Today athletes are faced with challenges both on and off the field. Spurred by social media there is more noise than ever and the youth athletes of today are faced with comparisons at every turn. Rising above the noise, the most confident athletes all have one thing in common - they forge their own path to greatness.
Fueling this confidence and reminding young athletes that the only competition that matters is the one in the mirror, Under Armour’s Athlete No One Saw Coming campaign launched this September. As part of the campaign, the UA Athlete No One Saw Coming Grant was created to provide athletes between the ages of 14 and 17 with resources to improve their performance on their individual journeys to compete. The grand prize for ten lucky winners included a $5,000 grant and UA gear for a year and an in-person experience at UA HQ.
“Under Armour has always been dedicated to fostering the next generation of athletes. From our grassroots efforts all the way up to our global brand campaigns, it’s crucial that we stay connected to athletes that will be pushing the industry forward and challenging brands like UA to continue to provide them with the performance solutions they need on and off the playing field.”
- Trey Evans, Director of Sports Marketing, Americas Teams Sports
On November 5, UA welcomed winners from all over the country and across all different sports to Baltimore. To kick off the day-long experience, winners were welcomed by the UA team that brought The Athlete No One Saw Coming campaign to life - getting a behind the scenes look at the mission and production behind the global initiative. From there, a panel discussion with the UA product team provided a hands-on opportunity for each athlete to learn how UA brings to life the products that empower those who strive for more and later, a Q&A session with UA Mission Run Baltimore 800m team - including Charlene Lipsey, Vincent Crisp, Edose Ibadin, and Danae Rivers - provided a chance to hear from the professionals how they stay motivated in the face of comparison.
“During the athlete panel, one of the runners said, ‘Embrace the journey and love the process.’ That was really powerful and I will use it every practice or camp I go to.”
- Kasey Murray, UA Athlete No One Saw Coming Grant Winner
To close out the day, winners headed to the state-of-the-art UA Performance Center. In the same space where some of Under Armour’s top athletes train, the winners underwent an athletic assessment led by UA Training Advisor and Human Performance teammate, Mark Fitzgerald. This customized experience was created to provide the winning athletes with a personalized athletic assessment, a boot-camp style workout and recovery session that mimics what many of the athletes who train with UA also receive in order to give them a leg up on their competition back home.
“This opportunity is one in a lifetime. To be in rooms that household names have been in made me believe that one day I could be that household name kids look up to.”
- MaCayla Moody, UA Athlete No One Saw Coming Grant Winner
To check out the full roster of the ten Athlete No One Saw Coming winners, please see below. You can also learn more about UA’s commitment to creating more Access to Sport through efforts like these HERE.
“Running is about having your heart be in it, about cheering with your soul,” says Arwa. Her Cross Country career has shown her that she’s truly above comparison, even when her competition is running alongside her. “The outside influences don't matter when you're both exhausted and trying to hit your goal.”
“Football is everything. My daily life dream all rolled into one,” Cameron says of his sport. Since his first day on the field, Cameron Jennings had his sights set on quarterback, and had to overcome coach after coach telling him he didn’t fit the QB mold to successfully play the position today. “Nothing anyone says I can’t do matters. I know what’s in me.”
Casey has a passion for athletics, but her hearing loss made many sports difficult to fully engage in. Until she found volleyball. “Anytime I do something right on the court, it means to me that I overcame each time people underestimated me,” Casey says. Now she sets out to prove that she’s beyond comparison at each practice and game.
A key player in multiple sports, Karsyn is used to breaking records and defying expectations—particularly on the football field. “There is no better feeling to see all of the young female athletes at my games amazed that a female is playing.”
From an early age, La Terra realized she didn’t look like her teammates in softball. With grace and without comparison, La Terra has worked tirelessly to succeed on and off the field. She hopes to “show the world that no matter where you come from, no matter your circumstances, [focus on yourself] and the rest will follow.”
After suffering a significant medical setback, doctors thought MaCayla would never wrestle again, much less compete at the state tournament. She defied the odds and after two years, she returned to Georgia’s statewide competition and placed in the top eight. “Sport, to me, is an activity to challenge yourself and that's what I do every single day.”
Milagros, or Mimi, knows that being the athlete no one saw coming is about focusing on your own game over anything else. As the first one at the gym in the morning and the last one on the court after practice, she’s singularly devoted to being her best—and it shows in her progress.
Due to differences in Moses’ physicality and learning style, he’s seen people count him out too soon. But now that the sophomore holds a top 5 record for football sacks in Maryland and has a place on the MLB Junior National Scout team, he’s impossible to ignore. “No, you won't see me coming, but you will know me when I get there, and the games will not be the same,” Moses says.
Persistence is the driving force behind Theo’s rowing accomplishments. Despite the water consistently damaging his cochlear implants, he returns to each practice and competition with renewed vigor and dedication. Theo sees a new side of crew through the distinct challenges he faces and the creativity he uses to conquer them each time.
A star in wheelchair rugby and other adaptive sports, Zion has aspirations for Paralympic fame. “The world doesn't see me coming. They're not even looking,” he says, detailing the double standards surrounding adaptive sports. Once Zion has reached his ultimate goal, he plans to be a household name.
On Thursday, September 19, 2024, Under Armour marked its 20th annual Armour Day event with volunteer activations designed to positively impact and celebrate the brand’s hometown of Baltimore.
On Thursday, September 19, 2024, Under Armour marked its 20th annual Armour Day event with volunteer activations designed to positively impact and celebrate the brand’s hometown of Baltimore.
On Thursday, September 19, 2024, Under Armour marked its 20th annual Armour Day event with volunteer activations designed to positively impact and celebrate the brand’s hometown of Baltimore.
On Thursday, September 19, 2024, Under Armour marked its 20th annual Armour Day event with volunteer activations designed to positively impact and celebrate the brand’s hometown of Baltimore.
On Thursday, September 19, 2024, Under Armour marked its 20th annual Armour Day event with volunteer activations designed to positively impact and celebrate the brand’s hometown of Baltimore.
On Thursday, September 19, 2024, Under Armour marked its 20th annual Armour Day event with volunteer activations designed to positively impact and celebrate the brand’s hometown of Baltimore.
Introducing the ARMR 037 uniform, the brand’s most innovative American football design to date.
Introducing the ARMR 037 uniform, the brand’s most innovative American football design to date.
Introducing the ARMR 037 uniform, the brand’s most innovative American football design to date.
Introducing the ARMR 037 uniform, the brand’s most innovative American football design to date.
Introducing the ARMR 037 uniform, the brand’s most innovative American football design to date.
Introducing the ARMR 037 uniform, the brand’s most innovative American football design to date.
On August 10, Under Armour returned to New York for the first time since 2016 to host its UA Next Elite 24 event in Brooklyn, bringing together 48 of the world’s most elite high school basketball players for an unforgettable competition.
On August 10, Under Armour returned to New York for the first time since 2016 to host its UA Next Elite 24 event in Brooklyn, bringing together 48 of the world’s most elite high school basketball players for an unforgettable competition.
On August 10, Under Armour returned to New York for the first time since 2016 to host its UA Next Elite 24 event in Brooklyn, bringing together 48 of the world’s most elite high school basketball players for an unforgettable competition.
On August 10, Under Armour returned to New York for the first time since 2016 to host its UA Next Elite 24 event in Brooklyn, bringing together 48 of the world’s most elite high school basketball players for an unforgettable competition.
On August 10, Under Armour returned to New York for the first time since 2016 to host its UA Next Elite 24 event in Brooklyn, bringing together 48 of the world’s most elite high school basketball players for an unforgettable competition.
On August 10, Under Armour returned to New York for the first time since 2016 to host its UA Next Elite 24 event in Brooklyn, bringing together 48 of the world’s most elite high school basketball players for an unforgettable competition.
In 1996, Under Armour proved a single shirt can change the game forever. The brand’s original performance stretch, compression technology wicked away sweat faster than anything else out there and kept athletes cool, dry and light. Ever since, Under Armour has continued to change the game with innovative performance gear. Now, it honors its innovation heritage as it looks to the future of stretch.
In 1996, Under Armour proved a single shirt can change the game forever. The brand’s original performance stretch, compression technology wicked away sweat faster than anything else out there and kept athletes cool, dry and light. Ever since, Under Armour has continued to change the game with innovative performance gear. Now, it honors its innovation heritage as it looks to the future of stretch.
In 1996, Under Armour proved a single shirt can change the game forever. The brand’s original performance stretch, compression technology wicked away sweat faster than anything else out there and kept athletes cool, dry and light. Ever since, Under Armour has continued to change the game with innovative performance gear. Now, it honors its innovation heritage as it looks to the future of stretch.
In 1996, Under Armour proved a single shirt can change the game forever. The brand’s original performance stretch, compression technology wicked away sweat faster than anything else out there and kept athletes cool, dry and light. Ever since, Under Armour has continued to change the game with innovative performance gear. Now, it honors its innovation heritage as it looks to the future of stretch.
In 1996, Under Armour proved a single shirt can change the game forever. The brand’s original performance stretch, compression technology wicked away sweat faster than anything else out there and kept athletes cool, dry and light. Ever since, Under Armour has continued to change the game with innovative performance gear. Now, it honors its innovation heritage as it looks to the future of stretch.
