Most of the greatest successes in life and in sports are brought on by a profound change. And these big changes don’t come easily—a willingness to adapt takes bravery and determination. Finding comfort in the unknown allows us to live out our true potential instead of cowering from the next big move. Joel Embiid has allowed change to propel him forward and never let comparisons slow him down. Through the new Athlete No One Saw Coming campaign, Under Armour wants youth athletes to do the same and keep moving as they forge their own paths to greatness.
Joel’s story is one that sends chills up sports fans' spines. Growing up in Yaoundè, Cameroon, Joel Embiid played volleyball for most of his childhood. However, at age 15, he sought out a new sport entirely and picked up a basketball for the first time. The odds were stacked against him from the beginning, but just one year later, at the age of 16, Joel left his home of Cameroon to play high school basketball in Florida. The year after that, he committed to Kansas and was a finalist for the Naismith College Player of the Year. By now, Joel has cemented his name as one of the basketball greats, dominating for the 76ers and lighting up the court in the 2022 All-Star Game.
“You never know which opportunity is the opportunity. Focus on yourself and be ready to conquer the next big thing.”
Joel Embiid
Professional Basketball Player & Power Forward for the Philadelphia 76ers
Since his youth, Joel has understood that he must “trust the process” and create his own path—but that doesn’t mean it’s been an easy journey. Moving to a new country at an early age, long hours of practice, and the tragic passing of his brother, Arthur Embiid, made a time of significant change even more tumultuous. Throughout grief and doubt, basketball remained a constant that helped him process his emotions, get to know himself, and find joy.
“Adversity and change have a way of strengthening us as people and as athletes. Difficult times force us to rely on ourselves and shut out the noise and expectations of others. Joel is an incredible example of this attitude and resilience.”
Sean Eggert
SVP of Global Sports Marketing at Under Armour
Now, Joel pays forward the support and optimism that he needed in the darkest times of his basketball career. With the help of Under Armour, Joel has dedicated the Arthur Embiid Athletics Court at the NE Frankford Boys & Girls Club in Philadelphia to his late brother in hopes to pass on his generous spirit. Joel also works closely with other youth organizations in Philadelphia to make sure future All-Stars have everything they need to meet change head-on and stay true to themselves. Rather than give into comparison and give up on their dreams, Joel hopes to inspire young athletes to let each hurdle motivate them.
Taking his mission a step further, Joel announced the launch of a new philanthropic platform, the “In Memory of Arthur'' (IMOA) Initiative, which will help foster positive change in Philadelphia by investing in some of the city’s most impactful non-profits: Philadelphia Youth Basketball League, New Options More Opportunities (NoMo), YEAH! Philly, and Boys & Girls Club Philadelphia. Bolstered by contributions from Under Armour, the IMOA Initiative has pledged $1 million to these organizations over the next three years.
“Joel has a storied history of supporting the Philadelphia community by creating opportunities for young people. We share a like-minded commitment to purposeful work, creating pathways to success for the next generation. We’re honored to support the IMOA initiative and work with Joel and these organizations to continue to positively impact the lives of Philly youth for years to come.”
Flynn Burch
Director of Global Philanthropy at Under Armour
As seen in his latest content with UA, Joel’s determination to beat the odds combined with his generosity toward the next generation of athletes show why breaking down barriers for the next generation is so crucial to increasing Access to Sport. Joel’s story is a true personification of what the Athlete No One Saw Coming is all about: tuning out comparisons, forging your own path to success, and playing the game you want to play, not the one others think you should. Despite hardships and intense pressure, Joel has remained centered in his abilities and dedicated to making sports more accessible to all.
For more information on Under Armour’s Access to Sport commitment and how the brand is creating opportunities for millions of youth to engage in sport by 2030.
In honor of the historic and iconic local rivalry between Baltimore City College and Baltimore Polytechnic Institute, Under Armour has partnered with lifestyle retailer and Baltimore community champion DTLR to co-create new school spirit Rivalry Packs. Dating back to 1889, the City vs. Poly rivalry is one of the oldest high school football rivalries in the United States, and one of Baltimore’s most highly anticipated sporting events of the year.
In honor of the historic and iconic local rivalry between Baltimore City College and Baltimore Polytechnic Institute, Under Armour has partnered with lifestyle retailer and Baltimore community champion DTLR to co-create new school spirit Rivalry Packs. Dating back to 1889, the City vs. Poly rivalry is one of the oldest high school football rivalries in the United States, and one of Baltimore’s most highly anticipated sporting events of the year.
In honor of the historic and iconic local rivalry between Baltimore City College and Baltimore Polytechnic Institute, Under Armour has partnered with lifestyle retailer and Baltimore community champion DTLR to co-create new school spirit Rivalry Packs. Dating back to 1889, the City vs. Poly rivalry is one of the oldest high school football rivalries in the United States, and one of Baltimore’s most highly anticipated sporting events of the year.
In honor of the historic and iconic local rivalry between Baltimore City College and Baltimore Polytechnic Institute, Under Armour has partnered with lifestyle retailer and Baltimore community champion DTLR to co-create new school spirit Rivalry Packs. Dating back to 1889, the City vs. Poly rivalry is one of the oldest high school football rivalries in the United States, and one of Baltimore’s most highly anticipated sporting events of the year.
In honor of the historic and iconic local rivalry between Baltimore City College and Baltimore Polytechnic Institute, Under Armour has partnered with lifestyle retailer and Baltimore community champion DTLR to co-create new school spirit Rivalry Packs. Dating back to 1889, the City vs. Poly rivalry is one of the oldest high school football rivalries in the United States, and one of Baltimore’s most highly anticipated sporting events of the year.
In honor of the historic and iconic local rivalry between Baltimore City College and Baltimore Polytechnic Institute, Under Armour has partnered with lifestyle retailer and Baltimore community champion DTLR to co-create new school spirit Rivalry Packs. Dating back to 1889, the City vs. Poly rivalry is one of the oldest high school football rivalries in the United States, and one of Baltimore’s most highly anticipated sporting events of the year.
Following several limited releases, Curry Brand will officially launch the Curry 12 globally on Friday, October 18, in the ‘Gravity’ colorway.
Following several limited releases, Curry Brand will officially launch the Curry 12 globally on Friday, October 18, in the ‘Gravity’ colorway.
