In November 2023, MiLaysia Fulwiley made a name for herself in the basketball world when a play of her taking the ball coast to coast for a basket in South Carolina’s season opener went viral. Basketball fans and fellow players took note of the freshman guard’s dazzling speed and impressive on-court moves, including Curry Brand president Stephen Curry, who continued to follow her performances as the college season went on. Simultaneously, Curry Brand was looking for the right collegiate athlete to add to their roster, having successfully signed Sacramento Kings point guard De’Aaron Fox in October 2023. After much consideration, it was clear that Fulwiley fit the bill in every way for what Curry Brand was looking for, leading to today’s exciting announcement that Fulwiley has inked a multi-year NIL (name, image and likeness) partnership to become Curry Brand’s first official collegiate athlete.
As the first collegiate athlete to sign with Curry Brand at an Under Armour school, Fulwiley will wear Curry Brand footwear on the court throughout the remainder of her college career at the University of South Carolina. Off the court, she will be a brand ambassador, expanding the Curry Brand’s reach and commitment to change the game for good across the collegiate and women’s basketball landscape. Fulwiley will also collaborate with the Curry Brand team on player exclusives, highlighting the best of the brand and showcasing her personality and style.
“It feels incredible to be picked to represent Curry Brand. Knowing that I can be a role model for other young girls to come out here and do exactly what I did is amazing.”
MiLaysia Fulwiley
Before coming to this partnership, Curry Brand was a part of Fulwiley’s life and basketball journey. A native of Columbia, SC, where she now plays collegiately, Fulwiley played her final season of AAU basketball for Team Curry, the AAU team sponsored by Stephen Curry and Curry Brand based in Charlotte, NC. A longtime brand fan, Fulwiley honed her skills over the years by wearing various Curry Brand shoes, and her brand loyalty has continued at the University of South Carolina, an Under Armour school.
“When it comes to the ability to change the game for good, nobody can speak to that more than MiLaysia. She’s changing the women’s game on the fly with how she plays and moves on the court."
Stephen Curry, President of Curry Brand
"She has a unique style and flow to her game that I don’t think many people have seen in a long time," continued Curry. "She was a part of Curry Camp, is a Team Curry alumni, and is currently playing at an Under Armour school, so there are just so many great tie-ins to the Under Armour family, and partnering with her and Curry Brand is such a special opportunity. I’m humbled that she is now a part of the family.”
Fulwiley’s connection to Curry also shows up in her game, bringing energy, quickness, and flare to every possession, much like Stephen Curry himself. And she has a history of winning, just like Stephen Curry. Fulwiley, who played six seasons of varsity high school basketball because she was pulled up early due to her skill, won four high school state championships in South Carolina and racked up over three thousand career points and numerous national honors during high school. In her freshman year playing for women’s basketball powerhouse, the University of South Carolina, she has averaged 11 points and 2.9 rebounds a game, contributing significantly to their perfect regular season record and earning herself a spot on the SEC’s All-Freshman Team. This past weekend, Fulwiley became the first freshman in South Carolina history to be awarded the SEC Tournament MVP.
“MiLaysia is a generational player, an artist who is expanding her understanding of how to marry all aspects of her game every day. We are learning things from each other about how to maximize her game, and it has been incredible to work with her on that process.”
Dawn Staley, Head Coach of the University of South Carolina women’s basketball team
In addition to her accomplishments on the court, Fulwiley continues to have a presence in her local community of Columbia, South Carolina, where she is still involved with her high school team and grassroots basketball. Aligned with the Curry Brand’s mission to change the game for good, Fulwiley, Curry Brand, and Under Armour will work together in the coming years to grow the game of basketball and support the next generation of athletes in her hometown and beyond.
“We are thrilled to have MiLaysia officially join the Curry Brand family. MiLaysia embodies the type of athlete with whom we love to partner: she is a highly motivated, talented and community-driven young athlete who works every day to compete at the highest level. As we continue to grow and diversify the Curry Brand, we are excited to partner with her and deepen our roots in the collegiate athlete community.”
Ryan Drew, GM of Curry Brand
Last year, Curry Brand made history by becoming the first brand to add an active NBA player, Sacramento Kings guard De’Aaron Fox, to another active NBA player’s brand. Building off the momentum of that signing, Curry Brand plans to launch Fox’s first signature shoe at the end of the calendar year. Additionally, Curry Brand continues expanding its product offering with a new golf collection to be released this summer, featuring women's apparel for the first time. In December 2021, Stephen Curry brought in the brand’s first NIL partnership with UConn guard Azzi Fudd via her wide-ranging deal with Stephen’s Thirty Ink.
Fulwiley will debut as a Curry Brand athlete in this year’s NCAA Tournament.
Following several limited releases, Curry Brand will officially launch the Curry 12 globally on Friday, October 18, in the ‘Gravity’ colorway.
Following several limited releases, Curry Brand will officially launch the Curry 12 globally on Friday, October 18, in the ‘Gravity’ colorway.
Following several limited releases, Curry Brand will officially launch the Curry 12 globally on Friday, October 18, in the ‘Gravity’ colorway.
Following several limited releases, Curry Brand will officially launch the Curry 12 globally on Friday, October 18, in the ‘Gravity’ colorway.
Following several limited releases, Curry Brand will officially launch the Curry 12 globally on Friday, October 18, in the ‘Gravity’ colorway.
Following several limited releases, Curry Brand will officially launch the Curry 12 globally on Friday, October 18, in the ‘Gravity’ colorway.
Today, Under Armour released a special limited-edition Breakthru 5 “Plum” colorway to celebrate Under Armour basketball athlete Kelsey Plum ahead of her 30th birthday on August 24.