In 1996, Under Armour proved a single shirt can change the game forever. The brand’s original performance stretch, compression technology wicked away sweat faster than anything else out there and kept athletes cool, dry and light. Ever since, Under Armour has continued to change the game with innovative performance gear. Now, it honors its innovation heritage as it looks to the future of stretch.
Under Armour continues to push the boundaries of innovation as it develops products that athletes cannot live without. It’s already been a busy year for Under Armour but the performance brand isn’t stopping now—Under Armour is excited to introduce the UA StealthForm Hat, a foldable travel-friendly hat engineered to fit your head, breathe easy, and wick sweat all year round. The hat is anatomically molded with seamless construction for a custom fit—and, with its unstructured design, it’s washable and completely packable, snapping back into shape with no creases with ease. Smash it in a ball and it bounces right back. This is the hat only Under Armour could make.
Under Armour continues to push the boundaries of innovation as it develops products that athletes cannot live without. It’s already been a busy year for Under Armour but the performance brand isn’t stopping now—Under Armour is excited to introduce the UA StealthForm Hat, a foldable travel-friendly hat engineered to fit your head, breathe easy, and wick sweat all year round. The hat is anatomically molded with seamless construction for a custom fit—and, with its unstructured design, it’s washable and completely packable, snapping back into shape with no creases with ease. Smash it in a ball and it bounces right back. This is the hat only Under Armour could make.
Under Armour continues to push the boundaries of innovation as it develops products that athletes cannot live without. It’s already been a busy year for Under Armour but the performance brand isn’t stopping now—Under Armour is excited to introduce the UA StealthForm Hat, a foldable travel-friendly hat engineered to fit your head, breathe easy, and wick sweat all year round. The hat is anatomically molded with seamless construction for a custom fit—and, with its unstructured design, it’s washable and completely packable, snapping back into shape with no creases with ease. Smash it in a ball and it bounces right back. This is the hat only Under Armour could make.
Under Armour continues to push the boundaries of innovation as it develops products that athletes cannot live without. It’s already been a busy year for Under Armour but the performance brand isn’t stopping now—Under Armour is excited to introduce the UA StealthForm Hat, a foldable travel-friendly hat engineered to fit your head, breathe easy, and wick sweat all year round. The hat is anatomically molded with seamless construction for a custom fit—and, with its unstructured design, it’s washable and completely packable, snapping back into shape with no creases with ease. Smash it in a ball and it bounces right back. This is the hat only Under Armour could make.
Under Armour continues to push the boundaries of innovation as it develops products that athletes cannot live without. It’s already been a busy year for Under Armour but the performance brand isn’t stopping now—Under Armour is excited to introduce the UA StealthForm Hat, a foldable travel-friendly hat engineered to fit your head, breathe easy, and wick sweat all year round. The hat is anatomically molded with seamless construction for a custom fit—and, with its unstructured design, it’s washable and completely packable, snapping back into shape with no creases with ease. Smash it in a ball and it bounces right back. This is the hat only Under Armour could make.
Under Armour continues to push the boundaries of innovation as it develops products that athletes cannot live without. It’s already been a busy year for Under Armour but the performance brand isn’t stopping now—Under Armour is excited to introduce the UA StealthForm Hat, a foldable travel-friendly hat engineered to fit your head, breathe easy, and wick sweat all year round. The hat is anatomically molded with seamless construction for a custom fit—and, with its unstructured design, it’s washable and completely packable, snapping back into shape with no creases with ease. Smash it in a ball and it bounces right back. This is the hat only Under Armour could make.
Curry Brand, powered by Under Armour, completed its twelfth court refurbishment at DREAM Charter School East Harlem in New York City as part of the brand’s mission to impact 100,000 youth and renovate 20 safe places to play by 2025.
Curry Brand, powered by Under Armour, completed its twelfth court refurbishment at DREAM Charter School East Harlem in New York City as part of the brand’s mission to impact 100,000 youth and renovate 20 safe places to play by 2025.
Curry Brand, powered by Under Armour, completed its twelfth court refurbishment at DREAM Charter School East Harlem in New York City as part of the brand’s mission to impact 100,000 youth and renovate 20 safe places to play by 2025.
Curry Brand, powered by Under Armour, completed its twelfth court refurbishment at DREAM Charter School East Harlem in New York City as part of the brand’s mission to impact 100,000 youth and renovate 20 safe places to play by 2025.
Curry Brand, powered by Under Armour, completed its twelfth court refurbishment at DREAM Charter School East Harlem in New York City as part of the brand’s mission to impact 100,000 youth and renovate 20 safe places to play by 2025.
Curry Brand, powered by Under Armour, completed its twelfth court refurbishment at DREAM Charter School East Harlem in New York City as part of the brand’s mission to impact 100,000 youth and renovate 20 safe places to play by 2025.
Celanese Corporation, a global specialty materials and chemical company, and Under Armour, Inc., a global leader and innovator in athletic apparel and footwear, have collaborated to develop a new fiber for performance stretch fabrics called NEOLAST™. The innovative material will offer the apparel industry a high-performing alternative to elastane – an elastic fiber that gives apparel stretch, commonly called spandex.
Celanese Corporation, a global specialty materials and chemical company, and Under Armour, Inc., a global leader and innovator in athletic apparel and footwear, have collaborated to develop a new fiber for performance stretch fabrics called NEOLAST™. The innovative material will offer the apparel industry a high-performing alternative to elastane – an elastic fiber that gives apparel stretch, commonly called spandex.
Celanese Corporation, a global specialty materials and chemical company, and Under Armour, Inc., a global leader and innovator in athletic apparel and footwear, have collaborated to develop a new fiber for performance stretch fabrics called NEOLAST™. The innovative material will offer the apparel industry a high-performing alternative to elastane – an elastic fiber that gives apparel stretch, commonly called spandex.
Celanese Corporation, a global specialty materials and chemical company, and Under Armour, Inc., a global leader and innovator in athletic apparel and footwear, have collaborated to develop a new fiber for performance stretch fabrics called NEOLAST™. The innovative material will offer the apparel industry a high-performing alternative to elastane – an elastic fiber that gives apparel stretch, commonly called spandex.
Celanese Corporation, a global specialty materials and chemical company, and Under Armour, Inc., a global leader and innovator in athletic apparel and footwear, have collaborated to develop a new fiber for performance stretch fabrics called NEOLAST™. The innovative material will offer the apparel industry a high-performing alternative to elastane – an elastic fiber that gives apparel stretch, commonly called spandex.
Celanese Corporation, a global specialty materials and chemical company, and Under Armour, Inc., a global leader and innovator in athletic apparel and footwear, have collaborated to develop a new fiber for performance stretch fabrics called NEOLAST™. The innovative material will offer the apparel industry a high-performing alternative to elastane – an elastic fiber that gives apparel stretch, commonly called spandex.
Following years of research in its innovation lab, earlier this year Under Armour announced a breakthrough fiber-shed test method to help address the invisible, but daunting sustainability threat microfibers and microplastics pose to society and the planet. Now, the brand has teamed up with James Heal, a leading precision testing solutions supplier, to bring its award-winning test method to life.
Following years of research in its innovation lab, earlier this year Under Armour announced a breakthrough fiber-shed test method to help address the invisible, but daunting sustainability threat microfibers and microplastics pose to society and the planet. Now, the brand has teamed up with James Heal, a leading precision testing solutions supplier, to bring its award-winning test method to life.
Following years of research in its innovation lab, earlier this year Under Armour announced a breakthrough fiber-shed test method to help address the invisible, but daunting sustainability threat microfibers and microplastics pose to society and the planet. Now, the brand has teamed up with James Heal, a leading precision testing solutions supplier, to bring its award-winning test method to life.
Following years of research in its innovation lab, earlier this year Under Armour announced a breakthrough fiber-shed test method to help address the invisible, but daunting sustainability threat microfibers and microplastics pose to society and the planet. Now, the brand has teamed up with James Heal, a leading precision testing solutions supplier, to bring its award-winning test method to life.
Following years of research in its innovation lab, earlier this year Under Armour announced a breakthrough fiber-shed test method to help address the invisible, but daunting sustainability threat microfibers and microplastics pose to society and the planet. Now, the brand has teamed up with James Heal, a leading precision testing solutions supplier, to bring its award-winning test method to life.
Following years of research in its innovation lab, earlier this year Under Armour announced a breakthrough fiber-shed test method to help address the invisible, but daunting sustainability threat microfibers and microplastics pose to society and the planet. Now, the brand has teamed up with James Heal, a leading precision testing solutions supplier, to bring its award-winning test method to life.
The Baltimore Ravens and Under Armour joined forces to provide custom uniforms for female student-athletes as part of the inaugural season of girls’ flag football with Frederick County Public Schools (FCPS).
The Baltimore Ravens and Under Armour joined forces to provide custom uniforms for female student-athletes as part of the inaugural season of girls’ flag football with Frederick County Public Schools (FCPS).
