In celebration of Pride 2024, Under Armour is turning its attention to the playing field with a campaign spotlighting three inspiring voices of Division 1 athletes from the LGBTQ+ community.
The campaign shines a light on Hampton University football player Byron Perkins, Loyola University Maryland lacrosse player Regan Kielmeyer, and University of Maryland basketball player Shyanne Sellers. Each of these athletes have had different experiences living true to themselves and have a unique perspective on what it means to increase representation in collegiate sports. Given their diverse backgrounds, they are all committed to setting a positive example for the next generation of LGBTQ+ athletes.
“Athletes come in all shapes and sizes. The best medicine is just knowing that there’s somebody out there that’s like you.”
– Byron Perkins, He/Him
Hampton University Football
Under Armour collaborated with these three athletes to share their authentic stories throughout the Pride campaign creative. As true creative partners, the athletes were involved in styling decisions, hair and makeup, set design, music and shot direction. They also supported the brand during the video editing process. The campaign itself is set to a soundtrack by Kingdom, an LGBTQ+ artist whose music has been influential to the underground dance space since the early 2010s. Members of UNIFIED, Under Armour’s LGBTQ+ teammate resource group, were involved in the Pride collection product design and development, as well as campaign creative and shoot.
“Representation in collegiate sports means a lot to me. There are different people and you don’t have to be exactly like everyone else.”
– Shyanne Sellers, She/Her
University of Maryland Basketball
The 2024 Pride Collection is infused with collegiate-inspired elements and brings a modernized, inclusive take on traditional institutional sportswear. This year's collection is comprised of footwear, accessories, and apparel pieces for all to enjoy, inspired by the trailblazing athletes of the LGBTQ+ community.
“There’s a hundred different ways to be human. For myself, always being out was important to me and I wanted to share that as my story.”
– Regan Kielmeyer, She/Her
Loyola University Maryland Lacrosse
A portion of the Pride Collection sales will be donated to Under Armour’s long-time partners Unmatched Athlete and Rainbow Labs, two charitable organizations that support the LGBTQ+ community. Under Armour has also partnered with Byron, Regan, and Shyanne to donate grants on their behalf to organizations that have made an impact in supporting their personal journeys as athletes, including Harlem Lacrosse, PFLAG Cleveland, and Lawrence Hall.
Under Armour is committed to bringing visibility and support to the LGBTQ+ community not just during Pride month but throughout the year. For seven years in a row, the Human Rights Campaign Foundation has recognized Under Armour as one of the 595 businesses that met all the criteria to earn a score of 100 on the Corporate Equality Index, and designated Under Armour as a 2023 “Equality 100 Award: Leader in LGBTQ+ Workplace Inclusion” recipient. Under Armour is also a corporate sponsor of Open to All, a nationwide nonprofit discrimination program that believes everyone should be welcome regardless of gender identity and expression, or sexual orientation.
“At Under Armour, we believe that the power of sport can unite us and drive positive change. I couldn’t be more excited to partner with such powerful and inspiring athletes to elevate their experiences. This campaign is a beautiful reflection of representation and a step forward towards a more inclusive environment in sports.”
– Ashley Brown
Under Armour, Senior Director of Diversity, Equity & Inclusion
Love All Athletes
This year’s Under Armour Pride Collection features more than 20 products—workout gear, hoodies, tanks, leggings, shoes, and more—is built to help you run faster and train harder but also give back to the community. Shop Pride shoes with lightweight, comfortable UA IntelliKnit uppers that stretch where you need it. We’ve also got crazy comfortable Pride slides, perfect for beach day and more. This year’s collection has plenty of Pride tops to choose from—tanks, T-shirts, hoodies and more.
Shop Entire CollectionIn honor of the historic and iconic local rivalry between Baltimore City College and Baltimore Polytechnic Institute, Under Armour has partnered with lifestyle retailer and Baltimore community champion DTLR to co-create new school spirit Rivalry Packs. Dating back to 1889, the City vs. Poly rivalry is one of the oldest high school football rivalries in the United States, and one of Baltimore’s most highly anticipated sporting events of the year.
In honor of the historic and iconic local rivalry between Baltimore City College and Baltimore Polytechnic Institute, Under Armour has partnered with lifestyle retailer and Baltimore community champion DTLR to co-create new school spirit Rivalry Packs. Dating back to 1889, the City vs. Poly rivalry is one of the oldest high school football rivalries in the United States, and one of Baltimore’s most highly anticipated sporting events of the year.
In honor of the historic and iconic local rivalry between Baltimore City College and Baltimore Polytechnic Institute, Under Armour has partnered with lifestyle retailer and Baltimore community champion DTLR to co-create new school spirit Rivalry Packs. Dating back to 1889, the City vs. Poly rivalry is one of the oldest high school football rivalries in the United States, and one of Baltimore’s most highly anticipated sporting events of the year.
In honor of the historic and iconic local rivalry between Baltimore City College and Baltimore Polytechnic Institute, Under Armour has partnered with lifestyle retailer and Baltimore community champion DTLR to co-create new school spirit Rivalry Packs. Dating back to 1889, the City vs. Poly rivalry is one of the oldest high school football rivalries in the United States, and one of Baltimore’s most highly anticipated sporting events of the year.
In honor of the historic and iconic local rivalry between Baltimore City College and Baltimore Polytechnic Institute, Under Armour has partnered with lifestyle retailer and Baltimore community champion DTLR to co-create new school spirit Rivalry Packs. Dating back to 1889, the City vs. Poly rivalry is one of the oldest high school football rivalries in the United States, and one of Baltimore’s most highly anticipated sporting events of the year.
In honor of the historic and iconic local rivalry between Baltimore City College and Baltimore Polytechnic Institute, Under Armour has partnered with lifestyle retailer and Baltimore community champion DTLR to co-create new school spirit Rivalry Packs. Dating back to 1889, the City vs. Poly rivalry is one of the oldest high school football rivalries in the United States, and one of Baltimore’s most highly anticipated sporting events of the year.
Following several limited releases, Curry Brand will officially launch the Curry 12 globally on Friday, October 18, in the ‘Gravity’ colorway.
Following several limited releases, Curry Brand will officially launch the Curry 12 globally on Friday, October 18, in the ‘Gravity’ colorway.
