On Sunday, November 6, Sharon Lokedi, of UA Mission Run Dark Sky Distance won the 2022 New York City Marathon wearing a World Athletics-approved prototype of the next iteration of the UA Flow Velociti Elite, with a time of 2:23:23. Traditionally specializing in the 5k, 10k, and half marathon distances, the NYC Marathon was Lokedi’s marathon debut and a celebration of a long journey to compete.
Lokedi targeted the iconic New York course after a very successful spring racing on the roads, knowing the characteristics of this particular marathon course would play into her strengths. In March, Sharon ran 68:14 and finished 4th at the New York Half Marathon, a major step forward at that distance. She paired this result with incredible 10k races against global best fields at the Great Manchester Run in Manchester, UK and in Manhattan at the Mastercard Mini 10k.
According to coach Stephen Haas, Lokedi’s training in Kenya earlier this year showed noticeable improvements in the quality of her training and her ability to recover, indicating she was ready to tackle the distance successfully. Even with unusually warm temperatures in NYC this year, Lokedi went into the race with the attitude and confidence that she could win, calling on her training experience to give her the leg up in tough conditions and ultimately upsetting seasoned marathoners and world champions alike. In addition to her UA Flow Velociti Elite footwear, Lokedi was outfitted head to toe in a UA Mission Run apparel kit featuring UA RUSH technology, serving as a top apparel innovation at UA that was clearly put to the test on race day.
"It’s an honor to be Under Armour’s first pro-run athlete to win a major marathon! I am beyond grateful to be part of a brand that supports and builds athletes to be the best they can. Since I signed with UA in 2019, there has been a lot of progress with footwear development and this win was a culmination of all the work we have been putting in both as an athlete and as a brand.”
- Sharon Lokedi, 2022 NYC Marathon Winner & UA Mission Run Dark Sky Distance Athlete
Originally from Eldoret, Kenya, Lokedi attended the University of Kansas where she saw steady improvement in her performance which would ultimately propel her future as a professional distance runner. After a successful career in Kansas, including a NCAA 10000m championship, Sharon joined Under Armour in 2019, and has been a pivotal team member in the launch and development of Dark Sky Distance run team and UA Mission Run.
Today, Lokedi trains in Flagstaff, AZ with UA Mission Run Dark Sky Distance under the direction of coaches Stephen Haas and Pat Casey. According to Casey, Lokedi has brought a constant positive and welcoming vibe since she joined the team. One of the longest standing team members, she is humble, easy going and brings a good attitude to every workout. Since the team’s founding, these coaches, alongside UA, have worked to build out the UA Mission Run roster with strong athletes that train around Lokedi.
“In order to be competitive in major races and major marathons, it is paramount to have competitive footwear. I am grateful that Under Armour recognized this crucial athlete problem and got behind what we were trying to do with an innovation the market needed. Sharon trained with a version of the Flow Velociti Elite in Kenya and was able to put together her best training to date, as well as recover from her sessions adequately. The result was the level of marathoning she presented to us in NYC.”
- Stephen Haas, UA Mission Run Dark Sky Distance Coach
Lokedi achieved victory at the New York City Marathon in a World Athletics-approved prototype of the next generation of UA's first-ever super shoe, the UA Flow Velociti Elite, after achieving PRs in the shoe at various distances leading up to the big race. The shoe first debuted on UA Mission Run athletes ahead of the World Championships in Eugene, OR this past summer - Lokedi was next to debut the prototype of a future iteration on the streets of NYC as part of UA’s athlete wear-testing process.
UA Mission Run has seen other recent notable achievements by UA athletes wearing the UA Flow Velociti Elite, such as Weini Kelati’s 5k unchallenged consecutive title win this past weekend at the 2022 USATF 5k Championships. Kelati ran a winning time of 15:16 to break her own course and championships record which was set just last year. Such milestone moments have demonstrated the impact these footwear innovations have on athlete performance and that UA has nailed the intent of delivering a propulsive race-day solution for its pro distance runners.
“From concept to creation, UA athletes are an integral part of identifying the problems that our footwear creation team sets out to solve; and in this case, we’ve learned that the race-day ready level of responsive cushion, propulsion, and lightweight breathability make a fundamental difference in their performance.”
- Doug Smiley, Director of Performance Run Footwear at Under Armour
UA athletes, including Lokedi and her teammates, have worked closely with the UA in-line and innovation footwear teams to provide crucial testing and feedback on the UA Flow Velociti Elite and all upcoming race-day solutions. The professional runners were an integral part in the wear-testing process from the beginning. Lokedi’s experience and performance in her hardest workouts over the past year informed and empowered many of the key aspects of the development of the UA Flow Velociti Elite, and UA footwear in general. The resounding feedback was that the shoe was a significantly impactful tool in the athletes’ training and on race day; allowing them to put in more quality work, with less strain on the body.
Runners can grab a pair of the UA Flow Velociti Elite for themselves in Spring 2023 when the shoe launches globally.
Following several limited releases, Curry Brand will officially launch the Curry 12 globally on Friday, October 18, in the ‘Gravity’ colorway.
Following several limited releases, Curry Brand will officially launch the Curry 12 globally on Friday, October 18, in the ‘Gravity’ colorway.
Following several limited releases, Curry Brand will officially launch the Curry 12 globally on Friday, October 18, in the ‘Gravity’ colorway.
Following several limited releases, Curry Brand will officially launch the Curry 12 globally on Friday, October 18, in the ‘Gravity’ colorway.
Following several limited releases, Curry Brand will officially launch the Curry 12 globally on Friday, October 18, in the ‘Gravity’ colorway.
Today, Under Armour released a special limited-edition Breakthru 5 “Plum” colorway to celebrate Under Armour basketball athlete Kelsey Plum ahead of her 30th birthday on August 24.
Today, Under Armour released a special limited-edition Breakthru 5 “Plum” colorway to celebrate Under Armour basketball athlete Kelsey Plum ahead of her 30th birthday on August 24.
Today, Under Armour released a special limited-edition Breakthru 5 “Plum” colorway to celebrate Under Armour basketball athlete Kelsey Plum ahead of her 30th birthday on August 24.
Today, Under Armour released a special limited-edition Breakthru 5 “Plum” colorway to celebrate Under Armour basketball athlete Kelsey Plum ahead of her 30th birthday on August 24.
Today, Under Armour released a special limited-edition Breakthru 5 “Plum” colorway to celebrate Under Armour basketball athlete Kelsey Plum ahead of her 30th birthday on August 24.
The Curry 12 has arrived – ready to propel Stephen to peak performance in the next chapter of his career and help hoopers all over the world do their thing.
The Curry 12 has arrived – ready to propel Stephen to peak performance in the next chapter of his career and help hoopers all over the world do their thing.
The Curry 12 has arrived – ready to propel Stephen to peak performance in the next chapter of his career and help hoopers all over the world do their thing.
The Curry 12 has arrived – ready to propel Stephen to peak performance in the next chapter of his career and help hoopers all over the world do their thing.
The Curry 12 has arrived – ready to propel Stephen to peak performance in the next chapter of his career and help hoopers all over the world do their thing.
On August 10, Under Armour returned to New York for the first time since 2016 to host its UA Next Elite 24 event in Brooklyn, bringing together 48 of the world’s most elite high school basketball players for an unforgettable competition.
On August 10, Under Armour returned to New York for the first time since 2016 to host its UA Next Elite 24 event in Brooklyn, bringing together 48 of the world’s most elite high school basketball players for an unforgettable competition.
On August 10, Under Armour returned to New York for the first time since 2016 to host its UA Next Elite 24 event in Brooklyn, bringing together 48 of the world’s most elite high school basketball players for an unforgettable competition.