Following several limited releases, Curry Brand will officially launch the Curry 12 globally on Friday, October 18, in the ‘Gravity’ colorway.
Following several limited releases, Curry Brand will officially launch the Curry 12 globally on Friday, October 18, in the ‘Gravity’ colorway.
Following several limited releases, Curry Brand will officially launch the Curry 12 globally on Friday, October 18, in the ‘Gravity’ colorway.
Following several limited releases, Curry Brand will officially launch the Curry 12 globally on Friday, October 18, in the ‘Gravity’ colorway.
Under Armour continues to innovate with product solutions for the 24/7 athlete needs, this time with its latest sportswear collection, UNSTOPPABLE. Again demonstrating how Under Armour makes athletes better, both on and off the field.
Under Armour continues to innovate with product solutions for the 24/7 athlete needs, this time with its latest sportswear collection, UNSTOPPABLE. Again demonstrating how Under Armour makes athletes better, both on and off the field.
Under Armour continues to innovate with product solutions for the 24/7 athlete needs, this time with its latest sportswear collection, UNSTOPPABLE. Again demonstrating how Under Armour makes athletes better, both on and off the field.
Under Armour continues to innovate with product solutions for the 24/7 athlete needs, this time with its latest sportswear collection, UNSTOPPABLE. Again demonstrating how Under Armour makes athletes better, both on and off the field.
Under Armour continues to innovate with product solutions for the 24/7 athlete needs, this time with its latest sportswear collection, UNSTOPPABLE. Again demonstrating how Under Armour makes athletes better, both on and off the field.
Under Armour continues to innovate with product solutions for the 24/7 athlete needs, this time with its latest sportswear collection, UNSTOPPABLE. Again demonstrating how Under Armour makes athletes better, both on and off the field.
On Thursday, September 19, 2024, Under Armour marked its 20th annual Armour Day event with volunteer activations designed to positively impact and celebrate the brand’s hometown of Baltimore.
On Thursday, September 19, 2024, Under Armour marked its 20th annual Armour Day event with volunteer activations designed to positively impact and celebrate the brand’s hometown of Baltimore.
On Thursday, September 19, 2024, Under Armour marked its 20th annual Armour Day event with volunteer activations designed to positively impact and celebrate the brand’s hometown of Baltimore.
On Thursday, September 19, 2024, Under Armour marked its 20th annual Armour Day event with volunteer activations designed to positively impact and celebrate the brand’s hometown of Baltimore.
On Thursday, September 19, 2024, Under Armour marked its 20th annual Armour Day event with volunteer activations designed to positively impact and celebrate the brand’s hometown of Baltimore.
On Thursday, September 19, 2024, Under Armour marked its 20th annual Armour Day event with volunteer activations designed to positively impact and celebrate the brand’s hometown of Baltimore.
Under Armour has renewed its contract with Jackson State University as the official outfitter of all 17 of its varsity sports through 2029.
Under Armour has renewed its contract with Jackson State University as the official outfitter of all 17 of its varsity sports through 2029.
Under Armour has renewed its contract with Jackson State University as the official outfitter of all 17 of its varsity sports through 2029.
Under Armour has renewed its contract with Jackson State University as the official outfitter of all 17 of its varsity sports through 2029.
Under Armour has renewed its contract with Jackson State University as the official outfitter of all 17 of its varsity sports through 2029.
Under Armour has renewed its contract with Jackson State University as the official outfitter of all 17 of its varsity sports through 2029.
Today, Under Armour released a special limited-edition Breakthru 5 “Plum” colorway to celebrate Under Armour basketball athlete Kelsey Plum ahead of her 30th birthday on August 24.
Today, Under Armour released a special limited-edition Breakthru 5 “Plum” colorway to celebrate Under Armour basketball athlete Kelsey Plum ahead of her 30th birthday on August 24.
Today, Under Armour released a special limited-edition Breakthru 5 “Plum” colorway to celebrate Under Armour basketball athlete Kelsey Plum ahead of her 30th birthday on August 24.
Today, Under Armour released a special limited-edition Breakthru 5 “Plum” colorway to celebrate Under Armour basketball athlete Kelsey Plum ahead of her 30th birthday on August 24.
Today, Under Armour released a special limited-edition Breakthru 5 “Plum” colorway to celebrate Under Armour basketball athlete Kelsey Plum ahead of her 30th birthday on August 24.
Today, Under Armour released a special limited-edition Breakthru 5 “Plum” colorway to celebrate Under Armour basketball athlete Kelsey Plum ahead of her 30th birthday on August 24.
Introducing the ARMR 037 uniform, the brand’s most innovative American football design to date.
Introducing the ARMR 037 uniform, the brand’s most innovative American football design to date.
Introducing the ARMR 037 uniform, the brand’s most innovative American football design to date.
Introducing the ARMR 037 uniform, the brand’s most innovative American football design to date.
Introducing the ARMR 037 uniform, the brand’s most innovative American football design to date.
Introducing the ARMR 037 uniform, the brand’s most innovative American football design to date.
The Curry 12 has arrived – ready to propel Stephen to peak performance in the next chapter of his career and help hoopers all over the world do their thing.
The Curry 12 has arrived – ready to propel Stephen to peak performance in the next chapter of his career and help hoopers all over the world do their thing.
The Curry 12 has arrived – ready to propel Stephen to peak performance in the next chapter of his career and help hoopers all over the world do their thing.
The Curry 12 has arrived – ready to propel Stephen to peak performance in the next chapter of his career and help hoopers all over the world do their thing.
The Curry 12 has arrived – ready to propel Stephen to peak performance in the next chapter of his career and help hoopers all over the world do their thing.
The Curry 12 has arrived – ready to propel Stephen to peak performance in the next chapter of his career and help hoopers all over the world do their thing.
On August 10, Under Armour returned to New York for the first time since 2016 to host its UA Next Elite 24 event in Brooklyn, bringing together 48 of the world’s most elite high school basketball players for an unforgettable competition.
On August 10, Under Armour returned to New York for the first time since 2016 to host its UA Next Elite 24 event in Brooklyn, bringing together 48 of the world’s most elite high school basketball players for an unforgettable competition.