Following several limited releases, Curry Brand will officially launch the Curry 12 globally on Friday, October 18, in the ‘Gravity’ colorway.
Following several limited releases, Curry Brand will officially launch the Curry 12 globally on Friday, October 18, in the ‘Gravity’ colorway.
Following several limited releases, Curry Brand will officially launch the Curry 12 globally on Friday, October 18, in the ‘Gravity’ colorway.
Following several limited releases, Curry Brand will officially launch the Curry 12 globally on Friday, October 18, in the ‘Gravity’ colorway.
Under Armour continues to innovate with product solutions for the 24/7 athlete needs, this time with its latest sportswear collection, UNSTOPPABLE. Again demonstrating how Under Armour makes athletes better, both on and off the field.
Under Armour continues to innovate with product solutions for the 24/7 athlete needs, this time with its latest sportswear collection, UNSTOPPABLE. Again demonstrating how Under Armour makes athletes better, both on and off the field.
Under Armour continues to innovate with product solutions for the 24/7 athlete needs, this time with its latest sportswear collection, UNSTOPPABLE. Again demonstrating how Under Armour makes athletes better, both on and off the field.
Under Armour continues to innovate with product solutions for the 24/7 athlete needs, this time with its latest sportswear collection, UNSTOPPABLE. Again demonstrating how Under Armour makes athletes better, both on and off the field.
Under Armour continues to innovate with product solutions for the 24/7 athlete needs, this time with its latest sportswear collection, UNSTOPPABLE. Again demonstrating how Under Armour makes athletes better, both on and off the field.
Under Armour continues to innovate with product solutions for the 24/7 athlete needs, this time with its latest sportswear collection, UNSTOPPABLE. Again demonstrating how Under Armour makes athletes better, both on and off the field.
On Thursday, September 19, 2024, Under Armour marked its 20th annual Armour Day event with volunteer activations designed to positively impact and celebrate the brand’s hometown of Baltimore.
On Thursday, September 19, 2024, Under Armour marked its 20th annual Armour Day event with volunteer activations designed to positively impact and celebrate the brand’s hometown of Baltimore.
On Thursday, September 19, 2024, Under Armour marked its 20th annual Armour Day event with volunteer activations designed to positively impact and celebrate the brand’s hometown of Baltimore.
On Thursday, September 19, 2024, Under Armour marked its 20th annual Armour Day event with volunteer activations designed to positively impact and celebrate the brand’s hometown of Baltimore.
On Thursday, September 19, 2024, Under Armour marked its 20th annual Armour Day event with volunteer activations designed to positively impact and celebrate the brand’s hometown of Baltimore.
On Thursday, September 19, 2024, Under Armour marked its 20th annual Armour Day event with volunteer activations designed to positively impact and celebrate the brand’s hometown of Baltimore.
Under Armour has renewed its contract with Jackson State University as the official outfitter of all 17 of its varsity sports through 2029.
Under Armour has renewed its contract with Jackson State University as the official outfitter of all 17 of its varsity sports through 2029.
Under Armour has renewed its contract with Jackson State University as the official outfitter of all 17 of its varsity sports through 2029.
Under Armour has renewed its contract with Jackson State University as the official outfitter of all 17 of its varsity sports through 2029.
Under Armour has renewed its contract with Jackson State University as the official outfitter of all 17 of its varsity sports through 2029.
Under Armour has renewed its contract with Jackson State University as the official outfitter of all 17 of its varsity sports through 2029.
Today, Under Armour released a special limited-edition Breakthru 5 “Plum” colorway to celebrate Under Armour basketball athlete Kelsey Plum ahead of her 30th birthday on August 24.
Today, Under Armour released a special limited-edition Breakthru 5 “Plum” colorway to celebrate Under Armour basketball athlete Kelsey Plum ahead of her 30th birthday on August 24.
Today, Under Armour released a special limited-edition Breakthru 5 “Plum” colorway to celebrate Under Armour basketball athlete Kelsey Plum ahead of her 30th birthday on August 24.
Today, Under Armour released a special limited-edition Breakthru 5 “Plum” colorway to celebrate Under Armour basketball athlete Kelsey Plum ahead of her 30th birthday on August 24.
Today, Under Armour released a special limited-edition Breakthru 5 “Plum” colorway to celebrate Under Armour basketball athlete Kelsey Plum ahead of her 30th birthday on August 24.
Today, Under Armour released a special limited-edition Breakthru 5 “Plum” colorway to celebrate Under Armour basketball athlete Kelsey Plum ahead of her 30th birthday on August 24.
Introducing the ARMR 037 uniform, the brand’s most innovative American football design to date.
Introducing the ARMR 037 uniform, the brand’s most innovative American football design to date.
Introducing the ARMR 037 uniform, the brand’s most innovative American football design to date.
Introducing the ARMR 037 uniform, the brand’s most innovative American football design to date.
Introducing the ARMR 037 uniform, the brand’s most innovative American football design to date.
Introducing the ARMR 037 uniform, the brand’s most innovative American football design to date.
The Curry 12 has arrived – ready to propel Stephen to peak performance in the next chapter of his career and help hoopers all over the world do their thing.
The Curry 12 has arrived – ready to propel Stephen to peak performance in the next chapter of his career and help hoopers all over the world do their thing.
The Curry 12 has arrived – ready to propel Stephen to peak performance in the next chapter of his career and help hoopers all over the world do their thing.
The Curry 12 has arrived – ready to propel Stephen to peak performance in the next chapter of his career and help hoopers all over the world do their thing.
The Curry 12 has arrived – ready to propel Stephen to peak performance in the next chapter of his career and help hoopers all over the world do their thing.
The Curry 12 has arrived – ready to propel Stephen to peak performance in the next chapter of his career and help hoopers all over the world do their thing.
On August 10, Under Armour returned to New York for the first time since 2016 to host its UA Next Elite 24 event in Brooklyn, bringing together 48 of the world’s most elite high school basketball players for an unforgettable competition.
On August 10, Under Armour returned to New York for the first time since 2016 to host its UA Next Elite 24 event in Brooklyn, bringing together 48 of the world’s most elite high school basketball players for an unforgettable competition.