The Baltimore Ravens and Under Armour joined forces to provide custom uniforms for female student-athletes as part of the inaugural season of girls’ flag football with Frederick County Public Schools (FCPS).
The Baltimore Ravens and Under Armour joined forces to provide custom uniforms for female student-athletes as part of the inaugural season of girls’ flag football with Frederick County Public Schools (FCPS).
The Baltimore Ravens and Under Armour joined forces to provide custom uniforms for female student-athletes as part of the inaugural season of girls’ flag football with Frederick County Public Schools (FCPS).
The Baltimore Ravens and Under Armour joined forces to provide custom uniforms for female student-athletes as part of the inaugural season of girls’ flag football with Frederick County Public Schools (FCPS).
Under Armour welcomes Diana Flores, world flag football champion, as a new Global Ambassador addition to UA Athlete roster. Flores is the first flag football athlete to join the Under Armour family and, at 25 years old, is an inspiring example of the resilience and dedication it takes for young athletes to always strive for more.
Under Armour welcomes Diana Flores, world flag football champion, as a new Global Ambassador addition to UA Athlete roster. Flores is the first flag football athlete to join the Under Armour family and, at 25 years old, is an inspiring example of the resilience and dedication it takes for young athletes to always strive for more.
Under Armour welcomes Diana Flores, world flag football champion, as a new Global Ambassador addition to UA Athlete roster. Flores is the first flag football athlete to join the Under Armour family and, at 25 years old, is an inspiring example of the resilience and dedication it takes for young athletes to always strive for more.
Under Armour welcomes Diana Flores, world flag football champion, as a new Global Ambassador addition to UA Athlete roster. Flores is the first flag football athlete to join the Under Armour family and, at 25 years old, is an inspiring example of the resilience and dedication it takes for young athletes to always strive for more.
Under Armour welcomes Diana Flores, world flag football champion, as a new Global Ambassador addition to UA Athlete roster. Flores is the first flag football athlete to join the Under Armour family and, at 25 years old, is an inspiring example of the resilience and dedication it takes for young athletes to always strive for more.
Under Armour welcomes Diana Flores, world flag football champion, as a new Global Ambassador addition to UA Athlete roster. Flores is the first flag football athlete to join the Under Armour family and, at 25 years old, is an inspiring example of the resilience and dedication it takes for young athletes to always strive for more.
Professionals like Jordan Spieth have come to rely on Under Armour for technologies and innovations that provide that extra edge on the greens. As the golf brand for athletes, Under Armour knows exactly what the seasoned pro and the beginner need to take their game to the next level – whether you’re playing at Augusta or on your local course.
Professionals like Jordan Spieth have come to rely on Under Armour for technologies and innovations that provide that extra edge on the greens. As the golf brand for athletes, Under Armour knows exactly what the seasoned pro and the beginner need to take their game to the next level – whether you’re playing at Augusta or on your local course.
Professionals like Jordan Spieth have come to rely on Under Armour for technologies and innovations that provide that extra edge on the greens. As the golf brand for athletes, Under Armour knows exactly what the seasoned pro and the beginner need to take their game to the next level – whether you’re playing at Augusta or on your local course.
Professionals like Jordan Spieth have come to rely on Under Armour for technologies and innovations that provide that extra edge on the greens. As the golf brand for athletes, Under Armour knows exactly what the seasoned pro and the beginner need to take their game to the next level – whether you’re playing at Augusta or on your local course.
Professionals like Jordan Spieth have come to rely on Under Armour for technologies and innovations that provide that extra edge on the greens. As the golf brand for athletes, Under Armour knows exactly what the seasoned pro and the beginner need to take their game to the next level – whether you’re playing at Augusta or on your local course.
Professionals like Jordan Spieth have come to rely on Under Armour for technologies and innovations that provide that extra edge on the greens. As the golf brand for athletes, Under Armour knows exactly what the seasoned pro and the beginner need to take their game to the next level – whether you’re playing at Augusta or on your local course.
Under Armour, Inc. today announced it has developed a new testing methodology to help fight fiber shedding at its source and support progress toward the company’s sustainability goal for 75% of fabrics in its products to be made of low-shed materials by 2030. Under Armour’s innovative test method offers a simplified process to accurately measure a fabric’s propensity to shed.
Under Armour, Inc. today announced it has developed a new testing methodology to help fight fiber shedding at its source and support progress toward the company’s sustainability goal for 75% of fabrics in its products to be made of low-shed materials by 2030. Under Armour’s innovative test method offers a simplified process to accurately measure a fabric’s propensity to shed.
Under Armour, Inc. today announced it has developed a new testing methodology to help fight fiber shedding at its source and support progress toward the company’s sustainability goal for 75% of fabrics in its products to be made of low-shed materials by 2030. Under Armour’s innovative test method offers a simplified process to accurately measure a fabric’s propensity to shed.
Under Armour, Inc. today announced it has developed a new testing methodology to help fight fiber shedding at its source and support progress toward the company’s sustainability goal for 75% of fabrics in its products to be made of low-shed materials by 2030. Under Armour’s innovative test method offers a simplified process to accurately measure a fabric’s propensity to shed.
Under Armour, Inc. today announced it has developed a new testing methodology to help fight fiber shedding at its source and support progress toward the company’s sustainability goal for 75% of fabrics in its products to be made of low-shed materials by 2030. Under Armour’s innovative test method offers a simplified process to accurately measure a fabric’s propensity to shed.
Under Armour, Inc. today announced it has developed a new testing methodology to help fight fiber shedding at its source and support progress toward the company’s sustainability goal for 75% of fabrics in its products to be made of low-shed materials by 2030. Under Armour’s innovative test method offers a simplified process to accurately measure a fabric’s propensity to shed.
To pave the way for young women and show them what a future in sports can look like, Under Armour and Kelsey Plum are launching the inaugural Dawg Class. Hosted at IMG Academy in April, this mentorship program will help women college athletes navigate the transition to the professional level.
To pave the way for young women and show them what a future in sports can look like, Under Armour and Kelsey Plum are launching the inaugural Dawg Class. Hosted at IMG Academy in April, this mentorship program will help women college athletes navigate the transition to the professional level.
To pave the way for young women and show them what a future in sports can look like, Under Armour and Kelsey Plum are launching the inaugural Dawg Class. Hosted at IMG Academy in April, this mentorship program will help women college athletes navigate the transition to the professional level.
To pave the way for young women and show them what a future in sports can look like, Under Armour and Kelsey Plum are launching the inaugural Dawg Class. Hosted at IMG Academy in April, this mentorship program will help women college athletes navigate the transition to the professional level.
To pave the way for young women and show them what a future in sports can look like, Under Armour and Kelsey Plum are launching the inaugural Dawg Class. Hosted at IMG Academy in April, this mentorship program will help women college athletes navigate the transition to the professional level.
To pave the way for young women and show them what a future in sports can look like, Under Armour and Kelsey Plum are launching the inaugural Dawg Class. Hosted at IMG Academy in April, this mentorship program will help women college athletes navigate the transition to the professional level.
Transcending the typical shopping experience, the UA Flatiron Pop-Up provides a physical manifestation of what Under Armour is all about - creating fearlessly with the courage and conviction to defy convention, innovating by taking bold and smart risks, and showing up big where athletes train, compete, and recover.
Transcending the typical shopping experience, the UA Flatiron Pop-Up provides a physical manifestation of what Under Armour is all about - creating fearlessly with the courage and conviction to defy convention, innovating by taking bold and smart risks, and showing up big where athletes train, compete, and recover.
Transcending the typical shopping experience, the UA Flatiron Pop-Up provides a physical manifestation of what Under Armour is all about - creating fearlessly with the courage and conviction to defy convention, innovating by taking bold and smart risks, and showing up big where athletes train, compete, and recover.
Transcending the typical shopping experience, the UA Flatiron Pop-Up provides a physical manifestation of what Under Armour is all about - creating fearlessly with the courage and conviction to defy convention, innovating by taking bold and smart risks, and showing up big where athletes train, compete, and recover.
Transcending the typical shopping experience, the UA Flatiron Pop-Up provides a physical manifestation of what Under Armour is all about - creating fearlessly with the courage and conviction to defy convention, innovating by taking bold and smart risks, and showing up big where athletes train, compete, and recover.
Transcending the typical shopping experience, the UA Flatiron Pop-Up provides a physical manifestation of what Under Armour is all about - creating fearlessly with the courage and conviction to defy convention, innovating by taking bold and smart risks, and showing up big where athletes train, compete, and recover.
Under Armour and NC State have launched a new partnership that will support student development, commercialize research, and advance textile and materials innovation across the apparel, footwear, and accessories industry.
Under Armour and NC State have launched a new partnership that will support student development, commercialize research, and advance textile and materials innovation across the apparel, footwear, and accessories industry.
Under Armour and NC State have launched a new partnership that will support student development, commercialize research, and advance textile and materials innovation across the apparel, footwear, and accessories industry.
Under Armour and NC State have launched a new partnership that will support student development, commercialize research, and advance textile and materials innovation across the apparel, footwear, and accessories industry.
Under Armour and NC State have launched a new partnership that will support student development, commercialize research, and advance textile and materials innovation across the apparel, footwear, and accessories industry.
