht. The 23-year-old golfer from South Africa is one of the most promising rising stars in the game. At just 16-years old, Lamprecht won the South African Amateur Championship—the youngest player in history to win it. At Georgia Tech, Lamprecht was All-American three times, 2024 Atlantic Coast Conference Player of the Year, the winner of three collegiate titles, and ended his senior year as the top ranked amateur player in the world. Now, Christo Lamprecht has decided to turn professional—and join Under Amour’s golf roster.

Under Armour Introduces UA Unstoppable

Under Armour has embarked on a new era of sportswear with its evolved collection, Unstoppable, for FW24 and beyond, announcing its commitment to building a sportswear offering that supports athletes off the pitch. Using premium performance materials and featuring fresh and stylish silhouettes, UA Unstoppable is designed to meet the 24/7 performance needs and style expectations of the modern athlete.

Gear Up To Go Low With Under Armour's Latest Golf Collection

This summer, Under Armour is putting a modern twist on the golf classics with the release of the UA Goin’ Under Golf Collection. The Goin’ Under Collection offers head-to-toe pieces for both men and women that golfers can wear from the course to the clubhouse. In this collection, golfers will hit the green feeling optimistic and inspired to lower their score – because when you look the part, you play the part. Why not make today the day that you ‘go under’ par and play the round of your life?

Under Armour and Diana Flores Make History with Groundbreaking Flag Football Camp in Mexico

Under Armour and UA Next have reached a significant milestone in youth sports in Mexico by hosting a special flag football clinic exclusively designed for young female athletes eager to pursue their athletic dreams.

Under Armour Basketball Celebrates Female Representation at the 2024 WNBA All-Star Weekend in Phoenix

This year at the WNBA All-Star, Under Armour made sure a group of local middle school girls got to see their potential, providing a special experience focused on female empowerment and representation alongside some of Under Armour’s most notable WNBA athletes.

Under Armour Hosting Free Event for Baltimore City Student Athletes on August 3

On Saturday, August 3, Under Armour and Project Rampart are hosting a community event at UA’s Tide Point campus to help you get ready for the fall 2024 athletic season.

Under Armour Welcomes its Newest Brand Ambassadors: Haley and Hanna Cavinder

Under Armour announced today that it has signed University of Miami Point Guard Haley Cavinder and Guard Hanna Cavinder to a multi-year partnership, marking the first exclusive apparel and footwear deal for the twins.

Under Armour Returns to the Warrior Games for Seventh Year to Honor Military Community

Under Armour’s support for the military community knows no limits. For years, the brand has remained committed to positively impacting active-duty service members, veterans, and their families. One of the ways this comes to life is through Under Armour’s continued support of the annual Department of Defense Warrior Games.

Kick It with Jayde Riviere

Jayde Riviere, Manchester United and Canadian national team player, and Under Armour athlete, gave back to her home Pickering Football Club (PFC) by hosting an immersive training experience for 32 youth players.

University of Maryland and Under Armour Announce 12-Year Extension of Iconic Partnership

After two decades of partnership, the University of Maryland has renewed its partnership with Under Armour, extending its agreement for an additional 12 years through 2036.

Keisei Tominaga Signs with Curry Brand

Keisei Tominaga made quite a splash as a breakout star on the NCAA basketball scene this past season.

USA Football and Under Armour Form Multi-Year Partnership to Support U.S. National Teams and Grow the Game of Football

USA Football, the sport’s governing body in the United States and the organization responsible for creating and leading the U.S. National Teams, and Under Armour, the innovative performance brand, today announced a multi-year partnership through the 2028 Summer Olympics in Los Angeles. The partnership aims to allow every athlete to participate, ultimately growing the game of football.

Sport for All

In celebration of Pride 2024, Under Armour is turning its attention to the playing field with a campaign spotlighting three inspiring voices of Division 1 athletes from the LGBTQ+ community.

The Future of Stretch

In 1996, Under Armour proved a single shirt can change the game forever. The brand’s original performance stretch, compression technology wicked away sweat faster than anything else out there and kept athletes cool, dry and light. Ever since, Under Armour has continued to change the game with innovative performance gear. Now, it honors its innovation heritage as it looks to the future of stretch.

An Ode to an Icon: Celebrating Kelley O'Hara

After 15 impressive years of playing professional soccer, Kelley O’Hara has announced her decision to retire.

Under Armour Signs English Amateur Golf Sensation Kris Kim

Surrey-based Kris Kim, who starred in Europe’s victory at last year’s junior Ryder Cup, will compete in Texas against some of the best players in the world, with the field at the CJ Cup Byron Nelson at TPC Craig Ranch also including former number one and fellow Under Armour athlete Jordan Spieth.

Under Armour Signs Tottenham Hotspur FC & Spain's Pedro Porro

Under Armour continues its commitment to growing its elite football roster by signing Tottenham Hotspur and Spain National Team player Pedro Porro. Porro joins an exciting roster of Under Armour top-tier players, including Antonio Rüdiger (Real Madrid), Malick Thiaw (AC Milan), Eddie Nketiah (Arsenal) and Fermin Lopez (FC Barcelona).

Under Armour Announces Yuron White as SVP, Sportswear, Run, Basketball/Curry & Collaborations

Under Armour is proud to announce that on April 29, 2024, Yuron White joined the company, bringing 25 years of experience working in sportswear, with deep expertise in footwear

Under Armour Keeps Young Athletes Cool in the Heat of Madrid

Under Armour HeatGear® Baselayer has been a staple in athletes' uniforms since its launch in 1996. To highlight the key performance features of the latest iteration, UA organised the 'Power Through Pressure' challenge in Madrid, Spain. Held at Madrid City Football Academy, the experience brought together football creators, media, performance specialists, and Under Armour athlete Antonio Rüdiger to showcase the benefits of UA's original performance baselayer.

Curry Brand's De'Aaron Fox Kicks Off New Campaign with UA Phantom 1

De’Aaron Fox is the face of a new campaign for Under Armour with partners Foot Inc., reintroducing the UA Phantom 1

(Dawg) Class is Back in Session

Under Armour and Kelsey Plum are coming together once again to host the second year of Dawg Class, powered by UA NEXT.

Maryland Tough, Baltimore Strong

In partnership with the Baltimore Community Foundation, Under Armour has released a specially designed shirt to raise awareness and support for the short and long term needs of its community following the March 26 Key Bridge tragedy.

Another Marathon, Another Podium

On Monday, April 15th, Under Armour Athlete Sharon Lokedi finished second in the Boston Marathon during her race debut with a run time of 2:22:45, just 0:00:08 behind first. In 2022, Lokedi became the fourth woman to win the New York City Marathon in her race debut and followed that with a third-place podium finish in 2023. Traditionally specializing in the 5K, 10K, and half marathon distances, the New York City Marathon was Lokedi’s first. Now, she’s podium finished her third marathon for a 3/3 streak using the same combination of all-star preparation and performance outfitting. This year, Lokedi wore the second iteration of Under Armour’s award-winning marathon racing shoe— the UA Velociti Elite 2—and trained under Stephen Haas and Pat Casey with UA Mission Run Dark Sky Distance.

Introducing The Hat Only Under Armour Could Make

Under Armour continues to push the boundaries of innovation as it develops products that athletes cannot live without. It’s already been a busy year for Under Armour but the performance brand isn’t stopping now—Under Armour is excited to introduce the UA StealthForm Hat, a foldable travel-friendly hat engineered to fit your head, breathe easy, and wick sweat all year round. The hat is anatomically molded with seamless construction for a custom fit—and, with its unstructured design, it’s washable and completely packable, snapping back into shape with no creases with ease. Smash it in a ball and it bounces right back. This is the hat only Under Armour could make.

MiLaysia Fulwiley Signs With Curry Brand

In November 2023, MiLaysia Fulwiley made a name for herself in the basketball world when a play of her taking the ball coast to coast for a basket in South Carolina’s season opener went viral.

Under Armour Announces Leadership Transition

Under Armour, Inc. (NYSE: UA, UAA) today announced that Kevin Plank will become President & Chief Executive Officer, effective April 1, 2024.

Forever Is Made Now

Under Armour has been providing AJ with leading performance solutions in and out of the ring since 2015, supporting him on his journey to become a two-time unified heavyweight world champion over the last eight years. Ahead of his ‘Knockout Chaos’ clash with heavyweight mixed martial artist and professional boxer Francis Ngannou, Under Armour marked the renewal of their long-term partnership with the release of an AI sports commercial with AJ, entitled ‘Forever Is Made Now’.

Under Armour Champions Women In Sports With Latest Collection

Under Armour stands for equality, both on and off the field and court, and has committed itself to celebrating, supporting, and championing female teammates and athletes. As an extension of that support, Under Armour, in partnership with WNBA superstars Kelsey Plum and Diamond Miller, is releasing a limited-edition product line that pays homage to female trailblazers everywhere in honor of Women’s History Month.

Curry Brand Completes 12th Court Revitalization in New York City

Curry Brand, powered by Under Armour, completed its twelfth court refurbishment at DREAM Charter School East Harlem in New York City as part of the brand’s mission to impact 100,000 youth and renovate 20 safe places to play by 2025.

Under Armour Leaves London Guessing With Holographic Unveiling Of Shadow Elite 2 Boots

Under Armour amazed the London football community with a state-of-the-art holographic presentation of its latest innovation—the Shadow Elite 2 Football Boot. At an exclusive event hosted at Village Underground, Shoreditch, UA brought together elite athletes, creators, and media for an immersive look at the future of football footwear.

The Only Shoe With 2 Modes Just Got Better

Under Armour is re-introducing the most versatile training shoes we’ve ever made with a supersized midsole for mega energy. With its convertible heel and new pumped-up midsole, the UA SlipSpeed Mega flexes between slip and speed modes with style.

Under Armour and Curry Brand are knocking down straight 3’s for this years 2024 NBA All-Star Weekend

Together the brands gear up for the 73rd Annual NBA All-Star with new, highly anticipated All-Star-inspired product and a “Curry’s Gameroom” pop-up activation dedicated to the fans

Under Armour Appoints Kevin Ross as Senior Vice President, Managing Director of EMEA

Under Armour today announced the appointment of Kevin Ross as its new Senior Vice President, Managing Director of Europe, Middle East & Africa. With nearly 20 years of experience growing high profile brands including adidas, TaylorMade, Under Armour, and Yeti, Ross brings proven talent and regional expertise to the company.

Under Armour Launches the Ultimate Endurance Collection for That Run-Forever Feel

As the brand’s newest running footwear franchise, the UA Infinite Collection is all about delivering key footwear models that support long run days as well as everyday miles. Designed as the ultimate endurance Collection, the experience is boundless, effortless and limitless on the run. From the super plush feel of UA Infinite Elite to the balanced spring and support of UA Infinite Pro, these shoes were built to help you go the distance with ease and efficiency. The overarching goal of the Infinite Elite and Infinite Pro is to make the last mile feel better than the first.

Setting A New Standard On The Green

Under Armour works closely with its golf athletes to create performance-enhancing products that meet the needs of golfers of all skill levels. Designed with direct feedback from these athletes, Under Armour is excited to announce the Phantom Footwear and Drive Pro Series, designed for golfers that are looking for that competitive edge to allow them to play like a pro, without being one.