On August 10, Under Armour returned to New York for the first time since 2016 to host its UA Next Elite 24 event in Brooklyn, bringing together 48 of the world’s most elite high school basketball players for an unforgettable competition.
On August 10, Under Armour returned to New York for the first time since 2016 to host its UA Next Elite 24 event in Brooklyn, bringing together 48 of the world’s most elite high school basketball players for an unforgettable competition.
On August 10, Under Armour returned to New York for the first time since 2016 to host its UA Next Elite 24 event in Brooklyn, bringing together 48 of the world’s most elite high school basketball players for an unforgettable competition.
On August 10, Under Armour returned to New York for the first time since 2016 to host its UA Next Elite 24 event in Brooklyn, bringing together 48 of the world’s most elite high school basketball players for an unforgettable competition.
Under Armour, Inc. today announced that Eric Liedtke will join the company as Executive Vice President of Brand Strategy following the completion of its acquisition of UNLESS COLLECTIVE, INC (UNLESS), a zero-plastic regenerative fashion brand.
Under Armour, Inc. today announced that Eric Liedtke will join the company as Executive Vice President of Brand Strategy following the completion of its acquisition of UNLESS COLLECTIVE, INC (UNLESS), a zero-plastic regenerative fashion brand.
Under Armour, Inc. today announced that Eric Liedtke will join the company as Executive Vice President of Brand Strategy following the completion of its acquisition of UNLESS COLLECTIVE, INC (UNLESS), a zero-plastic regenerative fashion brand.
Under Armour, Inc. today announced that Eric Liedtke will join the company as Executive Vice President of Brand Strategy following the completion of its acquisition of UNLESS COLLECTIVE, INC (UNLESS), a zero-plastic regenerative fashion brand.
Under Armour, Inc. today announced that Eric Liedtke will join the company as Executive Vice President of Brand Strategy following the completion of its acquisition of UNLESS COLLECTIVE, INC (UNLESS), a zero-plastic regenerative fashion brand.
Under Armour, Inc. today announced that Eric Liedtke will join the company as Executive Vice President of Brand Strategy following the completion of its acquisition of UNLESS COLLECTIVE, INC (UNLESS), a zero-plastic regenerative fashion brand.
The world of golf is buzzing about Christo Lamprecht. The 23-year-old golfer from South Africa is one of the most promising rising stars in the game. At just 16-years old, Lamprecht won the South African Amateur Championship—the youngest player in history to win it. At Georgia Tech, Lamprecht was All-American three times, 2024 Atlantic Coast Conference Player of the Year, the winner of three collegiate titles, and ended his senior year as the top ranked amateur player in the world. Now, Christo Lamprecht has decided to turn professional—and join Under Amour’s golf roster.
The world of golf is buzzing about Christo Lamprecht. The 23-year-old golfer from South Africa is one of the most promising rising stars in the game. At just 16-years old, Lamprecht won the South African Amateur Championship—the youngest player in history to win it. At Georgia Tech, Lamprecht was All-American three times, 2024 Atlantic Coast Conference Player of the Year, the winner of three collegiate titles, and ended his senior year as the top ranked amateur player in the world. Now, Christo Lamprecht has decided to turn professional—and join Under Amour’s golf roster.
The world of golf is buzzing about Christo Lamprecht. The 23-year-old golfer from South Africa is one of the most promising rising stars in the game. At just 16-years old, Lamprecht won the South African Amateur Championship—the youngest player in history to win it. At Georgia Tech, Lamprecht was All-American three times, 2024 Atlantic Coast Conference Player of the Year, the winner of three collegiate titles, and ended his senior year as the top ranked amateur player in the world. Now, Christo Lamprecht has decided to turn professional—and join Under Amour’s golf roster.
The world of golf is buzzing about Christo Lamprecht. The 23-year-old golfer from South Africa is one of the most promising rising stars in the game. At just 16-years old, Lamprecht won the South African Amateur Championship—the youngest player in history to win it. At Georgia Tech, Lamprecht was All-American three times, 2024 Atlantic Coast Conference Player of the Year, the winner of three collegiate titles, and ended his senior year as the top ranked amateur player in the world. Now, Christo Lamprecht has decided to turn professional—and join Under Amour’s golf roster.
The world of golf is buzzing about Christo Lamprecht. The 23-year-old golfer from South Africa is one of the most promising rising stars in the game. At just 16-years old, Lamprecht won the South African Amateur Championship—the youngest player in history to win it. At Georgia Tech, Lamprecht was All-American three times, 2024 Atlantic Coast Conference Player of the Year, the winner of three collegiate titles, and ended his senior year as the top ranked amateur player in the world. Now, Christo Lamprecht has decided to turn professional—and join Under Amour’s golf roster.
The world of golf is buzzing about Christo Lamprecht. The 23-year-old golfer from South Africa is one of the most promising rising stars in the game. At just 16-years old, Lamprecht won the South African Amateur Championship—the youngest player in history to win it. At Georgia Tech, Lamprecht was All-American three times, 2024 Atlantic Coast Conference Player of the Year, the winner of three collegiate titles, and ended his senior year as the top ranked amateur player in the world. Now, Christo Lamprecht has decided to turn professional—and join Under Amour’s golf roster.
Under Armour has embarked on a new era of sportswear with its evolved collection, Unstoppable, for FW24 and beyond, announcing its commitment to building a sportswear offering that supports athletes off the pitch. Using premium performance materials and featuring fresh and stylish silhouettes, UA Unstoppable is designed to meet the 24/7 performance needs and style expectations of the modern athlete.
Under Armour has embarked on a new era of sportswear with its evolved collection, Unstoppable, for FW24 and beyond, announcing its commitment to building a sportswear offering that supports athletes off the pitch. Using premium performance materials and featuring fresh and stylish silhouettes, UA Unstoppable is designed to meet the 24/7 performance needs and style expectations of the modern athlete.
Under Armour has embarked on a new era of sportswear with its evolved collection, Unstoppable, for FW24 and beyond, announcing its commitment to building a sportswear offering that supports athletes off the pitch. Using premium performance materials and featuring fresh and stylish silhouettes, UA Unstoppable is designed to meet the 24/7 performance needs and style expectations of the modern athlete.