Under Armour and NC State have launched a new partnership that will support student development, commercialize research, and advance textile and materials innovation across the apparel, footwear, and accessories industry.
Today athletes are faced with challenges both on and off the field. Spurred by social media there is more noise than ever and the youth athletes of today are faced with comparisons at every turn. Rising above the noise, the most confident athletes all have one thing in common - they forge their own path to greatness.
Today athletes are faced with challenges both on and off the field. Spurred by social media there is more noise than ever and the youth athletes of today are faced with comparisons at every turn. Rising above the noise, the most confident athletes all have one thing in common - they forge their own path to greatness.
Today athletes are faced with challenges both on and off the field. Spurred by social media there is more noise than ever and the youth athletes of today are faced with comparisons at every turn. Rising above the noise, the most confident athletes all have one thing in common - they forge their own path to greatness.
Today athletes are faced with challenges both on and off the field. Spurred by social media there is more noise than ever and the youth athletes of today are faced with comparisons at every turn. Rising above the noise, the most confident athletes all have one thing in common - they forge their own path to greatness.
Today athletes are faced with challenges both on and off the field. Spurred by social media there is more noise than ever and the youth athletes of today are faced with comparisons at every turn. Rising above the noise, the most confident athletes all have one thing in common - they forge their own path to greatness.
On Sunday, November 6, Sharon Lokedi, of UA Mission Run Dark Sky Distance won the 2022 New York City Marathon wearing a World Athletics-approved prototype of the next iteration of the UA Flow Velociti Elite, with a time of 2:23:23. Traditionally specializing in the 5k, 10k, and half marathon distances, the NYC Marathon was Lokedi’s marathon debut and a celebration of a long journey to compete.
On Sunday, November 6, Sharon Lokedi, of UA Mission Run Dark Sky Distance won the 2022 New York City Marathon wearing a World Athletics-approved prototype of the next iteration of the UA Flow Velociti Elite, with a time of 2:23:23. Traditionally specializing in the 5k, 10k, and half marathon distances, the NYC Marathon was Lokedi’s marathon debut and a celebration of a long journey to compete.
On Sunday, November 6, Sharon Lokedi, of UA Mission Run Dark Sky Distance won the 2022 New York City Marathon wearing a World Athletics-approved prototype of the next iteration of the UA Flow Velociti Elite, with a time of 2:23:23. Traditionally specializing in the 5k, 10k, and half marathon distances, the NYC Marathon was Lokedi’s marathon debut and a celebration of a long journey to compete.
On Sunday, November 6, Sharon Lokedi, of UA Mission Run Dark Sky Distance won the 2022 New York City Marathon wearing a World Athletics-approved prototype of the next iteration of the UA Flow Velociti Elite, with a time of 2:23:23. Traditionally specializing in the 5k, 10k, and half marathon distances, the NYC Marathon was Lokedi’s marathon debut and a celebration of a long journey to compete.
On Sunday, November 6, Sharon Lokedi, of UA Mission Run Dark Sky Distance won the 2022 New York City Marathon wearing a World Athletics-approved prototype of the next iteration of the UA Flow Velociti Elite, with a time of 2:23:23. Traditionally specializing in the 5k, 10k, and half marathon distances, the NYC Marathon was Lokedi’s marathon debut and a celebration of a long journey to compete.
On Sunday, November 6, Sharon Lokedi, of UA Mission Run Dark Sky Distance won the 2022 New York City Marathon wearing a World Athletics-approved prototype of the next iteration of the UA Flow Velociti Elite, with a time of 2:23:23. Traditionally specializing in the 5k, 10k, and half marathon distances, the NYC Marathon was Lokedi’s marathon debut and a celebration of a long journey to compete.
Hype Headquarters is just one piece of Under Armour’s larger Access to Sport commitment to break down barriers and create opportunities for millions of youth to engage in sport. Through this event and future efforts, the brand has committed to increasing equity in sport by providing more youth athletes with game-changing product solutions. This event kicks off a multi-year initiative designed to help 1,200 young female athletes during its first year.
Hype Headquarters is just one piece of Under Armour’s larger Access to Sport commitment to break down barriers and create opportunities for millions of youth to engage in sport. Through this event and future efforts, the brand has committed to increasing equity in sport by providing more youth athletes with game-changing product solutions. This event kicks off a multi-year initiative designed to help 1,200 young female athletes during its first year.
Hype Headquarters is just one piece of Under Armour’s larger Access to Sport commitment to break down barriers and create opportunities for millions of youth to engage in sport. Through this event and future efforts, the brand has committed to increasing equity in sport by providing more youth athletes with game-changing product solutions. This event kicks off a multi-year initiative designed to help 1,200 young female athletes during its first year.
Hype Headquarters is just one piece of Under Armour’s larger Access to Sport commitment to break down barriers and create opportunities for millions of youth to engage in sport. Through this event and future efforts, the brand has committed to increasing equity in sport by providing more youth athletes with game-changing product solutions. This event kicks off a multi-year initiative designed to help 1,200 young female athletes during its first year.
Hype Headquarters is just one piece of Under Armour’s larger Access to Sport commitment to break down barriers and create opportunities for millions of youth to engage in sport. Through this event and future efforts, the brand has committed to increasing equity in sport by providing more youth athletes with game-changing product solutions. This event kicks off a multi-year initiative designed to help 1,200 young female athletes during its first year.
Hype Headquarters is just one piece of Under Armour’s larger Access to Sport commitment to break down barriers and create opportunities for millions of youth to engage in sport. Through this event and future efforts, the brand has committed to increasing equity in sport by providing more youth athletes with game-changing product solutions. This event kicks off a multi-year initiative designed to help 1,200 young female athletes during its first year.
Most of the greatest successes in life and in sports are brought on by a profound change. And these big changes don’t come easily—a willingness to adapt takes bravery and determination. Finding comfort in the unknown allows us to live out our true potential instead of cowering from the next big move. Joel Embiid has allowed change to propel him forward and never let comparisons slow him down. Through the new Athlete No One Saw Coming campaign, Under Armour wants youth athletes to do the same and keep moving as they forge their own paths to greatness.
Most of the greatest successes in life and in sports are brought on by a profound change. And these big changes don’t come easily—a willingness to adapt takes bravery and determination. Finding comfort in the unknown allows us to live out our true potential instead of cowering from the next big move. Joel Embiid has allowed change to propel him forward and never let comparisons slow him down. Through the new Athlete No One Saw Coming campaign, Under Armour wants youth athletes to do the same and keep moving as they forge their own paths to greatness.
Most of the greatest successes in life and in sports are brought on by a profound change. And these big changes don’t come easily—a willingness to adapt takes bravery and determination. Finding comfort in the unknown allows us to live out our true potential instead of cowering from the next big move. Joel Embiid has allowed change to propel him forward and never let comparisons slow him down. Through the new Athlete No One Saw Coming campaign, Under Armour wants youth athletes to do the same and keep moving as they forge their own paths to greatness.
Most of the greatest successes in life and in sports are brought on by a profound change. And these big changes don’t come easily—a willingness to adapt takes bravery and determination. Finding comfort in the unknown allows us to live out our true potential instead of cowering from the next big move. Joel Embiid has allowed change to propel him forward and never let comparisons slow him down. Through the new Athlete No One Saw Coming campaign, Under Armour wants youth athletes to do the same and keep moving as they forge their own paths to greatness.
Most of the greatest successes in life and in sports are brought on by a profound change. And these big changes don’t come easily—a willingness to adapt takes bravery and determination. Finding comfort in the unknown allows us to live out our true potential instead of cowering from the next big move. Joel Embiid has allowed change to propel him forward and never let comparisons slow him down. Through the new Athlete No One Saw Coming campaign, Under Armour wants youth athletes to do the same and keep moving as they forge their own paths to greatness.
Most of the greatest successes in life and in sports are brought on by a profound change. And these big changes don’t come easily—a willingness to adapt takes bravery and determination. Finding comfort in the unknown allows us to live out our true potential instead of cowering from the next big move. Joel Embiid has allowed change to propel him forward and never let comparisons slow him down. Through the new Athlete No One Saw Coming campaign, Under Armour wants youth athletes to do the same and keep moving as they forge their own paths to greatness.
Comparisons aren’t the same thing as motivation. In fact, comparing athletes to one another distracts from the unique qualities that make an individual perfectly suited for greatness. But what happens when you can’t escape these expectations? What if you’re born into an athletic legacy but want to pave your own path? Through the new Athlete No One Saw Coming campaign, Under Armour wants youth athletes to focus on their own game and block out the toxic comparisons they’re faced with each day. No athlete is more familiar with this pressure than Gold Medalist Jordan Thompson.
Comparisons aren’t the same thing as motivation. In fact, comparing athletes to one another distracts from the unique qualities that make an individual perfectly suited for greatness. But what happens when you can’t escape these expectations? What if you’re born into an athletic legacy but want to pave your own path? Through the new Athlete No One Saw Coming campaign, Under Armour wants youth athletes to focus on their own game and block out the toxic comparisons they’re faced with each day. No athlete is more familiar with this pressure than Gold Medalist Jordan Thompson.