RISE TOGETHER: UNDER ARMOUR CHAMPIONS HBCUS ON AND OFF THE COURT

This February, in honor of Black History Month, Under Armour is releasing a product collection inspired by its athletes of color at the collegiate level. Designed around the legacy of African American quilting and inspired by HBCU athletes, the collection is aimed at amplifying Black voices and the brand’s ongoing commitment to empowering Black athletes year-round.

The FUTR X ELITE sets its sights on the future of basketball

Under Armour is committed to pushing the boundaries of style and innovation to meet the needs of aspiring, recreational, and professional athletes. Now, the brand is expanding its influence with the release of FUTR X ELITE: the pinnacle footwear model within Under Armour’s basketball portfolio that will redefine the category.

Celanese and Under Armour Develop Innovative New NEOLAST™ Fiber for Use in Performance Stretch Fabrics

Celanese Corporation, a global specialty materials and chemical company, and Under Armour, Inc., a global leader and innovator in athletic apparel and footwear, have collaborated to develop a new fiber for performance stretch fabrics called NEOLAST™. The innovative material will offer the apparel industry a high-performing alternative to elastane – an elastic fiber that gives apparel stretch, commonly called spandex.

Under Armour Bolsters Leadership Team with Appointment of New Chief Product Officer and New President of Americas

Under Armour, Inc. announced two new leadership appointments: Yassine Saidi as Chief Product Officer and Kara Trent as President of the Americas. Saidi will join the company on Jan. 29, and Trent, currently serving as the managing director of the company’s EMEA region, will assume her new role in February. Both will report directly to President and CEO Stephanie Linnartz.

FC Barcelona Rising Star Fermín López Joins Under Armour's Growing Football Roster

Fermín López becomes the latest athlete to join Under Armour's rapidly expanding roster of young, up-and-coming elite football players. The Spanish midfielder joins the likes of Antonio Rüdiger (Real Madrid), Ansgar Knauff (Eintracht Frankfurt), Malick Thiaw (AC Milan), Eddie Nketiah (Arsenal), Lewis Hall (Newcastle) and Anna Patten (Aston Villa), all of whom were signed by Under Armour in recent months.

Under Armour’s Breakthrough Fiber-Shed Test Method Now Available For Industry

Following years of research in its innovation lab, earlier this year Under Armour announced a breakthrough fiber-shed test method to help address the invisible, but daunting sustainability threat microfibers and microplastics pose to society and the planet. Now, the brand has teamed up with James Heal, a leading precision testing solutions supplier, to bring its award-winning test method to life.

Curry Brand Honors Hollywood Icon Bruce Lee

Mexican Soccer Champion Sebastián Cordova Joins the Under Armour Athlete Roster

Under Armour welcomes Mexican soccer player and current La Liga MX champion Sebastian Cordova to its athlete roster. Córdova, who also plays for Mexico’s National Soccer Team, will be part of the brand’s soccer campaigns in both Mexico and the Hispanic markets in the United States.

Nothing Hits Like the Original: Under Armour HeatGear OG

The new HeatGear OG utilizes the fit and fabric of the 1996 apparel – it’s thicker, more compressive, and ultra-cooling. This iteration brings Under Armour’s learnings and the needs of a new generation of athletes to life within the iconic cut of the original HeatGear.

Under Armour Unveils Custom Navy Football Uniforms Ahead of 2023 Army-Navy Game

The Army–Navy football game, presented by USAA, an enduring and cherished tradition in American sports, is about to see its 124th match-up. This epic showdown not only symbolizes the fierce rivalry between two of the nation's most esteemed military academies but also serves as a poignant reminder of the camaraderie and shared commitment of these future leaders in uniform. Under Armour, renowned for its innovation in athletic apparel, will once again partner with the Navy football team to outfit the Midshipmen.

Under Armour Embraces the Cold for NFL Weekend in Frankfurt

For the second year that the NFL International series visited Germany, Under Armour celebrated the sporting moment in Frankfurt by demonstrating how the brand pioneered the Baselayer back in 1996 and how it has since developed that technical product into today’s ColdGear Baselayer.

Curry Brand + TUFF CROWD Join Forces

Stephen Curry is making waves within the apparel space. From his tunnel walk arrivals to his looks on the links, Stephen has long had an eye for fashion. On the heels of the release of his 11th signature shoe with Under Armour—the Curry 11—Stephen and Curry Brand are now gearing up for his latest fashion endeavor, a collaboration with luxury streetwear brand TUFF CROWD.

Under Armour and Richfresh Unveil Custom Suits for University of Notre Dame and University of South Carolina Paris Match Up

As the women’s basketball teams from two Under Armour-sponsored schools—The University of South Carolina and The University of Notre Dame—go head-to-head in the Oui Play Classic in Paris, France on November 6, there’s never been a better time to raise awareness and make a statement. Under Armour is partnering with luxury tailor and designer, Richfresh, to elevate these athletes’ off and on-the-court experience by outfitting them in suits fit for the pros.

Under Armour Doubles Military and First Responders Discount Ahead of Veterans Day Weekend

In recognition of Military Family Appreciation Month and the upcoming Veterans Day holiday, Under Armour is offering military and first responders up to 40% off their purchases. Between now and November 19, the brand has doubled its in-store military and first responder discount from 20% to 40% at all UA Brand Houses and online, and from 10% to 20% at all UA Factory Houses.

De’Aaron Fox Signs with Curry Brand

Together, De’Aaron, Stephen, and Curry Brand will partner to collaborate and expand Curry Brand’s reach across the basketball space and beyond. With a shared respect and a joint passion for making an impact on and off the court, the All-Stars will evolve their relationship from competitors to partners.

Stephen Curry Armours Up for the 2023-24 Basketball Season

When Stephen Curry requested more compression sleeves to support an injury, Under Armour answered the call in less than 24 hours.

Under Armour Basketball Athletes Become WNBA Champions

Scoring 70 points to take home the 2023 WNBA Championship for a second year in a row, UA Basketball Athletes Kelsey Plum and Cayla George led their team to victory with a three to one win in a five game series over New York. Wednesday night’s win cements Las Vegas’ status as the first team to win back-to-back titles since Los Angeles in 2001 and 2002.

Jarace Walker Joins the Under Armour Athlete Line-Up

Under Armour is thrilled to announce that Jarace Walker— professional basketball player and rookie standout, power forward for Indiana, and familiar face around Under Armour since his high school days—is an official UA athlete. Both Jarace Walker and Under Armour look forward to pulling from a collective experience to chart a new course for up-and-coming athletes.

Under Armour Appoints Gap Inc. Veteran, Shawn Curran as New Chief Supply Chain Officer

Today, Under Armour announced that following a comprehensive search and interview process, retail industry veteran Shawn Curran will join Under Armour as Chief Supply Chain Officer, reporting to President and CEO, Stephanie Linnartz.

The Future of Curry Starts Now

On Friday, October 13, Stephen, Curry Brand, and Under Armour will release the 11th iteration in his signature shoe portfolio, marking a monumental milestone that puts Stephen and Under Armour in an elite class of signature shoe lines alongside other basketball greats. Leveraging a futuristic design that celebrates the Future of Curry and his everlasting impact on basketball culture, the Curry 11 boasts a bold and disruptive flair, with the technology needed to fuel hoopers’ performance on the court.

Ripken Baseball Names Under Armour Exclusive Apparel Partner

Ripken Baseball®, the leader in sports experiences, announced they have entered a multi-year partnership with Under Armour® (NYSE: UA, UAA) to be the exclusive apparel company for Ripken Baseball’s six properties, hundreds of tournaments, and multisport events.

When In Doubt, Protect This House

Six months after Protect This House officially re-entered the global sports vernacular, Under Armour has teamed up with Minnesota superstar wide receiver, Justin Jefferson, and legendary record producer, London On Da Track, to record and release a new iteration of the iconic rallying cry to show the world what it really feels like to be an elite athlete in today’s game.

Under Armour Publishes FY2023 Sustainability & Impact Report

Under Armour, Inc. today published its FY2023 Sustainability & Impact Report, providing a progress update on 23 goals the company announced in 2022 as part of its work to reduce the environmental footprint of its products and operations while accelerating its social and community impact.

Under Armour Announces John Varvatos as Chief Design Officer

Today, Under Armour is proud to announce that fashion industry veteran John Varvatos will join the company as Chief Design Officer, effective September 11, 2023. Varvatos started consulting for UA earlier this year and brings his deep expertise in style and form to the company. Varvatos will lead the creative design direction of the company and oversee the design studios in New York, Baltimore and Portland, Oregon.

Eddie Nketiah Celebrates New Under Armour Partnership By Opening Latest Under Armour Brand House on Oxford Street

Baltimore Ravens & Under Armour Unveil Custom Uniforms for Inaugural Season of Girls' Flag Football with Frederick County Public Schools

The Baltimore Ravens and Under Armour joined forces to provide custom uniforms for female student-athletes as part of the inaugural season of girls’ flag football with Frederick County Public Schools (FCPS).

Curry Camp Convenes Basketball's Best in the Bay Area

Over the weekend, Stephen Curry headed to the courts at Menlo Park to put on his annual elite hands-on training, giving youth hoopers the opportunity of a lifetime to learn from and play alongside the three-point king himself.

Under Armour Creates the Ultimate Team Talk Using the Power of AI

Top Boy star and football fan Ashley Walters brought the speech to life with his iconic voice, combining the powers of man and machine in an innovative and authentic manner.

Under Armour and Notre Dame March On Together

It has been nearly a decade since Under Armour and Notre Dame joined forces in a partnership that epitomized the union of tradition and performance. With the vision to elevate and inspire student-athletes, UA and the Fighting Irish have renewed their partnership in an agreement that reflects their shared commitment to authenticity, innovation and achievement.

Diana Flores Joins Under Armour as the First Flag Football Global Ambassador

Under Armour welcomes Diana Flores, world flag football champion, as a new Global Ambassador addition to UA Athlete roster. Flores is the first flag football athlete to join the Under Armour family and, at 25 years old, is an inspiring example of the resilience and dedication it takes for young athletes to always strive for more.

A New Way to Score More

Beginning July 31, Under Armour’s U.S.-based consumers will have a new way to score more with the launch of Under Armour’s “UA Rewards” loyalty program. In Under Armour’s drive to Make Athletes Better, our most loyal consumers will be able to connect to the brand in new and rewarding ways.

Ready For Battle

The biggest stage in the world has arrived for female global football players. Every practice, training session, and qualifier has gotten them to this point with their hopes and hard work laid out for everyone to see. The Women’s World Cup not only showcases the best athletes around the globe but provides a well-earned chance for the world to celebrate their success.

Under Armour Basketball Is Coming to WNBA All-Star Weekend in Las Vegas

Under Armour, Kelsey Plum and Diamond Miller are ready to turn up the heat in Las Vegas for the upcoming WNBA All-Star Weekend. To celebrate the sport and encourage even more young athetes to get involved in women’s basketball, UA will host various opportunities for fans of all ages to engage with some of UA’s top women’s basketball stars and truly learn what it means to Protect This House.