Under Armour has embarked on a new era of sportswear with its evolved collection, Unstoppable, for FW24 and beyond, announcing its commitment to building a sportswear offering that supports athletes off the pitch. Using premium performance materials and featuring fresh and stylish silhouettes, UA Unstoppable is designed to meet the 24/7 performance needs and style expectations of the modern athlete.
Under Armour has embarked on a new era of sportswear with its evolved collection, Unstoppable, for FW24 and beyond, announcing its commitment to building a sportswear offering that supports athletes off the pitch. Using premium performance materials and featuring fresh and stylish silhouettes, UA Unstoppable is designed to meet the 24/7 performance needs and style expectations of the modern athlete.
Under Armour has embarked on a new era of sportswear with its evolved collection, Unstoppable, for FW24 and beyond, announcing its commitment to building a sportswear offering that supports athletes off the pitch. Using premium performance materials and featuring fresh and stylish silhouettes, UA Unstoppable is designed to meet the 24/7 performance needs and style expectations of the modern athlete.
Under Armour and UA Next have reached a significant milestone in youth sports in Mexico by hosting a special flag football clinic exclusively designed for young female athletes eager to pursue their athletic dreams.
Under Armour and UA Next have reached a significant milestone in youth sports in Mexico by hosting a special flag football clinic exclusively designed for young female athletes eager to pursue their athletic dreams.
Under Armour and UA Next have reached a significant milestone in youth sports in Mexico by hosting a special flag football clinic exclusively designed for young female athletes eager to pursue their athletic dreams.
Under Armour and UA Next have reached a significant milestone in youth sports in Mexico by hosting a special flag football clinic exclusively designed for young female athletes eager to pursue their athletic dreams.
Under Armour and UA Next have reached a significant milestone in youth sports in Mexico by hosting a special flag football clinic exclusively designed for young female athletes eager to pursue their athletic dreams.
Under Armour and UA Next have reached a significant milestone in youth sports in Mexico by hosting a special flag football clinic exclusively designed for young female athletes eager to pursue their athletic dreams.
This summer, Under Armour is putting a modern twist on the golf classics with the release of the UA Goin’ Under Golf Collection. The Goin’ Under Collection offers head-to-toe pieces for both men and women that golfers can wear from the course to the clubhouse. In this collection, golfers will hit the green feeling optimistic and inspired to lower their score – because when you look the part, you play the part. Why not make today the day that you ‘go under’ par and play the round of your life?
This summer, Under Armour is putting a modern twist on the golf classics with the release of the UA Goin’ Under Golf Collection. The Goin’ Under Collection offers head-to-toe pieces for both men and women that golfers can wear from the course to the clubhouse. In this collection, golfers will hit the green feeling optimistic and inspired to lower their score – because when you look the part, you play the part. Why not make today the day that you ‘go under’ par and play the round of your life?
This summer, Under Armour is putting a modern twist on the golf classics with the release of the UA Goin’ Under Golf Collection. The Goin’ Under Collection offers head-to-toe pieces for both men and women that golfers can wear from the course to the clubhouse. In this collection, golfers will hit the green feeling optimistic and inspired to lower their score – because when you look the part, you play the part. Why not make today the day that you ‘go under’ par and play the round of your life?
This summer, Under Armour is putting a modern twist on the golf classics with the release of the UA Goin’ Under Golf Collection. The Goin’ Under Collection offers head-to-toe pieces for both men and women that golfers can wear from the course to the clubhouse. In this collection, golfers will hit the green feeling optimistic and inspired to lower their score – because when you look the part, you play the part. Why not make today the day that you ‘go under’ par and play the round of your life?
This summer, Under Armour is putting a modern twist on the golf classics with the release of the UA Goin’ Under Golf Collection. The Goin’ Under Collection offers head-to-toe pieces for both men and women that golfers can wear from the course to the clubhouse. In this collection, golfers will hit the green feeling optimistic and inspired to lower their score – because when you look the part, you play the part. Why not make today the day that you ‘go under’ par and play the round of your life?
This summer, Under Armour is putting a modern twist on the golf classics with the release of the UA Goin’ Under Golf Collection. The Goin’ Under Collection offers head-to-toe pieces for both men and women that golfers can wear from the course to the clubhouse. In this collection, golfers will hit the green feeling optimistic and inspired to lower their score – because when you look the part, you play the part. Why not make today the day that you ‘go under’ par and play the round of your life?
This year at the WNBA All-Star, Under Armour made sure a group of local middle school girls got to see their potential, providing a special experience focused on female empowerment and representation alongside some of Under Armour’s most notable WNBA athletes.
This year at the WNBA All-Star, Under Armour made sure a group of local middle school girls got to see their potential, providing a special experience focused on female empowerment and representation alongside some of Under Armour’s most notable WNBA athletes.
This year at the WNBA All-Star, Under Armour made sure a group of local middle school girls got to see their potential, providing a special experience focused on female empowerment and representation alongside some of Under Armour’s most notable WNBA athletes.
This year at the WNBA All-Star, Under Armour made sure a group of local middle school girls got to see their potential, providing a special experience focused on female empowerment and representation alongside some of Under Armour’s most notable WNBA athletes.
This year at the WNBA All-Star, Under Armour made sure a group of local middle school girls got to see their potential, providing a special experience focused on female empowerment and representation alongside some of Under Armour’s most notable WNBA athletes.
This year at the WNBA All-Star, Under Armour made sure a group of local middle school girls got to see their potential, providing a special experience focused on female empowerment and representation alongside some of Under Armour’s most notable WNBA athletes.
On Saturday, August 3, Under Armour and Project Rampart are hosting a community event at UA’s Tide Point campus to help you get ready for the fall 2024 athletic season.
On Saturday, August 3, Under Armour and Project Rampart are hosting a community event at UA’s Tide Point campus to help you get ready for the fall 2024 athletic season.
On Saturday, August 3, Under Armour and Project Rampart are hosting a community event at UA’s Tide Point campus to help you get ready for the fall 2024 athletic season.
On Saturday, August 3, Under Armour and Project Rampart are hosting a community event at UA’s Tide Point campus to help you get ready for the fall 2024 athletic season.
On Saturday, August 3, Under Armour and Project Rampart are hosting a community event at UA’s Tide Point campus to help you get ready for the fall 2024 athletic season.