Comparisons aren’t the same thing as motivation. In fact, comparing athletes to one another distracts from the unique qualities that make an individual perfectly suited for greatness. But what happens when you can’t escape these expectations? What if you’re born into an athletic legacy but want to pave your own path? Through the new Athlete No One Saw Coming campaign, Under Armour wants youth athletes to focus on their own game and block out the toxic comparisons they’re faced with each day. No athlete is more familiar with this pressure than Gold Medalist Jordan Thompson.
Comparisons aren’t the same thing as motivation. In fact, comparing athletes to one another distracts from the unique qualities that make an individual perfectly suited for greatness. But what happens when you can’t escape these expectations? What if you’re born into an athletic legacy but want to pave your own path? Through the new Athlete No One Saw Coming campaign, Under Armour wants youth athletes to focus on their own game and block out the toxic comparisons they’re faced with each day. No athlete is more familiar with this pressure than Gold Medalist Jordan Thompson.
Comparisons aren’t the same thing as motivation. In fact, comparing athletes to one another distracts from the unique qualities that make an individual perfectly suited for greatness. But what happens when you can’t escape these expectations? What if you’re born into an athletic legacy but want to pave your own path? Through the new Athlete No One Saw Coming campaign, Under Armour wants youth athletes to focus on their own game and block out the toxic comparisons they’re faced with each day. No athlete is more familiar with this pressure than Gold Medalist Jordan Thompson.
Comparisons aren’t the same thing as motivation. In fact, comparing athletes to one another distracts from the unique qualities that make an individual perfectly suited for greatness. But what happens when you can’t escape these expectations? What if you’re born into an athletic legacy but want to pave your own path? Through the new Athlete No One Saw Coming campaign, Under Armour wants youth athletes to focus on their own game and block out the toxic comparisons they’re faced with each day. No athlete is more familiar with this pressure than Gold Medalist Jordan Thompson.
A segment on a sports show. A whisper on the sideline. A post on a social media feed. Athletes experience comparisons everywhere concerning just about anything—their form, their record, their presence on the team. Which All-Star do they most resemble? How does their technique stack up to the Greats? Will they be the GOAT or a bust? Comparisons are no longer used for context, they’re now confused with competition. Combating this long-standing and increasingly toxic trend, Under Armour has created a rallying cry to fuel self-confidence in youth athletes by empowering them to Be The Athlete No One Saw Coming in their latest campaign. Focused on encouraging young athletes to look beyond the comparisons and focus on their biggest competition - the athlete in the mirror - the campaign marks another important milestone in Under Armour’s ongoing mission to make athletes better.
A segment on a sports show. A whisper on the sideline. A post on a social media feed. Athletes experience comparisons everywhere concerning just about anything—their form, their record, their presence on the team. Which All-Star do they most resemble? How does their technique stack up to the Greats? Will they be the GOAT or a bust? Comparisons are no longer used for context, they’re now confused with competition. Combating this long-standing and increasingly toxic trend, Under Armour has created a rallying cry to fuel self-confidence in youth athletes by empowering them to Be The Athlete No One Saw Coming in their latest campaign. Focused on encouraging young athletes to look beyond the comparisons and focus on their biggest competition - the athlete in the mirror - the campaign marks another important milestone in Under Armour’s ongoing mission to make athletes better.
A segment on a sports show. A whisper on the sideline. A post on a social media feed. Athletes experience comparisons everywhere concerning just about anything—their form, their record, their presence on the team. Which All-Star do they most resemble? How does their technique stack up to the Greats? Will they be the GOAT or a bust? Comparisons are no longer used for context, they’re now confused with competition. Combating this long-standing and increasingly toxic trend, Under Armour has created a rallying cry to fuel self-confidence in youth athletes by empowering them to Be The Athlete No One Saw Coming in their latest campaign. Focused on encouraging young athletes to look beyond the comparisons and focus on their biggest competition - the athlete in the mirror - the campaign marks another important milestone in Under Armour’s ongoing mission to make athletes better.
A segment on a sports show. A whisper on the sideline. A post on a social media feed. Athletes experience comparisons everywhere concerning just about anything—their form, their record, their presence on the team. Which All-Star do they most resemble? How does their technique stack up to the Greats? Will they be the GOAT or a bust? Comparisons are no longer used for context, they’re now confused with competition. Combating this long-standing and increasingly toxic trend, Under Armour has created a rallying cry to fuel self-confidence in youth athletes by empowering them to Be The Athlete No One Saw Coming in their latest campaign. Focused on encouraging young athletes to look beyond the comparisons and focus on their biggest competition - the athlete in the mirror - the campaign marks another important milestone in Under Armour’s ongoing mission to make athletes better.
A segment on a sports show. A whisper on the sideline. A post on a social media feed. Athletes experience comparisons everywhere concerning just about anything—their form, their record, their presence on the team. Which All-Star do they most resemble? How does their technique stack up to the Greats? Will they be the GOAT or a bust? Comparisons are no longer used for context, they’re now confused with competition. Combating this long-standing and increasingly toxic trend, Under Armour has created a rallying cry to fuel self-confidence in youth athletes by empowering them to Be The Athlete No One Saw Coming in their latest campaign. Focused on encouraging young athletes to look beyond the comparisons and focus on their biggest competition - the athlete in the mirror - the campaign marks another important milestone in Under Armour’s ongoing mission to make athletes better.
A segment on a sports show. A whisper on the sideline. A post on a social media feed. Athletes experience comparisons everywhere concerning just about anything—their form, their record, their presence on the team. Which All-Star do they most resemble? How does their technique stack up to the Greats? Will they be the GOAT or a bust? Comparisons are no longer used for context, they’re now confused with competition. Combating this long-standing and increasingly toxic trend, Under Armour has created a rallying cry to fuel self-confidence in youth athletes by empowering them to Be The Athlete No One Saw Coming in their latest campaign. Focused on encouraging young athletes to look beyond the comparisons and focus on their biggest competition - the athlete in the mirror - the campaign marks another important milestone in Under Armour’s ongoing mission to make athletes better.
Curry Brand, powered by Under Armour, is taking on its ninth court refurbishment at the Ada Jenkins Center in Davidson, North Carolina, as part of the brand’s mission to impact 100,000 youth and renovate 20 safe places to play by 2025. The project kicked off at a special time for Stephen, as he returned to his alma mater to be inducted into the Davidson College Hall of Fame and receive his diploma. The court will be refurbished in partnership with Stephen and Ayesha’s Eat. Learn. Play. Foundation and The Summit Foundation, both of which share Curry Brand’s mission of ensuring all kids have access to safe places to play.
Curry Brand, powered by Under Armour, is taking on its ninth court refurbishment at the Ada Jenkins Center in Davidson, North Carolina, as part of the brand’s mission to impact 100,000 youth and renovate 20 safe places to play by 2025. The project kicked off at a special time for Stephen, as he returned to his alma mater to be inducted into the Davidson College Hall of Fame and receive his diploma. The court will be refurbished in partnership with Stephen and Ayesha’s Eat. Learn. Play. Foundation and The Summit Foundation, both of which share Curry Brand’s mission of ensuring all kids have access to safe places to play.
Curry Brand, powered by Under Armour, is taking on its ninth court refurbishment at the Ada Jenkins Center in Davidson, North Carolina, as part of the brand’s mission to impact 100,000 youth and renovate 20 safe places to play by 2025. The project kicked off at a special time for Stephen, as he returned to his alma mater to be inducted into the Davidson College Hall of Fame and receive his diploma. The court will be refurbished in partnership with Stephen and Ayesha’s Eat. Learn. Play. Foundation and The Summit Foundation, both of which share Curry Brand’s mission of ensuring all kids have access to safe places to play.
Curry Brand, powered by Under Armour, is taking on its ninth court refurbishment at the Ada Jenkins Center in Davidson, North Carolina, as part of the brand’s mission to impact 100,000 youth and renovate 20 safe places to play by 2025. The project kicked off at a special time for Stephen, as he returned to his alma mater to be inducted into the Davidson College Hall of Fame and receive his diploma. The court will be refurbished in partnership with Stephen and Ayesha’s Eat. Learn. Play. Foundation and The Summit Foundation, both of which share Curry Brand’s mission of ensuring all kids have access to safe places to play.
Curry Brand, powered by Under Armour, is taking on its ninth court refurbishment at the Ada Jenkins Center in Davidson, North Carolina, as part of the brand’s mission to impact 100,000 youth and renovate 20 safe places to play by 2025. The project kicked off at a special time for Stephen, as he returned to his alma mater to be inducted into the Davidson College Hall of Fame and receive his diploma. The court will be refurbished in partnership with Stephen and Ayesha’s Eat. Learn. Play. Foundation and The Summit Foundation, both of which share Curry Brand’s mission of ensuring all kids have access to safe places to play.
Curry Brand, powered by Under Armour, is taking on its ninth court refurbishment at the Ada Jenkins Center in Davidson, North Carolina, as part of the brand’s mission to impact 100,000 youth and renovate 20 safe places to play by 2025. The project kicked off at a special time for Stephen, as he returned to his alma mater to be inducted into the Davidson College Hall of Fame and receive his diploma. The court will be refurbished in partnership with Stephen and Ayesha’s Eat. Learn. Play. Foundation and The Summit Foundation, both of which share Curry Brand’s mission of ensuring all kids have access to safe places to play.