Under Armour Announces Changes to Executive Leadership Team

Under Armour, Inc. (NYSE: UA, UAA) today announced a series of senior executive leadership team changes supporting the company's Protect This House 3 (PTH3) strategy.

Future 50 Cranks Up the Preseason Heat

Back for its 8th year, the elite football camp welcomed 50 of the best juniors and seniors in high school football to one of the most coveted events in the UA Next circuit.

Welcome to the SqUAd: Diamond Miller, Laeticia Amihere, and Marina Mabrey

As the confetti settles on a record-breaking women’s college basketball season and the WNBA season tip off gets underway, Under Armour is keeping the momentum of women’s basketball on fire both on and off the court.

Manchester United Defender and Canadian Gold Medalist Jayde Riviere Joins Under Armour Roster

At just 22-years-old, Jayde Riviere of Pickering, Ontario, Canada, already has a storied international career and she’s just getting started. She was part of the Canadian gold medal-winning squad at the 2020 Summer Olympics, has represented Canada at the FIFA World Cup, and most recently, has signed with Manchester United FC through to the 2024-25 season.

Anthony Joshua Gets Under Armour’s Search for London’s Future Athletes off to Smashing Start

Under Armour athlete Anthony Joshua unveiled the home for Under Armour (UA) Next, an athletic programme designed to identify, train, and develop London’s young athletes and sports leaders of tomorrow.

(DAWG) CLASS POWERED BY UA NEXT IS IN SESSION

Born out of her now famous ‘dawg mentality’ and a need for a smoother transition to pro basketball that Kelsey experienced firsthand, Under Armour and Kelsey Plum recently hosted the inaugural Dawg Class powered by UA NEXT. Held at IMG Academy, this three-day camp set out to help women college athletes navigate their journey from college basketball to the professional level. Inspired by Kelsey’s jersey #10, Kelsey engaged on and off the court with nine of the top women’s college basketball guards, providing them with the tools and insights to succeed as a first step to increasing equity in sports.

Antonio Rüdiger Joins Under Armour Roster

Rüdiger is now wearing the Under Armour Clone Magnetico Pro 2 boot, and the brand is committed to helping him be the best he can be on the football field week in, week out.

A Golf Season Unlike Any Other

Professionals like Jordan Spieth have come to rely on Under Armour for technologies and innovations that provide that extra edge on the greens. As the golf brand for athletes, Under Armour knows exactly what the seasoned pro and the beginner need to take their game to the next level – whether you’re playing at Augusta or on your local course.

Under Armour and Stephen Curry Lock In Groundbreaking Partnership

Under Armour and Stephen Curry became a team in 2013. What started as an underrated point guard only a few years into the league, and a challenger brand looking to shake up the sporting industry, has become an iconic partnership with disruption and innovation at its core. Now, the two have amplified their unique partnership even further, forging a long-term commitment to serve athletes and communities and drive mutual success for years to come.

Under Armour Calls On A New Generation To Protect This House

With the help of current and future basketball legends Stephen Curry, Kelsey Plum, Aliyah Boston, and Bryson Tucker, Under Armour is bringing back Protect This House.

Trent Alexander - Arnold Smashes Open New Under Armour Brand House in Liverpool

Under Armour has launched its first UK Brand House at Liverpool ONE in emphatic style. To mark the occasion, Under Armour athlete and dead ball specialist Trent Alexander-Arnold took on the challenge of taking a free-kick to smash open the windows and officially launch the new store.

Under Armour Announces New Methodology to Measure Fiber Shedding

Under Armour, Inc. today announced it has developed a new testing methodology to help fight fiber shedding at its source and support progress toward the company’s sustainability goal for 75% of fabrics in its products to be made of low-shed materials by 2030. Under Armour’s innovative test method offers a simplified process to accurately measure a fabric’s propensity to shed.

Introducing Dawg Class with Kelsey Plum

To pave the way for young women and show them what a future in sports can look like, Under Armour and Kelsey Plum are launching the inaugural Dawg Class. Hosted at IMG Academy in April, this mentorship program will help women college athletes navigate the transition to the professional level.

Under Armour and City Schools Celebrate Project Rampart

Today Under Armour and City Schools celebrated Project Rampart, an ongoing six-year partnership designed to elevate the City Public High School student athlete experience and improve academic outcomes through the power of sport.

Under Armour Joins Ellen MacArthur Foundation, Highlights the Importance of Advancing Circularity

Embracing a circular business model is critical to the future of the planet and to the apparel, footwear, and accessories sector. By optimizing resources and working to extend the lifespan of products, companies can accomplish more with fewer inputs – effectively reducing waste and consumption to support people and the environment.

Equality Has No Offseason

At Under Armour, ‘Stand for Equality’ has always been a core value, meaning we stand with underrepresented groups, such as the LGBTQIA+ community, year-round and remain committed to creating better representation in sport, around the world, and in our own community.

Under Armour Disrupts NYC Market With Innovative New Retail Experience In The Heart of Manhattan

Transcending the typical shopping experience, the UA Flatiron Pop-Up provides a physical manifestation of what Under Armour is all about - creating fearlessly with the courage and conviction to defy convention, innovating by taking bold and smart risks, and showing up big where athletes train, compete, and recover.

To the Greatest of All Time: Tom Brady

A legendary example of the dedication and focused mindset needed to turn a passion into an accomplished career, Tom Brady took a moment to in an emotional beach-side video to let his fans know that he was "retiring for good."

Under Armour Appoints Carolyn Everson and Patrick Whitesell to its Board of Directors

Under Armour, Inc. (NYSE: UA, UAA) today announced the appointment of Carolyn Everson and Patrick Whitesell as members of its Board of Directors effective Feb. 1, 2023. In addition, longtime member Harvey Sanders will retire from Under Armour's Board on March 31, 2023.

UA Elevates the Game to Reach More HBCU Student Athletes Off the Court, Uplift Vision of Black Teammates and Voices of Community Partners

Under Armour believes that the power of sport can unite, inspire, and change the world. We are on a mission to empower the voices of our underrepresented athletes, teammates, and communities in our ongoing effort to Stand for Equality. We continue to celebrate the importance of Black History Month by delivering upon this mission.

An Inside Look At UA Next All-America Week 2023

Back for its 15th year, Under Armour gathered 26 of the best high school volleyball players and top 100+ high school football players in the nation in Orlando, Florida for its annual UA Next All-America Week. Providing a unique mix of world-class experiences and accommodations, access to elite instruction and coaching, and next level competition and exposure for these athletes, the week-long experience provided the next generation of athletes with an opportunity to elevate their mental and physical game.

UA Is Joining Forces with Seth Curry, Jordan Thompson and Fleur Jong to Motivate Athletes to Get ‘Real Tough’ and Achieve Their 2023 Goals

Under Armour is empowering and motivating athletes everywhere to harness that “Real Tough” mindset and level up to their goals this year by teaming up with three UA athletes who know a thing or two about pushing past their limits. Brooklyn guard Seth Curry, gold medalist and volleyball player Jordan Thompson and Netherlands Track & Field para-athlete Fleur Jong, are showing athletes everywhere how they find their “Real Tough” mindset in a series of inspiring content that provides a rare look at the inner mantras that drive them, the physicality of their training and the unwavering dedication they maintain to perform at their best.

Under Armour Announces Stephanie Linnartz as President and CEO

Stephanie Linnartz will join Under Armour as President, Chief Executive Officer, and member of its Board of Directors, effective February 27, 2023.

UA Welcomes The Next Generation Of Athletes No One Saw Coming To Baltimore Headquarters

Today athletes are faced with challenges both on and off the field. Spurred by social media there is more noise than ever and the youth athletes of today are faced with comparisons at every turn. Rising above the noise, the most confident athletes all have one thing in common - they forge their own path to greatness.

Under Armour’s Sharon Lokedi Wins NYC Marathon In Distance Debut

On Sunday, November 6, Sharon Lokedi, of UA Mission Run Dark Sky Distance won the 2022 New York City Marathon wearing a World Athletics-approved prototype of the next iteration of the UA Flow Velociti Elite, with a time of 2:23:23. Traditionally specializing in the 5k, 10k, and half marathon distances, the NYC Marathon was Lokedi’s marathon debut and a celebration of a long journey to compete.

Under Armour Adds Kelsey Plum to its Roster

Kelsey’s new partnership with Under Armour is a perfect alignment of two forces that rally for the underdog and believe in the transformative power of sport.

Introducing UA SlipSpeed, Under Armour’s Most Versatile Training Shoe Designed for Athletes

Under Armour aims to inspire athletes with performance solutions they never knew they needed and now can’t imagine living without. Listening to our athletes and making their problems ours to solve, UA set out to develop a multi-dimensional shoe that can become what the athlete needs it to be exactly when they need it. The result was UA SlipSpeed™ - a performance trainer with a convertible heel design.

Under Armour Sparks Confidence in Young Female Athletes

Hype Headquarters is just one piece of Under Armour’s larger Access to Sport commitment to break down barriers and create opportunities for millions of youth to engage in sport. Through this event and future efforts, the brand has committed to increasing equity in sport by providing more youth athletes with game-changing product solutions. This event kicks off a multi-year initiative designed to help 1,200 young female athletes during its first year.

Coalition Academy

Coaches are elemental to the success of their team and the motivation of their players. But unfortunately the playing field is far from level. Minority football players and even the fans at home don’t see themselves represented on the sidelines. That needs to change.

The Heartbeat of the Huddle: Empowering Minority Coaches

Diversity, equity, and inclusion are foundational to every industry. Yet these terms are almost exclusively used in corporate offices and boardrooms. While private businesses appoint board members with diverse backgrounds and create action plans, the sports world is being left in the dust.

UA and Stephen Curry Go 10 For 10

This season was a remarkable one for Stephen Curry as he continued to reach new heights in his basketball career. After cementing himself as the best three-point shooter in league history, Stephen took home his fourth NBA Championship title and unanimously clinched the honor of Finals MVP. It’s only fitting that he will top off the year by eclipsing another milestone: the launch of the Curry Flow 10 – his tenth signature shoe with Under Armour and third under Curry Brand.

The All-Star No One Saw Coming

Most of the greatest successes in life and in sports are brought on by a profound change. And these big changes don’t come easily—a willingness to adapt takes bravery and determination. Finding comfort in the unknown allows us to live out our true potential instead of cowering from the next big move. Joel Embiid has allowed change to propel him forward and never let comparisons slow him down. Through the new Athlete No One Saw Coming campaign, Under Armour wants youth athletes to do the same and keep moving as they forge their own paths to greatness.

Project Rock is Raising the Bar

The Project Rock Black Adam Training Collection is inspired by Dwayne’s ferocious dedication and relentless passion for his craft. Like Black Adam himself, the collection represents grit, determination, hard work and most importantly, disruption; and aims to inspire athletes to disrupt the status quo in their own lives, in and outside of the gym.