On Saturday, August 3, Under Armour and Project Rampart are hosting a community event at UA’s Tide Point campus to help you get ready for the fall 2024 athletic season.
Under Armour announced today that it has signed University of Miami Point Guard Haley Cavinder and Guard Hanna Cavinder to a multi-year partnership, marking the first exclusive apparel and footwear deal for the twins.
Under Armour announced today that it has signed University of Miami Point Guard Haley Cavinder and Guard Hanna Cavinder to a multi-year partnership, marking the first exclusive apparel and footwear deal for the twins.
Under Armour announced today that it has signed University of Miami Point Guard Haley Cavinder and Guard Hanna Cavinder to a multi-year partnership, marking the first exclusive apparel and footwear deal for the twins.
Under Armour announced today that it has signed University of Miami Point Guard Haley Cavinder and Guard Hanna Cavinder to a multi-year partnership, marking the first exclusive apparel and footwear deal for the twins.
Under Armour announced today that it has signed University of Miami Point Guard Haley Cavinder and Guard Hanna Cavinder to a multi-year partnership, marking the first exclusive apparel and footwear deal for the twins.
Under Armour announced today that it has signed University of Miami Point Guard Haley Cavinder and Guard Hanna Cavinder to a multi-year partnership, marking the first exclusive apparel and footwear deal for the twins.
Under Armour’s support for the military community knows no limits. For years, the brand has remained committed to positively impacting active-duty service members, veterans, and their families. One of the ways this comes to life is through Under Armour’s continued support of the annual Department of Defense Warrior Games.
Under Armour’s support for the military community knows no limits. For years, the brand has remained committed to positively impacting active-duty service members, veterans, and their families. One of the ways this comes to life is through Under Armour’s continued support of the annual Department of Defense Warrior Games.
Under Armour’s support for the military community knows no limits. For years, the brand has remained committed to positively impacting active-duty service members, veterans, and their families. One of the ways this comes to life is through Under Armour’s continued support of the annual Department of Defense Warrior Games.
Under Armour’s support for the military community knows no limits. For years, the brand has remained committed to positively impacting active-duty service members, veterans, and their families. One of the ways this comes to life is through Under Armour’s continued support of the annual Department of Defense Warrior Games.
Under Armour’s support for the military community knows no limits. For years, the brand has remained committed to positively impacting active-duty service members, veterans, and their families. One of the ways this comes to life is through Under Armour’s continued support of the annual Department of Defense Warrior Games.
Under Armour’s support for the military community knows no limits. For years, the brand has remained committed to positively impacting active-duty service members, veterans, and their families. One of the ways this comes to life is through Under Armour’s continued support of the annual Department of Defense Warrior Games.
Jayde Riviere, Manchester United and Canadian national team player, and Under Armour athlete, gave back to her home Pickering Football Club (PFC) by hosting an immersive training experience for 32 youth players.
Jayde Riviere, Manchester United and Canadian national team player, and Under Armour athlete, gave back to her home Pickering Football Club (PFC) by hosting an immersive training experience for 32 youth players.
Jayde Riviere, Manchester United and Canadian national team player, and Under Armour athlete, gave back to her home Pickering Football Club (PFC) by hosting an immersive training experience for 32 youth players.
Jayde Riviere, Manchester United and Canadian national team player, and Under Armour athlete, gave back to her home Pickering Football Club (PFC) by hosting an immersive training experience for 32 youth players.
Jayde Riviere, Manchester United and Canadian national team player, and Under Armour athlete, gave back to her home Pickering Football Club (PFC) by hosting an immersive training experience for 32 youth players.
Jayde Riviere, Manchester United and Canadian national team player, and Under Armour athlete, gave back to her home Pickering Football Club (PFC) by hosting an immersive training experience for 32 youth players.
After two decades of partnership, the University of Maryland has renewed its partnership with Under Armour, extending its agreement for an additional 12 years through 2036.
After two decades of partnership, the University of Maryland has renewed its partnership with Under Armour, extending its agreement for an additional 12 years through 2036.
After two decades of partnership, the University of Maryland has renewed its partnership with Under Armour, extending its agreement for an additional 12 years through 2036.
After two decades of partnership, the University of Maryland has renewed its partnership with Under Armour, extending its agreement for an additional 12 years through 2036.
After two decades of partnership, the University of Maryland has renewed its partnership with Under Armour, extending its agreement for an additional 12 years through 2036.
After two decades of partnership, the University of Maryland has renewed its partnership with Under Armour, extending its agreement for an additional 12 years through 2036.
Keisei Tominaga made quite a splash as a breakout star on the NCAA basketball scene this past season.
Keisei Tominaga made quite a splash as a breakout star on the NCAA basketball scene this past season.
Keisei Tominaga made quite a splash as a breakout star on the NCAA basketball scene this past season.
Keisei Tominaga made quite a splash as a breakout star on the NCAA basketball scene this past season.
Keisei Tominaga made quite a splash as a breakout star on the NCAA basketball scene this past season.
Keisei Tominaga made quite a splash as a breakout star on the NCAA basketball scene this past season.
USA Football, the sport’s governing body in the United States and the organization responsible for creating and leading the U.S. National Teams, and Under Armour, the innovative performance brand, today announced a multi-year partnership through the 2028 Summer Olympics in Los Angeles. The partnership aims to allow every athlete to participate, ultimately growing the game of football.
USA Football, the sport’s governing body in the United States and the organization responsible for creating and leading the U.S. National Teams, and Under Armour, the innovative performance brand, today announced a multi-year partnership through the 2028 Summer Olympics in Los Angeles. The partnership aims to allow every athlete to participate, ultimately growing the game of football.
USA Football, the sport’s governing body in the United States and the organization responsible for creating and leading the U.S. National Teams, and Under Armour, the innovative performance brand, today announced a multi-year partnership through the 2028 Summer Olympics in Los Angeles. The partnership aims to allow every athlete to participate, ultimately growing the game of football.
USA Football, the sport’s governing body in the United States and the organization responsible for creating and leading the U.S. National Teams, and Under Armour, the innovative performance brand, today announced a multi-year partnership through the 2028 Summer Olympics in Los Angeles. The partnership aims to allow every athlete to participate, ultimately growing the game of football.
