Under Armour Introduces UA Unstoppable
Under Armour has embarked on a new era of sportswear with its evolved collection, Unstoppable, for FW24 and beyond, announcing its commitment to building a sportswear offering that supports athletes off the pitch. Using premium performance materials and featuring fresh and stylish silhouettes, UA Unstoppable is designed to meet the 24/7 performance needs and style expectations of the modern athlete.
The collection launches with a campaign, 'Feel Unstoppable', that features UA Athletes Eddie Nketiah (Arsenal), Pedro Porro (Tottenham Hotspur) and Anna Patten (Aston Villa), celebrating the confidence, edge and swagger that can only be unlocked through sport. Whether you're a footballer. Or you're a fan.
"My mental preparation doesn't just start and end on the football pitch. I need to look and feel my best off the pitch to have the confidence to perform on the pitch. Under Armour's Unstoppable collection is my go-to pre and post-game fit."
Eddie Nketiah, UA Athlete & Arsenal Forward
The FW24 Unstoppable collection includes 60 on-trend premium pieces for men and women, priced between 80 and 125 euros. Various seasonal colour inspired sets, and different fits allow a mix-and-match approach to accommodate personal style.
The woven fabric is light and durable, with a 4-way stretch that provides all-day comfort. It is treated with Under Armour's durable water-repellent treatment, Storm. This protects against the elements and extends the wearing occasion.
The bemis taping, seen throughout the Unstoppable collection in key styles like the Unstoppable Anorak and Unstoppable Crop Jacket, is not only for a sleek and technical aesthetic but is strategically placed to compliment the athlete's form.
"This is a pivotal moment for Under Armour. FW24 is just the beginning of UA's sportswear journey. We have utilized UA's innovation and authenticity on-field with athletes to develop a game-changing off-field style strategy. Expect UA to make serious waves in the sportswear space soon."
Yassine Saidi, Chief Product Officer at Under Armour
Under Armour's Chief Product Officer, Yassine Saidi, who joined earlier this year, is driving the evolution of the brand’s sportswear category. Saidi brings nearly twenty years of industry experience, with deep roots and accomplishments in shaping the sneaker market and developing authentic performance gear.