As Women’s Basketball Evolves, Under Armour Answers the Call

The steps of the female athlete are freshly-pioneered and all her own. Female basketball stars set a new course for the sport every time they step onto the court—their direction unmoored by men’s sports. There may be no better example than women’s basketball. In recent years, it’s become an entirely new game. As players move towards a position-less role and star power on the court increases, female athletes need a versatile shoe that not only heightens their performance but shows off their style and personality. Enter the UA Flow Breakthru 3: innovative footwear tailored to the specific needs and individual expression of female MVPs on the basketball court. Few players exemplify this combination of personal style and gametime performance like the face of this third generation shoe, power forward and NCAA Champion Aliyah Boston.

Under Armour Releases 2021 Sustainability & Impact Report, Outlines New Strategic Framework, Goals, and Targets

BALTIMORE, Sept. 27, 2022 – Under Armour, Inc. (NYSE: UA, UAA) today announced the release of its 2021 Sustainability & Impact Report, outlining a new sustainability framework, goals, and targets that will guide the company’s work to reduce the environmental footprint associated with its products and operations while accelerating its social and community impact. Aligned with Global Reporting Initiative (GRI) and Sustainable Accounting Standard Board (SASB) industry standards, the report outlines 23 goals and targets designed to drive company progress across three key pillars – Products, Home Field, and Team – and underscore Under Armour’s core values, including ‘Act Sustainably’ and ‘Stand for Equality.’ “As a global innovator and leader in athletic performance apparel, footwear, and accessories, we believe Under Armour has an important role to play in addressing impending challenges facing our society, industry, and planet. This belief informs our innovation methods and compels us to rethink, reinvent, and reimagine our products and how we make them in our work to support athletes and protect people and our shared planet,” said Colin Browne, Under Armour Interim President and CEO. “Mindful that lasting change will require global cooperation across communities and industries, our new report conveys our renewed commitments to continuous improvement, industrywide collaboration, and transparent communication with our stakeholders in our ongoing sustainability journey.” Under Armour’s sustainability approach, What’s Under Matters, reflects the company’s mission to make athletes better by focusing on performance-driven innovations that utilize more sustainable materials designed for recyclability and more efficient production processes in its delivery of durable, quality, high-performing products athletes know and trust. “The details underlying a company’s sustainability strategy are foundational to its longevity and ability to generate lasting impact. For this reason, Under Armour has worked diligently over the years to finalize our approach and take concerted action before releasing this report,” said Michael Levine, Under Armour VP and Chief Sustainability Officer. “We’re pleased to share our accomplishments and perspective on our future goals, and we look forward to providing updates on our progress.” A selection of report highlights within each pillar follows: Products – Through 10 goals, the company is embracing material innovations that will enable less waste and more durability, setting the stage for circular systems by 2030, including: Prioritizing recycled and renewable materials and reducing single-use plastic brand product packaging by 75% by 2025. Implementing sustainability and circular design principles in at least half of its products by 2027 and developing chemistry and processes that can enable a circular footwear program to be launched in market, at scale, by 2030. At the end of 2021, approximately 40% of fabrics used in the company’s apparel and accessories were made from materials capable of being recycled. Supporting innovation that reduces fiber shedding from textiles and targeting 75% of fabric to be made of low-shed materials, as defined by industry-leading guidance on fabric shedding that the company will work collectively to shape by 2030. Home Field – The company is working to reduce its overall environmental footprint and do its part to protect the planet through seven goals, including: Eliminating 100% of biocides and fluorine DWR in its products by 2025. Reducing absolute scope 1, 2, and 3 greenhouse gas emissions by 30% and increasing renewable energy in owned and operated facilities to 100% by 2030. Advancing low-impact manufacturing, reducing the environmental impact of its materials, and targeting net-zero emissions by 2050. Team – The company is supporting its people and communities through six goals that build upon longstanding efforts, including: Continuing to invest in teammates' health, safety, and well-being – including through initiatives to advance diversity, equity, and inclusion and develop underrepresented talent at all levels. Protecting workers' human rights and well-being in its supply chain through comprehensive programs and audits. Working to create opportunities for millions of youth to engage in sports by 2030. To download the 2021 Sustainability & Impact Report and for further information on Under Armour’s sustainability program, visit this link. About Under Armour Under Armour, Inc., headquartered in Baltimore, Maryland, is a leading inventor, marketer, and distributor of branded athletic performance apparel, footwear, and accessories. Designed to empower human performance, Under Armour's innovative products and experiences are engineered to make athletes better. For further information, please visit http://about.underarmour.com. Forward-Looking Statements Some of the statements contained in this press release constitute forward-looking statements. Forward-looking statements relate to expectations, beliefs, projections, estimates, future plans and strategies, anticipated events or trends, and similar expressions concerning matters that are not historical facts, such as statements regarding our goals, targets, commitments, future planned initiatives and the timing and effectiveness of any of the foregoing, including those relating to the environment, human capital matters, social and labor issues, and community impact; the development and introduction of new products, technologies and ways of working; our assumptions and the implementation of our sustainability strategies; the future impacts of our investments and initiatives; and the standards and expectations of third parties. In many cases, you can identify forward-looking statements by terms such as “may,” “will,” “should,” “expects,” “plans,” “anticipates,” “believes,” “estimates,” “predicts,” “outlook,” “potential,” or the negative of these terms or other comparable terminology. The forward-looking statements contained in this press release reflect our current views about future events and are subject to risks, uncertainties, assumptions and changes in circumstances that may cause events or our actual activities or results to differ significantly from those expressed in any forward-looking statement. Although we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee future events, results, actions, activity levels, performance or achievements. Readers are cautioned not to place undue reliance on these forward-looking statements. A number of important factors could cause actual results to differ materially from those indicated by the forward-looking statements, including our assumptions not being realized, scientific or technological developments, evolving sustainability strategies, evolving government regulations, and the risks and uncertainties set forth in the “Risk Factors” section of our most recent Annual Report on Form 10-K and subsequent Quarterly Reports on Form 10-Q filed with the U.S. Securities and Exchange Commission. The forward-looking statements contained in this press release reflect our views and assumptions only as of the date of this press release. We undertake no obligation to update any forward-looking statement to reflect events or circumstances after the statement's date or to reflect unanticipated events.

The Gold Medalist No One Saw Coming

Comparisons aren’t the same thing as motivation. In fact, comparing athletes to one another distracts from the unique qualities that make an individual perfectly suited for greatness. But what happens when you can’t escape these expectations? What if you’re born into an athletic legacy but want to pave your own path? Through the new Athlete No One Saw Coming campaign, Under Armour wants youth athletes to focus on their own game and block out the toxic comparisons they’re faced with each day. No athlete is more familiar with this pressure than Gold Medalist Jordan Thompson.

Run-to-Compete In The All New UA HOVR Phantom 3

Under Armour introduces the all new UA HOVR™ Phantom 3: a neutral, responsive running shoe designed for specialty athletes training to compete—those who would do anything to improve in the offseason so they may perform at their best in season. Fully tested and validated by UA Athletes, the UA HOVR™ Phantom 3 maintains the Phantom’s reputation as UA’s most versatile running shoe. It delivers the speed and propulsion that athletes demand from a performance running shoe while maintaining the comfort and stability needed from a training shoe. In developing the UA HOVR Phantom 3, the footwear design team analyzed the demands of the sport-driven athlete who is hitting the pavement through short runs and intervals as part of a comprehensive training regimen. The HOVR Phantom 3 seamlessly transitions from treadmill to gym, making it a must have for athletes who run for sport.

Empowering the Next Generation to be The Athlete No One Saw Coming

A segment on a sports show. A whisper on the sideline. A post on a social media feed. Athletes experience comparisons everywhere concerning just about anything—their form, their record, their presence on the team. Which All-Star do they most resemble? How does their technique stack up to the Greats? Will they be the GOAT or a bust? Comparisons are no longer used for context, they’re now confused with competition. Combating this long-standing and increasingly toxic trend, Under Armour has created a rallying cry to fuel self-confidence in youth athletes by empowering them to Be The Athlete No One Saw Coming in their latest campaign. Focused on encouraging young athletes to look beyond the comparisons and focus on their biggest competition - the athlete in the mirror - the campaign marks another important milestone in Under Armour’s ongoing mission to make athletes better.

Under Armour Makes Maro Itoje Better

Last month, ahead of pre-season with his club – Saracens – and in preparation for the France 2023 Rugby World Cup, Under Armour athlete and England International Maro Itoje travelled to Portland, Oregon, for a 10-day pre-season camp at the Under Armour Human Performance Centre. A world-class facility built for performance excellence, the Human Performance Institute hosts UA’s best athletes, who come to be assessed and learn about how they can become better. In the months leading up to the camp, Under Armour’s Human Performance Team worked with both Saracens and the England Rugby Football Union to build a program for Maro that best prepares his body and his mind for rugby pre-season. The training program focused on three elements: supporting Maro’s basic aerobic conditioning, improving his breathing and movement efficiency, and facilitating injury prevention.

Curry Brand Takes Court Revitalization Efforts to Stephen’s Alma Mater

Curry Brand, powered by Under Armour, is taking on its ninth court refurbishment at the Ada Jenkins Center in Davidson, North Carolina, as part of the brand’s mission to impact 100,000 youth and renovate 20 safe places to play by 2025. The project kicked off at a special time for Stephen, as he returned to his alma mater to be inducted into the Davidson College Hall of Fame and receive his diploma. The court will be refurbished in partnership with Stephen and Ayesha’s Eat. Learn. Play. Foundation and The Summit Foundation, both of which share Curry Brand’s mission of ensuring all kids have access to safe places to play.

Under Armour Brings Together the Next Generation of Basketball Stars at Elite 24

On August 12, Under Armour hosted its Elite 24 event in Chicago, bringing together 48 of the nation’s best rising boy’s and girl’s high school basketball players. As a brand dedicated to supporting the next generation of athletes, Elite 24 provided a venue for the future’s brightest stars to showcase their skills on the national stage and rise to the ranks of the nation’s top high school performers on the court.

Stephen and Snoop Team Up for Youth Hoops

Today, more than 70 kids received the surprise of their lives when four-time NBA Champion Stephen Curry and entertainment icon Snoop Dogg unveiled a newly refurbished basketball court at the Boys & Girls Clubs of Long Beach facility in Martin Luther King, Jr. Park. While the court had spent years in need of repair, it shined during today’s unveiling as kids took to the hardwood for the first time in more than a month to engage in hands-on skills programming through the support of Curry Brand, powered by Under Armour, on its mission to impact 100,000 youth and renovate 20 safe places to play by 2025. Since the launch of Curry Brand in 2020, Stephen and Snoop have been ideating ways they could collaborate and combine their shared passion for providing access to youth sports. Over the past two years, they remained close as they brought their vision to life, utilizing their collective platforms to make a meaningful impact in the lives of others.

Curry Camp Returns to Bring Top Youth Talent Together In San Francisco

Following a two-year hiatus, Stephen Curry’s hands-on training camp returned for the top high school basketball players in the country. One of the many ways Stephen gives back to the game he loves, Curry Camp provides mentoring for elite youth basketball athletes, empowering them on their journey to compete. The four-time NBA champion personally invited 26 boys and girls from across the country to receive 1:1 coaching from the three-point king himself alongside a star-studded roster of coaches and trainers. Campers had the opportunity to show off their skills while practicing and playing with some of the sport’s best, including former Los Angeles Lakers player Kent Bazemore and recently retired Davidson College head basketball coach Bob McKillop, who also served as Stephen’s coach while at Davidson from 2006-2009.