USA Football, the sport’s governing body in the United States and the organization responsible for creating and leading the U.S. National Teams, and Under Armour, the innovative performance brand, today announced a multi-year partnership through the 2028 Summer Olympics in Los Angeles. The partnership aims to allow every athlete to participate, ultimately growing the game of football.
USA Football, the sport’s governing body in the United States and the organization responsible for creating and leading the U.S. National Teams, and Under Armour, the innovative performance brand, today announced a multi-year partnership through the 2028 Summer Olympics in Los Angeles. The partnership aims to allow every athlete to participate, ultimately growing the game of football.
In celebration of Pride 2024, Under Armour is turning its attention to the playing field with a campaign spotlighting three inspiring voices of Division 1 athletes from the LGBTQ+ community.
In celebration of Pride 2024, Under Armour is turning its attention to the playing field with a campaign spotlighting three inspiring voices of Division 1 athletes from the LGBTQ+ community.
In celebration of Pride 2024, Under Armour is turning its attention to the playing field with a campaign spotlighting three inspiring voices of Division 1 athletes from the LGBTQ+ community.
In celebration of Pride 2024, Under Armour is turning its attention to the playing field with a campaign spotlighting three inspiring voices of Division 1 athletes from the LGBTQ+ community.
In celebration of Pride 2024, Under Armour is turning its attention to the playing field with a campaign spotlighting three inspiring voices of Division 1 athletes from the LGBTQ+ community.
In 1996, Under Armour proved a single shirt can change the game forever. The brand’s original performance stretch, compression technology wicked away sweat faster than anything else out there and kept athletes cool, dry and light. Ever since, Under Armour has continued to change the game with innovative performance gear. Now, it honors its innovation heritage as it looks to the future of stretch.
In 1996, Under Armour proved a single shirt can change the game forever. The brand’s original performance stretch, compression technology wicked away sweat faster than anything else out there and kept athletes cool, dry and light. Ever since, Under Armour has continued to change the game with innovative performance gear. Now, it honors its innovation heritage as it looks to the future of stretch.
In 1996, Under Armour proved a single shirt can change the game forever. The brand’s original performance stretch, compression technology wicked away sweat faster than anything else out there and kept athletes cool, dry and light. Ever since, Under Armour has continued to change the game with innovative performance gear. Now, it honors its innovation heritage as it looks to the future of stretch.
In 1996, Under Armour proved a single shirt can change the game forever. The brand’s original performance stretch, compression technology wicked away sweat faster than anything else out there and kept athletes cool, dry and light. Ever since, Under Armour has continued to change the game with innovative performance gear. Now, it honors its innovation heritage as it looks to the future of stretch.
In 1996, Under Armour proved a single shirt can change the game forever. The brand’s original performance stretch, compression technology wicked away sweat faster than anything else out there and kept athletes cool, dry and light. Ever since, Under Armour has continued to change the game with innovative performance gear. Now, it honors its innovation heritage as it looks to the future of stretch.
In 1996, Under Armour proved a single shirt can change the game forever. The brand’s original performance stretch, compression technology wicked away sweat faster than anything else out there and kept athletes cool, dry and light. Ever since, Under Armour has continued to change the game with innovative performance gear. Now, it honors its innovation heritage as it looks to the future of stretch.
Surrey-based Kris Kim, who starred in Europe’s victory at last year’s junior Ryder Cup, will compete in Texas against some of the best players in the world, with the field at the CJ Cup Byron Nelson at TPC Craig Ranch also including former number one and fellow Under Armour athlete Jordan Spieth.
After 15 impressive years of playing professional soccer, Kelley O’Hara has announced her decision to retire.
After 15 impressive years of playing professional soccer, Kelley O’Hara has announced her decision to retire.
Surrey-based Kris Kim, who starred in Europe’s victory at last year’s junior Ryder Cup, will compete in Texas against some of the best players in the world, with the field at the CJ Cup Byron Nelson at TPC Craig Ranch also including former number one and fellow Under Armour athlete Jordan Spieth.
After 15 impressive years of playing professional soccer, Kelley O’Hara has announced her decision to retire.
Surrey-based Kris Kim, who starred in Europe’s victory at last year’s junior Ryder Cup, will compete in Texas against some of the best players in the world, with the field at the CJ Cup Byron Nelson at TPC Craig Ranch also including former number one and fellow Under Armour athlete Jordan Spieth.
After 15 impressive years of playing professional soccer, Kelley O’Hara has announced her decision to retire.
Surrey-based Kris Kim, who starred in Europe’s victory at last year’s junior Ryder Cup, will compete in Texas against some of the best players in the world, with the field at the CJ Cup Byron Nelson at TPC Craig Ranch also including former number one and fellow Under Armour athlete Jordan Spieth.
After 15 impressive years of playing professional soccer, Kelley O’Hara has announced her decision to retire.
Surrey-based Kris Kim, who starred in Europe’s victory at last year’s junior Ryder Cup, will compete in Texas against some of the best players in the world, with the field at the CJ Cup Byron Nelson at TPC Craig Ranch also including former number one and fellow Under Armour athlete Jordan Spieth.
After 15 impressive years of playing professional soccer, Kelley O’Hara has announced her decision to retire.
Surrey-based Kris Kim, who starred in Europe’s victory at last year’s junior Ryder Cup, will compete in Texas against some of the best players in the world, with the field at the CJ Cup Byron Nelson at TPC Craig Ranch also including former number one and fellow Under Armour athlete Jordan Spieth.
Under Armour continues its commitment to growing its elite football roster by signing Tottenham Hotspur and Spain National Team player Pedro Porro. Porro joins an exciting roster of Under Armour top-tier players, including Antonio Rüdiger (Real Madrid), Malick Thiaw (AC Milan), Eddie Nketiah (Arsenal) and Fermin Lopez (FC Barcelona).
Under Armour continues its commitment to growing its elite football roster by signing Tottenham Hotspur and Spain National Team player Pedro Porro. Porro joins an exciting roster of Under Armour top-tier players, including Antonio Rüdiger (Real Madrid), Malick Thiaw (AC Milan), Eddie Nketiah (Arsenal) and Fermin Lopez (FC Barcelona).