Today, more than 70 kids received the surprise of their lives when four-time NBA Champion Stephen Curry and entertainment icon Snoop Dogg unveiled a newly refurbished basketball court at the Boys & Girls Clubs of Long Beach facility in Martin Luther King, Jr. Park. While the court had spent years in need of repair, it shined during today’s unveiling as kids took to the hardwood for the first time in more than a month to engage in hands-on skills programming through the support of Curry Brand, powered by Under Armour, on its mission to impact 100,000 youth and renovate 20 safe places to play by 2025. Since the launch of Curry Brand in 2020, Stephen and Snoop have been ideating ways they could collaborate and combine their shared passion for providing access to youth sports. Over the past two years, they remained close as they brought their vision to life, utilizing their collective platforms to make a meaningful impact in the lives of others.
Today, more than 70 kids received the surprise of their lives when four-time NBA Champion Stephen Curry and entertainment icon Snoop Dogg unveiled a newly refurbished basketball court at the Boys & Girls Clubs of Long Beach facility in Martin Luther King, Jr. Park. While the court had spent years in need of repair, it shined during today’s unveiling as kids took to the hardwood for the first time in more than a month to engage in hands-on skills programming through the support of Curry Brand, powered by Under Armour, on its mission to impact 100,000 youth and renovate 20 safe places to play by 2025. Since the launch of Curry Brand in 2020, Stephen and Snoop have been ideating ways they could collaborate and combine their shared passion for providing access to youth sports. Over the past two years, they remained close as they brought their vision to life, utilizing their collective platforms to make a meaningful impact in the lives of others.
Today, more than 70 kids received the surprise of their lives when four-time NBA Champion Stephen Curry and entertainment icon Snoop Dogg unveiled a newly refurbished basketball court at the Boys & Girls Clubs of Long Beach facility in Martin Luther King, Jr. Park. While the court had spent years in need of repair, it shined during today’s unveiling as kids took to the hardwood for the first time in more than a month to engage in hands-on skills programming through the support of Curry Brand, powered by Under Armour, on its mission to impact 100,000 youth and renovate 20 safe places to play by 2025. Since the launch of Curry Brand in 2020, Stephen and Snoop have been ideating ways they could collaborate and combine their shared passion for providing access to youth sports. Over the past two years, they remained close as they brought their vision to life, utilizing their collective platforms to make a meaningful impact in the lives of others.
Today, more than 70 kids received the surprise of their lives when four-time NBA Champion Stephen Curry and entertainment icon Snoop Dogg unveiled a newly refurbished basketball court at the Boys & Girls Clubs of Long Beach facility in Martin Luther King, Jr. Park. While the court had spent years in need of repair, it shined during today’s unveiling as kids took to the hardwood for the first time in more than a month to engage in hands-on skills programming through the support of Curry Brand, powered by Under Armour, on its mission to impact 100,000 youth and renovate 20 safe places to play by 2025. Since the launch of Curry Brand in 2020, Stephen and Snoop have been ideating ways they could collaborate and combine their shared passion for providing access to youth sports. Over the past two years, they remained close as they brought their vision to life, utilizing their collective platforms to make a meaningful impact in the lives of others.
Today, more than 70 kids received the surprise of their lives when four-time NBA Champion Stephen Curry and entertainment icon Snoop Dogg unveiled a newly refurbished basketball court at the Boys & Girls Clubs of Long Beach facility in Martin Luther King, Jr. Park. While the court had spent years in need of repair, it shined during today’s unveiling as kids took to the hardwood for the first time in more than a month to engage in hands-on skills programming through the support of Curry Brand, powered by Under Armour, on its mission to impact 100,000 youth and renovate 20 safe places to play by 2025. Since the launch of Curry Brand in 2020, Stephen and Snoop have been ideating ways they could collaborate and combine their shared passion for providing access to youth sports. Over the past two years, they remained close as they brought their vision to life, utilizing their collective platforms to make a meaningful impact in the lives of others.
Today, more than 70 kids received the surprise of their lives when four-time NBA Champion Stephen Curry and entertainment icon Snoop Dogg unveiled a newly refurbished basketball court at the Boys & Girls Clubs of Long Beach facility in Martin Luther King, Jr. Park. While the court had spent years in need of repair, it shined during today’s unveiling as kids took to the hardwood for the first time in more than a month to engage in hands-on skills programming through the support of Curry Brand, powered by Under Armour, on its mission to impact 100,000 youth and renovate 20 safe places to play by 2025. Since the launch of Curry Brand in 2020, Stephen and Snoop have been ideating ways they could collaborate and combine their shared passion for providing access to youth sports. Over the past two years, they remained close as they brought their vision to life, utilizing their collective platforms to make a meaningful impact in the lives of others.
Aliyah Boston is one of the country's most talented and recognizable basketball players. She has come a long way from her makeshift driveway basketball court in St. Thomas, but that doesn’t mean she’s left the islands in her past. Earlier this month, Aliyah crossed yet another milestone off her list by hosting her first UA Next Basketball camp in her hometown in the Virgin Islands. Created to educate, empower and encourage athletes of all ages, backgrounds, skill and socioeconomic levels—especially youth athletes—to get out and get moving, Under Armour’s UA Next platform launched in 2021 and has since expanded to cover several team sports categories.
Aliyah Boston is one of the country's most talented and recognizable basketball players. She has come a long way from her makeshift driveway basketball court in St. Thomas, but that doesn’t mean she’s left the islands in her past. Earlier this month, Aliyah crossed yet another milestone off her list by hosting her first UA Next Basketball camp in her hometown in the Virgin Islands. Created to educate, empower and encourage athletes of all ages, backgrounds, skill and socioeconomic levels—especially youth athletes—to get out and get moving, Under Armour’s UA Next platform launched in 2021 and has since expanded to cover several team sports categories.
Aliyah Boston is one of the country's most talented and recognizable basketball players. She has come a long way from her makeshift driveway basketball court in St. Thomas, but that doesn’t mean she’s left the islands in her past. Earlier this month, Aliyah crossed yet another milestone off her list by hosting her first UA Next Basketball camp in her hometown in the Virgin Islands. Created to educate, empower and encourage athletes of all ages, backgrounds, skill and socioeconomic levels—especially youth athletes—to get out and get moving, Under Armour’s UA Next platform launched in 2021 and has since expanded to cover several team sports categories.
Aliyah Boston is one of the country's most talented and recognizable basketball players. She has come a long way from her makeshift driveway basketball court in St. Thomas, but that doesn’t mean she’s left the islands in her past. Earlier this month, Aliyah crossed yet another milestone off her list by hosting her first UA Next Basketball camp in her hometown in the Virgin Islands. Created to educate, empower and encourage athletes of all ages, backgrounds, skill and socioeconomic levels—especially youth athletes—to get out and get moving, Under Armour’s UA Next platform launched in 2021 and has since expanded to cover several team sports categories.
Aliyah Boston is one of the country's most talented and recognizable basketball players. She has come a long way from her makeshift driveway basketball court in St. Thomas, but that doesn’t mean she’s left the islands in her past. Earlier this month, Aliyah crossed yet another milestone off her list by hosting her first UA Next Basketball camp in her hometown in the Virgin Islands. Created to educate, empower and encourage athletes of all ages, backgrounds, skill and socioeconomic levels—especially youth athletes—to get out and get moving, Under Armour’s UA Next platform launched in 2021 and has since expanded to cover several team sports categories.
Aliyah Boston is one of the country's most talented and recognizable basketball players. She has come a long way from her makeshift driveway basketball court in St. Thomas, but that doesn’t mean she’s left the islands in her past. Earlier this month, Aliyah crossed yet another milestone off her list by hosting her first UA Next Basketball camp in her hometown in the Virgin Islands. Created to educate, empower and encourage athletes of all ages, backgrounds, skill and socioeconomic levels—especially youth athletes—to get out and get moving, Under Armour’s UA Next platform launched in 2021 and has since expanded to cover several team sports categories.
“I started playing football because my brother’s coach thought I’d be good at it," said Gordon. "I stayed in football because I want girls to know they can have a future in the sport. Under Armour and I are ready to make a difference. This is going to be a game-changer for women in football, and I feel inspired and ready for what’s next.”
“I started playing football because my brother’s coach thought I’d be good at it," said Gordon. "I stayed in football because I want girls to know they can have a future in the sport. Under Armour and I are ready to make a difference. This is going to be a game-changer for women in football, and I feel inspired and ready for what’s next.”
“I started playing football because my brother’s coach thought I’d be good at it," said Gordon. "I stayed in football because I want girls to know they can have a future in the sport. Under Armour and I are ready to make a difference. This is going to be a game-changer for women in football, and I feel inspired and ready for what’s next.”
“I started playing football because my brother’s coach thought I’d be good at it," said Gordon. "I stayed in football because I want girls to know they can have a future in the sport. Under Armour and I are ready to make a difference. This is going to be a game-changer for women in football, and I feel inspired and ready for what’s next.”