On August 10, Under Armour returned to New York for the first time since 2016 to host its UA Next Elite 24 event in Brooklyn, bringing together 48 of the world’s most elite high school basketball players for an unforgettable competition.
On August 10, Under Armour returned to New York for the first time since 2016 to host its UA Next Elite 24 event in Brooklyn, bringing together 48 of the world’s most elite high school basketball players for an unforgettable competition.
On August 10, Under Armour returned to New York for the first time since 2016 to host its UA Next Elite 24 event in Brooklyn, bringing together 48 of the world’s most elite high school basketball players for an unforgettable competition.
On August 10, Under Armour returned to New York for the first time since 2016 to host its UA Next Elite 24 event in Brooklyn, bringing together 48 of the world’s most elite high school basketball players for an unforgettable competition.
Under Armour, Inc. today announced that Eric Liedtke will join the company as Executive Vice President of Brand Strategy following the completion of its acquisition of UNLESS COLLECTIVE, INC (UNLESS), a zero-plastic regenerative fashion brand.
Under Armour, Inc. today announced that Eric Liedtke will join the company as Executive Vice President of Brand Strategy following the completion of its acquisition of UNLESS COLLECTIVE, INC (UNLESS), a zero-plastic regenerative fashion brand.
Under Armour, Inc. today announced that Eric Liedtke will join the company as Executive Vice President of Brand Strategy following the completion of its acquisition of UNLESS COLLECTIVE, INC (UNLESS), a zero-plastic regenerative fashion brand.
Under Armour, Inc. today announced that Eric Liedtke will join the company as Executive Vice President of Brand Strategy following the completion of its acquisition of UNLESS COLLECTIVE, INC (UNLESS), a zero-plastic regenerative fashion brand.
Under Armour, Inc. today announced that Eric Liedtke will join the company as Executive Vice President of Brand Strategy following the completion of its acquisition of UNLESS COLLECTIVE, INC (UNLESS), a zero-plastic regenerative fashion brand.
Under Armour, Inc. today announced that Eric Liedtke will join the company as Executive Vice President of Brand Strategy following the completion of its acquisition of UNLESS COLLECTIVE, INC (UNLESS), a zero-plastic regenerative fashion brand.
The world of golf is buzzing about Christo Lamprecht. The 23-year-old golfer from South Africa is one of the most promising rising stars in the game. At just 16-years old, Lamprecht won the South African Amateur Championship—the youngest player in history to win it. At Georgia Tech, Lamprecht was All-American three times, 2024 Atlantic Coast Conference Player of the Year, the winner of three collegiate titles, and ended his senior year as the top ranked amateur player in the world. Now, Christo Lamprecht has decided to turn professional—and join Under Amour’s golf roster.
The world of golf is buzzing about Christo Lamprecht. The 23-year-old golfer from South Africa is one of the most promising rising stars in the game. At just 16-years old, Lamprecht won the South African Amateur Championship—the youngest player in history to win it. At Georgia Tech, Lamprecht was All-American three times, 2024 Atlantic Coast Conference Player of the Year, the winner of three collegiate titles, and ended his senior year as the top ranked amateur player in the world. Now, Christo Lamprecht has decided to turn professional—and join Under Amour’s golf roster.
The world of golf is buzzing about Christo Lamprecht. The 23-year-old golfer from South Africa is one of the most promising rising stars in the game. At just 16-years old, Lamprecht won the South African Amateur Championship—the youngest player in history to win it. At Georgia Tech, Lamprecht was All-American three times, 2024 Atlantic Coast Conference Player of the Year, the winner of three collegiate titles, and ended his senior year as the top ranked amateur player in the world. Now, Christo Lamprecht has decided to turn professional—and join Under Amour’s golf roster.
The world of golf is buzzing about Christo Lamprecht. The 23-year-old golfer from South Africa is one of the most promising rising stars in the game. At just 16-years old, Lamprecht won the South African Amateur Championship—the youngest player in history to win it. At Georgia Tech, Lamprecht was All-American three times, 2024 Atlantic Coast Conference Player of the Year, the winner of three collegiate titles, and ended his senior year as the top ranked amateur player in the world. Now, Christo Lamprecht has decided to turn professional—and join Under Amour’s golf roster.
The world of golf is buzzing about Christo Lamprecht. The 23-year-old golfer from South Africa is one of the most promising rising stars in the game. At just 16-years old, Lamprecht won the South African Amateur Championship—the youngest player in history to win it. At Georgia Tech, Lamprecht was All-American three times, 2024 Atlantic Coast Conference Player of the Year, the winner of three collegiate titles, and ended his senior year as the top ranked amateur player in the world. Now, Christo Lamprecht has decided to turn professional—and join Under Amour’s golf roster.
The world of golf is buzzing about Christo Lamprecht. The 23-year-old golfer from South Africa is one of the most promising rising stars in the game. At just 16-years old, Lamprecht won the South African Amateur Championship—the youngest player in history to win it. At Georgia Tech, Lamprecht was All-American three times, 2024 Atlantic Coast Conference Player of the Year, the winner of three collegiate titles, and ended his senior year as the top ranked amateur player in the world. Now, Christo Lamprecht has decided to turn professional—and join Under Amour’s golf roster.
Under Armour has embarked on a new era of sportswear with its evolved collection, Unstoppable, for FW24 and beyond, announcing its commitment to building a sportswear offering that supports athletes off the pitch. Using premium performance materials and featuring fresh and stylish silhouettes, UA Unstoppable is designed to meet the 24/7 performance needs and style expectations of the modern athlete.
Under Armour has embarked on a new era of sportswear with its evolved collection, Unstoppable, for FW24 and beyond, announcing its commitment to building a sportswear offering that supports athletes off the pitch. Using premium performance materials and featuring fresh and stylish silhouettes, UA Unstoppable is designed to meet the 24/7 performance needs and style expectations of the modern athlete.
Under Armour has embarked on a new era of sportswear with its evolved collection, Unstoppable, for FW24 and beyond, announcing its commitment to building a sportswear offering that supports athletes off the pitch. Using premium performance materials and featuring fresh and stylish silhouettes, UA Unstoppable is designed to meet the 24/7 performance needs and style expectations of the modern athlete.