On August 10, Under Armour returned to New York for the first time since 2016 to host its UA Next Elite 24 event in Brooklyn, bringing together 48 of the world’s most elite high school basketball players for an unforgettable competition.
On August 10, Under Armour returned to New York for the first time since 2016 to host its UA Next Elite 24 event in Brooklyn, bringing together 48 of the world’s most elite high school basketball players for an unforgettable competition.
The world of golf is buzzing about Christo Lamprecht. The 23-year-old golfer from South Africa is one of the most promising rising stars in the game. At just 16-years old, Lamprecht won the South African Amateur Championship—the youngest player in history to win it. At Georgia Tech, Lamprecht was All-American three times, 2024 Atlantic Coast Conference Player of the Year, the winner of three collegiate titles, and ended his senior year as the top ranked amateur player in the world. Now, Christo Lamprecht has decided to turn professional—and join Under Amour’s golf roster.
The world of golf is buzzing about Christo Lamprecht. The 23-year-old golfer from South Africa is one of the most promising rising stars in the game. At just 16-years old, Lamprecht won the South African Amateur Championship—the youngest player in history to win it. At Georgia Tech, Lamprecht was All-American three times, 2024 Atlantic Coast Conference Player of the Year, the winner of three collegiate titles, and ended his senior year as the top ranked amateur player in the world. Now, Christo Lamprecht has decided to turn professional—and join Under Amour’s golf roster.
The world of golf is buzzing about Christo Lamprecht. The 23-year-old golfer from South Africa is one of the most promising rising stars in the game. At just 16-years old, Lamprecht won the South African Amateur Championship—the youngest player in history to win it. At Georgia Tech, Lamprecht was All-American three times, 2024 Atlantic Coast Conference Player of the Year, the winner of three collegiate titles, and ended his senior year as the top ranked amateur player in the world. Now, Christo Lamprecht has decided to turn professional—and join Under Amour’s golf roster.
The world of golf is buzzing about Christo Lamprecht. The 23-year-old golfer from South Africa is one of the most promising rising stars in the game. At just 16-years old, Lamprecht won the South African Amateur Championship—the youngest player in history to win it. At Georgia Tech, Lamprecht was All-American three times, 2024 Atlantic Coast Conference Player of the Year, the winner of three collegiate titles, and ended his senior year as the top ranked amateur player in the world. Now, Christo Lamprecht has decided to turn professional—and join Under Amour’s golf roster.
The world of golf is buzzing about Christo Lamprecht. The 23-year-old golfer from South Africa is one of the most promising rising stars in the game. At just 16-years old, Lamprecht won the South African Amateur Championship—the youngest player in history to win it. At Georgia Tech, Lamprecht was All-American three times, 2024 Atlantic Coast Conference Player of the Year, the winner of three collegiate titles, and ended his senior year as the top ranked amateur player in the world. Now, Christo Lamprecht has decided to turn professional—and join Under Amour’s golf roster.
This summer, Under Armour is putting a modern twist on the golf classics with the release of the UA Goin’ Under Golf Collection. The Goin’ Under Collection offers head-to-toe pieces for both men and women that golfers can wear from the course to the clubhouse. In this collection, golfers will hit the green feeling optimistic and inspired to lower their score – because when you look the part, you play the part. Why not make today the day that you ‘go under’ par and play the round of your life?
This summer, Under Armour is putting a modern twist on the golf classics with the release of the UA Goin’ Under Golf Collection. The Goin’ Under Collection offers head-to-toe pieces for both men and women that golfers can wear from the course to the clubhouse. In this collection, golfers will hit the green feeling optimistic and inspired to lower their score – because when you look the part, you play the part. Why not make today the day that you ‘go under’ par and play the round of your life?
This summer, Under Armour is putting a modern twist on the golf classics with the release of the UA Goin’ Under Golf Collection. The Goin’ Under Collection offers head-to-toe pieces for both men and women that golfers can wear from the course to the clubhouse. In this collection, golfers will hit the green feeling optimistic and inspired to lower their score – because when you look the part, you play the part. Why not make today the day that you ‘go under’ par and play the round of your life?
This summer, Under Armour is putting a modern twist on the golf classics with the release of the UA Goin’ Under Golf Collection. The Goin’ Under Collection offers head-to-toe pieces for both men and women that golfers can wear from the course to the clubhouse. In this collection, golfers will hit the green feeling optimistic and inspired to lower their score – because when you look the part, you play the part. Why not make today the day that you ‘go under’ par and play the round of your life?
This summer, Under Armour is putting a modern twist on the golf classics with the release of the UA Goin’ Under Golf Collection. The Goin’ Under Collection offers head-to-toe pieces for both men and women that golfers can wear from the course to the clubhouse. In this collection, golfers will hit the green feeling optimistic and inspired to lower their score – because when you look the part, you play the part. Why not make today the day that you ‘go under’ par and play the round of your life?
De’Aaron Fox is the face of a new campaign for Under Armour with partners Foot Inc., reintroducing the UA Phantom 1
De’Aaron Fox is the face of a new campaign for Under Armour with partners Foot Inc., reintroducing the UA Phantom 1
De’Aaron Fox is the face of a new campaign for Under Armour with partners Foot Inc., reintroducing the UA Phantom 1
De’Aaron Fox is the face of a new campaign for Under Armour with partners Foot Inc., reintroducing the UA Phantom 1
De’Aaron Fox is the face of a new campaign for Under Armour with partners Foot Inc., reintroducing the UA Phantom 1
On Monday, April 15th, Under Armour Athlete Sharon Lokedi finished second in the Boston Marathon during her race debut with a run time of 2:22:45, just 0:00:08 behind first. In 2022, Lokedi became the fourth woman to win the New York City Marathon in her race debut and followed that with a third-place podium finish in 2023. Traditionally specializing in the 5K, 10K, and half marathon distances, the New York City Marathon was Lokedi’s first. Now, she’s podium finished her third marathon for a 3/3 streak using the same combination of all-star preparation and performance outfitting. This year, Lokedi wore the second iteration of Under Armour’s award-winning marathon racing shoe— the UA Velociti Elite 2—and trained under Stephen Haas and Pat Casey with UA Mission Run Dark Sky Distance.
On Monday, April 15th, Under Armour Athlete Sharon Lokedi finished second in the Boston Marathon during her race debut with a run time of 2:22:45, just 0:00:08 behind first. In 2022, Lokedi became the fourth woman to win the New York City Marathon in her race debut and followed that with a third-place podium finish in 2023. Traditionally specializing in the 5K, 10K, and half marathon distances, the New York City Marathon was Lokedi’s first. Now, she’s podium finished her third marathon for a 3/3 streak using the same combination of all-star preparation and performance outfitting. This year, Lokedi wore the second iteration of Under Armour’s award-winning marathon racing shoe— the UA Velociti Elite 2—and trained under Stephen Haas and Pat Casey with UA Mission Run Dark Sky Distance.
On Monday, April 15th, Under Armour Athlete Sharon Lokedi finished second in the Boston Marathon during her race debut with a run time of 2:22:45, just 0:00:08 behind first. In 2022, Lokedi became the fourth woman to win the New York City Marathon in her race debut and followed that with a third-place podium finish in 2023. Traditionally specializing in the 5K, 10K, and half marathon distances, the New York City Marathon was Lokedi’s first. Now, she’s podium finished her third marathon for a 3/3 streak using the same combination of all-star preparation and performance outfitting. This year, Lokedi wore the second iteration of Under Armour’s award-winning marathon racing shoe— the UA Velociti Elite 2—and trained under Stephen Haas and Pat Casey with UA Mission Run Dark Sky Distance.
