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SUSTAINABILITY STRATEGY

At Under Armour, innovation is hardwired into everything we do. When we set out to make a product, meet a challenge or embrace an opportunity, our goal isn’t to move the ball forward; it’s to revolutionize the game. That’s how we started 30 years go, and that’s how we’ve gone from the producer of a single product – a sweat-wicking shirt that changed athletic wear forever – to a global leader in serving athletes at every level. We’ve never been afraid to think big because it’s in our DNA.

 

We bring this energy and ethos into everything we do, and that includes our commitment to sustainability. When we adopted “Act Sustainably” into our company’s core values, we didn’t do it with the intent to make incremental change, we did so with the goal of changing an entire industry. That is still our vision, and our ongoing work to reduce fiber shedding is proof positive of our dedication to achieving that outcome.

 

Like the athletes we serve, we are constantly evolving. We previously announced bold targets. However, as our business and sustainability strategies continue to evolve – and as new challenges and opportunities emerge – we’re taking the time to make sure our game plan evolves with the game. While some of our previous sustainability targets may change, we are committed to evolving our sustainability strategy and to navigating the complexities of our industry with responsibility and integrity. After all, every field, pitch, court, track, and backyard is on this planet, and it is foundational to us to help preserve and protect our Home Field for countless future athletes and generations.

REPORTING

We continue to review and evolve our sustainability reporting and disclosure strategy to address our business operations’ most significant—and sometimes changing—opportunities and risks.

supplier Disclosures

Supplier Disclosure (Tier 1) (2025)

Supplier Code of Conduct

UA Teammate Developing UA Mask

Human Rights Due Diligence

 

The purpose of our Human Rights Due Diligence model is to identify conditions within countries that may expose Under Armour to greater risk of violating human rights. It is part of the impact assessment portion of the Human Rights Due Diligence process, as outlined in the United Nations Guiding Principles on Business and Human Rights (UNGPs). The UNGPs identify the International Bill of Human Rights and the eight core conventions of the International Labour Organization’s (ILO) Declaration on Fundamental Principles and Rights at Work as the baseline set of human rights that business enterprises must respect and protect. In an attempt to cover the topics contained in these documents, our model organizes data into three broad thematic categories:

 

  1. General governance capacity, which aims to gauge the state’s capacity for good governance
  2. Protect, which aims to measure the degree to which the rights contained in the International Bill of Human Rights are protected in a given country.
  3. Respect, which aims to examine the degree to which the ILO’s eight core conventions are respected in a given country.

Based on this assessment we engage with suppliers, civil society organizations, and other third party stakeholders to focus on specific issues and risks to ensure FLA and Under Armour Codes are met and embody core labor standards, and related conventions, of the ILO. Only after these requirements are met do we approve our suppliers to start production for Under Armour in that specific country.