Under Armour has embarked on a new era of sportswear with its evolved collection, Unstoppable, for FW24 and beyond, announcing its commitment to building a sportswear offering that supports athletes off the pitch. Using premium performance materials and featuring fresh and stylish silhouettes, UA Unstoppable is designed to meet the 24/7 performance needs and style expectations of the modern athlete.
Under Armour has embarked on a new era of sportswear with its evolved collection, Unstoppable, for FW24 and beyond, announcing its commitment to building a sportswear offering that supports athletes off the pitch. Using premium performance materials and featuring fresh and stylish silhouettes, UA Unstoppable is designed to meet the 24/7 performance needs and style expectations of the modern athlete.
Under Armour has embarked on a new era of sportswear with its evolved collection, Unstoppable, for FW24 and beyond, announcing its commitment to building a sportswear offering that supports athletes off the pitch. Using premium performance materials and featuring fresh and stylish silhouettes, UA Unstoppable is designed to meet the 24/7 performance needs and style expectations of the modern athlete.
This summer, Under Armour is putting a modern twist on the golf classics with the release of the UA Goin’ Under Golf Collection. The Goin’ Under Collection offers head-to-toe pieces for both men and women that golfers can wear from the course to the clubhouse. In this collection, golfers will hit the green feeling optimistic and inspired to lower their score – because when you look the part, you play the part. Why not make today the day that you ‘go under’ par and play the round of your life?
Under Armour and UA Next have reached a significant milestone in youth sports in Mexico by hosting a special flag football clinic exclusively designed for young female athletes eager to pursue their athletic dreams.
This summer, Under Armour is putting a modern twist on the golf classics with the release of the UA Goin’ Under Golf Collection. The Goin’ Under Collection offers head-to-toe pieces for both men and women that golfers can wear from the course to the clubhouse. In this collection, golfers will hit the green feeling optimistic and inspired to lower their score – because when you look the part, you play the part. Why not make today the day that you ‘go under’ par and play the round of your life?
Under Armour and UA Next have reached a significant milestone in youth sports in Mexico by hosting a special flag football clinic exclusively designed for young female athletes eager to pursue their athletic dreams.
This summer, Under Armour is putting a modern twist on the golf classics with the release of the UA Goin’ Under Golf Collection. The Goin’ Under Collection offers head-to-toe pieces for both men and women that golfers can wear from the course to the clubhouse. In this collection, golfers will hit the green feeling optimistic and inspired to lower their score – because when you look the part, you play the part. Why not make today the day that you ‘go under’ par and play the round of your life?
Under Armour and UA Next have reached a significant milestone in youth sports in Mexico by hosting a special flag football clinic exclusively designed for young female athletes eager to pursue their athletic dreams.
This summer, Under Armour is putting a modern twist on the golf classics with the release of the UA Goin’ Under Golf Collection. The Goin’ Under Collection offers head-to-toe pieces for both men and women that golfers can wear from the course to the clubhouse. In this collection, golfers will hit the green feeling optimistic and inspired to lower their score – because when you look the part, you play the part. Why not make today the day that you ‘go under’ par and play the round of your life?
Under Armour and UA Next have reached a significant milestone in youth sports in Mexico by hosting a special flag football clinic exclusively designed for young female athletes eager to pursue their athletic dreams.
This summer, Under Armour is putting a modern twist on the golf classics with the release of the UA Goin’ Under Golf Collection. The Goin’ Under Collection offers head-to-toe pieces for both men and women that golfers can wear from the course to the clubhouse. In this collection, golfers will hit the green feeling optimistic and inspired to lower their score – because when you look the part, you play the part. Why not make today the day that you ‘go under’ par and play the round of your life?
Under Armour and UA Next have reached a significant milestone in youth sports in Mexico by hosting a special flag football clinic exclusively designed for young female athletes eager to pursue their athletic dreams.
Under Armour and UA Next have reached a significant milestone in youth sports in Mexico by hosting a special flag football clinic exclusively designed for young female athletes eager to pursue their athletic dreams.
This summer, Under Armour is putting a modern twist on the golf classics with the release of the UA Goin’ Under Golf Collection. The Goin’ Under Collection offers head-to-toe pieces for both men and women that golfers can wear from the course to the clubhouse. In this collection, golfers will hit the green feeling optimistic and inspired to lower their score – because when you look the part, you play the part. Why not make today the day that you ‘go under’ par and play the round of your life?
This year at the WNBA All-Star, Under Armour made sure a group of local middle school girls got to see their potential, providing a special experience focused on female empowerment and representation alongside some of Under Armour’s most notable WNBA athletes.
This year at the WNBA All-Star, Under Armour made sure a group of local middle school girls got to see their potential, providing a special experience focused on female empowerment and representation alongside some of Under Armour’s most notable WNBA athletes.
This year at the WNBA All-Star, Under Armour made sure a group of local middle school girls got to see their potential, providing a special experience focused on female empowerment and representation alongside some of Under Armour’s most notable WNBA athletes.
This year at the WNBA All-Star, Under Armour made sure a group of local middle school girls got to see their potential, providing a special experience focused on female empowerment and representation alongside some of Under Armour’s most notable WNBA athletes.
This year at the WNBA All-Star, Under Armour made sure a group of local middle school girls got to see their potential, providing a special experience focused on female empowerment and representation alongside some of Under Armour’s most notable WNBA athletes.
This year at the WNBA All-Star, Under Armour made sure a group of local middle school girls got to see their potential, providing a special experience focused on female empowerment and representation alongside some of Under Armour’s most notable WNBA athletes.
On Saturday, August 3, Under Armour and Project Rampart are hosting a community event at UA’s Tide Point campus to help you get ready for the fall 2024 athletic season.
On Saturday, August 3, Under Armour and Project Rampart are hosting a community event at UA’s Tide Point campus to help you get ready for the fall 2024 athletic season.
On Saturday, August 3, Under Armour and Project Rampart are hosting a community event at UA’s Tide Point campus to help you get ready for the fall 2024 athletic season.
On Saturday, August 3, Under Armour and Project Rampart are hosting a community event at UA’s Tide Point campus to help you get ready for the fall 2024 athletic season.
On Saturday, August 3, Under Armour and Project Rampart are hosting a community event at UA’s Tide Point campus to help you get ready for the fall 2024 athletic season.
On Saturday, August 3, Under Armour and Project Rampart are hosting a community event at UA’s Tide Point campus to help you get ready for the fall 2024 athletic season.