Today, Under Armour released a special limited-edition Breakthru 5 “Plum” colorway to celebrate Under Armour basketball athlete Kelsey Plum ahead of her 30th birthday on August 24.
Today, Under Armour released a special limited-edition Breakthru 5 “Plum” colorway to celebrate Under Armour basketball athlete Kelsey Plum ahead of her 30th birthday on August 24.
Today, Under Armour released a special limited-edition Breakthru 5 “Plum” colorway to celebrate Under Armour basketball athlete Kelsey Plum ahead of her 30th birthday on August 24.
Today, Under Armour released a special limited-edition Breakthru 5 “Plum” colorway to celebrate Under Armour basketball athlete Kelsey Plum ahead of her 30th birthday on August 24.
Today, Under Armour released a special limited-edition Breakthru 5 “Plum” colorway to celebrate Under Armour basketball athlete Kelsey Plum ahead of her 30th birthday on August 24.
The Curry 12 has arrived – ready to propel Stephen to peak performance in the next chapter of his career and help hoopers all over the world do their thing.
The Curry 12 has arrived – ready to propel Stephen to peak performance in the next chapter of his career and help hoopers all over the world do their thing.
The Curry 12 has arrived – ready to propel Stephen to peak performance in the next chapter of his career and help hoopers all over the world do their thing.
The Curry 12 has arrived – ready to propel Stephen to peak performance in the next chapter of his career and help hoopers all over the world do their thing.
The Curry 12 has arrived – ready to propel Stephen to peak performance in the next chapter of his career and help hoopers all over the world do their thing.
The Curry 12 has arrived – ready to propel Stephen to peak performance in the next chapter of his career and help hoopers all over the world do their thing.
On August 10, Under Armour returned to New York for the first time since 2016 to host its UA Next Elite 24 event in Brooklyn, bringing together 48 of the world’s most elite high school basketball players for an unforgettable competition.
On August 10, Under Armour returned to New York for the first time since 2016 to host its UA Next Elite 24 event in Brooklyn, bringing together 48 of the world’s most elite high school basketball players for an unforgettable competition.
On August 10, Under Armour returned to New York for the first time since 2016 to host its UA Next Elite 24 event in Brooklyn, bringing together 48 of the world’s most elite high school basketball players for an unforgettable competition.
On August 10, Under Armour returned to New York for the first time since 2016 to host its UA Next Elite 24 event in Brooklyn, bringing together 48 of the world’s most elite high school basketball players for an unforgettable competition.
On August 10, Under Armour returned to New York for the first time since 2016 to host its UA Next Elite 24 event in Brooklyn, bringing together 48 of the world’s most elite high school basketball players for an unforgettable competition.
On August 10, Under Armour returned to New York for the first time since 2016 to host its UA Next Elite 24 event in Brooklyn, bringing together 48 of the world’s most elite high school basketball players for an unforgettable competition.
This year at the WNBA All-Star, Under Armour made sure a group of local middle school girls got to see their potential, providing a special experience focused on female empowerment and representation alongside some of Under Armour’s most notable WNBA athletes.
This year at the WNBA All-Star, Under Armour made sure a group of local middle school girls got to see their potential, providing a special experience focused on female empowerment and representation alongside some of Under Armour’s most notable WNBA athletes.
This year at the WNBA All-Star, Under Armour made sure a group of local middle school girls got to see their potential, providing a special experience focused on female empowerment and representation alongside some of Under Armour’s most notable WNBA athletes.
This year at the WNBA All-Star, Under Armour made sure a group of local middle school girls got to see their potential, providing a special experience focused on female empowerment and representation alongside some of Under Armour’s most notable WNBA athletes.
This year at the WNBA All-Star, Under Armour made sure a group of local middle school girls got to see their potential, providing a special experience focused on female empowerment and representation alongside some of Under Armour’s most notable WNBA athletes.
This year at the WNBA All-Star, Under Armour made sure a group of local middle school girls got to see their potential, providing a special experience focused on female empowerment and representation alongside some of Under Armour’s most notable WNBA athletes.
On Saturday, August 3, Under Armour and Project Rampart are hosting a community event at UA’s Tide Point campus to help you get ready for the fall 2024 athletic season.
On Saturday, August 3, Under Armour and Project Rampart are hosting a community event at UA’s Tide Point campus to help you get ready for the fall 2024 athletic season.
On Saturday, August 3, Under Armour and Project Rampart are hosting a community event at UA’s Tide Point campus to help you get ready for the fall 2024 athletic season.
On Saturday, August 3, Under Armour and Project Rampart are hosting a community event at UA’s Tide Point campus to help you get ready for the fall 2024 athletic season.
On Saturday, August 3, Under Armour and Project Rampart are hosting a community event at UA’s Tide Point campus to help you get ready for the fall 2024 athletic season.
On Saturday, August 3, Under Armour and Project Rampart are hosting a community event at UA’s Tide Point campus to help you get ready for the fall 2024 athletic season.
Under Armour announced today that it has signed University of Miami Point Guard Haley Cavinder and Guard Hanna Cavinder to a multi-year partnership, marking the first exclusive apparel and footwear deal for the twins.
Under Armour announced today that it has signed University of Miami Point Guard Haley Cavinder and Guard Hanna Cavinder to a multi-year partnership, marking the first exclusive apparel and footwear deal for the twins.
Under Armour announced today that it has signed University of Miami Point Guard Haley Cavinder and Guard Hanna Cavinder to a multi-year partnership, marking the first exclusive apparel and footwear deal for the twins.
Under Armour announced today that it has signed University of Miami Point Guard Haley Cavinder and Guard Hanna Cavinder to a multi-year partnership, marking the first exclusive apparel and footwear deal for the twins.