“I started playing football because my brother’s coach thought I’d be good at it," said Gordon. "I stayed in football because I want girls to know they can have a future in the sport. Under Armour and I are ready to make a difference. This is going to be a game-changer for women in football, and I feel inspired and ready for what’s next.”
“I started playing football because my brother’s coach thought I’d be good at it," said Gordon. "I stayed in football because I want girls to know they can have a future in the sport. Under Armour and I are ready to make a difference. This is going to be a game-changer for women in football, and I feel inspired and ready for what’s next.”
Growing up in Birmingham, England, Layla Banaras, 15, found herself at a crossroads of cultures. Her British mother and Pakistani father encouraged her to embrace each of her cultural influences, including her Muslim faith. But balancing the traditions of her culture with her interest in soccer became a challenge at an early age. “I would go to my brothers’ games and keep getting closer and closer to the pitch, and eventually the coach asked me to join in,” said Layla. Her enthusiasm for soccer grew, and at age eight, Layla joined the youth team league for girls run by the Birmingham City Football Club. That step was a new one for girls her age, as most youth soccer programs in Britain had historically focused on developing boys. Her parents faced the challenges shared by many – like how to balance practice time and find transportation. “When we started, there weren’t that many grassroots girls’ teams in our area,” Layla said. “We had to drive half an hour to play.”
Not every kid who enjoys basketball gets the chance to grow up learning and enjoying the game. For one Baltimore teenager, honing his talents required him to move away from home, and in the process, build new bonds and a brighter future. Karim Harris, 17, didn’t discover basketball so much as it found him. He was a third-grader in York, Pennsylvania, one who was head and shoulders taller than his classmates, who liked to hang out in the gym after school shooting hoops. A coach saw his potential and convinced him to sign up for an after-school league, and within a season, Karim’s team had a championship title with him at center. “From there, I just fell in love with the game,” says Karim. “I knew I wasn’t that great, but I played a big role in that team to just work hard, rebound, do whatever my coaches needed me to do.”
At Under Armour, we know sport is so much more than a game. It inspires collaboration and teamwork, increases confidence, reduces stress and improves mental health. But around the world today, millions of young people are facing barriers that are negatively impacting their journey to compete – from a lack of funding, time or transportation, to social and mental hurdles that make children feel they don’t belong on a team. In the United States, participation in sports has rebounded since the start of the pandemic, but many organized outlets have not yet come back. One study found that as a result, 3 in 10 kids who played organized sports before the pandemic have lost interest in doing so. Outside the United States, many lack access to public resources that could get them competing. And in every region and demographic group, children from lower-income families spend less time playing sports. Under Armour believes everyone deserves the right to engage in sport. That’s why we are making a new, long-term commitment of our resources, focus and energy to help break down barriers that limit access to sport across the globe.
Competing on a football field has been Charlotte Kirby’s dream since shortly after she could first pick up a ball. Showing that she belongs on the field with any player her age has served as her motivation ever since. The Gloucester, Virginia, teenager has been interested in football since she was two, playing with her dad and showing signs even at this young age that lesser-contact sports like soccer weren’t for her. She joined her first flag football team when she was only five years old, and a few years later, sought out a full-contact youth team. Upon joining, Charlotte noticed that while she wanted to play as much as any of the other kids, her ambition received a different reaction from coaches. “I heard a lot about the stereotypical girl’s first season, that we’ll say we have fun, then we’ll quit,” Charlotte, now 13, said. “They said I’d end up a kicker, but I’m not a kicker. I like to hit.”
Growing up in Birmingham, England, Layla Banaras, 15, found herself at a crossroads of cultures. Her British mother and Pakistani father encouraged her to embrace each of her cultural influences, including her Muslim faith. But balancing the traditions of her culture with her interest in soccer became a challenge at an early age. “I would go to my brothers’ games and keep getting closer and closer to the pitch, and eventually the coach asked me to join in,” said Layla. Her enthusiasm for soccer grew, and at age eight, Layla joined the youth team league for girls run by the Birmingham City Football Club. That step was a new one for girls her age, as most youth soccer programs in Britain had historically focused on developing boys. Her parents faced the challenges shared by many – like how to balance practice time and find transportation. “When we started, there weren’t that many grassroots girls’ teams in our area,” Layla said. “We had to drive half an hour to play.”
Not every kid who enjoys basketball gets the chance to grow up learning and enjoying the game. For one Baltimore teenager, honing his talents required him to move away from home, and in the process, build new bonds and a brighter future. Karim Harris, 17, didn’t discover basketball so much as it found him. He was a third-grader in York, Pennsylvania, one who was head and shoulders taller than his classmates, who liked to hang out in the gym after school shooting hoops. A coach saw his potential and convinced him to sign up for an after-school league, and within a season, Karim’s team had a championship title with him at center. “From there, I just fell in love with the game,” says Karim. “I knew I wasn’t that great, but I played a big role in that team to just work hard, rebound, do whatever my coaches needed me to do.”
At Under Armour, we know sport is so much more than a game. It inspires collaboration and teamwork, increases confidence, reduces stress and improves mental health. But around the world today, millions of young people are facing barriers that are negatively impacting their journey to compete – from a lack of funding, time or transportation, to social and mental hurdles that make children feel they don’t belong on a team. In the United States, participation in sports has rebounded since the start of the pandemic, but many organized outlets have not yet come back. One study found that as a result, 3 in 10 kids who played organized sports before the pandemic have lost interest in doing so. Outside the United States, many lack access to public resources that could get them competing. And in every region and demographic group, children from lower-income families spend less time playing sports. Under Armour believes everyone deserves the right to engage in sport. That’s why we are making a new, long-term commitment of our resources, focus and energy to help break down barriers that limit access to sport across the globe.
Competing on a football field has been Charlotte Kirby’s dream since shortly after she could first pick up a ball. Showing that she belongs on the field with any player her age has served as her motivation ever since. The Gloucester, Virginia, teenager has been interested in football since she was two, playing with her dad and showing signs even at this young age that lesser-contact sports like soccer weren’t for her. She joined her first flag football team when she was only five years old, and a few years later, sought out a full-contact youth team. Upon joining, Charlotte noticed that while she wanted to play as much as any of the other kids, her ambition received a different reaction from coaches. “I heard a lot about the stereotypical girl’s first season, that we’ll say we have fun, then we’ll quit,” Charlotte, now 13, said. “They said I’d end up a kicker, but I’m not a kicker. I like to hit.”
Not every kid who enjoys basketball gets the chance to grow up learning and enjoying the game. For one Baltimore teenager, honing his talents required him to move away from home, and in the process, build new bonds and a brighter future. Karim Harris, 17, didn’t discover basketball so much as it found him. He was a third-grader in York, Pennsylvania, one who was head and shoulders taller than his classmates, who liked to hang out in the gym after school shooting hoops. A coach saw his potential and convinced him to sign up for an after-school league, and within a season, Karim’s team had a championship title with him at center. “From there, I just fell in love with the game,” says Karim. “I knew I wasn’t that great, but I played a big role in that team to just work hard, rebound, do whatever my coaches needed me to do.”
Growing up in Birmingham, England, Layla Banaras, 15, found herself at a crossroads of cultures. Her British mother and Pakistani father encouraged her to embrace each of her cultural influences, including her Muslim faith. But balancing the traditions of her culture with her interest in soccer became a challenge at an early age. “I would go to my brothers’ games and keep getting closer and closer to the pitch, and eventually the coach asked me to join in,” said Layla. Her enthusiasm for soccer grew, and at age eight, Layla joined the youth team league for girls run by the Birmingham City Football Club. That step was a new one for girls her age, as most youth soccer programs in Britain had historically focused on developing boys. Her parents faced the challenges shared by many – like how to balance practice time and find transportation. “When we started, there weren’t that many grassroots girls’ teams in our area,” Layla said. “We had to drive half an hour to play.”
At Under Armour, we know sport is so much more than a game. It inspires collaboration and teamwork, increases confidence, reduces stress and improves mental health. But around the world today, millions of young people are facing barriers that are negatively impacting their journey to compete – from a lack of funding, time or transportation, to social and mental hurdles that make children feel they don’t belong on a team. In the United States, participation in sports has rebounded since the start of the pandemic, but many organized outlets have not yet come back. One study found that as a result, 3 in 10 kids who played organized sports before the pandemic have lost interest in doing so. Outside the United States, many lack access to public resources that could get them competing. And in every region and demographic group, children from lower-income families spend less time playing sports. Under Armour believes everyone deserves the right to engage in sport. That’s why we are making a new, long-term commitment of our resources, focus and energy to help break down barriers that limit access to sport across the globe.
Competing on a football field has been Charlotte Kirby’s dream since shortly after she could first pick up a ball. Showing that she belongs on the field with any player her age has served as her motivation ever since. The Gloucester, Virginia, teenager has been interested in football since she was two, playing with her dad and showing signs even at this young age that lesser-contact sports like soccer weren’t for her. She joined her first flag football team when she was only five years old, and a few years later, sought out a full-contact youth team. Upon joining, Charlotte noticed that while she wanted to play as much as any of the other kids, her ambition received a different reaction from coaches. “I heard a lot about the stereotypical girl’s first season, that we’ll say we have fun, then we’ll quit,” Charlotte, now 13, said. “They said I’d end up a kicker, but I’m not a kicker. I like to hit.”
