Under Armour Gives Golfers A Taste Of Tradition
To celebrate the kickoff of the 2024 golf season, Under Armour is releasing a collection with cutting edge style and innovation designed to support golfers to reach their goals on the green. Aptly named the UA Patron’s Golf Collection, the eye-catching apparel and footwear line has tradition at its core, drawing inspiration from the legendary Pimento Cheese Sandwich.
This particular sandwich signifies much more than a food option – it’s a representation of golf’s history and its traditions. Historians and golf aficionados estimate that this Southern-style sandwich debuted sometime in the late 1940s when it was originally sold for a quarter a piece. More than 80 years later, the sandwich is still a favorite amongst patrons.
“We wanted to find a new and creative way to honor golf traditions and bring an element of fun to UA Golf. The Pimento Cheese Sandwich was a no brainer for us – it allowed us to combine a whimsical concept with the technology that has made Under Armour a leader in the golf space. I’m excited to see what golfers think of it.”
Jocelyn Santiago, Director of Golf Apparel at Under Armour
While rooted in history, the collection incorporates athletic designs that resonate with the current graphic trend, so golfers can express their love of the sport in a fun, culturally relevant way. When designing the Patron’s Golf Collection, the UA Golf team created products that balance style with Under Armour’s industry-leading technologies. The collection includes a variety of products for every type of golfer – including a hoodie, t-shirt, and polo that provide ultimate comfort and breathability, the recently-launched Drive Pro that maximizes performance, and even a bucket hat for the golfer looking to stand out on and off the course. The collection also comes with an exclusive sticker pack for golfers to rep the Pimento Cheese Sandwich beyond their apparel and footwear.
“This tournament truly is my favorite week of the year. I always look forward to being in Augusta and taking in the tradition of it all. I’m especially excited about sporting the UA Patron’s Collection this year – it’s a fun way to celebrate the most recognizable moments of this event, while still being the quality UA products that support performance, as I go after my second green jacket.”
Jordan Spieth, UA Athlete & Major Champion
Patrons can expect to see Jordan Spieth in pieces from the Patron’s Golf Collection as he begins his quest for his fourth major, while celebrating his 11th season as an Under Armour athlete.
The UA Patron’s Golf Collection is launching on March 22 and can be found on UA.com and in select wholesale doors The collection features the following products:
- UA Playoff Patrons Tee ($40)
- UA Essential Fleece Patrons Hoodie ($65)
- UA Playoff 3.0 Patrons Polo ($70)
- UA Drive Pro Patrons Edition Golf Shoes ($170)
- UA Phantom Patrons Edition Golf Shoes ($140)
- UA HOVR Phantom 3 SE Patrons Edition Running Shoes ($140)
- UA Drive Patrons Bucket Hat ($35)