Under Armour announced today that it has signed University of Miami Point Guard Haley Cavinder and Guard Hanna Cavinder to a multi-year partnership, marking the first exclusive apparel and footwear deal for the twins.
Under Armour announced today that it has signed University of Miami Point Guard Haley Cavinder and Guard Hanna Cavinder to a multi-year partnership, marking the first exclusive apparel and footwear deal for the twins.
Keisei Tominaga made quite a splash as a breakout star on the NCAA basketball scene this past season.
Keisei Tominaga made quite a splash as a breakout star on the NCAA basketball scene this past season.
Keisei Tominaga made quite a splash as a breakout star on the NCAA basketball scene this past season.
Keisei Tominaga made quite a splash as a breakout star on the NCAA basketball scene this past season.
Keisei Tominaga made quite a splash as a breakout star on the NCAA basketball scene this past season.
Keisei Tominaga made quite a splash as a breakout star on the NCAA basketball scene this past season.
In celebration of Pride 2024, Under Armour is turning its attention to the playing field with a campaign spotlighting three inspiring voices of Division 1 athletes from the LGBTQ+ community.
In celebration of Pride 2024, Under Armour is turning its attention to the playing field with a campaign spotlighting three inspiring voices of Division 1 athletes from the LGBTQ+ community.
In celebration of Pride 2024, Under Armour is turning its attention to the playing field with a campaign spotlighting three inspiring voices of Division 1 athletes from the LGBTQ+ community.
In celebration of Pride 2024, Under Armour is turning its attention to the playing field with a campaign spotlighting three inspiring voices of Division 1 athletes from the LGBTQ+ community.
In celebration of Pride 2024, Under Armour is turning its attention to the playing field with a campaign spotlighting three inspiring voices of Division 1 athletes from the LGBTQ+ community.
In celebration of Pride 2024, Under Armour is turning its attention to the playing field with a campaign spotlighting three inspiring voices of Division 1 athletes from the LGBTQ+ community.
De’Aaron Fox is the face of a new campaign for Under Armour with partners Foot Inc., reintroducing the UA Phantom 1
De’Aaron Fox is the face of a new campaign for Under Armour with partners Foot Inc., reintroducing the UA Phantom 1
De’Aaron Fox is the face of a new campaign for Under Armour with partners Foot Inc., reintroducing the UA Phantom 1
De’Aaron Fox is the face of a new campaign for Under Armour with partners Foot Inc., reintroducing the UA Phantom 1
De’Aaron Fox is the face of a new campaign for Under Armour with partners Foot Inc., reintroducing the UA Phantom 1
De’Aaron Fox is the face of a new campaign for Under Armour with partners Foot Inc., reintroducing the UA Phantom 1
Under Armour and Kelsey Plum are coming together once again to host the second year of Dawg Class, powered by UA NEXT.
Under Armour and Kelsey Plum are coming together once again to host the second year of Dawg Class, powered by UA NEXT.
Under Armour and Kelsey Plum are coming together once again to host the second year of Dawg Class, powered by UA NEXT.
Under Armour and Kelsey Plum are coming together once again to host the second year of Dawg Class, powered by UA NEXT.
Under Armour and Kelsey Plum are coming together once again to host the second year of Dawg Class, powered by UA NEXT.
Under Armour and Kelsey Plum are coming together once again to host the second year of Dawg Class, powered by UA NEXT.
In November 2023, MiLaysia Fulwiley made a name for herself in the basketball world when a play of her taking the ball coast to coast for a basket in South Carolina’s season opener went viral.
In November 2023, MiLaysia Fulwiley made a name for herself in the basketball world when a play of her taking the ball coast to coast for a basket in South Carolina’s season opener went viral.
In November 2023, MiLaysia Fulwiley made a name for herself in the basketball world when a play of her taking the ball coast to coast for a basket in South Carolina’s season opener went viral.
In November 2023, MiLaysia Fulwiley made a name for herself in the basketball world when a play of her taking the ball coast to coast for a basket in South Carolina’s season opener went viral.
In November 2023, MiLaysia Fulwiley made a name for herself in the basketball world when a play of her taking the ball coast to coast for a basket in South Carolina’s season opener went viral.
Under Armour stands for equality, both on and off the field and court, and has committed itself to celebrating, supporting, and championing female teammates and athletes. As an extension of that support, Under Armour, in partnership with WNBA superstars Kelsey Plum and Diamond Miller, is releasing a limited-edition product line that pays homage to female trailblazers everywhere in honor of Women’s History Month.
Under Armour stands for equality, both on and off the field and court, and has committed itself to celebrating, supporting, and championing female teammates and athletes. As an extension of that support, Under Armour, in partnership with WNBA superstars Kelsey Plum and Diamond Miller, is releasing a limited-edition product line that pays homage to female trailblazers everywhere in honor of Women’s History Month.
Under Armour stands for equality, both on and off the field and court, and has committed itself to celebrating, supporting, and championing female teammates and athletes. As an extension of that support, Under Armour, in partnership with WNBA superstars Kelsey Plum and Diamond Miller, is releasing a limited-edition product line that pays homage to female trailblazers everywhere in honor of Women’s History Month.
Under Armour stands for equality, both on and off the field and court, and has committed itself to celebrating, supporting, and championing female teammates and athletes. As an extension of that support, Under Armour, in partnership with WNBA superstars Kelsey Plum and Diamond Miller, is releasing a limited-edition product line that pays homage to female trailblazers everywhere in honor of Women’s History Month.
