What's Under Matters


Our journey started in 1996 with a shirt that wicked away sweat. Ever since, we’ve remained focused on our mission: Under Armour Makes You Better.

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Our Sustainability Strategy


We are working to reduce the environmental footprint of our products and operations while accelerating our social and community impact around the world. Our sustainability strategy is comprised of three core pillars: Products, Home Field and Team.


Embracing material innovations that will enable less waste and more durability and set the stage for circular systems by 2030.

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Home Field

Protecting the home we share, always striving to leave our home field better than we found it.

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Our Team

Championing our teammates and communities through initiatives to support diversity, equity, and inclusion, community impact and worker well-being.

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Under Armour Innovation

FY2023 Sustainability & Impact Report

Our FY2023 Sustainability & Impact Report provides a progress update on the 23 goals and targets we set forth in our 2021 Sustainability & Impact Report.

View the Report
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Under Armour Announces New Methodology to Measure Fiber Shedding

In February 2023, we announced a new testing method to help fight fiber shedding at its source. We are excited about the potential of our new test method to support progress toward our goal for 75% of fabrics in our products to be made of low-shed materials by 2030.

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Image of fiber fragments, known as microplastics
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