On Monday, April 15th, Under Armour Athlete Sharon Lokedi finished second in the Boston Marathon during her race debut with a run time of 2:22:45, just 0:00:08 behind first. In 2022, Lokedi became the fourth woman to win the New York City Marathon in her race debut and followed that with a third-place podium finish in 2023. Traditionally specializing in the 5K, 10K, and half marathon distances, the New York City Marathon was Lokedi’s first. Now, she’s podium finished her third marathon for a 3/3 streak using the same combination of all-star preparation and performance outfitting. This year, Lokedi wore the second iteration of Under Armour’s award-winning marathon racing shoe— the UA Velociti Elite 2—and trained under Stephen Haas and Pat Casey with UA Mission Run Dark Sky Distance.
On Monday, April 15th, Under Armour Athlete Sharon Lokedi finished second in the Boston Marathon during her race debut with a run time of 2:22:45, just 0:00:08 behind first. In 2022, Lokedi became the fourth woman to win the New York City Marathon in her race debut and followed that with a third-place podium finish in 2023. Traditionally specializing in the 5K, 10K, and half marathon distances, the New York City Marathon was Lokedi’s first. Now, she’s podium finished her third marathon for a 3/3 streak using the same combination of all-star preparation and performance outfitting. This year, Lokedi wore the second iteration of Under Armour’s award-winning marathon racing shoe— the UA Velociti Elite 2—and trained under Stephen Haas and Pat Casey with UA Mission Run Dark Sky Distance.
Under Armour stands for equality, both on and off the field and court, and has committed itself to celebrating, supporting, and championing female teammates and athletes. As an extension of that support, Under Armour, in partnership with WNBA superstars Kelsey Plum and Diamond Miller, is releasing a limited-edition product line that pays homage to female trailblazers everywhere in honor of Women’s History Month.
Under Armour stands for equality, both on and off the field and court, and has committed itself to celebrating, supporting, and championing female teammates and athletes. As an extension of that support, Under Armour, in partnership with WNBA superstars Kelsey Plum and Diamond Miller, is releasing a limited-edition product line that pays homage to female trailblazers everywhere in honor of Women’s History Month.
Under Armour stands for equality, both on and off the field and court, and has committed itself to celebrating, supporting, and championing female teammates and athletes. As an extension of that support, Under Armour, in partnership with WNBA superstars Kelsey Plum and Diamond Miller, is releasing a limited-edition product line that pays homage to female trailblazers everywhere in honor of Women’s History Month.
Under Armour stands for equality, both on and off the field and court, and has committed itself to celebrating, supporting, and championing female teammates and athletes. As an extension of that support, Under Armour, in partnership with WNBA superstars Kelsey Plum and Diamond Miller, is releasing a limited-edition product line that pays homage to female trailblazers everywhere in honor of Women’s History Month.
Under Armour stands for equality, both on and off the field and court, and has committed itself to celebrating, supporting, and championing female teammates and athletes. As an extension of that support, Under Armour, in partnership with WNBA superstars Kelsey Plum and Diamond Miller, is releasing a limited-edition product line that pays homage to female trailblazers everywhere in honor of Women’s History Month.
Under Armour amazed the London football community with a state-of-the-art holographic presentation of its latest innovation—the Shadow Elite 2 Football Boot. At an exclusive event hosted at Village Underground, Shoreditch, UA brought together elite athletes, creators, and media for an immersive look at the future of football footwear.
Under Armour amazed the London football community with a state-of-the-art holographic presentation of its latest innovation—the Shadow Elite 2 Football Boot. At an exclusive event hosted at Village Underground, Shoreditch, UA brought together elite athletes, creators, and media for an immersive look at the future of football footwear.
Under Armour amazed the London football community with a state-of-the-art holographic presentation of its latest innovation—the Shadow Elite 2 Football Boot. At an exclusive event hosted at Village Underground, Shoreditch, UA brought together elite athletes, creators, and media for an immersive look at the future of football footwear.
Under Armour amazed the London football community with a state-of-the-art holographic presentation of its latest innovation—the Shadow Elite 2 Football Boot. At an exclusive event hosted at Village Underground, Shoreditch, UA brought together elite athletes, creators, and media for an immersive look at the future of football footwear.
Under Armour amazed the London football community with a state-of-the-art holographic presentation of its latest innovation—the Shadow Elite 2 Football Boot. At an exclusive event hosted at Village Underground, Shoreditch, UA brought together elite athletes, creators, and media for an immersive look at the future of football footwear.
Under Armour is re-introducing the most versatile training shoes we’ve ever made with a supersized midsole for mega energy. With its convertible heel and new pumped-up midsole, the UA SlipSpeed Mega flexes between slip and speed modes with style.
Under Armour is re-introducing the most versatile training shoes we’ve ever made with a supersized midsole for mega energy. With its convertible heel and new pumped-up midsole, the UA SlipSpeed Mega flexes between slip and speed modes with style.
Under Armour is re-introducing the most versatile training shoes we’ve ever made with a supersized midsole for mega energy. With its convertible heel and new pumped-up midsole, the UA SlipSpeed Mega flexes between slip and speed modes with style.
Under Armour is re-introducing the most versatile training shoes we’ve ever made with a supersized midsole for mega energy. With its convertible heel and new pumped-up midsole, the UA SlipSpeed Mega flexes between slip and speed modes with style.
Under Armour is re-introducing the most versatile training shoes we’ve ever made with a supersized midsole for mega energy. With its convertible heel and new pumped-up midsole, the UA SlipSpeed Mega flexes between slip and speed modes with style.
Under Armour works closely with its golf athletes to create performance-enhancing products that meet the needs of golfers of all skill levels. Designed with direct feedback from these athletes, Under Armour is excited to announce the Phantom Footwear and Drive Pro Series, designed for golfers that are looking for that competitive edge to allow them to play like a pro, without being one.
Under Armour works closely with its golf athletes to create performance-enhancing products that meet the needs of golfers of all skill levels. Designed with direct feedback from these athletes, Under Armour is excited to announce the Phantom Footwear and Drive Pro Series, designed for golfers that are looking for that competitive edge to allow them to play like a pro, without being one.
Under Armour works closely with its golf athletes to create performance-enhancing products that meet the needs of golfers of all skill levels. Designed with direct feedback from these athletes, Under Armour is excited to announce the Phantom Footwear and Drive Pro Series, designed for golfers that are looking for that competitive edge to allow them to play like a pro, without being one.
Under Armour works closely with its golf athletes to create performance-enhancing products that meet the needs of golfers of all skill levels. Designed with direct feedback from these athletes, Under Armour is excited to announce the Phantom Footwear and Drive Pro Series, designed for golfers that are looking for that competitive edge to allow them to play like a pro, without being one.
Under Armour works closely with its golf athletes to create performance-enhancing products that meet the needs of golfers of all skill levels. Designed with direct feedback from these athletes, Under Armour is excited to announce the Phantom Footwear and Drive Pro Series, designed for golfers that are looking for that competitive edge to allow them to play like a pro, without being one.
As the brand’s newest running footwear franchise, the UA Infinite Collection is all about delivering key footwear models that support long run days as well as everyday miles. Designed as the ultimate endurance Collection, the experience is boundless, effortless and limitless on the run. From the super plush feel of UA Infinite Elite to the balanced spring and support of UA Infinite Pro, these shoes were built to help you go the distance with ease and efficiency. The overarching goal of the Infinite Elite and Infinite Pro is to make the last mile feel better than the first.
As the brand’s newest running footwear franchise, the UA Infinite Collection is all about delivering key footwear models that support long run days as well as everyday miles. Designed as the ultimate endurance Collection, the experience is boundless, effortless and limitless on the run. From the super plush feel of UA Infinite Elite to the balanced spring and support of UA Infinite Pro, these shoes were built to help you go the distance with ease and efficiency. The overarching goal of the Infinite Elite and Infinite Pro is to make the last mile feel better than the first.