Under Armour stands for equality, both on and off the field and court, and has committed itself to celebrating, supporting, and championing female teammates and athletes. As an extension of that support, Under Armour, in partnership with WNBA superstars Kelsey Plum and Diamond Miller, is releasing a limited-edition product line that pays homage to female trailblazers everywhere in honor of Women’s History Month.
Under Armour stands for equality, both on and off the field and court, and has committed itself to celebrating, supporting, and championing female teammates and athletes. As an extension of that support, Under Armour, in partnership with WNBA superstars Kelsey Plum and Diamond Miller, is releasing a limited-edition product line that pays homage to female trailblazers everywhere in honor of Women’s History Month.
Curry Brand, powered by Under Armour, completed its twelfth court refurbishment at DREAM Charter School East Harlem in New York City as part of the brand’s mission to impact 100,000 youth and renovate 20 safe places to play by 2025.
Curry Brand, powered by Under Armour, completed its twelfth court refurbishment at DREAM Charter School East Harlem in New York City as part of the brand’s mission to impact 100,000 youth and renovate 20 safe places to play by 2025.
Curry Brand, powered by Under Armour, completed its twelfth court refurbishment at DREAM Charter School East Harlem in New York City as part of the brand’s mission to impact 100,000 youth and renovate 20 safe places to play by 2025.
Curry Brand, powered by Under Armour, completed its twelfth court refurbishment at DREAM Charter School East Harlem in New York City as part of the brand’s mission to impact 100,000 youth and renovate 20 safe places to play by 2025.
Curry Brand, powered by Under Armour, completed its twelfth court refurbishment at DREAM Charter School East Harlem in New York City as part of the brand’s mission to impact 100,000 youth and renovate 20 safe places to play by 2025.
Curry Brand, powered by Under Armour, completed its twelfth court refurbishment at DREAM Charter School East Harlem in New York City as part of the brand’s mission to impact 100,000 youth and renovate 20 safe places to play by 2025.
Together the brands gear up for the 73rd Annual NBA All-Star with new, highly anticipated All-Star-inspired product and a “Curry’s Gameroom” pop-up activation dedicated to the fans
Together the brands gear up for the 73rd Annual NBA All-Star with new, highly anticipated All-Star-inspired product and a “Curry’s Gameroom” pop-up activation dedicated to the fans
Together the brands gear up for the 73rd Annual NBA All-Star with new, highly anticipated All-Star-inspired product and a “Curry’s Gameroom” pop-up activation dedicated to the fans
Together the brands gear up for the 73rd Annual NBA All-Star with new, highly anticipated All-Star-inspired product and a “Curry’s Gameroom” pop-up activation dedicated to the fans
Together the brands gear up for the 73rd Annual NBA All-Star with new, highly anticipated All-Star-inspired product and a “Curry’s Gameroom” pop-up activation dedicated to the fans
Together the brands gear up for the 73rd Annual NBA All-Star with new, highly anticipated All-Star-inspired product and a “Curry’s Gameroom” pop-up activation dedicated to the fans
Under Armour is committed to pushing the boundaries of style and innovation to meet the needs of aspiring, recreational, and professional athletes. Now, the brand is expanding its influence with the release of FUTR X ELITE: the pinnacle footwear model within Under Armour’s basketball portfolio that will redefine the category.
Under Armour is committed to pushing the boundaries of style and innovation to meet the needs of aspiring, recreational, and professional athletes. Now, the brand is expanding its influence with the release of FUTR X ELITE: the pinnacle footwear model within Under Armour’s basketball portfolio that will redefine the category.
Under Armour is committed to pushing the boundaries of style and innovation to meet the needs of aspiring, recreational, and professional athletes. Now, the brand is expanding its influence with the release of FUTR X ELITE: the pinnacle footwear model within Under Armour’s basketball portfolio that will redefine the category.
Under Armour is committed to pushing the boundaries of style and innovation to meet the needs of aspiring, recreational, and professional athletes. Now, the brand is expanding its influence with the release of FUTR X ELITE: the pinnacle footwear model within Under Armour’s basketball portfolio that will redefine the category.
Under Armour is committed to pushing the boundaries of style and innovation to meet the needs of aspiring, recreational, and professional athletes. Now, the brand is expanding its influence with the release of FUTR X ELITE: the pinnacle footwear model within Under Armour’s basketball portfolio that will redefine the category.
Under Armour is committed to pushing the boundaries of style and innovation to meet the needs of aspiring, recreational, and professional athletes. Now, the brand is expanding its influence with the release of FUTR X ELITE: the pinnacle footwear model within Under Armour’s basketball portfolio that will redefine the category.
Stephen Curry is making waves within the apparel space. From his tunnel walk arrivals to his looks on the links, Stephen has long had an eye for fashion. On the heels of the release of his 11th signature shoe with Under Armour—the Curry 11—Stephen and Curry Brand are now gearing up for his latest fashion endeavor, a collaboration with luxury streetwear brand TUFF CROWD.
Stephen Curry is making waves within the apparel space. From his tunnel walk arrivals to his looks on the links, Stephen has long had an eye for fashion. On the heels of the release of his 11th signature shoe with Under Armour—the Curry 11—Stephen and Curry Brand are now gearing up for his latest fashion endeavor, a collaboration with luxury streetwear brand TUFF CROWD.
Stephen Curry is making waves within the apparel space. From his tunnel walk arrivals to his looks on the links, Stephen has long had an eye for fashion. On the heels of the release of his 11th signature shoe with Under Armour—the Curry 11—Stephen and Curry Brand are now gearing up for his latest fashion endeavor, a collaboration with luxury streetwear brand TUFF CROWD.
