What's Under Matters


Our journey started in 1996 with a shirt that wicked away sweat. Since then, we’ve remained focused on our mission: Under Armour Makes You Better.

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Our Sustainability Strategy


Our approach to protecting the planet begins with efforts to reduce harmful environmental impacts and use materials that have been recycled or can be recycled again. We are focused on increasing efficiency and reducing negative impacts, particularly in our products. We also aim to pivot to large-scale recycling of products and transition to a decarbonized supply chain while respecting the rights and improving the lives of our teammates and our suppliers’ workers.


Embrace material innovations that will enable less waste and more durability and set the stage for circular systems by 2030.

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Home Field

Protect the home we share, always striving to leave our home field better than we found it.

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Home Field


Champion our teammates, suppliers’ workers and communities as we strive to create more inclusive workplaces, increase worker well-being and help build stronger communities.

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With our strategy in place, the next phase of our journey has begun. I am inspired every day by the work our team is doing to reach our ambitious targets while being transparent about both our challenges and progress.

- Colin Browne, Interim President & Chief Executive Officer

2021 Sustainability & Impact Report

Our 2021 Sustainability & Impact Report outlines 23 goals and targets across three key pillars – Products, Home Field and Team – and reflects our work to further two of our core values: ‘Act Sustainably’ and ‘Stand for Equality.’

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Under Armour Announces New Methodology to Measure Fiber Shedding

Under Armour, Inc. today announced it has developed a new testing methodology to help fight fiber shedding at its source and support progress toward the company’s sustainability goal for 75% of fabrics in its products to be made of low-shed materials by 2030.

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Image of fiber fragments, known as microplastics
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