UA Welcomes The Next Generation Of Athletes No One Saw Coming To Baltimore Headquarters

Today athletes are faced with challenges both on and off the field. Spurred by social media there is more noise than ever and the youth athletes of today are faced with comparisons at every turn. Rising above the noise, the most confident athletes all have one thing in common - they forge their own path to greatness.

Fueling this confidence and reminding young athletes that the only competition that matters is the one in the mirror, Under Armour’s Athlete No One Saw Coming campaign launched this September. As part of the campaign, the UA Athlete No One Saw Coming Grant was created to provide athletes between the ages of 14 and 17 with resources to improve their performance on their individual journeys to compete. The grand prize for ten lucky winners included a $5,000 grant and UA gear for a year and an in-person experience at UA HQ.

On November 5, UA welcomed winners from all over the country and across all different sports to Baltimore. To kick off the day-long experience, winners were welcomed by the UA team that brought The Athlete No One Saw Coming campaign to life - getting a behind the scenes look at the mission and production behind the global initiative. From there, a panel discussion with the UA product team provided a hands-on opportunity for each athlete to learn how UA brings to life the products that empower those who strive for more and later, a Q&A session with UA Mission Run Baltimore 800m team -  including Charlene Lipsey, Vincent Crisp, Edose Ibadin, and Danae Rivers - provided a chance to hear from the professionals how they stay motivated in the face of comparison.

To close out the day, winners headed to the state-of-the-art UA Performance Center. In the same space where some of Under Armour’s top athletes train, the winners underwent an athletic assessment led by UA Training Advisor and Human Performance teammate, Mark Fitzgerald. This customized experience was created to provide the winning athletes with a personalized athletic assessment, a boot-camp style workout and recovery session that mimics what many of the athletes who train with UA also receive in order to give them a leg up on their competition back home.

To check out the full roster of the ten Athlete No One Saw Coming winners, please see below. You can also learn more about UA’s commitment to creating more Access to Sport through efforts like these HERE.