Stephen Curry is making waves within the apparel space. From his tunnel walk arrivals to his looks on the links, Stephen has long had an eye for fashion. On the heels of the release of his 11th signature shoe with Under Armour—the Curry 11—Stephen and Curry Brand are now gearing up for his latest fashion endeavor, a collaboration with luxury streetwear brand TUFF CROWD.
Stephen Curry is making waves within the apparel space. From his tunnel walk arrivals to his looks on the links, Stephen has long had an eye for fashion. On the heels of the release of his 11th signature shoe with Under Armour—the Curry 11—Stephen and Curry Brand are now gearing up for his latest fashion endeavor, a collaboration with luxury streetwear brand TUFF CROWD.
Stephen Curry is making waves within the apparel space. From his tunnel walk arrivals to his looks on the links, Stephen has long had an eye for fashion. On the heels of the release of his 11th signature shoe with Under Armour—the Curry 11—Stephen and Curry Brand are now gearing up for his latest fashion endeavor, a collaboration with luxury streetwear brand TUFF CROWD.
As the women’s basketball teams from two Under Armour-sponsored schools—The University of South Carolina and The University of Notre Dame—go head-to-head in the Oui Play Classic in Paris, France on November 6, there’s never been a better time to raise awareness and make a statement. Under Armour is partnering with luxury tailor and designer, Richfresh, to elevate these athletes’ off and on-the-court experience by outfitting them in suits fit for the pros.
As the women’s basketball teams from two Under Armour-sponsored schools—The University of South Carolina and The University of Notre Dame—go head-to-head in the Oui Play Classic in Paris, France on November 6, there’s never been a better time to raise awareness and make a statement. Under Armour is partnering with luxury tailor and designer, Richfresh, to elevate these athletes’ off and on-the-court experience by outfitting them in suits fit for the pros.
As the women’s basketball teams from two Under Armour-sponsored schools—The University of South Carolina and The University of Notre Dame—go head-to-head in the Oui Play Classic in Paris, France on November 6, there’s never been a better time to raise awareness and make a statement. Under Armour is partnering with luxury tailor and designer, Richfresh, to elevate these athletes’ off and on-the-court experience by outfitting them in suits fit for the pros.
As the women’s basketball teams from two Under Armour-sponsored schools—The University of South Carolina and The University of Notre Dame—go head-to-head in the Oui Play Classic in Paris, France on November 6, there’s never been a better time to raise awareness and make a statement. Under Armour is partnering with luxury tailor and designer, Richfresh, to elevate these athletes’ off and on-the-court experience by outfitting them in suits fit for the pros.
As the women’s basketball teams from two Under Armour-sponsored schools—The University of South Carolina and The University of Notre Dame—go head-to-head in the Oui Play Classic in Paris, France on November 6, there’s never been a better time to raise awareness and make a statement. Under Armour is partnering with luxury tailor and designer, Richfresh, to elevate these athletes’ off and on-the-court experience by outfitting them in suits fit for the pros.
As the women’s basketball teams from two Under Armour-sponsored schools—The University of South Carolina and The University of Notre Dame—go head-to-head in the Oui Play Classic in Paris, France on November 6, there’s never been a better time to raise awareness and make a statement. Under Armour is partnering with luxury tailor and designer, Richfresh, to elevate these athletes’ off and on-the-court experience by outfitting them in suits fit for the pros.
Together, De’Aaron, Stephen, and Curry Brand will partner to collaborate and expand Curry Brand’s reach across the basketball space and beyond. With a shared respect and a joint passion for making an impact on and off the court, the All-Stars will evolve their relationship from competitors to partners.
Together, De’Aaron, Stephen, and Curry Brand will partner to collaborate and expand Curry Brand’s reach across the basketball space and beyond. With a shared respect and a joint passion for making an impact on and off the court, the All-Stars will evolve their relationship from competitors to partners.
Together, De’Aaron, Stephen, and Curry Brand will partner to collaborate and expand Curry Brand’s reach across the basketball space and beyond. With a shared respect and a joint passion for making an impact on and off the court, the All-Stars will evolve their relationship from competitors to partners.
Together, De’Aaron, Stephen, and Curry Brand will partner to collaborate and expand Curry Brand’s reach across the basketball space and beyond. With a shared respect and a joint passion for making an impact on and off the court, the All-Stars will evolve their relationship from competitors to partners.
Together, De’Aaron, Stephen, and Curry Brand will partner to collaborate and expand Curry Brand’s reach across the basketball space and beyond. With a shared respect and a joint passion for making an impact on and off the court, the All-Stars will evolve their relationship from competitors to partners.
Together, De’Aaron, Stephen, and Curry Brand will partner to collaborate and expand Curry Brand’s reach across the basketball space and beyond. With a shared respect and a joint passion for making an impact on and off the court, the All-Stars will evolve their relationship from competitors to partners.
When Stephen Curry requested more compression sleeves to support an injury, Under Armour answered the call in less than 24 hours.
When Stephen Curry requested more compression sleeves to support an injury, Under Armour answered the call in less than 24 hours.
When Stephen Curry requested more compression sleeves to support an injury, Under Armour answered the call in less than 24 hours.
When Stephen Curry requested more compression sleeves to support an injury, Under Armour answered the call in less than 24 hours.
When Stephen Curry requested more compression sleeves to support an injury, Under Armour answered the call in less than 24 hours.
When Stephen Curry requested more compression sleeves to support an injury, Under Armour answered the call in less than 24 hours.
Scoring 70 points to take home the 2023 WNBA Championship for a second year in a row, UA Basketball Athletes Kelsey Plum and Cayla George led their team to victory with a three to one win in a five game series over New York. Wednesday night’s win cements Las Vegas’ status as the first team to win back-to-back titles since Los Angeles in 2001 and 2002.