Under Armour continues its commitment to growing its elite football roster by signing Tottenham Hotspur and Spain National Team player Pedro Porro. Porro joins an exciting roster of Under Armour top-tier players, including Antonio Rüdiger (Real Madrid), Malick Thiaw (AC Milan), Eddie Nketiah (Arsenal) and Fermin Lopez (FC Barcelona).
Under Armour continues its commitment to growing its elite football roster by signing Tottenham Hotspur and Spain National Team player Pedro Porro. Porro joins an exciting roster of Under Armour top-tier players, including Antonio Rüdiger (Real Madrid), Malick Thiaw (AC Milan), Eddie Nketiah (Arsenal) and Fermin Lopez (FC Barcelona).
Under Armour continues its commitment to growing its elite football roster by signing Tottenham Hotspur and Spain National Team player Pedro Porro. Porro joins an exciting roster of Under Armour top-tier players, including Antonio Rüdiger (Real Madrid), Malick Thiaw (AC Milan), Eddie Nketiah (Arsenal) and Fermin Lopez (FC Barcelona).
Under Armour continues its commitment to growing its elite football roster by signing Tottenham Hotspur and Spain National Team player Pedro Porro. Porro joins an exciting roster of Under Armour top-tier players, including Antonio Rüdiger (Real Madrid), Malick Thiaw (AC Milan), Eddie Nketiah (Arsenal) and Fermin Lopez (FC Barcelona).
Under Armour is proud to announce that on April 29, 2024, Yuron White joined the company, bringing 25 years of experience working in sportswear, with deep expertise in footwear
Under Armour is proud to announce that on April 29, 2024, Yuron White joined the company, bringing 25 years of experience working in sportswear, with deep expertise in footwear
Under Armour is proud to announce that on April 29, 2024, Yuron White joined the company, bringing 25 years of experience working in sportswear, with deep expertise in footwear
Under Armour is proud to announce that on April 29, 2024, Yuron White joined the company, bringing 25 years of experience working in sportswear, with deep expertise in footwear
Under Armour is proud to announce that on April 29, 2024, Yuron White joined the company, bringing 25 years of experience working in sportswear, with deep expertise in footwear
Under Armour is proud to announce that on April 29, 2024, Yuron White joined the company, bringing 25 years of experience working in sportswear, with deep expertise in footwear
Under Armour HeatGear® Baselayer has been a staple in athletes' uniforms since its launch in 1996. To highlight the key performance features of the latest iteration, UA organised the 'Power Through Pressure' challenge in Madrid, Spain. Held at Madrid City Football Academy, the experience brought together football creators, media, performance specialists, and Under Armour athlete Antonio Rüdiger to showcase the benefits of UA's original performance baselayer.
Under Armour HeatGear® Baselayer has been a staple in athletes' uniforms since its launch in 1996. To highlight the key performance features of the latest iteration, UA organised the 'Power Through Pressure' challenge in Madrid, Spain. Held at Madrid City Football Academy, the experience brought together football creators, media, performance specialists, and Under Armour athlete Antonio Rüdiger to showcase the benefits of UA's original performance baselayer.
Under Armour HeatGear® Baselayer has been a staple in athletes' uniforms since its launch in 1996. To highlight the key performance features of the latest iteration, UA organised the 'Power Through Pressure' challenge in Madrid, Spain. Held at Madrid City Football Academy, the experience brought together football creators, media, performance specialists, and Under Armour athlete Antonio Rüdiger to showcase the benefits of UA's original performance baselayer.
Under Armour HeatGear® Baselayer has been a staple in athletes' uniforms since its launch in 1996. To highlight the key performance features of the latest iteration, UA organised the 'Power Through Pressure' challenge in Madrid, Spain. Held at Madrid City Football Academy, the experience brought together football creators, media, performance specialists, and Under Armour athlete Antonio Rüdiger to showcase the benefits of UA's original performance baselayer.
Under Armour HeatGear® Baselayer has been a staple in athletes' uniforms since its launch in 1996. To highlight the key performance features of the latest iteration, UA organised the 'Power Through Pressure' challenge in Madrid, Spain. Held at Madrid City Football Academy, the experience brought together football creators, media, performance specialists, and Under Armour athlete Antonio Rüdiger to showcase the benefits of UA's original performance baselayer.
Under Armour HeatGear® Baselayer has been a staple in athletes' uniforms since its launch in 1996. To highlight the key performance features of the latest iteration, UA organised the 'Power Through Pressure' challenge in Madrid, Spain. Held at Madrid City Football Academy, the experience brought together football creators, media, performance specialists, and Under Armour athlete Antonio Rüdiger to showcase the benefits of UA's original performance baselayer.
De’Aaron Fox is the face of a new campaign for Under Armour with partners Foot Inc., reintroducing the UA Phantom 1
De’Aaron Fox is the face of a new campaign for Under Armour with partners Foot Inc., reintroducing the UA Phantom 1
De’Aaron Fox is the face of a new campaign for Under Armour with partners Foot Inc., reintroducing the UA Phantom 1
De’Aaron Fox is the face of a new campaign for Under Armour with partners Foot Inc., reintroducing the UA Phantom 1
De’Aaron Fox is the face of a new campaign for Under Armour with partners Foot Inc., reintroducing the UA Phantom 1
De’Aaron Fox is the face of a new campaign for Under Armour with partners Foot Inc., reintroducing the UA Phantom 1
Under Armour and Kelsey Plum are coming together once again to host the second year of Dawg Class, powered by UA NEXT.
Under Armour and Kelsey Plum are coming together once again to host the second year of Dawg Class, powered by UA NEXT.
Under Armour and Kelsey Plum are coming together once again to host the second year of Dawg Class, powered by UA NEXT.
Under Armour and Kelsey Plum are coming together once again to host the second year of Dawg Class, powered by UA NEXT.
Under Armour and Kelsey Plum are coming together once again to host the second year of Dawg Class, powered by UA NEXT.
Under Armour and Kelsey Plum are coming together once again to host the second year of Dawg Class, powered by UA NEXT.
In partnership with the Baltimore Community Foundation, Under Armour has released a specially designed shirt to raise awareness and support for the short and long term needs of its community following the March 26 Key Bridge tragedy.
In partnership with the Baltimore Community Foundation, Under Armour has released a specially designed shirt to raise awareness and support for the short and long term needs of its community following the March 26 Key Bridge tragedy.