As the brand’s newest running footwear franchise, the UA Infinite Collection is all about delivering key footwear models that support long run days as well as everyday miles. Designed as the ultimate endurance Collection, the experience is boundless, effortless and limitless on the run. From the super plush feel of UA Infinite Elite to the balanced spring and support of UA Infinite Pro, these shoes were built to help you go the distance with ease and efficiency. The overarching goal of the Infinite Elite and Infinite Pro is to make the last mile feel better than the first.
As the brand’s newest running footwear franchise, the UA Infinite Collection is all about delivering key footwear models that support long run days as well as everyday miles. Designed as the ultimate endurance Collection, the experience is boundless, effortless and limitless on the run. From the super plush feel of UA Infinite Elite to the balanced spring and support of UA Infinite Pro, these shoes were built to help you go the distance with ease and efficiency. The overarching goal of the Infinite Elite and Infinite Pro is to make the last mile feel better than the first.
As the brand’s newest running footwear franchise, the UA Infinite Collection is all about delivering key footwear models that support long run days as well as everyday miles. Designed as the ultimate endurance Collection, the experience is boundless, effortless and limitless on the run. From the super plush feel of UA Infinite Elite to the balanced spring and support of UA Infinite Pro, these shoes were built to help you go the distance with ease and efficiency. The overarching goal of the Infinite Elite and Infinite Pro is to make the last mile feel better than the first.
Under Armour welcomes Mexican soccer player and current La Liga MX champion Sebastian Cordova to its athlete roster. Córdova, who also plays for Mexico’s National Soccer Team, will be part of the brand’s soccer campaigns in both Mexico and the Hispanic markets in the United States.
Under Armour welcomes Mexican soccer player and current La Liga MX champion Sebastian Cordova to its athlete roster. Córdova, who also plays for Mexico’s National Soccer Team, will be part of the brand’s soccer campaigns in both Mexico and the Hispanic markets in the United States.
Under Armour welcomes Mexican soccer player and current La Liga MX champion Sebastian Cordova to its athlete roster. Córdova, who also plays for Mexico’s National Soccer Team, will be part of the brand’s soccer campaigns in both Mexico and the Hispanic markets in the United States.
Under Armour welcomes Mexican soccer player and current La Liga MX champion Sebastian Cordova to its athlete roster. Córdova, who also plays for Mexico’s National Soccer Team, will be part of the brand’s soccer campaigns in both Mexico and the Hispanic markets in the United States.
Under Armour welcomes Mexican soccer player and current La Liga MX champion Sebastian Cordova to its athlete roster. Córdova, who also plays for Mexico’s National Soccer Team, will be part of the brand’s soccer campaigns in both Mexico and the Hispanic markets in the United States.
On Friday, October 13, Stephen, Curry Brand, and Under Armour will release the 11th iteration in his signature shoe portfolio, marking a monumental milestone that puts Stephen and Under Armour in an elite class of signature shoe lines alongside other basketball greats. Leveraging a futuristic design that celebrates the Future of Curry and his everlasting impact on basketball culture, the Curry 11 boasts a bold and disruptive flair, with the technology needed to fuel hoopers’ performance on the court.
On Friday, October 13, Stephen, Curry Brand, and Under Armour will release the 11th iteration in his signature shoe portfolio, marking a monumental milestone that puts Stephen and Under Armour in an elite class of signature shoe lines alongside other basketball greats. Leveraging a futuristic design that celebrates the Future of Curry and his everlasting impact on basketball culture, the Curry 11 boasts a bold and disruptive flair, with the technology needed to fuel hoopers’ performance on the court.
On Friday, October 13, Stephen, Curry Brand, and Under Armour will release the 11th iteration in his signature shoe portfolio, marking a monumental milestone that puts Stephen and Under Armour in an elite class of signature shoe lines alongside other basketball greats. Leveraging a futuristic design that celebrates the Future of Curry and his everlasting impact on basketball culture, the Curry 11 boasts a bold and disruptive flair, with the technology needed to fuel hoopers’ performance on the court.
On Friday, October 13, Stephen, Curry Brand, and Under Armour will release the 11th iteration in his signature shoe portfolio, marking a monumental milestone that puts Stephen and Under Armour in an elite class of signature shoe lines alongside other basketball greats. Leveraging a futuristic design that celebrates the Future of Curry and his everlasting impact on basketball culture, the Curry 11 boasts a bold and disruptive flair, with the technology needed to fuel hoopers’ performance on the court.
On Friday, October 13, Stephen, Curry Brand, and Under Armour will release the 11th iteration in his signature shoe portfolio, marking a monumental milestone that puts Stephen and Under Armour in an elite class of signature shoe lines alongside other basketball greats. Leveraging a futuristic design that celebrates the Future of Curry and his everlasting impact on basketball culture, the Curry 11 boasts a bold and disruptive flair, with the technology needed to fuel hoopers’ performance on the court.
Six months after Protect This House officially re-entered the global sports vernacular, Under Armour has teamed up with Minnesota superstar wide receiver, Justin Jefferson, and legendary record producer, London On Da Track, to record and release a new iteration of the iconic rallying cry to show the world what it really feels like to be an elite athlete in today’s game.
Six months after Protect This House officially re-entered the global sports vernacular, Under Armour has teamed up with Minnesota superstar wide receiver, Justin Jefferson, and legendary record producer, London On Da Track, to record and release a new iteration of the iconic rallying cry to show the world what it really feels like to be an elite athlete in today’s game.
Six months after Protect This House officially re-entered the global sports vernacular, Under Armour has teamed up with Minnesota superstar wide receiver, Justin Jefferson, and legendary record producer, London On Da Track, to record and release a new iteration of the iconic rallying cry to show the world what it really feels like to be an elite athlete in today’s game.
Six months after Protect This House officially re-entered the global sports vernacular, Under Armour has teamed up with Minnesota superstar wide receiver, Justin Jefferson, and legendary record producer, London On Da Track, to record and release a new iteration of the iconic rallying cry to show the world what it really feels like to be an elite athlete in today’s game.
Six months after Protect This House officially re-entered the global sports vernacular, Under Armour has teamed up with Minnesota superstar wide receiver, Justin Jefferson, and legendary record producer, London On Da Track, to record and release a new iteration of the iconic rallying cry to show the world what it really feels like to be an elite athlete in today’s game.
The biggest stage in the world has arrived for female global football players. Every practice, training session, and qualifier has gotten them to this point with their hopes and hard work laid out for everyone to see. The Women’s World Cup not only showcases the best athletes around the globe but provides a well-earned chance for the world to celebrate their success.
The biggest stage in the world has arrived for female global football players. Every practice, training session, and qualifier has gotten them to this point with their hopes and hard work laid out for everyone to see. The Women’s World Cup not only showcases the best athletes around the globe but provides a well-earned chance for the world to celebrate their success.
The biggest stage in the world has arrived for female global football players. Every practice, training session, and qualifier has gotten them to this point with their hopes and hard work laid out for everyone to see. The Women’s World Cup not only showcases the best athletes around the globe but provides a well-earned chance for the world to celebrate their success.
The biggest stage in the world has arrived for female global football players. Every practice, training session, and qualifier has gotten them to this point with their hopes and hard work laid out for everyone to see. The Women’s World Cup not only showcases the best athletes around the globe but provides a well-earned chance for the world to celebrate their success.
The biggest stage in the world has arrived for female global football players. Every practice, training session, and qualifier has gotten them to this point with their hopes and hard work laid out for everyone to see. The Women’s World Cup not only showcases the best athletes around the globe but provides a well-earned chance for the world to celebrate their success.
Under Armour, Kelsey Plum and Diamond Miller are ready to turn up the heat in Las Vegas for the upcoming WNBA All-Star Weekend. To celebrate the sport and encourage even more young athetes to get involved in women’s basketball, UA will host various opportunities for fans of all ages to engage with some of UA’s top women’s basketball stars and truly learn what it means to Protect This House.