Fast Just Got Faster With New Run Footwear Innovation From Under Armour

To give every stride more purpose, efficiency, momentum, and acceleration, UA set out to break the tape with the development of a new marathon shoe: the UA Flow Velociti Elite. This revolutionary shoe features award-winning UA Flow technology and is redefining fast for pro athletes chasing the finish line during race season.

Inspired by the Court, Built for the Course

Golf has historically been dominated by male players outfitted in traditional apparel. For the past five years, Stephen Curry has been working to change that by championing inclusivity in the sport and injecting personality-filled apparel to offer a more seamless transition from everyday streetwear onto the course. The new Curry Brand Fall/Winter 2022 collection includes five pieces that combine the same style elements and assets that propel Stephen on the court with popular, course-ready streetwear to achieve maximum performance. Players will notice the inspiration drawn from a basketball uniform through the collection’s use of monochromatic, head-to-toe uniformity and striking side details. The nods to streetwear show up via splashes of bold prints and trend-driven silhouettes. At the core of every piece of the collection is performance – from stretchy, quick-drying fabric to wind-resistant material and comfortable knits, the collection helps golfers perform at their best without sacrificing style.

Juan Soto Takes the T-Mobile Home Run Derby Crown

The MLB All Star break is underway, and Under Armour athlete Juan Soto is doing anything but slowing down with his impressive win at the 2022 T-Mobile Home Run Derby Monday night at Dodgers Stadium in Los Angeles.

Introducing Curry FloTro

When it comes to footwear, today's ballplayers want it all – style, speed and simplicity. Enter the Curry 4 FloTro, which combines style elements from the fan-favorite Curry 4 with Under Armour’s award-winning UA Flow technology. The first in a series of reimagined models set to debut this year, the Curry 4 FloTro pays homage to the shoe that propelled Stephen in some of his most historic performances. While wearing Curry 4, Stephen became the fastest player in NBA history to achieve 2,000 career three-pointers and helped the Golden State Warriors clinch the 2017 championship title during a highly anticipated rematch of the prior year’s playoffs.

Creating a Legacy Starts at Home

Aliyah Boston is one of the country's most talented and recognizable basketball players. She has come a long way from her makeshift driveway basketball court in St. Thomas, but that doesn’t mean she’s left the islands in her past. Earlier this month, Aliyah crossed yet another milestone off her list by hosting her first UA Next Basketball camp in her hometown in the Virgin Islands. Created to educate, empower and encourage athletes of all ages, backgrounds, skill and socioeconomic levels—especially youth athletes—to get out and get moving, Under Armour’s UA Next platform launched in 2021 and has since expanded to cover several team sports categories.

Outward Bound Partners with Lt. Richard W. Collins III Foundation, Under Armour for Three-Year Program with Maryland Universities

Eleven Reserve Officer Training Corp (ROTC) cadets from University of Maryland (UMD), College Park and Bowie State University (BSU) completed their five-day wilderness expedition on Friday, June 10. The expedition took the participants along a stretch of the Appalachian Trail with their Outward Bound educators. The week-long challenge was the final step in the first year of the Building Bridges program that brought together over 40 cadets from the two schools, starting with a one-day program held in September 2021 at Chesapeake Bay Outward Bound School’s (CBOBS) Leakin Park campus. The program is sponsored by Under Armour, through its UA Freedom Initiative, which focuses on supporting front-line workers, like ROTC cadets. “This was an experience of a lifetime. I took so many lessons and so much about myself. I learned and recognized that it’s okay to fall sometimes. It’s about what you do after. Getting back up and not allowing your setbacks to stop you from pushing forward. I learned so much about allowing yourself to work with others, trusting them along with yourself, and the difference it all makes in the end,” shared Kayla, an ROTC cadet from Bowie State University after completing the five-day expedition with their crew.

Bringing Purpose to Student-Athlete Partnerships

In 2021 the relationship between brands and student-athletes changed forever with the move to allow students to profit off of their name, image, and likeness (or NIL), in addition to making money from signing autographs, starting their own businesses, teaching camps or lessons, starring in advertising campaigns and posting sponsored social media content. Before this landmark decision, critics claimed for decades that compensating student-athletes would make it harder for them to focus on competition and schooling. Instead, athletes have found the new rules are not only lucrative but liberating. Now, on the first anniversary of this significant shift, Under Armour reflects on its successful roster of purpose-first, NIL partnerships and outlines its future goals for this new frontier of collegiate sports marketing.

Stephen Curry Breaks Ray Allen’s All-Time 3-Point Record

On Tuesday, December 14, 2021, Stephen Curry achieved a milestone that he’s been aiming for nearly his entire career. Sinking a three against the New York Knicks, Curry surpassed NBA legend Ray Allen’s total of 2,973 to become the all-time leader in total 3-pointers made during the regular season. It’s a moment worthy of celebration that’s also seemed inevitable for years. Widely regarded as the best shooter in the league, Curry already holds the single-season record with 402 3-pointers sunk during the 2015-16 season, and surpassed Allen’s 3-point totals for regular and post-season play in November. Just this season, he’s been averaging 5 made 3-pointers per game and managed to surpass Allen’s regular-season record in 500+ fewer games, claiming the record in just 786 games, compared to Allen’s 1300. For Curry, the shot that has transformed professional basketball in his time has become an effortless extension of his talent.

Cue the Confetti

Another milestone year is in the books for Warriors point guard Stephen Curry. The two-time NBA MVP led Golden State to a 103-90 victory over the Boston Celtics in Game 6 of the NBA Finals, earning his fourth NBA Championship title. Stephen finished the series with 34 points in last night’s game alone, including seven assists, seven rebounds and six 3-pointers, cementing himself as the NBA Finals MVP – a first for the all-time 3-point leader.

Curry Brand Launches Largest Branded Cross-Community NFT Project in History

To build one of the most vibrant basketball communities in the metaverse, Curry Brand has partnered with some of the leading and most influential brands to push the boundaries of the Web3 space by developing Basketball Headz, the first-ever minted avatars linked to real-time performance. Following last year’s unforgettable NFT debut of the Genesis Curry Flow in honor of Stephen Curry breaking the NBA three-point record, Curry Brand once again made headway in the metaverse with the recent launch of basketball-inspired NFTs – or NF3s – linked to Stephen’s on-court performance during this year’s NBA playoffs. Through June 18, fans can continue to claim one free NF3 per digital wallet, per game, each time Stephen sinks a three-pointer. Beginning Wednesday, June 22, fans who were unable to claim a free NF3 will have the opportunity to purchase one for $125 at lab.currybrand.com, while supplies last.

Under Armour Launches its First Running Shoe Made on a Women’s Last

Under Armour knows runners are looking for data driven technology that is peer-proven and road-tested to take them to the next level on their journey to compete. In 2022, Under Armour is continuing to push the run category forward through a laser focus on providing products that deliver superior performance and innovation to meet the needs of UA Run consumers, specifically those of our female athletes. Traditional women’s running shoes often derive from a men’s-designed shoe made smaller to fit the female foot. This means running shoes often lack the flexibility, fit, and arch support women need. UA Flow Synchronicity is the brand’s solution to this consumer need - built by HER, for HER and empowering HER Form, Her Speed and HER Rhythm on her journey to compete.

UA-Athlete Approved Father’s Day Gifts

The final round of the U.S. Open falling on Father's Day is a storied tradition for golfers and golf fans around the world. For Jordan Spieth, this year will be his first U.S. Open as a dad, as Jordan and his wife Annie welcomed their son Sammy into the world this past November. Taking inspiration from his own dad, who he said is his “number one role model,” and the person he credits with helping him get started in the game of golf, Jordan expects this first Father’s Day to serve as a time to reflect on how much his life and career have changed over the past six months and how his bond with Sammy has already impacted him on the course.“It’s hard to put into words what it really means to me to now be a father,” Spieth said. “Sammy doesn’t yet understand my on-course accomplishments, he just deserves the best of me as a Dad. Spending time with him and Annie helps put my mind on other things, and where it should be, which is in the moment of hanging out with people I love. I want to be the best at anything I do, and I am enjoying learning the process of trying to balance being the best person for my family alongside working to be the best golfer in the world.” Jordan’s picks include tried and true UA Golf items he has worn throughout the season: Spieth's Performance Picks Men’s UA Playoff Polo 2.0 Men’s UA Drive Pants Men’s UA HOVR Drive 2 Golf Shoes Men’s UA Braided Golf Belt

Next Level Speed and Comfort: HOVR Machina 3

Technology is always moving fast and runners’ demands are growing as the bar gets higher. Disrupting the market with innovation and meeting the athlete where they need us is what Under Armour does best. Together, our human performance and product development teams continue to bring athletes the best footwear from the UA Innovation Lab in Baltimore and UA Human Performance Center in Portland.