Under Armour announced today that it has signed University of Miami Point Guard Haley Cavinder and Guard Hanna Cavinder to a multi-year partnership, marking the first exclusive apparel and footwear deal for the twins.
Under Armour announced today that it has signed University of Miami Point Guard Haley Cavinder and Guard Hanna Cavinder to a multi-year partnership, marking the first exclusive apparel and footwear deal for the twins.
Under Armour announced today that it has signed University of Miami Point Guard Haley Cavinder and Guard Hanna Cavinder to a multi-year partnership, marking the first exclusive apparel and footwear deal for the twins.
Under Armour announced today that it has signed University of Miami Point Guard Haley Cavinder and Guard Hanna Cavinder to a multi-year partnership, marking the first exclusive apparel and footwear deal for the twins.
Under Armour announced today that it has signed University of Miami Point Guard Haley Cavinder and Guard Hanna Cavinder to a multi-year partnership, marking the first exclusive apparel and footwear deal for the twins.
Under Armour announced today that it has signed University of Miami Point Guard Haley Cavinder and Guard Hanna Cavinder to a multi-year partnership, marking the first exclusive apparel and footwear deal for the twins.
Under Armour’s support for the military community knows no limits. For years, the brand has remained committed to positively impacting active-duty service members, veterans, and their families. One of the ways this comes to life is through Under Armour’s continued support of the annual Department of Defense Warrior Games.
Under Armour’s support for the military community knows no limits. For years, the brand has remained committed to positively impacting active-duty service members, veterans, and their families. One of the ways this comes to life is through Under Armour’s continued support of the annual Department of Defense Warrior Games.
Under Armour’s support for the military community knows no limits. For years, the brand has remained committed to positively impacting active-duty service members, veterans, and their families. One of the ways this comes to life is through Under Armour’s continued support of the annual Department of Defense Warrior Games.
Under Armour’s support for the military community knows no limits. For years, the brand has remained committed to positively impacting active-duty service members, veterans, and their families. One of the ways this comes to life is through Under Armour’s continued support of the annual Department of Defense Warrior Games.
Under Armour’s support for the military community knows no limits. For years, the brand has remained committed to positively impacting active-duty service members, veterans, and their families. One of the ways this comes to life is through Under Armour’s continued support of the annual Department of Defense Warrior Games.
Under Armour’s support for the military community knows no limits. For years, the brand has remained committed to positively impacting active-duty service members, veterans, and their families. One of the ways this comes to life is through Under Armour’s continued support of the annual Department of Defense Warrior Games.
Jayde Riviere, Manchester United and Canadian national team player, and Under Armour athlete, gave back to her home Pickering Football Club (PFC) by hosting an immersive training experience for 32 youth players.
Jayde Riviere, Manchester United and Canadian national team player, and Under Armour athlete, gave back to her home Pickering Football Club (PFC) by hosting an immersive training experience for 32 youth players.
Jayde Riviere, Manchester United and Canadian national team player, and Under Armour athlete, gave back to her home Pickering Football Club (PFC) by hosting an immersive training experience for 32 youth players.
Jayde Riviere, Manchester United and Canadian national team player, and Under Armour athlete, gave back to her home Pickering Football Club (PFC) by hosting an immersive training experience for 32 youth players.
Jayde Riviere, Manchester United and Canadian national team player, and Under Armour athlete, gave back to her home Pickering Football Club (PFC) by hosting an immersive training experience for 32 youth players.
Jayde Riviere, Manchester United and Canadian national team player, and Under Armour athlete, gave back to her home Pickering Football Club (PFC) by hosting an immersive training experience for 32 youth players.
After two decades of partnership, the University of Maryland has renewed its partnership with Under Armour, extending its agreement for an additional 12 years through 2036.
After two decades of partnership, the University of Maryland has renewed its partnership with Under Armour, extending its agreement for an additional 12 years through 2036.
After two decades of partnership, the University of Maryland has renewed its partnership with Under Armour, extending its agreement for an additional 12 years through 2036.
After two decades of partnership, the University of Maryland has renewed its partnership with Under Armour, extending its agreement for an additional 12 years through 2036.
After two decades of partnership, the University of Maryland has renewed its partnership with Under Armour, extending its agreement for an additional 12 years through 2036.
After two decades of partnership, the University of Maryland has renewed its partnership with Under Armour, extending its agreement for an additional 12 years through 2036.
Keisei Tominaga made quite a splash as a breakout star on the NCAA basketball scene this past season.
Keisei Tominaga made quite a splash as a breakout star on the NCAA basketball scene this past season.
Keisei Tominaga made quite a splash as a breakout star on the NCAA basketball scene this past season.
Keisei Tominaga made quite a splash as a breakout star on the NCAA basketball scene this past season.
Keisei Tominaga made quite a splash as a breakout star on the NCAA basketball scene this past season.
Keisei Tominaga made quite a splash as a breakout star on the NCAA basketball scene this past season.
USA Football, the sport’s governing body in the United States and the organization responsible for creating and leading the U.S. National Teams, and Under Armour, the innovative performance brand, today announced a multi-year partnership through the 2028 Summer Olympics in Los Angeles. The partnership aims to allow every athlete to participate, ultimately growing the game of football.
USA Football, the sport’s governing body in the United States and the organization responsible for creating and leading the U.S. National Teams, and Under Armour, the innovative performance brand, today announced a multi-year partnership through the 2028 Summer Olympics in Los Angeles. The partnership aims to allow every athlete to participate, ultimately growing the game of football.
USA Football, the sport’s governing body in the United States and the organization responsible for creating and leading the U.S. National Teams, and Under Armour, the innovative performance brand, today announced a multi-year partnership through the 2028 Summer Olympics in Los Angeles. The partnership aims to allow every athlete to participate, ultimately growing the game of football.
USA Football, the sport’s governing body in the United States and the organization responsible for creating and leading the U.S. National Teams, and Under Armour, the innovative performance brand, today announced a multi-year partnership through the 2028 Summer Olympics in Los Angeles. The partnership aims to allow every athlete to participate, ultimately growing the game of football.