Under Armour, Kelsey Plum and Diamond Miller are ready to turn up the heat in Las Vegas for the upcoming WNBA All-Star Weekend. To celebrate the sport and encourage even more young athetes to get involved in women’s basketball, UA will host various opportunities for fans of all ages to engage with some of UA’s top women’s basketball stars and truly learn what it means to Protect This House.
Under Armour, Kelsey Plum and Diamond Miller are ready to turn up the heat in Las Vegas for the upcoming WNBA All-Star Weekend. To celebrate the sport and encourage even more young athetes to get involved in women’s basketball, UA will host various opportunities for fans of all ages to engage with some of UA’s top women’s basketball stars and truly learn what it means to Protect This House.
Under Armour, Kelsey Plum and Diamond Miller are ready to turn up the heat in Las Vegas for the upcoming WNBA All-Star Weekend. To celebrate the sport and encourage even more young athetes to get involved in women’s basketball, UA will host various opportunities for fans of all ages to engage with some of UA’s top women’s basketball stars and truly learn what it means to Protect This House.
Under Armour, Kelsey Plum and Diamond Miller are ready to turn up the heat in Las Vegas for the upcoming WNBA All-Star Weekend. To celebrate the sport and encourage even more young athetes to get involved in women’s basketball, UA will host various opportunities for fans of all ages to engage with some of UA’s top women’s basketball stars and truly learn what it means to Protect This House.
Back for its 8th year, the elite football camp welcomed 50 of the best juniors and seniors in high school football to one of the most coveted events in the UA Next circuit.
Back for its 8th year, the elite football camp welcomed 50 of the best juniors and seniors in high school football to one of the most coveted events in the UA Next circuit.
Back for its 8th year, the elite football camp welcomed 50 of the best juniors and seniors in high school football to one of the most coveted events in the UA Next circuit.
Back for its 8th year, the elite football camp welcomed 50 of the best juniors and seniors in high school football to one of the most coveted events in the UA Next circuit.
Back for its 8th year, the elite football camp welcomed 50 of the best juniors and seniors in high school football to one of the most coveted events in the UA Next circuit.
Rüdiger is now wearing the Under Armour Clone Magnetico Pro 2 boot, and the brand is committed to helping him be the best he can be on the football field week in, week out.
Rüdiger is now wearing the Under Armour Clone Magnetico Pro 2 boot, and the brand is committed to helping him be the best he can be on the football field week in, week out.
Rüdiger is now wearing the Under Armour Clone Magnetico Pro 2 boot, and the brand is committed to helping him be the best he can be on the football field week in, week out.
Rüdiger is now wearing the Under Armour Clone Magnetico Pro 2 boot, and the brand is committed to helping him be the best he can be on the football field week in, week out.
Rüdiger is now wearing the Under Armour Clone Magnetico Pro 2 boot, and the brand is committed to helping him be the best he can be on the football field week in, week out.
Professionals like Jordan Spieth have come to rely on Under Armour for technologies and innovations that provide that extra edge on the greens. As the golf brand for athletes, Under Armour knows exactly what the seasoned pro and the beginner need to take their game to the next level – whether you’re playing at Augusta or on your local course.
Professionals like Jordan Spieth have come to rely on Under Armour for technologies and innovations that provide that extra edge on the greens. As the golf brand for athletes, Under Armour knows exactly what the seasoned pro and the beginner need to take their game to the next level – whether you’re playing at Augusta or on your local course.
Professionals like Jordan Spieth have come to rely on Under Armour for technologies and innovations that provide that extra edge on the greens. As the golf brand for athletes, Under Armour knows exactly what the seasoned pro and the beginner need to take their game to the next level – whether you’re playing at Augusta or on your local course.
Professionals like Jordan Spieth have come to rely on Under Armour for technologies and innovations that provide that extra edge on the greens. As the golf brand for athletes, Under Armour knows exactly what the seasoned pro and the beginner need to take their game to the next level – whether you’re playing at Augusta or on your local course.
Professionals like Jordan Spieth have come to rely on Under Armour for technologies and innovations that provide that extra edge on the greens. As the golf brand for athletes, Under Armour knows exactly what the seasoned pro and the beginner need to take their game to the next level – whether you’re playing at Augusta or on your local course.
Transcending the typical shopping experience, the UA Flatiron Pop-Up provides a physical manifestation of what Under Armour is all about - creating fearlessly with the courage and conviction to defy convention, innovating by taking bold and smart risks, and showing up big where athletes train, compete, and recover.
Transcending the typical shopping experience, the UA Flatiron Pop-Up provides a physical manifestation of what Under Armour is all about - creating fearlessly with the courage and conviction to defy convention, innovating by taking bold and smart risks, and showing up big where athletes train, compete, and recover.
Transcending the typical shopping experience, the UA Flatiron Pop-Up provides a physical manifestation of what Under Armour is all about - creating fearlessly with the courage and conviction to defy convention, innovating by taking bold and smart risks, and showing up big where athletes train, compete, and recover.
Transcending the typical shopping experience, the UA Flatiron Pop-Up provides a physical manifestation of what Under Armour is all about - creating fearlessly with the courage and conviction to defy convention, innovating by taking bold and smart risks, and showing up big where athletes train, compete, and recover.
Transcending the typical shopping experience, the UA Flatiron Pop-Up provides a physical manifestation of what Under Armour is all about - creating fearlessly with the courage and conviction to defy convention, innovating by taking bold and smart risks, and showing up big where athletes train, compete, and recover.
At its core, Under Armour is an athlete-first brand, creating state-of-the-art products engineered to make competitors better. Driven by a desire to invest in its athletes, Under Armour is joining its UA Basketball players and hoops fans at the 2023 All-Star Weekend in Salt Lake City, Utah to celebrate the best of the best in basketball.
At its core, Under Armour is an athlete-first brand, creating state-of-the-art products engineered to make competitors better. Driven by a desire to invest in its athletes, Under Armour is joining its UA Basketball players and hoops fans at the 2023 All-Star Weekend in Salt Lake City, Utah to celebrate the best of the best in basketball.
At its core, Under Armour is an athlete-first brand, creating state-of-the-art products engineered to make competitors better. Driven by a desire to invest in its athletes, Under Armour is joining its UA Basketball players and hoops fans at the 2023 All-Star Weekend in Salt Lake City, Utah to celebrate the best of the best in basketball.
At its core, Under Armour is an athlete-first brand, creating state-of-the-art products engineered to make competitors better. Driven by a desire to invest in its athletes, Under Armour is joining its UA Basketball players and hoops fans at the 2023 All-Star Weekend in Salt Lake City, Utah to celebrate the best of the best in basketball.
At its core, Under Armour is an athlete-first brand, creating state-of-the-art products engineered to make competitors better. Driven by a desire to invest in its athletes, Under Armour is joining its UA Basketball players and hoops fans at the 2023 All-Star Weekend in Salt Lake City, Utah to celebrate the best of the best in basketball.
On Sunday, November 6, Sharon Lokedi, of UA Mission Run Dark Sky Distance won the 2022 New York City Marathon wearing a World Athletics-approved prototype of the next iteration of the UA Flow Velociti Elite, with a time of 2:23:23. Traditionally specializing in the 5k, 10k, and half marathon distances, the NYC Marathon was Lokedi’s marathon debut and a celebration of a long journey to compete.
On Sunday, November 6, Sharon Lokedi, of UA Mission Run Dark Sky Distance won the 2022 New York City Marathon wearing a World Athletics-approved prototype of the next iteration of the UA Flow Velociti Elite, with a time of 2:23:23. Traditionally specializing in the 5k, 10k, and half marathon distances, the NYC Marathon was Lokedi’s marathon debut and a celebration of a long journey to compete.