Under Armour is thrilled to announce that Jarace Walker— professional basketball player and rookie standout, power forward for Indiana, and familiar face around Under Armour since his high school days—is an official UA athlete. Both Jarace Walker and Under Armour look forward to pulling from a collective experience to chart a new course for up-and-coming athletes.
Under Armour is thrilled to announce that Jarace Walker— professional basketball player and rookie standout, power forward for Indiana, and familiar face around Under Armour since his high school days—is an official UA athlete. Both Jarace Walker and Under Armour look forward to pulling from a collective experience to chart a new course for up-and-coming athletes.
Under Armour is thrilled to announce that Jarace Walker— professional basketball player and rookie standout, power forward for Indiana, and familiar face around Under Armour since his high school days—is an official UA athlete. Both Jarace Walker and Under Armour look forward to pulling from a collective experience to chart a new course for up-and-coming athletes.
Scoring 70 points to take home the 2023 WNBA Championship for a second year in a row, UA Basketball Athletes Kelsey Plum and Cayla George led their team to victory with a three to one win in a five game series over New York. Wednesday night’s win cements Las Vegas’ status as the first team to win back-to-back titles since Los Angeles in 2001 and 2002.
Scoring 70 points to take home the 2023 WNBA Championship for a second year in a row, UA Basketball Athletes Kelsey Plum and Cayla George led their team to victory with a three to one win in a five game series over New York. Wednesday night’s win cements Las Vegas’ status as the first team to win back-to-back titles since Los Angeles in 2001 and 2002.
Scoring 70 points to take home the 2023 WNBA Championship for a second year in a row, UA Basketball Athletes Kelsey Plum and Cayla George led their team to victory with a three to one win in a five game series over New York. Wednesday night’s win cements Las Vegas’ status as the first team to win back-to-back titles since Los Angeles in 2001 and 2002.
Under Armour is thrilled to announce that Jarace Walker— professional basketball player and rookie standout, power forward for Indiana, and familiar face around Under Armour since his high school days—is an official UA athlete. Both Jarace Walker and Under Armour look forward to pulling from a collective experience to chart a new course for up-and-coming athletes.
Scoring 70 points to take home the 2023 WNBA Championship for a second year in a row, UA Basketball Athletes Kelsey Plum and Cayla George led their team to victory with a three to one win in a five game series over New York. Wednesday night’s win cements Las Vegas’ status as the first team to win back-to-back titles since Los Angeles in 2001 and 2002.
Under Armour is thrilled to announce that Jarace Walker— professional basketball player and rookie standout, power forward for Indiana, and familiar face around Under Armour since his high school days—is an official UA athlete. Both Jarace Walker and Under Armour look forward to pulling from a collective experience to chart a new course for up-and-coming athletes.
Scoring 70 points to take home the 2023 WNBA Championship for a second year in a row, UA Basketball Athletes Kelsey Plum and Cayla George led their team to victory with a three to one win in a five game series over New York. Wednesday night’s win cements Las Vegas’ status as the first team to win back-to-back titles since Los Angeles in 2001 and 2002.
Under Armour is thrilled to announce that Jarace Walker— professional basketball player and rookie standout, power forward for Indiana, and familiar face around Under Armour since his high school days—is an official UA athlete. Both Jarace Walker and Under Armour look forward to pulling from a collective experience to chart a new course for up-and-coming athletes.
On Friday, October 13, Stephen, Curry Brand, and Under Armour will release the 11th iteration in his signature shoe portfolio, marking a monumental milestone that puts Stephen and Under Armour in an elite class of signature shoe lines alongside other basketball greats. Leveraging a futuristic design that celebrates the Future of Curry and his everlasting impact on basketball culture, the Curry 11 boasts a bold and disruptive flair, with the technology needed to fuel hoopers’ performance on the court.
On Friday, October 13, Stephen, Curry Brand, and Under Armour will release the 11th iteration in his signature shoe portfolio, marking a monumental milestone that puts Stephen and Under Armour in an elite class of signature shoe lines alongside other basketball greats. Leveraging a futuristic design that celebrates the Future of Curry and his everlasting impact on basketball culture, the Curry 11 boasts a bold and disruptive flair, with the technology needed to fuel hoopers’ performance on the court.
On Friday, October 13, Stephen, Curry Brand, and Under Armour will release the 11th iteration in his signature shoe portfolio, marking a monumental milestone that puts Stephen and Under Armour in an elite class of signature shoe lines alongside other basketball greats. Leveraging a futuristic design that celebrates the Future of Curry and his everlasting impact on basketball culture, the Curry 11 boasts a bold and disruptive flair, with the technology needed to fuel hoopers’ performance on the court.
On Friday, October 13, Stephen, Curry Brand, and Under Armour will release the 11th iteration in his signature shoe portfolio, marking a monumental milestone that puts Stephen and Under Armour in an elite class of signature shoe lines alongside other basketball greats. Leveraging a futuristic design that celebrates the Future of Curry and his everlasting impact on basketball culture, the Curry 11 boasts a bold and disruptive flair, with the technology needed to fuel hoopers’ performance on the court.
On Friday, October 13, Stephen, Curry Brand, and Under Armour will release the 11th iteration in his signature shoe portfolio, marking a monumental milestone that puts Stephen and Under Armour in an elite class of signature shoe lines alongside other basketball greats. Leveraging a futuristic design that celebrates the Future of Curry and his everlasting impact on basketball culture, the Curry 11 boasts a bold and disruptive flair, with the technology needed to fuel hoopers’ performance on the court.