USA Football, the sport’s governing body in the United States and the organization responsible for creating and leading the U.S. National Teams, and Under Armour, the innovative performance brand, today announced a multi-year partnership through the 2028 Summer Olympics in Los Angeles. The partnership aims to allow every athlete to participate, ultimately growing the game of football.
USA Football, the sport’s governing body in the United States and the organization responsible for creating and leading the U.S. National Teams, and Under Armour, the innovative performance brand, today announced a multi-year partnership through the 2028 Summer Olympics in Los Angeles. The partnership aims to allow every athlete to participate, ultimately growing the game of football.
In celebration of Pride 2024, Under Armour is turning its attention to the playing field with a campaign spotlighting three inspiring voices of Division 1 athletes from the LGBTQ+ community.
In celebration of Pride 2024, Under Armour is turning its attention to the playing field with a campaign spotlighting three inspiring voices of Division 1 athletes from the LGBTQ+ community.
In celebration of Pride 2024, Under Armour is turning its attention to the playing field with a campaign spotlighting three inspiring voices of Division 1 athletes from the LGBTQ+ community.
In celebration of Pride 2024, Under Armour is turning its attention to the playing field with a campaign spotlighting three inspiring voices of Division 1 athletes from the LGBTQ+ community.
In celebration of Pride 2024, Under Armour is turning its attention to the playing field with a campaign spotlighting three inspiring voices of Division 1 athletes from the LGBTQ+ community.
In celebration of Pride 2024, Under Armour is turning its attention to the playing field with a campaign spotlighting three inspiring voices of Division 1 athletes from the LGBTQ+ community.
In 1996, Under Armour proved a single shirt can change the game forever. The brand’s original performance stretch, compression technology wicked away sweat faster than anything else out there and kept athletes cool, dry and light. Ever since, Under Armour has continued to change the game with innovative performance gear. Now, it honors its innovation heritage as it looks to the future of stretch.
In 1996, Under Armour proved a single shirt can change the game forever. The brand’s original performance stretch, compression technology wicked away sweat faster than anything else out there and kept athletes cool, dry and light. Ever since, Under Armour has continued to change the game with innovative performance gear. Now, it honors its innovation heritage as it looks to the future of stretch.
In 1996, Under Armour proved a single shirt can change the game forever. The brand’s original performance stretch, compression technology wicked away sweat faster than anything else out there and kept athletes cool, dry and light. Ever since, Under Armour has continued to change the game with innovative performance gear. Now, it honors its innovation heritage as it looks to the future of stretch.
In 1996, Under Armour proved a single shirt can change the game forever. The brand’s original performance stretch, compression technology wicked away sweat faster than anything else out there and kept athletes cool, dry and light. Ever since, Under Armour has continued to change the game with innovative performance gear. Now, it honors its innovation heritage as it looks to the future of stretch.
In 1996, Under Armour proved a single shirt can change the game forever. The brand’s original performance stretch, compression technology wicked away sweat faster than anything else out there and kept athletes cool, dry and light. Ever since, Under Armour has continued to change the game with innovative performance gear. Now, it honors its innovation heritage as it looks to the future of stretch.
In 1996, Under Armour proved a single shirt can change the game forever. The brand’s original performance stretch, compression technology wicked away sweat faster than anything else out there and kept athletes cool, dry and light. Ever since, Under Armour has continued to change the game with innovative performance gear. Now, it honors its innovation heritage as it looks to the future of stretch.
Surrey-based Kris Kim, who starred in Europe’s victory at last year’s junior Ryder Cup, will compete in Texas against some of the best players in the world, with the field at the CJ Cup Byron Nelson at TPC Craig Ranch also including former number one and fellow Under Armour athlete Jordan Spieth.
After 15 impressive years of playing professional soccer, Kelley O’Hara has announced her decision to retire.
After 15 impressive years of playing professional soccer, Kelley O’Hara has announced her decision to retire.
Surrey-based Kris Kim, who starred in Europe’s victory at last year’s junior Ryder Cup, will compete in Texas against some of the best players in the world, with the field at the CJ Cup Byron Nelson at TPC Craig Ranch also including former number one and fellow Under Armour athlete Jordan Spieth.
After 15 impressive years of playing professional soccer, Kelley O’Hara has announced her decision to retire.
Surrey-based Kris Kim, who starred in Europe’s victory at last year’s junior Ryder Cup, will compete in Texas against some of the best players in the world, with the field at the CJ Cup Byron Nelson at TPC Craig Ranch also including former number one and fellow Under Armour athlete Jordan Spieth.
After 15 impressive years of playing professional soccer, Kelley O’Hara has announced her decision to retire.
Surrey-based Kris Kim, who starred in Europe’s victory at last year’s junior Ryder Cup, will compete in Texas against some of the best players in the world, with the field at the CJ Cup Byron Nelson at TPC Craig Ranch also including former number one and fellow Under Armour athlete Jordan Spieth.
After 15 impressive years of playing professional soccer, Kelley O’Hara has announced her decision to retire.
Surrey-based Kris Kim, who starred in Europe’s victory at last year’s junior Ryder Cup, will compete in Texas against some of the best players in the world, with the field at the CJ Cup Byron Nelson at TPC Craig Ranch also including former number one and fellow Under Armour athlete Jordan Spieth.
After 15 impressive years of playing professional soccer, Kelley O’Hara has announced her decision to retire.
Surrey-based Kris Kim, who starred in Europe’s victory at last year’s junior Ryder Cup, will compete in Texas against some of the best players in the world, with the field at the CJ Cup Byron Nelson at TPC Craig Ranch also including former number one and fellow Under Armour athlete Jordan Spieth.
Under Armour continues its commitment to growing its elite football roster by signing Tottenham Hotspur and Spain National Team player Pedro Porro. Porro joins an exciting roster of Under Armour top-tier players, including Antonio Rüdiger (Real Madrid), Malick Thiaw (AC Milan), Eddie Nketiah (Arsenal) and Fermin Lopez (FC Barcelona).
Under Armour continues its commitment to growing its elite football roster by signing Tottenham Hotspur and Spain National Team player Pedro Porro. Porro joins an exciting roster of Under Armour top-tier players, including Antonio Rüdiger (Real Madrid), Malick Thiaw (AC Milan), Eddie Nketiah (Arsenal) and Fermin Lopez (FC Barcelona).