Under Armour Announces CEO Transition

Under Armour, Inc. (“the company”) (NYSE: UA, UAA), today announced that Patrik Frisk will step down as President and Chief Executive Officer (CEO) and as a member of the Board of Directors (board), effective June 1, 2022. The board has initiated a comprehensive internal and external search process to identify a permanent President and CEO. Until a successor is named, the board has appointed Colin Browne, the company’s Chief Operating Officer (COO), as interim President and CEO, effective June 1, 2022. To support the transition, Frisk will remain with Under Armour as an advisor through September 1, 2022. “On behalf of the board, I want to thank Patrik for his valuable contributions to Under Armour over the past five years,” said Kevin Plank, Under Armour Founder, Executive Chairman and Brand Chief. “During his tenure, we made significant strides in advancing enterprise-wide operational excellence, and Patrik’s steadfast leadership has been crucial to strengthening our foundation and positioning the company for our next growth phase. As we search for Patrik’s permanent successor, Colin’s experience as a seasoned executive in our industry and leading critical operational aspects of our business will serve Under Armour well as interim CEO.” Plank continued, “Under Armour is evolving to meet the needs of our athletes worldwide. As we transition, we are committed to identifying additional opportunities to drive improved returns for our shareholders and deliver for athletes, partners, and teammates. There is a huge opportunity in front of us. I look forward to working closely with the board during the search process to find our next leader who will take us to new heights. In the meantime, we are moving forward and will continue to connect with athletes in exciting ways, offering them exactly what they need when they need it.” Frisk, who joined Under Armour in 2017, helped architect its long-term strategic plan that underscored its commitment to athletic performance by reengineering its structure, systems, and go-to-market process. Under his leadership, the company delivered industry-leading products, deepened relationships with consumers and customers, and advanced its purpose, vision, mission, and values. “It has been the greatest privilege of my career to serve Under Armour athletes, customers, shareholders, and teammates. I am extremely proud of what we’ve accomplished as a team,” said Frisk. “Together, we have done a tremendous amount of work to strengthen this iconic brand while significantly solidifying its operations. Colin has an intimate understanding of the Under Armour business and our industry. I have every confidence that his stewardship will allow for a seamless transition.” Browne said, “What unifies and drives Under Armour is our purpose: to empower those who strive for more. This transition is an opportunity to further our long-term goals. I am grateful for Patrik’s leadership and partnership. As we work to deliver industry-leading innovation and premium experiences to athletes globally, we remain focused on amplifying the strong foundation that’s been set over the past few years.” Since joining the company in 2016, Browne modernized Under Armour’s digital go-to-market strategy and direct-to-consumer model and transformed its supply chain organization, leading to significant margin improvement and operating efficiency. Browne has held the role of COO since 2020 and oversees supply chain, global planning, sustainability, information technology, enterprise data management, commercial optimization, go-to-market strategy, and distribution capabilities. Browne has been an integral part of the company's successful transformation, and his leadership has been critical to navigating global supply challenges caused by the pandemic. About Under Armour, Inc. Under Armour, Inc., headquartered in Baltimore, Maryland, is a leading inventor, marketer and distributor of branded athletic performance apparel, footwear, and accessories. Designed to empower human performance, Under Armour’s innovative products and experiences are engineered to make athletes better. For further information, please visit http://about.underarmour.com. Forward Looking Statements Some of the statements contained in this press release constitute forward-looking statements. Forward-looking statements relate to expectations, beliefs, projections, future plans and strategies, anticipated events or trends, and similar expressions concerning matters that are not historical facts, such as statements regarding our future financial condition or results of operations, our prospects, and strategies for future growth, the impact of the COVID-19 pandemic on our business and results of operations, the development and introduction of new products, and the implementation of our marketing and branding strategies. In many cases, you can identify forward-looking statements by terms such as “may,” “will,” “should,” “could,” “expects,” “plans,” “anticipates,” “believes,” “estimates,” “predicts,” “outlook,” “potential” or the negative of these terms or other comparable terminology. The forward-looking statements contained in this press release reflect our current views about future events and are subject to risks, uncertainties, assumptions, and changes in circumstances that may cause events or our actual activities or results to differ significantly from those expressed in any forward-looking statement. Although we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee future events, results, actions, activity levels, performance, or achievements. Readers are cautioned not to place undue reliance on these forward-looking statements. A number of important factors could cause actual results to differ materially from those indicated by these forward-looking statements, including, but not limited to: the impact of the COVID-19 pandemic on our industry and our business, financial condition and results of operations, including recent impacts on the global supply chain; failure of our suppliers or manufacturers to produce or deliver our products in a timely or cost-effective manner; labor or other disruptions at ports or our suppliers or manufacturers; changes in general economic or market conditions that could affect overall consumer spending or our industry; increased competition causing us to lose market share or reduce the prices of our products or to increase our marketing efforts significantly; fluctuations in the costs of raw materials and commodities we use in our products and our supply chain; changes to the financial health of our customers; our ability to successfully execute our long-term strategies; our ability to effectively drive operational efficiency in our business and successfully execute any restructuring plans and realize their expected benefits; our ability to effectively develop and launch new, innovative and updated products; our ability to accurately forecast consumer shopping and engagement preferences and consumer demand for our products and manage our inventory in response to changing demands; loss of key customers, suppliers or manufacturers; our ability to further expand our business globally and to drive brand awareness and consumer acceptance of our products in other countries; our ability to manage the increasingly complex operations of our global business; the impact of global events beyond our control, including military conflict; our ability to successfully manage or realize expected results from significant transactions and investments; our ability to effectively market and maintain a positive brand image; our ability to effectively meet the expectations of our stakeholders with respect to environmental, social and governance practices; the availability, integration and effective operation of information systems and other technology, as well as any potential interruption of such systems or technology; any disruptions, delays or deficiencies in the design, implementation or application of our global operating and financial reporting information technology system; our ability to attract key talent and retain the services of our senior management and other key employees; our ability to access capital and financing required to manage our business on terms acceptable to us; our ability to accurately anticipate and respond to seasonal or quarterly fluctuations in our operating results; risks related to foreign currency exchange rate fluctuations; our ability to comply with existing trade and other regulations, and the potential impact of new trade, tariff and tax regulations on our profitability; risks related to data security or privacy breaches; and our potential exposure to litigation and other proceedings. The forward-looking statements contained in this press release reflect our views and assumptions only as of the date of this press release. We undertake no obligation to update any forward-looking statement to reflect events or circumstances after the statement’s date or to reflect unanticipated events. Under Armour Contacts: Lance Allega, SVP, Investor Relations & Corporate Development, (410) 246-6810 Blake Simpson, SVP, Global Communications, Community Impact & Events, (443) 630-9959

Under Armour Unveils Sustainable Design for Teammate Headquarters in Baltimore

Today, at a meeting of UDAAP (Urban Design & Architecture Advisory Panel), Baltimore’s design review panel, Under Armour unveiled the design for its new corporate headquarters. The Gensler-designed location, currently known as Teammate Building 2 (TMB2), will be one of the region’s most environmentally sensitive and sustainable buildings, achieving a net-zero operation goal through the significant reduction of embodied and operational carbon. The building is designed to qualify for LEED-Platinum certification. Located on Under Armour’s new Port Covington campus, the iconic building is 280,000 sq. ft. and will become the primary home for most of the company’s core business functions globally. Designed to align with the company’s commitment to 'Act Sustainably’ and a hybrid working style, the building will feature interior spaces that promote collaboration, a flagship retail store that will be open to the public, and state of the art sports facilities set within a vibrant landscape that features pedestrian pathways throughout the campus and along the waterfront. TMB2 will be constructed using mass timber geothermal and water reduction technology. The building’s glowing north façade will embody Under Armour’s connection to Baltimore, lighting up to celebrate significant local and national milestones. The southern façade is engineered to reduce solar heat and maximize the building’s energy performance.

Charting Our Path Forward

Newsweek Recognizes Under Armour on Most Trustworthy Companies 2022 List

Trust builds great athletes, and trust runs deep at Under Armour. From trusting yourself to go the extra mile to trusting your teammates to step in when you need support, trust unites us and helps us Strive for More. Newsweek has recognized Under Armour in their inaugural Most Trustworthy Companies 2022 list. In partnership with Statista, a German company specializing in marketing and consumer data, Newsweek ranked Under Armour #2 out of 16 total companies for the Textile, Clothing, & Luxury Goods category. “Each and every teammate at Under Armour plays a role in bringing our purpose to life,” said Under Armour CEO Patrik Frisk. “Being recognized as one of America’s Most Trustworthy Companies speaks volumes to the passion and integrity our teammates bring forward in everything they do in both their professional and personal lives.” With help from a survey of 50,000 U.S. residents, companies were evaluated across different elements related to customer, investor, and employee trust. Survey respondents answered questions about how companies engaged customers and treated their employees. Publicly traded U.S. corporations with $500 million or more in annual revenues made the list. Newsweek reviewed companies aligning to 22 industries, ranging from Banks, Energy & Utilities, Health Care & Life Sciences, and more. Insights from the 2022 Edelman Trust Barometer showed how employee trust is the number one driver of trust. More specifically, many employees expect their employer to engage on societal issues and provide quality information. Under Armour’s ongoing and tangible actions to address issues like economic equality and community policing relationships are felt across the business. As Under Armour continues to put its purpose at the forefront of all activities, the business will continue to make decisions grounded in doing what is right for their consumers instead of solely responding to the market and reacting to competitors. Under Armour is committed to empowering those who strive for more, and the company’s values – Act Sustainably, Celebrate the Wins, Stand for Equality, Love Athletes and Fight on Together – serve as both a checklist for each of our programs and the qualities expected of every teammate.

Under Armour Takes the Gold with UA Flow Technology

Under Armour is thrilled to announce that its signature UA Flow technology has brought home gold at the 2022 Edison Awards in the Performance Based Design category, a first-time honor for the brand. The groundbreaking lightweight and long-lasting shoe technology was developed and executed in partnership between Dow and Under Armour teams including Innovation, Product Design, Biomechanics, Athlete and Consumer Insights groups, and many others. UA Flow technology was first introduced in December 2020 as the signature design element of our Curry Flow 8 basketball shoe.

CEO Patrik Frisk Awarded Sporting Goods Industry Leader of the Year Award

“For extraordinary achievements in times when leadership matters the most, Patrik has motivated and guided a global team to overcome turbulent challenges and reached highly impressive results,” said Martin Kössler, Huginbiz founder and CEO. Frisk also joined Claudia Klingelhöfer, Chief Digital Officer of EDM publications (publisher of Sporting Goods Intelligence Europe) to discuss Under Armour’s strategy for the future, the importance of global growth, and leading with purpose.

Under Armour Athletes Crank Up the Heat for the 2021-2022 NBA Playoffs

Across every sport, Under Armour athletes never fail to break boundaries and push limits, and our NBA athletes are no exception. Throughout the 2021-2022 season, each have put their grit, perseverance, and commitment to the sport on full display. With the NBA playoffs kicking off this month, Under Armour has yet another thing to celebrate alongside our athletes: all of our NBA stars – Stephen Curry, Joel Embiid, Nah’Shon “Bones” Hyland, Patty Mills, Seth Curry, Will Barton and Damion Lee – have made it to the first round. “I am always amazed by the sheer grit and determination of our UA athletes, and this NBA season is proof of that,” said Sean Eggert, SVP, Global Sports Marketing at Under Armour. “All of our NBA athletes have all shown up in their own way for their teams, their fans and themselves this season, and UA could not be prouder of each of them.”

Go All Out on Global Running Day

From inspiration to perspiration the UA ALL OUT MILE provides the motivation, the coaching, and the training plan to run your fastest mile. Starting this May, unique stories from around the world will highlight thousands of runners achieving their personal best. With virtual participation in 14 countries, Under Armour has almost doubled regional participation from last year’s challenge to execute a global event in both virtual and live formats. Teams and individuals alike will take on the 30-day mission to train with resources to fit into their existing routines with the ultimate goal to go ALL OUT just in time for Global Running Day.

Jordan Spieth Finishes the Fight with RBC Heritage Victory

Jordan Spieth has done it again! The Under Armour athlete took home his 13th PGA Tour victory with his RBC Heritage triumph yesterday at Harbour Town Golf Links in Hilton Head, South Carolina, pulling out a win following a sudden-death playoff with Patrick Cantlay. Spieth’s performance coincidentally resulted in his second consecutive Easter Sunday win. Building on the excitement of this win, Under Armour is incredibly proud to share that its 10-year partnership with Spieth has been extended by another four years, until December 2029. This investment in Spieth reflects Under Armour’s continued belief in him, having first signed Spieth as a sprightly 19-year-old with no official tour status in 2013.

Aliyah Boston is Turning Her Success Into Her Legacy

For 2022 NCAA National Champion Aliyah Boston, the love of the game was planted under the Caribbean sun, on an unlevel driveway with an old basketball hoop. Relentless determination, faith, hope, and family helped lead to her success as the National Player of the Year. Now, Boston is taking her success and love of the game, and transforming it into her legacy as she joins Under Armour in their commitment to increasing access to sport for youth athletes by growing the game of women’s basketball for athletes in the United States and across the globe.

Under Armour Celebrates the Start of the 2022 MLB Season

After an extended off-season of America’s favorite pastime, the gates to freshly cut grass, footlong hotdogs, and cheering crowds have opened to usher in the 2022 Major League Baseball season. And while every year starts with a clean slate, the past woes and wins are what powers our Under Armour athletes to set even higher expectations to deliver for the fans, their teammates, and themselves. As models of focused performers, each one of them thrives under pressure and continues to test their limits on their journey to compete.