On Friday, October 13, Stephen, Curry Brand, and Under Armour will release the 11th iteration in his signature shoe portfolio, marking a monumental milestone that puts Stephen and Under Armour in an elite class of signature shoe lines alongside other basketball greats. Leveraging a futuristic design that celebrates the Future of Curry and his everlasting impact on basketball culture, the Curry 11 boasts a bold and disruptive flair, with the technology needed to fuel hoopers’ performance on the court.
Over the weekend, Stephen Curry headed to the courts at Menlo Park to put on his annual elite hands-on training, giving youth hoopers the opportunity of a lifetime to learn from and play alongside the three-point king himself.
Over the weekend, Stephen Curry headed to the courts at Menlo Park to put on his annual elite hands-on training, giving youth hoopers the opportunity of a lifetime to learn from and play alongside the three-point king himself.
Over the weekend, Stephen Curry headed to the courts at Menlo Park to put on his annual elite hands-on training, giving youth hoopers the opportunity of a lifetime to learn from and play alongside the three-point king himself.
Over the weekend, Stephen Curry headed to the courts at Menlo Park to put on his annual elite hands-on training, giving youth hoopers the opportunity of a lifetime to learn from and play alongside the three-point king himself.
Over the weekend, Stephen Curry headed to the courts at Menlo Park to put on his annual elite hands-on training, giving youth hoopers the opportunity of a lifetime to learn from and play alongside the three-point king himself.
Over the weekend, Stephen Curry headed to the courts at Menlo Park to put on his annual elite hands-on training, giving youth hoopers the opportunity of a lifetime to learn from and play alongside the three-point king himself.
Under Armour, Kelsey Plum and Diamond Miller are ready to turn up the heat in Las Vegas for the upcoming WNBA All-Star Weekend. To celebrate the sport and encourage even more young athetes to get involved in women’s basketball, UA will host various opportunities for fans of all ages to engage with some of UA’s top women’s basketball stars and truly learn what it means to Protect This House.
Under Armour, Kelsey Plum and Diamond Miller are ready to turn up the heat in Las Vegas for the upcoming WNBA All-Star Weekend. To celebrate the sport and encourage even more young athetes to get involved in women’s basketball, UA will host various opportunities for fans of all ages to engage with some of UA’s top women’s basketball stars and truly learn what it means to Protect This House.
Under Armour, Kelsey Plum and Diamond Miller are ready to turn up the heat in Las Vegas for the upcoming WNBA All-Star Weekend. To celebrate the sport and encourage even more young athetes to get involved in women’s basketball, UA will host various opportunities for fans of all ages to engage with some of UA’s top women’s basketball stars and truly learn what it means to Protect This House.
Under Armour, Kelsey Plum and Diamond Miller are ready to turn up the heat in Las Vegas for the upcoming WNBA All-Star Weekend. To celebrate the sport and encourage even more young athetes to get involved in women’s basketball, UA will host various opportunities for fans of all ages to engage with some of UA’s top women’s basketball stars and truly learn what it means to Protect This House.
Under Armour, Kelsey Plum and Diamond Miller are ready to turn up the heat in Las Vegas for the upcoming WNBA All-Star Weekend. To celebrate the sport and encourage even more young athetes to get involved in women’s basketball, UA will host various opportunities for fans of all ages to engage with some of UA’s top women’s basketball stars and truly learn what it means to Protect This House.
Under Armour, Kelsey Plum and Diamond Miller are ready to turn up the heat in Las Vegas for the upcoming WNBA All-Star Weekend. To celebrate the sport and encourage even more young athetes to get involved in women’s basketball, UA will host various opportunities for fans of all ages to engage with some of UA’s top women’s basketball stars and truly learn what it means to Protect This House.
As the confetti settles on a record-breaking women’s college basketball season and the WNBA season tip off gets underway, Under Armour is keeping the momentum of women’s basketball on fire both on and off the court.
As the confetti settles on a record-breaking women’s college basketball season and the WNBA season tip off gets underway, Under Armour is keeping the momentum of women’s basketball on fire both on and off the court.
As the confetti settles on a record-breaking women’s college basketball season and the WNBA season tip off gets underway, Under Armour is keeping the momentum of women’s basketball on fire both on and off the court.
As the confetti settles on a record-breaking women’s college basketball season and the WNBA season tip off gets underway, Under Armour is keeping the momentum of women’s basketball on fire both on and off the court.
As the confetti settles on a record-breaking women’s college basketball season and the WNBA season tip off gets underway, Under Armour is keeping the momentum of women’s basketball on fire both on and off the court.
As the confetti settles on a record-breaking women’s college basketball season and the WNBA season tip off gets underway, Under Armour is keeping the momentum of women’s basketball on fire both on and off the court.
What are the chances he’d rise to the top of the league? Twenty million to one. Today, Joel Embiid accomplished just that. The seven-foot-tall Philadelphia All-Star was named MVP of the 2022-2023 NBA season, officially claiming the esteemed honor he’s fought so hard for. The three-time MVP nominee and two-time runner-up defeated the defending award winner to take home this season’s title.
What are the chances he’d rise to the top of the league? Twenty million to one. Today, Joel Embiid accomplished just that. The seven-foot-tall Philadelphia All-Star was named MVP of the 2022-2023 NBA season, officially claiming the esteemed honor he’s fought so hard for. The three-time MVP nominee and two-time runner-up defeated the defending award winner to take home this season’s title.
What are the chances he’d rise to the top of the league? Twenty million to one. Today, Joel Embiid accomplished just that. The seven-foot-tall Philadelphia All-Star was named MVP of the 2022-2023 NBA season, officially claiming the esteemed honor he’s fought so hard for. The three-time MVP nominee and two-time runner-up defeated the defending award winner to take home this season’s title.