Under Armour continues its commitment to growing its elite football roster by signing Tottenham Hotspur and Spain National Team player Pedro Porro. Porro joins an exciting roster of Under Armour top-tier players, including Antonio Rüdiger (Real Madrid), Malick Thiaw (AC Milan), Eddie Nketiah (Arsenal) and Fermin Lopez (FC Barcelona).
Under Armour continues its commitment to growing its elite football roster by signing Tottenham Hotspur and Spain National Team player Pedro Porro. Porro joins an exciting roster of Under Armour top-tier players, including Antonio Rüdiger (Real Madrid), Malick Thiaw (AC Milan), Eddie Nketiah (Arsenal) and Fermin Lopez (FC Barcelona).
Under Armour continues its commitment to growing its elite football roster by signing Tottenham Hotspur and Spain National Team player Pedro Porro. Porro joins an exciting roster of Under Armour top-tier players, including Antonio Rüdiger (Real Madrid), Malick Thiaw (AC Milan), Eddie Nketiah (Arsenal) and Fermin Lopez (FC Barcelona).
Under Armour continues its commitment to growing its elite football roster by signing Tottenham Hotspur and Spain National Team player Pedro Porro. Porro joins an exciting roster of Under Armour top-tier players, including Antonio Rüdiger (Real Madrid), Malick Thiaw (AC Milan), Eddie Nketiah (Arsenal) and Fermin Lopez (FC Barcelona).
Under Armour is proud to announce that on April 29, 2024, Yuron White joined the company, bringing 25 years of experience working in sportswear, with deep expertise in footwear
Under Armour is proud to announce that on April 29, 2024, Yuron White joined the company, bringing 25 years of experience working in sportswear, with deep expertise in footwear
Under Armour is proud to announce that on April 29, 2024, Yuron White joined the company, bringing 25 years of experience working in sportswear, with deep expertise in footwear
Under Armour is proud to announce that on April 29, 2024, Yuron White joined the company, bringing 25 years of experience working in sportswear, with deep expertise in footwear
Under Armour is proud to announce that on April 29, 2024, Yuron White joined the company, bringing 25 years of experience working in sportswear, with deep expertise in footwear
Under Armour is proud to announce that on April 29, 2024, Yuron White joined the company, bringing 25 years of experience working in sportswear, with deep expertise in footwear
Under Armour HeatGear® Baselayer has been a staple in athletes' uniforms since its launch in 1996. To highlight the key performance features of the latest iteration, UA organised the 'Power Through Pressure' challenge in Madrid, Spain. Held at Madrid City Football Academy, the experience brought together football creators, media, performance specialists, and Under Armour athlete Antonio Rüdiger to showcase the benefits of UA's original performance baselayer.
Under Armour HeatGear® Baselayer has been a staple in athletes' uniforms since its launch in 1996. To highlight the key performance features of the latest iteration, UA organised the 'Power Through Pressure' challenge in Madrid, Spain. Held at Madrid City Football Academy, the experience brought together football creators, media, performance specialists, and Under Armour athlete Antonio Rüdiger to showcase the benefits of UA's original performance baselayer.
Under Armour HeatGear® Baselayer has been a staple in athletes' uniforms since its launch in 1996. To highlight the key performance features of the latest iteration, UA organised the 'Power Through Pressure' challenge in Madrid, Spain. Held at Madrid City Football Academy, the experience brought together football creators, media, performance specialists, and Under Armour athlete Antonio Rüdiger to showcase the benefits of UA's original performance baselayer.
Under Armour HeatGear® Baselayer has been a staple in athletes' uniforms since its launch in 1996. To highlight the key performance features of the latest iteration, UA organised the 'Power Through Pressure' challenge in Madrid, Spain. Held at Madrid City Football Academy, the experience brought together football creators, media, performance specialists, and Under Armour athlete Antonio Rüdiger to showcase the benefits of UA's original performance baselayer.
Under Armour HeatGear® Baselayer has been a staple in athletes' uniforms since its launch in 1996. To highlight the key performance features of the latest iteration, UA organised the 'Power Through Pressure' challenge in Madrid, Spain. Held at Madrid City Football Academy, the experience brought together football creators, media, performance specialists, and Under Armour athlete Antonio Rüdiger to showcase the benefits of UA's original performance baselayer.
Under Armour HeatGear® Baselayer has been a staple in athletes' uniforms since its launch in 1996. To highlight the key performance features of the latest iteration, UA organised the 'Power Through Pressure' challenge in Madrid, Spain. Held at Madrid City Football Academy, the experience brought together football creators, media, performance specialists, and Under Armour athlete Antonio Rüdiger to showcase the benefits of UA's original performance baselayer.
De’Aaron Fox is the face of a new campaign for Under Armour with partners Foot Inc., reintroducing the UA Phantom 1
De’Aaron Fox is the face of a new campaign for Under Armour with partners Foot Inc., reintroducing the UA Phantom 1
De’Aaron Fox is the face of a new campaign for Under Armour with partners Foot Inc., reintroducing the UA Phantom 1
De’Aaron Fox is the face of a new campaign for Under Armour with partners Foot Inc., reintroducing the UA Phantom 1
De’Aaron Fox is the face of a new campaign for Under Armour with partners Foot Inc., reintroducing the UA Phantom 1
De’Aaron Fox is the face of a new campaign for Under Armour with partners Foot Inc., reintroducing the UA Phantom 1
Under Armour and Kelsey Plum are coming together once again to host the second year of Dawg Class, powered by UA NEXT.
Under Armour and Kelsey Plum are coming together once again to host the second year of Dawg Class, powered by UA NEXT.
Under Armour and Kelsey Plum are coming together once again to host the second year of Dawg Class, powered by UA NEXT.
Under Armour and Kelsey Plum are coming together once again to host the second year of Dawg Class, powered by UA NEXT.
Under Armour and Kelsey Plum are coming together once again to host the second year of Dawg Class, powered by UA NEXT.
Under Armour and Kelsey Plum are coming together once again to host the second year of Dawg Class, powered by UA NEXT.
In partnership with the Baltimore Community Foundation, Under Armour has released a specially designed shirt to raise awareness and support for the short and long term needs of its community following the March 26 Key Bridge tragedy.