Jordan Spieth Is Seeing Green

For more than a decade, Jordan Spieth has been working on two things – chasing greatness on golf’s biggest stages, and the opportunity to get 1% better each day. For his upcoming competitive season, Spieth is getting back to basics for what he hopes will be his best season yet. Helping pave the way is his coach. “I really went back to the drawing board with Cameron,” says Spieth, referring to his longtime coach, Cameron McCormick. “We kind of looked back at what's my DNA mechanically, where has it gotten off, and how do we start to structure things back? Almost go back to go forward.”

Making A National Championship A Local Win

Under Armour athletes are tough. Ready to take on a challenge. They’re champions on and off the court; determined to always strive for more and empower the next generation of greats. This March, the South Carolina women’s basketball team proved what UA athletes are made of with its second National Championship title win. The Gamecocks allowed an average of only 50.5 points against them, per game. The team leads the nation in blocks with 265. The next closest team, Georgia, trails behind with only 197. They also lead the nation in rebounds with 1,686 total; out-rebounding opponents by approximately 18 per game. Adding to their victory on the court, South Carolina and Under Armour are donating $50,000 to the City of Columbia Parks & Recreation Foundation - an organization dedicated to preserving, enriching, and sustaining cultural, environmental, and recreational facilities and programs across Columbia’s diverse communities. This donation will help the City of Columbia Parks & Recreation Foundation continue to increase access to sport through their facilities at parks and recreation centers.

Teaming Up for Change

The barriers that exist between members of law enforcement and young people, particularly those of color, are all too common. Breaking down these barriers takes real work to put an end to the cycle of mistrust and racial bias. How does Under Armour support the breakdown of these barriers? On the basketball court. RISE is committed to positively impacting community-police relations nationwide. The national nonprofit educates and empowers the sports community to eliminate racial discrimination, champion social justice, and improve race relations. Their vision is of a nation united through sports; one committed to racial equity and social justice. In partnership with Under Armour and the National Basketball Association (NBA), they are expanding the ESPN Sports Humanitarian Award-winning program, Building Bridges Through Basketball.

Under Armour Launches the new UA HOVR Drive 2 model

Following hot on the heels of the successes of 2021, where the UA HOVR™ Drive earned the highly coveted MyGolfSpy Best Spiked Shoe award, Under Armour has unveiled the all new UA HOVR Drive 2 for the 2022 season. The best performing spiked shoe Under Armour has built to date, the new UA HOVR Drive 2 has been developed in line with Under Armour’s commitment to data driven design to maximize performance, with every element of the UA HOVR Drive 2 being meticulously built around Under Armour’s 4 Dimensions of Traction.

Turning Madness Into Momentum

March Madness® is that one magical and mind-blowing month of the year when we see sixty-eight men’s and sixty-eight women’s college basketball teams tough it out on the court to compete for the NCAA Championships® . But only two teams will achieve the blockbuster movie finish; complete with a buzzer-beating shot, explosion of cheers, exuberant team huddle, cutting down of the nets, and a shower of ice-cold, neon sports drink. This year, Under Armour is elated to see 29 of its teams in the tournament, four of which–Texas Tech men’s and South Carolina, Maryland and Notre Dame women’s–are still on fire as they head into the Sweet 16™. So far, these teams are leaving it all out on the court; dominating with a certain toughness and hunger that only athletes with a true Under Armour spirit could harness. To support the 29 teams on their journey to compete, Under Armour provided performance apparel and footwear fit for champions. Why? Because Under Armour exists to make athletes better and we know athletes perform their best when they have the solutions designed to make them better, faster, more adaptable, and more comfortable.

Under Armour Unveils the UA HOVR Tour SL

Incorporating a full knit upper with the support and stability of a traditional golf shoe, Under Armour has continued its history of data driven design with the launch of the new UA HOVR™ Tour SL in collaboration with world leading expert in the biomechanics of the golf swing, Jean-Jacques Rivet. The full knit upper on the UA HOVR Tour SL utilizes Under Armour’s proprietary Intelliknit™ technology to overcome the performance limitations of knitted footwear previously seen in Golf. Where regular knit uppers tend to be too unstructured to support the force of a golf swing, Intelliknit uses a strategic combination of stretch yarns and lockdown yarns to support the golf swing, to lock you down where you need support and stretch where you need flexibility through the swing while offering the most connected fit in any shoe we’ve ever built. No longer confined to be worn on dry, crisp fairways, the Intelliknit upper is also treated with NeverWet® and a waterproof membrane, meaning golfers can wear the UA HOVR Tour SL in any conditions they find themselves in out on the course.

Curry Brand Releases New “Street Pack” Colorways as Part of Ongoing Collaboration with Sesame Street

Under Armour’s Curry Brand is gearing up for the launch of another set of sneakers inspired by the iconic characters of Sesame Street. After dropping the first two shoes in the collection, five more Sesame Street friends will be hitting the court with designs based on Cookie Monster, Oscar the Grouch, Lily the Tiger, Abby Cadabby, and Elmo. “My favorite Muppet on Sesame Street is definitely Elmo,” said Stephen Curry. “He’s always laughing and smiling and having a great time and bringing the best out of everybody. It’s the same joy that I try to bring to the court,” said the NBA All-Star. Curry, a father of three, has embraced the Sesame Street collaboration in part because of their shared commitment to uplifting underserved and underrepresented communities, and its ability to spread joy and positivity around the world.

Under Armour Response to Russian Invasion of Ukraine

Like the rest of the world, we are shocked and saddened by Russia’s unprovoked attack on Ukraine. At Under Armour, one of our values is Stand for Equality. We believe in the power of democracy, the ultimate team sport. We are partnering with humanitarian groups to provide what is needed for those displaced and have also stopped all shipments into our sales channels in Russia. We are proud to stand with Ukraine against Russia’s attack on their democracy and will do what we can as a global company where standing for equality matters.

A New Force in American Football

“I started playing football because my brother’s coach thought I’d be good at it," said Gordon. "I stayed in football because I want girls to know they can have a future in the sport. Under Armour and I are ready to make a difference. This is going to be a game-changer for women in football, and I feel inspired and ready for what’s next.”

Bring Your Running Shoe Game Up to Speed with The Flow Velociti Wind 2 — Literally

The Under Armour human performance and product development teams continue to create innovative solutions for runners to bring you the next generation of unparalleled performance running shoes. With the help of UA athletes and brand ambassadors, the UA Innovation Lab in Baltimore and UA Human Performance Center in Portland, Under Armour develops the best footwear that’s based on key insights and learnings from years of experience and research. UA has always performed best when we’re disruptive: The UA HOVR Machina launched with the innovative Pebax® Propulsion Plate, and the first iteration of UA Flow eliminated the need for a heavy rubber outsole — and we’re not stopping there.

Stephen Curry Takes on All-Star Game #8

Stephen Curry knows a thing or two about being an NBA All-Star. His appearance on the court in Cleveland, Ohio, on February 20th will mark his 8th consecutive NBA All-Star game since being selected as a starter for the first time in 2014. Stephen’s past appearances at the All-Star games have been a showcase for all of the things that make him great. His shooting skill, his dynamism, his ability to think on his feet — all while smiling and bringing infectious positive energy to the game. Stephen also embodies the elit moniker when he’s off the court just as much as he does when he’s on it. Through his philanthropic efforts, including his work with Curry Brand, Stephen has remained steadfastly committed to giving back to local communities, creating opportunities for young athletes, and generally changing the game for good.

Raising The Game with Historically Black Colleges and Universities, The Under Armour Way

At Under Armour, we have spent years building our focus on diversity and inclusion. As the Chief People and Administrative Officer, my primary goal has been to transform our culture including the way we think about our work, the way we engage in that work together and to build purpose into all that we do. That means turning our values into action, not just words. Last month, Under Armour announced a new, long-term commitment to create opportunities for millions of youth to engage in sports by 2030. Today, we’re taking another step, by expanding our partnership as the Official Outfitter of our hometown squad, Morgan State University in Baltimore, one of the nation’s premier historically Black colleges and universities (HBCUs). It’s not just a working agreement, but a template for how we want to elevate our work with HBCUs across the country in the years ahead to better engage with students to create a pipeline of top talent.

Curry Court 007: Australian Basketball Court Gets a Curry Brand Makeover

Under Armour is committed to breaking down barriers all over the world that keep young people from accessing sports and sports education. That’s why we set out to “Change the Game for Good,” an ongoing initiative from Curry Brand aimed at creating opportunity, access, and equality for youth sports in neighborhoods around the world. In service of this mission, Curry Brand has proudly forged a partnership with Charity Bounce — an Australian organization that uses sports, the arts, and education to uplift disadvantaged communities, with a particular focus on Aboriginal or Torres Strait Islanders and culturally diverse communities, including newly arrived refugees. Using the power of sport, Charity Bounce inspires change, builds resiliency, and creates positive job opportunities for young people at risk. As part of this partnership, Curry Brand has committed to rejuvenating youth facilities in Arncliffe New South Wales, Australia that are used for Charity Bounce programs — making it the first official Curry Brand basketball court outside of the United States. “We are thrilled to partner with a purpose-led performance brand,” said Charity Bounce CEO Ian Heininger. “The new court will provide inspiration for the young athletes across our programs to look beyond themselves and use the game for good. This initiative will not only encourage them to be their best, but our ambition is also that it will create a lasting impact on their sense of worth and increase their expectation of what is possible in life. Stephen Curry has one of the most inspiring stories of resilience, and we know this partnership will be a critical piece in empowering every young person that now steps on the court.”

Stand for Equality – Showing our support for HBCUs

The Under Armour family stands with all of the Historically Black Colleges and Universities (HBCU) students, faculty, and administrators who have been threatened with violence. One of our core values is ‘Stand for Equality’ and we condemn any attempts or threats of violence against any group. This type of targeted act reminds us that we must continue in our steadfast commitment to equality and our community. We send our thoughts, prayers, and well wishes to everyone impacted, including our partners at Morgan State University, Jackson State University, and Howard University as they navigate through this challenging time.

Nah’shon “Bones” Hyland Teams with Under Armour

Hyland grew up in a single-parent household with three siblings in Wilmington, Delaware. Bones’ mother Marshay — a constant force of optimism and betterment in his life — kept a close guard on him, always nudging him toward the relative safety of the gym and sports, and away from some of the darker roads available to a young man in Wilmington. His first sport was football, but he switched to basketball at the behest of his mom. “Making sure that he stayed busy was very important to me,” said Marshay Hyland. “He could've easily went the wrong way, so I had to constantly just [guide him] — it wasn't hard to constantly drive him, because he already had that self-motivation. It was just keeping him on a clear path, and making sure that he didn't do what everybody else was doing.” Through it all, Hyland stayed out of trouble by staying in the gym and on the court, dedicating every fiber of his being to becoming a better athlete, becoming a rising star by high school.