On Sunday, November 6, Sharon Lokedi, of UA Mission Run Dark Sky Distance won the 2022 New York City Marathon wearing a World Athletics-approved prototype of the next iteration of the UA Flow Velociti Elite, with a time of 2:23:23. Traditionally specializing in the 5k, 10k, and half marathon distances, the NYC Marathon was Lokedi’s marathon debut and a celebration of a long journey to compete.
On Sunday, November 6, Sharon Lokedi, of UA Mission Run Dark Sky Distance won the 2022 New York City Marathon wearing a World Athletics-approved prototype of the next iteration of the UA Flow Velociti Elite, with a time of 2:23:23. Traditionally specializing in the 5k, 10k, and half marathon distances, the NYC Marathon was Lokedi’s marathon debut and a celebration of a long journey to compete.
Under Armour aims to inspire athletes with performance solutions they never knew they needed and now can’t imagine living without. Listening to our athletes and making their problems ours to solve, UA set out to develop a multi-dimensional shoe that can become what the athlete needs it to be exactly when they need it. The result was UA SlipSpeed™ - a performance trainer with a convertible heel design.
Under Armour aims to inspire athletes with performance solutions they never knew they needed and now can’t imagine living without. Listening to our athletes and making their problems ours to solve, UA set out to develop a multi-dimensional shoe that can become what the athlete needs it to be exactly when they need it. The result was UA SlipSpeed™ - a performance trainer with a convertible heel design.
Under Armour aims to inspire athletes with performance solutions they never knew they needed and now can’t imagine living without. Listening to our athletes and making their problems ours to solve, UA set out to develop a multi-dimensional shoe that can become what the athlete needs it to be exactly when they need it. The result was UA SlipSpeed™ - a performance trainer with a convertible heel design.
Under Armour aims to inspire athletes with performance solutions they never knew they needed and now can’t imagine living without. Listening to our athletes and making their problems ours to solve, UA set out to develop a multi-dimensional shoe that can become what the athlete needs it to be exactly when they need it. The result was UA SlipSpeed™ - a performance trainer with a convertible heel design.
Under Armour aims to inspire athletes with performance solutions they never knew they needed and now can’t imagine living without. Listening to our athletes and making their problems ours to solve, UA set out to develop a multi-dimensional shoe that can become what the athlete needs it to be exactly when they need it. The result was UA SlipSpeed™ - a performance trainer with a convertible heel design.
The steps of the female athlete are freshly-pioneered and all her own. Female basketball stars set a new course for the sport every time they step onto the court—their direction unmoored by men’s sports. There may be no better example than women’s basketball. In recent years, it’s become an entirely new game. As players move towards a position-less role and star power on the court increases, female athletes need a versatile shoe that not only heightens their performance but shows off their style and personality. Enter the UA Flow Breakthru 3: innovative footwear tailored to the specific needs and individual expression of female MVPs on the basketball court. Few players exemplify this combination of personal style and gametime performance like the face of this third generation shoe, power forward and NCAA Champion Aliyah Boston.
The steps of the female athlete are freshly-pioneered and all her own. Female basketball stars set a new course for the sport every time they step onto the court—their direction unmoored by men’s sports. There may be no better example than women’s basketball. In recent years, it’s become an entirely new game. As players move towards a position-less role and star power on the court increases, female athletes need a versatile shoe that not only heightens their performance but shows off their style and personality. Enter the UA Flow Breakthru 3: innovative footwear tailored to the specific needs and individual expression of female MVPs on the basketball court. Few players exemplify this combination of personal style and gametime performance like the face of this third generation shoe, power forward and NCAA Champion Aliyah Boston.
The steps of the female athlete are freshly-pioneered and all her own. Female basketball stars set a new course for the sport every time they step onto the court—their direction unmoored by men’s sports. There may be no better example than women’s basketball. In recent years, it’s become an entirely new game. As players move towards a position-less role and star power on the court increases, female athletes need a versatile shoe that not only heightens their performance but shows off their style and personality. Enter the UA Flow Breakthru 3: innovative footwear tailored to the specific needs and individual expression of female MVPs on the basketball court. Few players exemplify this combination of personal style and gametime performance like the face of this third generation shoe, power forward and NCAA Champion Aliyah Boston.
The steps of the female athlete are freshly-pioneered and all her own. Female basketball stars set a new course for the sport every time they step onto the court—their direction unmoored by men’s sports. There may be no better example than women’s basketball. In recent years, it’s become an entirely new game. As players move towards a position-less role and star power on the court increases, female athletes need a versatile shoe that not only heightens their performance but shows off their style and personality. Enter the UA Flow Breakthru 3: innovative footwear tailored to the specific needs and individual expression of female MVPs on the basketball court. Few players exemplify this combination of personal style and gametime performance like the face of this third generation shoe, power forward and NCAA Champion Aliyah Boston.
The steps of the female athlete are freshly-pioneered and all her own. Female basketball stars set a new course for the sport every time they step onto the court—their direction unmoored by men’s sports. There may be no better example than women’s basketball. In recent years, it’s become an entirely new game. As players move towards a position-less role and star power on the court increases, female athletes need a versatile shoe that not only heightens their performance but shows off their style and personality. Enter the UA Flow Breakthru 3: innovative footwear tailored to the specific needs and individual expression of female MVPs on the basketball court. Few players exemplify this combination of personal style and gametime performance like the face of this third generation shoe, power forward and NCAA Champion Aliyah Boston.
To give every stride more purpose, efficiency, momentum, and acceleration, UA set out to break the tape with the development of a new marathon shoe: the UA Flow Velociti Elite. This revolutionary shoe features award-winning UA Flow technology and is redefining fast for pro athletes chasing the finish line during race season.
To give every stride more purpose, efficiency, momentum, and acceleration, UA set out to break the tape with the development of a new marathon shoe: the UA Flow Velociti Elite. This revolutionary shoe features award-winning UA Flow technology and is redefining fast for pro athletes chasing the finish line during race season.
To give every stride more purpose, efficiency, momentum, and acceleration, UA set out to break the tape with the development of a new marathon shoe: the UA Flow Velociti Elite. This revolutionary shoe features award-winning UA Flow technology and is redefining fast for pro athletes chasing the finish line during race season.
To give every stride more purpose, efficiency, momentum, and acceleration, UA set out to break the tape with the development of a new marathon shoe: the UA Flow Velociti Elite. This revolutionary shoe features award-winning UA Flow technology and is redefining fast for pro athletes chasing the finish line during race season.
To give every stride more purpose, efficiency, momentum, and acceleration, UA set out to break the tape with the development of a new marathon shoe: the UA Flow Velociti Elite. This revolutionary shoe features award-winning UA Flow technology and is redefining fast for pro athletes chasing the finish line during race season.
When it comes to footwear, today's ballplayers want it all – style, speed and simplicity. Enter the Curry 4 FloTro, which combines style elements from the fan-favorite Curry 4 with Under Armour’s award-winning UA Flow technology. The first in a series of reimagined models set to debut this year, the Curry 4 FloTro pays homage to the shoe that propelled Stephen in some of his most historic performances. While wearing Curry 4, Stephen became the fastest player in NBA history to achieve 2,000 career three-pointers and helped the Golden State Warriors clinch the 2017 championship title during a highly anticipated rematch of the prior year’s playoffs.
When it comes to footwear, today's ballplayers want it all – style, speed and simplicity. Enter the Curry 4 FloTro, which combines style elements from the fan-favorite Curry 4 with Under Armour’s award-winning UA Flow technology. The first in a series of reimagined models set to debut this year, the Curry 4 FloTro pays homage to the shoe that propelled Stephen in some of his most historic performances. While wearing Curry 4, Stephen became the fastest player in NBA history to achieve 2,000 career three-pointers and helped the Golden State Warriors clinch the 2017 championship title during a highly anticipated rematch of the prior year’s playoffs.