In partnership with the Baltimore Community Foundation, Under Armour has released a specially designed shirt to raise awareness and support for the short and long term needs of its community following the March 26 Key Bridge tragedy.
In partnership with the Baltimore Community Foundation, Under Armour has released a specially designed shirt to raise awareness and support for the short and long term needs of its community following the March 26 Key Bridge tragedy.
In partnership with the Baltimore Community Foundation, Under Armour has released a specially designed shirt to raise awareness and support for the short and long term needs of its community following the March 26 Key Bridge tragedy.
In partnership with the Baltimore Community Foundation, Under Armour has released a specially designed shirt to raise awareness and support for the short and long term needs of its community following the March 26 Key Bridge tragedy.
In partnership with the Baltimore Community Foundation, Under Armour has released a specially designed shirt to raise awareness and support for the short and long term needs of its community following the March 26 Key Bridge tragedy.
On Monday, April 15th, Under Armour Athlete Sharon Lokedi finished second in the Boston Marathon during her race debut with a run time of 2:22:45, just 0:00:08 behind first. In 2022, Lokedi became the fourth woman to win the New York City Marathon in her race debut and followed that with a third-place podium finish in 2023. Traditionally specializing in the 5K, 10K, and half marathon distances, the New York City Marathon was Lokedi’s first. Now, she’s podium finished her third marathon for a 3/3 streak using the same combination of all-star preparation and performance outfitting. This year, Lokedi wore the second iteration of Under Armour’s award-winning marathon racing shoe— the UA Velociti Elite 2—and trained under Stephen Haas and Pat Casey with UA Mission Run Dark Sky Distance.
On Monday, April 15th, Under Armour Athlete Sharon Lokedi finished second in the Boston Marathon during her race debut with a run time of 2:22:45, just 0:00:08 behind first. In 2022, Lokedi became the fourth woman to win the New York City Marathon in her race debut and followed that with a third-place podium finish in 2023. Traditionally specializing in the 5K, 10K, and half marathon distances, the New York City Marathon was Lokedi’s first. Now, she’s podium finished her third marathon for a 3/3 streak using the same combination of all-star preparation and performance outfitting. This year, Lokedi wore the second iteration of Under Armour’s award-winning marathon racing shoe— the UA Velociti Elite 2—and trained under Stephen Haas and Pat Casey with UA Mission Run Dark Sky Distance.
On Monday, April 15th, Under Armour Athlete Sharon Lokedi finished second in the Boston Marathon during her race debut with a run time of 2:22:45, just 0:00:08 behind first. In 2022, Lokedi became the fourth woman to win the New York City Marathon in her race debut and followed that with a third-place podium finish in 2023. Traditionally specializing in the 5K, 10K, and half marathon distances, the New York City Marathon was Lokedi’s first. Now, she’s podium finished her third marathon for a 3/3 streak using the same combination of all-star preparation and performance outfitting. This year, Lokedi wore the second iteration of Under Armour’s award-winning marathon racing shoe— the UA Velociti Elite 2—and trained under Stephen Haas and Pat Casey with UA Mission Run Dark Sky Distance.
On Monday, April 15th, Under Armour Athlete Sharon Lokedi finished second in the Boston Marathon during her race debut with a run time of 2:22:45, just 0:00:08 behind first. In 2022, Lokedi became the fourth woman to win the New York City Marathon in her race debut and followed that with a third-place podium finish in 2023. Traditionally specializing in the 5K, 10K, and half marathon distances, the New York City Marathon was Lokedi’s first. Now, she’s podium finished her third marathon for a 3/3 streak using the same combination of all-star preparation and performance outfitting. This year, Lokedi wore the second iteration of Under Armour’s award-winning marathon racing shoe— the UA Velociti Elite 2—and trained under Stephen Haas and Pat Casey with UA Mission Run Dark Sky Distance.
On Monday, April 15th, Under Armour Athlete Sharon Lokedi finished second in the Boston Marathon during her race debut with a run time of 2:22:45, just 0:00:08 behind first. In 2022, Lokedi became the fourth woman to win the New York City Marathon in her race debut and followed that with a third-place podium finish in 2023. Traditionally specializing in the 5K, 10K, and half marathon distances, the New York City Marathon was Lokedi’s first. Now, she’s podium finished her third marathon for a 3/3 streak using the same combination of all-star preparation and performance outfitting. This year, Lokedi wore the second iteration of Under Armour’s award-winning marathon racing shoe— the UA Velociti Elite 2—and trained under Stephen Haas and Pat Casey with UA Mission Run Dark Sky Distance.
On Monday, April 15th, Under Armour Athlete Sharon Lokedi finished second in the Boston Marathon during her race debut with a run time of 2:22:45, just 0:00:08 behind first. In 2022, Lokedi became the fourth woman to win the New York City Marathon in her race debut and followed that with a third-place podium finish in 2023. Traditionally specializing in the 5K, 10K, and half marathon distances, the New York City Marathon was Lokedi’s first. Now, she’s podium finished her third marathon for a 3/3 streak using the same combination of all-star preparation and performance outfitting. This year, Lokedi wore the second iteration of Under Armour’s award-winning marathon racing shoe— the UA Velociti Elite 2—and trained under Stephen Haas and Pat Casey with UA Mission Run Dark Sky Distance.
Under Armour continues to push the boundaries of innovation as it develops products that athletes cannot live without. It’s already been a busy year for Under Armour but the performance brand isn’t stopping now—Under Armour is excited to introduce the UA StealthForm Hat, a foldable travel-friendly hat engineered to fit your head, breathe easy, and wick sweat all year round. The hat is anatomically molded with seamless construction for a custom fit—and, with its unstructured design, it’s washable and completely packable, snapping back into shape with no creases with ease. Smash it in a ball and it bounces right back. This is the hat only Under Armour could make.
Under Armour continues to push the boundaries of innovation as it develops products that athletes cannot live without. It’s already been a busy year for Under Armour but the performance brand isn’t stopping now—Under Armour is excited to introduce the UA StealthForm Hat, a foldable travel-friendly hat engineered to fit your head, breathe easy, and wick sweat all year round. The hat is anatomically molded with seamless construction for a custom fit—and, with its unstructured design, it’s washable and completely packable, snapping back into shape with no creases with ease. Smash it in a ball and it bounces right back. This is the hat only Under Armour could make.