Charlotte Kirby: Tackling Football, Her Way

Competing on a football field has been Charlotte Kirby’s dream since shortly after she could first pick up a ball. Showing that she belongs on the field with any player her age has served as her motivation ever since. The Gloucester, Virginia, teenager has been interested in football since she was two, playing with her dad and showing signs even at this young age that lesser-contact sports like soccer weren’t for her. She joined her first flag football team when she was only five years old, and a few years later, sought out a full-contact youth team. Upon joining, Charlotte noticed that while she wanted to play as much as any of the other kids, her ambition received a different reaction from coaches. “I heard a lot about the stereotypical girl’s first season, that we’ll say we have fun, then we’ll quit,” Charlotte, now 13, said. “They said I’d end up a kicker, but I’m not a kicker. I like to hit.”

Karim Harris: When the Team Becomes Family

Not every kid who enjoys basketball gets the chance to grow up learning and enjoying the game. For one Baltimore teenager, honing his talents required him to move away from home, and in the process, build new bonds and a brighter future. Karim Harris, 17, didn’t discover basketball so much as it found him. He was a third-grader in York, Pennsylvania, one who was head and shoulders taller than his classmates, who liked to hang out in the gym after school shooting hoops. A coach saw his potential and convinced him to sign up for an after-school league, and within a season, Karim’s team had a championship title with him at center. “From there, I just fell in love with the game,” says Karim. “I knew I wasn’t that great, but I played a big role in that team to just work hard, rebound, do whatever my coaches needed me to do.”

Creating More Access to Sport for The Next Generation of Athletes

At Under Armour, we know sport is so much more than a game. It inspires collaboration and teamwork, increases confidence, reduces stress and improves mental health. But around the world today, millions of young people are facing barriers that are negatively impacting their journey to compete – from a lack of funding, time or transportation, to social and mental hurdles that make children feel they don’t belong on a team. In the United States, participation in sports has rebounded since the start of the pandemic, but many organized outlets have not yet come back. One study found that as a result, 3 in 10 kids who played organized sports before the pandemic have lost interest in doing so. Outside the United States, many lack access to public resources that could get them competing. And in every region and demographic group, children from lower-income families spend less time playing sports. Under Armour believes everyone deserves the right to engage in sport. That’s why we are making a new, long-term commitment of our resources, focus and energy to help break down barriers that limit access to sport across the globe.

Layla Banaras: When Learning a Sport Brings New Ideas to The Pitch

Growing up in Birmingham, England, Layla Banaras, 15, found herself at a crossroads of cultures. Her British mother and Pakistani father encouraged her to embrace each of her cultural influences, including her Muslim faith. But balancing the traditions of her culture with her interest in soccer became a challenge at an early age. “I would go to my brothers’ games and keep getting closer and closer to the pitch, and eventually the coach asked me to join in,” said Layla. Her enthusiasm for soccer grew, and at age eight, Layla joined the youth team league for girls run by the Birmingham City Football Club. That step was a new one for girls her age, as most youth soccer programs in Britain had historically focused on developing boys. Her parents faced the challenges shared by many – like how to balance practice time and find transportation. “When we started, there weren’t that many grassroots girls’ teams in our area,” Layla said. “We had to drive half an hour to play.”

Push Past Quitters’ Day And Strive for More In 2022

The New Year is here and for many that means a time of reflection, sense of renewal, and opportunity to re-set personal goals for the next 12 months. According to a YouGov Poll, approximately 25% of Americans who made 2022 New Year's resolutions say they set a goal to live a healthier life, focusing on personal improvement, losing weight, and exercising. Under Armour knows that even the most well-planned New Year’s resolutions can be hard to keep by the middle of the month, when “Quitters’ Day” thinking starts to creep in. Quitters Day is the second Friday in January when people are most likely to quit their resolutions and revert to old habits and routines. To help those who want to go the distance with their goals and strive for more in 2022, we tapped a few of our trainers to get their thoughts on how to maintain motivation and the Focused Performer mindset in January and beyond. UA's very own Victoria Brown, Emma Lovewell, and Marquan Jones shared with us their recommendations for overcoming the urge to quit, keeping a focused mindset, habits, rest and recovery. Looking for more ways to get over the mid-January hump, Under Armour has the performance gear and digital support to keep you moving all year long. From hitting the gym in style with the latest from Project Rock to logging miles with UA’s Real-Time Form Coaching in MapMyRun (personal run coach, anyone?) Under Armour is committed to empowering athletes in 2022. Check out tips from our trainers below and head to UA.com for our freshest gear for the New Year.

Under Armour ‘Stands for Equality’ by Supporting Women’s Empowerment Principles and Better Work

On International Human Rights Day, Under Armour has announced its support of two major international human rights initiatives - the Women’s Empowerment Principles and Better Work. As part of its diversity, equity and inclusion strategy, Under Armour is committed to elevating women leaders and athletes both within and outside of the company walls. UA has signed the United Nation’s Women’s Empowerment Principles to support their goals of promoting gender equality in the workplace, supply chain and the community. Fostering better working conditions in garment factories within the supply chain is a crucial element of Under Armour’s sustainability strategy. This is why Under Armour has joined Better Work, a unique partnership program of the UN’s International Labour Organization and the World Bank Group’s, International Finance Corporation. Better Work brings together governments, factory owners, unions, workers and brands like UA to improve working conditions and supply chain resilience in the industry. “The partnership between Under Armour and Better Work marks a milestone for our program and reflects our commitment to putting people first,” said Colin Browne, Chief Operating Officer at Under Armour. “Our purpose is to empower those who strive for more and we seek to live this every day by striving to advance ethical practices in our supply chain.” Tchernavia Rocker, Chief People and Administrative Officer at Under Armour said, “Stand for Equality is a core value at Under Armour and we are proud to support these two initiatives which aim to improve human rights for two groups for UA, women and workers in our industry. We will continue to advance better working conditions for factory workers and empower women. Our partnerships with Better Work and Women’s Empowerment Principles are an exciting step on our journey.”

Under Armour CEO Patrik Frisk Embodies Company Culture in Peak Efforts Challenge

When the CEO brings boss energy to the mission, it empowers the people working for him to charge forward and . . . well, in this case, literally conquer a mountain.

One-of-a-Kind Cleats for a Two-Time MVP

Last week, Under Armour, DICK’S Sporting Goods, and members of a youth baseball organization delivered a special surprise to Bryce Harper, the Philadelphia Phillies superstar who was recently named the 2021 National League MVP—the second MVP award of his storied career. During his three seasons playing right field for the Phillies, the hardest-working player in baseball has been devoted to the greater Philadelphia area and its fans, including one youth baseball team in North Camden, N.J. Located in a Phillies’ stronghold just across the Delaware River from Philadelphia, the North Camden Pirates first caught Harper’s attention in 2019, when he learned that $15,000 worth of food and equipment had been stolen from the concession stand, putting the remainder of their season in jeopardy. To lift spirits, Harper met 12 of the team’s players at a local DICK’S Sporting Goods, where they were treated to a shopping spree courtesy of Under Armour and DICK’S Sporting Goods. The two companies also donated $10,000 to the North Camden youth baseball league. Harper gifted every player a pair of his signature cleats, then the UA Harper 4, and capped their day with tickets to a suite at Citizens Bank Park for that night’s Phillies’ game.

Introducing The Curry Flow 9

It started with Stephen Curry asking for one split second. That was the challenge when he met with the Under Armour innovation & design team in 2019. Could a new shoe give him just one extra split second to create enough distance from defenders and get off a clean shot? The answer was Curry Flow 8, Under Armour’s most technically innovative basketball shoe. Its revolutionary UA Flow sole eliminated the need for a rubber outsole, giving Curry unparalleled traction and lightweight performance on the court.

Love at First Step: Introducing the Curry Flow Go

Stephen Curry may not be a runner, but the man runs. The three-time NBA champion and two-time league MVP logs more than 2.5 miles per game—nearly eight marathons per season—and that’s just during the regular season. Add up all of the miles from in-season training, practice, the postseason, and offseason workouts, and the total distance becomes impossible to calculate. So it was only natural for Curry and Under Armour to collaborate on a premium running shoe: the Curry Flow Go, a lightweight, high-performance shoe for the grind of training that complements the Curry Flow 9 basketball shoe in the Curry Brand lineup. “When Stephen isn’t on the court, he trains in running products,” says Ryan Drew, vice president of Curry Brand. “So he thought it would be great to have a running shoe that was Curry Brand, that took on the same characteristics and design DNA of his other products.”

UNDER ARMOUR DELAYS RETURN TO CAMPUS TO JULY 2022

Under Armour updated this article on July 5, 2022 to reflect an update to the company’s return to office plans.    After close monitoring of the latest COVID-19 developments, Under Armour shared plans for the return to campus for all U.S. and Canada corporate teammates, to July 5, 2022, in order to continue to protect the health and safety of teammates and their families.     Once UA’s corporate offices in the U.S. and Canada reopen, all corporate teammates will be required to be fully vaccinated and have their status verified by the company in order to come to campus or partake in company-sponsored travel. All U.S. and Canada corporate teammates must be fully vaccinated by December 31, 2021. This requirement also includes teammates designated as full-time remote.  “The health, safety and well-being of our teammates, as well as their families, are our top priority. We want to provide teammates with a safe work environment and at this time, we believe that being vaccinated is the way to keep our team healthy and safe,” said Tchernavia Rocker, Chief People and Administrative Officer at Under Armour.     At this time, U.S. retail and Distribution House teammates will not be required to be vaccinated against COVID-19. However, UA strongly encourages those teammates to get vaccinated and will provide incentives and vaccine clinics for those teammates. Teammates in other jurisdictions will continue to follow local, country-specific guidance. 

Celebrating Veterans: Stronger Communities Are Built on the Bedrock of Personal Character

This Veterans Day is the first in two decades that the United States is not at war, but the essential mission of supporting veterans and families of fallen heroes carries on in communities across the country. Under Armour embraces this mission with its continued support of the Travis Manion Foundation, which strives to create thriving communities built on the bedrock of personal character and purpose-driven individuals. Powered by Under Armour Freedom, the Travis Manion Foundation’s Character Does Matter program has connected more than 2,000 veteran mentors with more than 400,000 kids across all 50 states over the past two years. Veteran mentors receive training, support, and materials from the Travis Manion Foundation to bring a research-based character curriculum to schools, youth groups, and sports teams at no cost. “With continued investment and growth, Character Does Matter will become the premier character-development program available to schools and youth throughout the country within the next few years,” says Ryan Manion, president of the Travis Manion Foundation and the older sister of Travis, a Marine who died in combat in 2007. To support the Travis Manion Foundation, Dwayne Johnson and Under Armour have released Project Rock’s For the Heroes collection, an annual brand initiative that honors veterans’ service and sacrifices. The collection, which includes new pieces for men, women, and youth, is available at UA.com, Under Armour Brand Houses, and select global retailers. “It’s really amazing to recognize those who are continuing to serve even outside of uniform. These heroes walk among us every single day and they inspire us to follow in their footsteps with the same sense of service, character and leadership,” Johnson says. “The work TMF does with veterans and families of the fallen, providing them with personal development training and experiences, repurposing their leadership to continue serving in their local community—especially to mentor and serve the next generation—is so critically important.”