When it comes to footwear, today's ballplayers want it all – style, speed and simplicity. Enter the Curry 4 FloTro, which combines style elements from the fan-favorite Curry 4 with Under Armour’s award-winning UA Flow technology. The first in a series of reimagined models set to debut this year, the Curry 4 FloTro pays homage to the shoe that propelled Stephen in some of his most historic performances. While wearing Curry 4, Stephen became the fastest player in NBA history to achieve 2,000 career three-pointers and helped the Golden State Warriors clinch the 2017 championship title during a highly anticipated rematch of the prior year’s playoffs.
When it comes to footwear, today's ballplayers want it all – style, speed and simplicity. Enter the Curry 4 FloTro, which combines style elements from the fan-favorite Curry 4 with Under Armour’s award-winning UA Flow technology. The first in a series of reimagined models set to debut this year, the Curry 4 FloTro pays homage to the shoe that propelled Stephen in some of his most historic performances. While wearing Curry 4, Stephen became the fastest player in NBA history to achieve 2,000 career three-pointers and helped the Golden State Warriors clinch the 2017 championship title during a highly anticipated rematch of the prior year’s playoffs.
When it comes to footwear, today's ballplayers want it all – style, speed and simplicity. Enter the Curry 4 FloTro, which combines style elements from the fan-favorite Curry 4 with Under Armour’s award-winning UA Flow technology. The first in a series of reimagined models set to debut this year, the Curry 4 FloTro pays homage to the shoe that propelled Stephen in some of his most historic performances. While wearing Curry 4, Stephen became the fastest player in NBA history to achieve 2,000 career three-pointers and helped the Golden State Warriors clinch the 2017 championship title during a highly anticipated rematch of the prior year’s playoffs.
Under Armour knows runners are looking for data driven technology that is peer-proven and road-tested to take them to the next level on their journey to compete. In 2022, Under Armour is continuing to push the run category forward through a laser focus on providing products that deliver superior performance and innovation to meet the needs of UA Run consumers, specifically those of our female athletes. Traditional women’s running shoes often derive from a men’s-designed shoe made smaller to fit the female foot. This means running shoes often lack the flexibility, fit, and arch support women need. UA Flow Synchronicity is the brand’s solution to this consumer need - built by HER, for HER and empowering HER Form, Her Speed and HER Rhythm on her journey to compete.
Under Armour knows runners are looking for data driven technology that is peer-proven and road-tested to take them to the next level on their journey to compete. In 2022, Under Armour is continuing to push the run category forward through a laser focus on providing products that deliver superior performance and innovation to meet the needs of UA Run consumers, specifically those of our female athletes. Traditional women’s running shoes often derive from a men’s-designed shoe made smaller to fit the female foot. This means running shoes often lack the flexibility, fit, and arch support women need. UA Flow Synchronicity is the brand’s solution to this consumer need - built by HER, for HER and empowering HER Form, Her Speed and HER Rhythm on her journey to compete.
Under Armour knows runners are looking for data driven technology that is peer-proven and road-tested to take them to the next level on their journey to compete. In 2022, Under Armour is continuing to push the run category forward through a laser focus on providing products that deliver superior performance and innovation to meet the needs of UA Run consumers, specifically those of our female athletes. Traditional women’s running shoes often derive from a men’s-designed shoe made smaller to fit the female foot. This means running shoes often lack the flexibility, fit, and arch support women need. UA Flow Synchronicity is the brand’s solution to this consumer need - built by HER, for HER and empowering HER Form, Her Speed and HER Rhythm on her journey to compete.
Under Armour knows runners are looking for data driven technology that is peer-proven and road-tested to take them to the next level on their journey to compete. In 2022, Under Armour is continuing to push the run category forward through a laser focus on providing products that deliver superior performance and innovation to meet the needs of UA Run consumers, specifically those of our female athletes. Traditional women’s running shoes often derive from a men’s-designed shoe made smaller to fit the female foot. This means running shoes often lack the flexibility, fit, and arch support women need. UA Flow Synchronicity is the brand’s solution to this consumer need - built by HER, for HER and empowering HER Form, Her Speed and HER Rhythm on her journey to compete.
Under Armour knows runners are looking for data driven technology that is peer-proven and road-tested to take them to the next level on their journey to compete. In 2022, Under Armour is continuing to push the run category forward through a laser focus on providing products that deliver superior performance and innovation to meet the needs of UA Run consumers, specifically those of our female athletes. Traditional women’s running shoes often derive from a men’s-designed shoe made smaller to fit the female foot. This means running shoes often lack the flexibility, fit, and arch support women need. UA Flow Synchronicity is the brand’s solution to this consumer need - built by HER, for HER and empowering HER Form, Her Speed and HER Rhythm on her journey to compete.
Technology is always moving fast and runners’ demands are growing as the bar gets higher. Disrupting the market with innovation and meeting the athlete where they need us is what Under Armour does best. Together, our human performance and product development teams continue to bring athletes the best footwear from the UA Innovation Lab in Baltimore and UA Human Performance Center in Portland.
Technology is always moving fast and runners’ demands are growing as the bar gets higher. Disrupting the market with innovation and meeting the athlete where they need us is what Under Armour does best. Together, our human performance and product development teams continue to bring athletes the best footwear from the UA Innovation Lab in Baltimore and UA Human Performance Center in Portland.
Technology is always moving fast and runners’ demands are growing as the bar gets higher. Disrupting the market with innovation and meeting the athlete where they need us is what Under Armour does best. Together, our human performance and product development teams continue to bring athletes the best footwear from the UA Innovation Lab in Baltimore and UA Human Performance Center in Portland.
Technology is always moving fast and runners’ demands are growing as the bar gets higher. Disrupting the market with innovation and meeting the athlete where they need us is what Under Armour does best. Together, our human performance and product development teams continue to bring athletes the best footwear from the UA Innovation Lab in Baltimore and UA Human Performance Center in Portland.
Technology is always moving fast and runners’ demands are growing as the bar gets higher. Disrupting the market with innovation and meeting the athlete where they need us is what Under Armour does best. Together, our human performance and product development teams continue to bring athletes the best footwear from the UA Innovation Lab in Baltimore and UA Human Performance Center in Portland.
Under Armour is thrilled to announce that its signature UA Flow technology has brought home gold at the 2022 Edison Awards in the Performance Based Design category, a first-time honor for the brand. The groundbreaking lightweight and long-lasting shoe technology was developed and executed in partnership between Dow and Under Armour teams including Innovation, Product Design, Biomechanics, Athlete and Consumer Insights groups, and many others. UA Flow technology was first introduced in December 2020 as the signature design element of our Curry Flow 8 basketball shoe.
Under Armour is thrilled to announce that its signature UA Flow technology has brought home gold at the 2022 Edison Awards in the Performance Based Design category, a first-time honor for the brand. The groundbreaking lightweight and long-lasting shoe technology was developed and executed in partnership between Dow and Under Armour teams including Innovation, Product Design, Biomechanics, Athlete and Consumer Insights groups, and many others. UA Flow technology was first introduced in December 2020 as the signature design element of our Curry Flow 8 basketball shoe.
Under Armour is thrilled to announce that its signature UA Flow technology has brought home gold at the 2022 Edison Awards in the Performance Based Design category, a first-time honor for the brand. The groundbreaking lightweight and long-lasting shoe technology was developed and executed in partnership between Dow and Under Armour teams including Innovation, Product Design, Biomechanics, Athlete and Consumer Insights groups, and many others. UA Flow technology was first introduced in December 2020 as the signature design element of our Curry Flow 8 basketball shoe.