In partnership with the Baltimore Community Foundation, Under Armour has released a specially designed shirt to raise awareness and support for the short and long term needs of its community following the March 26 Key Bridge tragedy.
In partnership with the Baltimore Community Foundation, Under Armour has released a specially designed shirt to raise awareness and support for the short and long term needs of its community following the March 26 Key Bridge tragedy.
In partnership with the Baltimore Community Foundation, Under Armour has released a specially designed shirt to raise awareness and support for the short and long term needs of its community following the March 26 Key Bridge tragedy.
In partnership with the Baltimore Community Foundation, Under Armour has released a specially designed shirt to raise awareness and support for the short and long term needs of its community following the March 26 Key Bridge tragedy.
On Monday, April 15th, Under Armour Athlete Sharon Lokedi finished second in the Boston Marathon during her race debut with a run time of 2:22:45, just 0:00:08 behind first. In 2022, Lokedi became the fourth woman to win the New York City Marathon in her race debut and followed that with a third-place podium finish in 2023. Traditionally specializing in the 5K, 10K, and half marathon distances, the New York City Marathon was Lokedi’s first. Now, she’s podium finished her third marathon for a 3/3 streak using the same combination of all-star preparation and performance outfitting. This year, Lokedi wore the second iteration of Under Armour’s award-winning marathon racing shoe— the UA Velociti Elite 2—and trained under Stephen Haas and Pat Casey with UA Mission Run Dark Sky Distance.
On Monday, April 15th, Under Armour Athlete Sharon Lokedi finished second in the Boston Marathon during her race debut with a run time of 2:22:45, just 0:00:08 behind first. In 2022, Lokedi became the fourth woman to win the New York City Marathon in her race debut and followed that with a third-place podium finish in 2023. Traditionally specializing in the 5K, 10K, and half marathon distances, the New York City Marathon was Lokedi’s first. Now, she’s podium finished her third marathon for a 3/3 streak using the same combination of all-star preparation and performance outfitting. This year, Lokedi wore the second iteration of Under Armour’s award-winning marathon racing shoe— the UA Velociti Elite 2—and trained under Stephen Haas and Pat Casey with UA Mission Run Dark Sky Distance.
On Monday, April 15th, Under Armour Athlete Sharon Lokedi finished second in the Boston Marathon during her race debut with a run time of 2:22:45, just 0:00:08 behind first. In 2022, Lokedi became the fourth woman to win the New York City Marathon in her race debut and followed that with a third-place podium finish in 2023. Traditionally specializing in the 5K, 10K, and half marathon distances, the New York City Marathon was Lokedi’s first. Now, she’s podium finished her third marathon for a 3/3 streak using the same combination of all-star preparation and performance outfitting. This year, Lokedi wore the second iteration of Under Armour’s award-winning marathon racing shoe— the UA Velociti Elite 2—and trained under Stephen Haas and Pat Casey with UA Mission Run Dark Sky Distance.
On Monday, April 15th, Under Armour Athlete Sharon Lokedi finished second in the Boston Marathon during her race debut with a run time of 2:22:45, just 0:00:08 behind first. In 2022, Lokedi became the fourth woman to win the New York City Marathon in her race debut and followed that with a third-place podium finish in 2023. Traditionally specializing in the 5K, 10K, and half marathon distances, the New York City Marathon was Lokedi’s first. Now, she’s podium finished her third marathon for a 3/3 streak using the same combination of all-star preparation and performance outfitting. This year, Lokedi wore the second iteration of Under Armour’s award-winning marathon racing shoe— the UA Velociti Elite 2—and trained under Stephen Haas and Pat Casey with UA Mission Run Dark Sky Distance.
On Monday, April 15th, Under Armour Athlete Sharon Lokedi finished second in the Boston Marathon during her race debut with a run time of 2:22:45, just 0:00:08 behind first. In 2022, Lokedi became the fourth woman to win the New York City Marathon in her race debut and followed that with a third-place podium finish in 2023. Traditionally specializing in the 5K, 10K, and half marathon distances, the New York City Marathon was Lokedi’s first. Now, she’s podium finished her third marathon for a 3/3 streak using the same combination of all-star preparation and performance outfitting. This year, Lokedi wore the second iteration of Under Armour’s award-winning marathon racing shoe— the UA Velociti Elite 2—and trained under Stephen Haas and Pat Casey with UA Mission Run Dark Sky Distance.
On Monday, April 15th, Under Armour Athlete Sharon Lokedi finished second in the Boston Marathon during her race debut with a run time of 2:22:45, just 0:00:08 behind first. In 2022, Lokedi became the fourth woman to win the New York City Marathon in her race debut and followed that with a third-place podium finish in 2023. Traditionally specializing in the 5K, 10K, and half marathon distances, the New York City Marathon was Lokedi’s first. Now, she’s podium finished her third marathon for a 3/3 streak using the same combination of all-star preparation and performance outfitting. This year, Lokedi wore the second iteration of Under Armour’s award-winning marathon racing shoe— the UA Velociti Elite 2—and trained under Stephen Haas and Pat Casey with UA Mission Run Dark Sky Distance.
Under Armour continues to push the boundaries of innovation as it develops products that athletes cannot live without. It’s already been a busy year for Under Armour but the performance brand isn’t stopping now—Under Armour is excited to introduce the UA StealthForm Hat, a foldable travel-friendly hat engineered to fit your head, breathe easy, and wick sweat all year round. The hat is anatomically molded with seamless construction for a custom fit—and, with its unstructured design, it’s washable and completely packable, snapping back into shape with no creases with ease. Smash it in a ball and it bounces right back. This is the hat only Under Armour could make.
Under Armour continues to push the boundaries of innovation as it develops products that athletes cannot live without. It’s already been a busy year for Under Armour but the performance brand isn’t stopping now—Under Armour is excited to introduce the UA StealthForm Hat, a foldable travel-friendly hat engineered to fit your head, breathe easy, and wick sweat all year round. The hat is anatomically molded with seamless construction for a custom fit—and, with its unstructured design, it’s washable and completely packable, snapping back into shape with no creases with ease. Smash it in a ball and it bounces right back. This is the hat only Under Armour could make.