Growing up in Birmingham, England, Layla Banaras, 15, found herself at a crossroads of cultures. Her British mother and Pakistani father encouraged her to embrace each of her cultural influences, including her Muslim faith. But balancing the traditions of her culture with her interest in soccer became a challenge at an early age. “I would go to my brothers’ games and keep getting closer and closer to the pitch, and eventually the coach asked me to join in,” said Layla. Her enthusiasm for soccer grew, and at age eight, Layla joined the youth team league for girls run by the Birmingham City Football Club. That step was a new one for girls her age, as most youth soccer programs in Britain had historically focused on developing boys. Her parents faced the challenges shared by many – like how to balance practice time and find transportation. “When we started, there weren’t that many grassroots girls’ teams in our area,” Layla said. “We had to drive half an hour to play.”
Not every kid who enjoys basketball gets the chance to grow up learning and enjoying the game. For one Baltimore teenager, honing his talents required him to move away from home, and in the process, build new bonds and a brighter future. Karim Harris, 17, didn’t discover basketball so much as it found him. He was a third-grader in York, Pennsylvania, one who was head and shoulders taller than his classmates, who liked to hang out in the gym after school shooting hoops. A coach saw his potential and convinced him to sign up for an after-school league, and within a season, Karim’s team had a championship title with him at center. “From there, I just fell in love with the game,” says Karim. “I knew I wasn’t that great, but I played a big role in that team to just work hard, rebound, do whatever my coaches needed me to do.”
At Under Armour, we know sport is so much more than a game. It inspires collaboration and teamwork, increases confidence, reduces stress and improves mental health. But around the world today, millions of young people are facing barriers that are negatively impacting their journey to compete – from a lack of funding, time or transportation, to social and mental hurdles that make children feel they don’t belong on a team. In the United States, participation in sports has rebounded since the start of the pandemic, but many organized outlets have not yet come back. One study found that as a result, 3 in 10 kids who played organized sports before the pandemic have lost interest in doing so. Outside the United States, many lack access to public resources that could get them competing. And in every region and demographic group, children from lower-income families spend less time playing sports. Under Armour believes everyone deserves the right to engage in sport. That’s why we are making a new, long-term commitment of our resources, focus and energy to help break down barriers that limit access to sport across the globe.
Competing on a football field has been Charlotte Kirby’s dream since shortly after she could first pick up a ball. Showing that she belongs on the field with any player her age has served as her motivation ever since. The Gloucester, Virginia, teenager has been interested in football since she was two, playing with her dad and showing signs even at this young age that lesser-contact sports like soccer weren’t for her. She joined her first flag football team when she was only five years old, and a few years later, sought out a full-contact youth team. Upon joining, Charlotte noticed that while she wanted to play as much as any of the other kids, her ambition received a different reaction from coaches. “I heard a lot about the stereotypical girl’s first season, that we’ll say we have fun, then we’ll quit,” Charlotte, now 13, said. “They said I’d end up a kicker, but I’m not a kicker. I like to hit.”
Growing up in Birmingham, England, Layla Banaras, 15, found herself at a crossroads of cultures. Her British mother and Pakistani father encouraged her to embrace each of her cultural influences, including her Muslim faith. But balancing the traditions of her culture with her interest in soccer became a challenge at an early age. “I would go to my brothers’ games and keep getting closer and closer to the pitch, and eventually the coach asked me to join in,” said Layla. Her enthusiasm for soccer grew, and at age eight, Layla joined the youth team league for girls run by the Birmingham City Football Club. That step was a new one for girls her age, as most youth soccer programs in Britain had historically focused on developing boys. Her parents faced the challenges shared by many – like how to balance practice time and find transportation. “When we started, there weren’t that many grassroots girls’ teams in our area,” Layla said. “We had to drive half an hour to play.”
Not every kid who enjoys basketball gets the chance to grow up learning and enjoying the game. For one Baltimore teenager, honing his talents required him to move away from home, and in the process, build new bonds and a brighter future. Karim Harris, 17, didn’t discover basketball so much as it found him. He was a third-grader in York, Pennsylvania, one who was head and shoulders taller than his classmates, who liked to hang out in the gym after school shooting hoops. A coach saw his potential and convinced him to sign up for an after-school league, and within a season, Karim’s team had a championship title with him at center. “From there, I just fell in love with the game,” says Karim. “I knew I wasn’t that great, but I played a big role in that team to just work hard, rebound, do whatever my coaches needed me to do.”
Competing on a football field has been Charlotte Kirby’s dream since shortly after she could first pick up a ball. Showing that she belongs on the field with any player her age has served as her motivation ever since. The Gloucester, Virginia, teenager has been interested in football since she was two, playing with her dad and showing signs even at this young age that lesser-contact sports like soccer weren’t for her. She joined her first flag football team when she was only five years old, and a few years later, sought out a full-contact youth team. Upon joining, Charlotte noticed that while she wanted to play as much as any of the other kids, her ambition received a different reaction from coaches. “I heard a lot about the stereotypical girl’s first season, that we’ll say we have fun, then we’ll quit,” Charlotte, now 13, said. “They said I’d end up a kicker, but I’m not a kicker. I like to hit.”
At Under Armour, we know sport is so much more than a game. It inspires collaboration and teamwork, increases confidence, reduces stress and improves mental health. But around the world today, millions of young people are facing barriers that are negatively impacting their journey to compete – from a lack of funding, time or transportation, to social and mental hurdles that make children feel they don’t belong on a team. In the United States, participation in sports has rebounded since the start of the pandemic, but many organized outlets have not yet come back. One study found that as a result, 3 in 10 kids who played organized sports before the pandemic have lost interest in doing so. Outside the United States, many lack access to public resources that could get them competing. And in every region and demographic group, children from lower-income families spend less time playing sports. Under Armour believes everyone deserves the right to engage in sport. That’s why we are making a new, long-term commitment of our resources, focus and energy to help break down barriers that limit access to sport across the globe.
Growing up in Birmingham, England, Layla Banaras, 15, found herself at a crossroads of cultures. Her British mother and Pakistani father encouraged her to embrace each of her cultural influences, including her Muslim faith. But balancing the traditions of her culture with her interest in soccer became a challenge at an early age. “I would go to my brothers’ games and keep getting closer and closer to the pitch, and eventually the coach asked me to join in,” said Layla. Her enthusiasm for soccer grew, and at age eight, Layla joined the youth team league for girls run by the Birmingham City Football Club. That step was a new one for girls her age, as most youth soccer programs in Britain had historically focused on developing boys. Her parents faced the challenges shared by many – like how to balance practice time and find transportation. “When we started, there weren’t that many grassroots girls’ teams in our area,” Layla said. “We had to drive half an hour to play.”
Not every kid who enjoys basketball gets the chance to grow up learning and enjoying the game. For one Baltimore teenager, honing his talents required him to move away from home, and in the process, build new bonds and a brighter future. Karim Harris, 17, didn’t discover basketball so much as it found him. He was a third-grader in York, Pennsylvania, one who was head and shoulders taller than his classmates, who liked to hang out in the gym after school shooting hoops. A coach saw his potential and convinced him to sign up for an after-school league, and within a season, Karim’s team had a championship title with him at center. “From there, I just fell in love with the game,” says Karim. “I knew I wasn’t that great, but I played a big role in that team to just work hard, rebound, do whatever my coaches needed me to do.”
At Under Armour, we know sport is so much more than a game. It inspires collaboration and teamwork, increases confidence, reduces stress and improves mental health. But around the world today, millions of young people are facing barriers that are negatively impacting their journey to compete – from a lack of funding, time or transportation, to social and mental hurdles that make children feel they don’t belong on a team. In the United States, participation in sports has rebounded since the start of the pandemic, but many organized outlets have not yet come back. One study found that as a result, 3 in 10 kids who played organized sports before the pandemic have lost interest in doing so. Outside the United States, many lack access to public resources that could get them competing. And in every region and demographic group, children from lower-income families spend less time playing sports. Under Armour believes everyone deserves the right to engage in sport. That’s why we are making a new, long-term commitment of our resources, focus and energy to help break down barriers that limit access to sport across the globe.
Competing on a football field has been Charlotte Kirby’s dream since shortly after she could first pick up a ball. Showing that she belongs on the field with any player her age has served as her motivation ever since. The Gloucester, Virginia, teenager has been interested in football since she was two, playing with her dad and showing signs even at this young age that lesser-contact sports like soccer weren’t for her. She joined her first flag football team when she was only five years old, and a few years later, sought out a full-contact youth team. Upon joining, Charlotte noticed that while she wanted to play as much as any of the other kids, her ambition received a different reaction from coaches. “I heard a lot about the stereotypical girl’s first season, that we’ll say we have fun, then we’ll quit,” Charlotte, now 13, said. “They said I’d end up a kicker, but I’m not a kicker. I like to hit.”