Under Armour is thrilled to announce that its signature UA Flow technology has brought home gold at the 2022 Edison Awards in the Performance Based Design category, a first-time honor for the brand. The groundbreaking lightweight and long-lasting shoe technology was developed and executed in partnership between Dow and Under Armour teams including Innovation, Product Design, Biomechanics, Athlete and Consumer Insights groups, and many others. UA Flow technology was first introduced in December 2020 as the signature design element of our Curry Flow 8 basketball shoe.
Under Armour is thrilled to announce that its signature UA Flow technology has brought home gold at the 2022 Edison Awards in the Performance Based Design category, a first-time honor for the brand. The groundbreaking lightweight and long-lasting shoe technology was developed and executed in partnership between Dow and Under Armour teams including Innovation, Product Design, Biomechanics, Athlete and Consumer Insights groups, and many others. UA Flow technology was first introduced in December 2020 as the signature design element of our Curry Flow 8 basketball shoe.
After an extended off-season of America’s favorite pastime, the gates to freshly cut grass, footlong hotdogs, and cheering crowds have opened to usher in the 2022 Major League Baseball season. And while every year starts with a clean slate, the past woes and wins are what powers our Under Armour athletes to set even higher expectations to deliver for the fans, their teammates, and themselves. As models of focused performers, each one of them thrives under pressure and continues to test their limits on their journey to compete.
After an extended off-season of America’s favorite pastime, the gates to freshly cut grass, footlong hotdogs, and cheering crowds have opened to usher in the 2022 Major League Baseball season. And while every year starts with a clean slate, the past woes and wins are what powers our Under Armour athletes to set even higher expectations to deliver for the fans, their teammates, and themselves. As models of focused performers, each one of them thrives under pressure and continues to test their limits on their journey to compete.
After an extended off-season of America’s favorite pastime, the gates to freshly cut grass, footlong hotdogs, and cheering crowds have opened to usher in the 2022 Major League Baseball season. And while every year starts with a clean slate, the past woes and wins are what powers our Under Armour athletes to set even higher expectations to deliver for the fans, their teammates, and themselves. As models of focused performers, each one of them thrives under pressure and continues to test their limits on their journey to compete.
After an extended off-season of America’s favorite pastime, the gates to freshly cut grass, footlong hotdogs, and cheering crowds have opened to usher in the 2022 Major League Baseball season. And while every year starts with a clean slate, the past woes and wins are what powers our Under Armour athletes to set even higher expectations to deliver for the fans, their teammates, and themselves. As models of focused performers, each one of them thrives under pressure and continues to test their limits on their journey to compete.
After an extended off-season of America’s favorite pastime, the gates to freshly cut grass, footlong hotdogs, and cheering crowds have opened to usher in the 2022 Major League Baseball season. And while every year starts with a clean slate, the past woes and wins are what powers our Under Armour athletes to set even higher expectations to deliver for the fans, their teammates, and themselves. As models of focused performers, each one of them thrives under pressure and continues to test their limits on their journey to compete.
The Under Armour human performance and product development teams continue to create innovative solutions for runners to bring you the next generation of unparalleled performance running shoes. With the help of UA athletes and brand ambassadors, the UA Innovation Lab in Baltimore and UA Human Performance Center in Portland, Under Armour develops the best footwear that’s based on key insights and learnings from years of experience and research. UA has always performed best when we’re disruptive: The UA HOVR Machina launched with the innovative Pebax® Propulsion Plate, and the first iteration of UA Flow eliminated the need for a heavy rubber outsole — and we’re not stopping there.
The Under Armour human performance and product development teams continue to create innovative solutions for runners to bring you the next generation of unparalleled performance running shoes. With the help of UA athletes and brand ambassadors, the UA Innovation Lab in Baltimore and UA Human Performance Center in Portland, Under Armour develops the best footwear that’s based on key insights and learnings from years of experience and research. UA has always performed best when we’re disruptive: The UA HOVR Machina launched with the innovative Pebax® Propulsion Plate, and the first iteration of UA Flow eliminated the need for a heavy rubber outsole — and we’re not stopping there.
The Under Armour human performance and product development teams continue to create innovative solutions for runners to bring you the next generation of unparalleled performance running shoes. With the help of UA athletes and brand ambassadors, the UA Innovation Lab in Baltimore and UA Human Performance Center in Portland, Under Armour develops the best footwear that’s based on key insights and learnings from years of experience and research. UA has always performed best when we’re disruptive: The UA HOVR Machina launched with the innovative Pebax® Propulsion Plate, and the first iteration of UA Flow eliminated the need for a heavy rubber outsole — and we’re not stopping there.
The Under Armour human performance and product development teams continue to create innovative solutions for runners to bring you the next generation of unparalleled performance running shoes. With the help of UA athletes and brand ambassadors, the UA Innovation Lab in Baltimore and UA Human Performance Center in Portland, Under Armour develops the best footwear that’s based on key insights and learnings from years of experience and research. UA has always performed best when we’re disruptive: The UA HOVR Machina launched with the innovative Pebax® Propulsion Plate, and the first iteration of UA Flow eliminated the need for a heavy rubber outsole — and we’re not stopping there.
The Under Armour human performance and product development teams continue to create innovative solutions for runners to bring you the next generation of unparalleled performance running shoes. With the help of UA athletes and brand ambassadors, the UA Innovation Lab in Baltimore and UA Human Performance Center in Portland, Under Armour develops the best footwear that’s based on key insights and learnings from years of experience and research. UA has always performed best when we’re disruptive: The UA HOVR Machina launched with the innovative Pebax® Propulsion Plate, and the first iteration of UA Flow eliminated the need for a heavy rubber outsole — and we’re not stopping there.
Is a 40 foot pull up jumper impossible? What about a unanimous MVP award? Multiple championships…in this era? A three-star, 160 lb. college recruit becoming an All-Star Game captain? Thirty years ago, the answer might have been impossible – but then 30 years ago today Stephen Curry arrived, and since stepping foot onto the hardwood he’s wowed fans worldwide by achieving the seemingly impossible; blazing his own path and playing the game unlike anyone before him.
Is a 40 foot pull up jumper impossible? What about a unanimous MVP award? Multiple championships…in this era? A three-star, 160 lb. college recruit becoming an All-Star Game captain? Thirty years ago, the answer might have been impossible – but then 30 years ago today Stephen Curry arrived, and since stepping foot onto the hardwood he’s wowed fans worldwide by achieving the seemingly impossible; blazing his own path and playing the game unlike anyone before him.
Is a 40 foot pull up jumper impossible? What about a unanimous MVP award? Multiple championships…in this era? A three-star, 160 lb. college recruit becoming an All-Star Game captain? Thirty years ago, the answer might have been impossible – but then 30 years ago today Stephen Curry arrived, and since stepping foot onto the hardwood he’s wowed fans worldwide by achieving the seemingly impossible; blazing his own path and playing the game unlike anyone before him.
Is a 40 foot pull up jumper impossible? What about a unanimous MVP award? Multiple championships…in this era? A three-star, 160 lb. college recruit becoming an All-Star Game captain? Thirty years ago, the answer might have been impossible – but then 30 years ago today Stephen Curry arrived, and since stepping foot onto the hardwood he’s wowed fans worldwide by achieving the seemingly impossible; blazing his own path and playing the game unlike anyone before him.
Is a 40 foot pull up jumper impossible? What about a unanimous MVP award? Multiple championships…in this era? A three-star, 160 lb. college recruit becoming an All-Star Game captain? Thirty years ago, the answer might have been impossible – but then 30 years ago today Stephen Curry arrived, and since stepping foot onto the hardwood he’s wowed fans worldwide by achieving the seemingly impossible; blazing his own path and playing the game unlike anyone before him.