Under Armour And Dtlr Unveil School Spirit Rivalry Packs to Celebrate Historic Baltimore Football Tradition

In honor of the historic and iconic local rivalry between Baltimore City College and Baltimore Polytechnic Institute, Under Armour has partnered with lifestyle retailer and Baltimore community champion DTLR to co-create new school spirit Rivalry Packs. Dating back to 1889, the City vs. Poly rivalry is one of the oldest high school football rivalries in the United States, and one of Baltimore’s most highly anticipated sporting events of the year.

The exclusive Rivalry Packs, now available for purchase online and at DTLR and UA’s Baltimore Harbor East Brand House, offer Black Knights and Engineers fans spirited sweatshirts, t-shirts, and custom-color UA Gemini sneakers for the big game on October 26. Pack designs are inspired by the two schools – both features of Baltimore’s deep history and community.

The community-inspired collab between Under Armour and DTLR is an extension of UA’s longstanding Project Rampart initiative, a partnership with Baltimore City Schools to elevate the Baltimore student athlete experience and improve academic outcomes through the power of sport. Both Baltimore City College and Baltimore Polytechnic Institute are Project Rampart participants and will receive a donation from UA and DTLR in support of their athletic programs as part of this initiative.

“DTLR is proud to team up with Under Armour to celebrate and build upon the legacy of one of the oldest sports rivalries in the nation.

Through our combined efforts in fusing fashion and community, we’re excited to share this Baltimore love story and confident that we can help amplify support for access to athletic programs in Baltimore City.”

Antonio Gray 

DTLR SVP of Marketing and Community Outreach and Poly Alum 

Through Project Rampart, all city public and public charter high schools that participate in interscholastic athletics in Baltimore receive upgraded facilities, new on-field performance apparel for students and coaches, development programs from student athletes, and specialized training for coaches.

“Under Armour isn’t just based in Baltimore; we are of Baltimore. Our team was thrilled to partner with DTLR to celebrate this iconic rivalry, which is a major cultural event for our community.

 This big game underscores the incredible power of sport to bring people together, and we look forward to continuing to engage with our local student athletes across this great city to inspire them and offer them holistic support in new and dynamic ways.”

Blake Maciel

Director of Project Rampart for Under Armour

A measure of the far-reaching impact of the program can be found in the city high school graduation rates. From 2022-2023, students who did not participate in sports had a graduation rate of 76%, while students who participated in sports all four years of high school had a graduation rate of 92.6%.

On October 4, Under Armour hosted an exclusive event at its headquarters to unveil the new pack designs to Baltimore City College and Baltimore Polytechnic Institute. Students and faculty heard remarks from City and Poly alumni and Under Armour, including an opening recorded statement from UA’s Founder & CEO Kevin Plank. The students will receive gifted products from the pack ahead of the big game.