What are the chances he’d rise to the top of the league? Twenty million to one. Today, Joel Embiid accomplished just that. The seven-foot-tall Philadelphia All-Star was named MVP of the 2022-2023 NBA season, officially claiming the esteemed honor he’s fought so hard for. The three-time MVP nominee and two-time runner-up defeated the defending award winner to take home this season’s title.
What are the chances he’d rise to the top of the league? Twenty million to one. Today, Joel Embiid accomplished just that. The seven-foot-tall Philadelphia All-Star was named MVP of the 2022-2023 NBA season, officially claiming the esteemed honor he’s fought so hard for. The three-time MVP nominee and two-time runner-up defeated the defending award winner to take home this season’s title.
What are the chances he’d rise to the top of the league? Twenty million to one. Today, Joel Embiid accomplished just that. The seven-foot-tall Philadelphia All-Star was named MVP of the 2022-2023 NBA season, officially claiming the esteemed honor he’s fought so hard for. The three-time MVP nominee and two-time runner-up defeated the defending award winner to take home this season’s title.
Born out of her now famous ‘dawg mentality’ and a need for a smoother transition to pro basketball that Kelsey experienced firsthand, Under Armour and Kelsey Plum recently hosted the inaugural Dawg Class powered by UA NEXT. Held at IMG Academy, this three-day camp set out to help women college athletes navigate their journey from college basketball to the professional level. Inspired by Kelsey’s jersey #10, Kelsey engaged on and off the court with nine of the top women’s college basketball guards, providing them with the tools and insights to succeed as a first step to increasing equity in sports.
Born out of her now famous ‘dawg mentality’ and a need for a smoother transition to pro basketball that Kelsey experienced firsthand, Under Armour and Kelsey Plum recently hosted the inaugural Dawg Class powered by UA NEXT. Held at IMG Academy, this three-day camp set out to help women college athletes navigate their journey from college basketball to the professional level. Inspired by Kelsey’s jersey #10, Kelsey engaged on and off the court with nine of the top women’s college basketball guards, providing them with the tools and insights to succeed as a first step to increasing equity in sports.
Born out of her now famous ‘dawg mentality’ and a need for a smoother transition to pro basketball that Kelsey experienced firsthand, Under Armour and Kelsey Plum recently hosted the inaugural Dawg Class powered by UA NEXT. Held at IMG Academy, this three-day camp set out to help women college athletes navigate their journey from college basketball to the professional level. Inspired by Kelsey’s jersey #10, Kelsey engaged on and off the court with nine of the top women’s college basketball guards, providing them with the tools and insights to succeed as a first step to increasing equity in sports.
Born out of her now famous ‘dawg mentality’ and a need for a smoother transition to pro basketball that Kelsey experienced firsthand, Under Armour and Kelsey Plum recently hosted the inaugural Dawg Class powered by UA NEXT. Held at IMG Academy, this three-day camp set out to help women college athletes navigate their journey from college basketball to the professional level. Inspired by Kelsey’s jersey #10, Kelsey engaged on and off the court with nine of the top women’s college basketball guards, providing them with the tools and insights to succeed as a first step to increasing equity in sports.
Born out of her now famous ‘dawg mentality’ and a need for a smoother transition to pro basketball that Kelsey experienced firsthand, Under Armour and Kelsey Plum recently hosted the inaugural Dawg Class powered by UA NEXT. Held at IMG Academy, this three-day camp set out to help women college athletes navigate their journey from college basketball to the professional level. Inspired by Kelsey’s jersey #10, Kelsey engaged on and off the court with nine of the top women’s college basketball guards, providing them with the tools and insights to succeed as a first step to increasing equity in sports.
Born out of her now famous ‘dawg mentality’ and a need for a smoother transition to pro basketball that Kelsey experienced firsthand, Under Armour and Kelsey Plum recently hosted the inaugural Dawg Class powered by UA NEXT. Held at IMG Academy, this three-day camp set out to help women college athletes navigate their journey from college basketball to the professional level. Inspired by Kelsey’s jersey #10, Kelsey engaged on and off the court with nine of the top women’s college basketball guards, providing them with the tools and insights to succeed as a first step to increasing equity in sports.
Under Armour and Stephen Curry became a team in 2013. What started as an underrated point guard only a few years into the league, and a challenger brand looking to shake up the sporting industry, has become an iconic partnership with disruption and innovation at its core. Now, the two have amplified their unique partnership even further, forging a long-term commitment to serve athletes and communities and drive mutual success for years to come.
Under Armour and Stephen Curry became a team in 2013. What started as an underrated point guard only a few years into the league, and a challenger brand looking to shake up the sporting industry, has become an iconic partnership with disruption and innovation at its core. Now, the two have amplified their unique partnership even further, forging a long-term commitment to serve athletes and communities and drive mutual success for years to come.
Under Armour and Stephen Curry became a team in 2013. What started as an underrated point guard only a few years into the league, and a challenger brand looking to shake up the sporting industry, has become an iconic partnership with disruption and innovation at its core. Now, the two have amplified their unique partnership even further, forging a long-term commitment to serve athletes and communities and drive mutual success for years to come.
Under Armour and Stephen Curry became a team in 2013. What started as an underrated point guard only a few years into the league, and a challenger brand looking to shake up the sporting industry, has become an iconic partnership with disruption and innovation at its core. Now, the two have amplified their unique partnership even further, forging a long-term commitment to serve athletes and communities and drive mutual success for years to come.
Under Armour and Stephen Curry became a team in 2013. What started as an underrated point guard only a few years into the league, and a challenger brand looking to shake up the sporting industry, has become an iconic partnership with disruption and innovation at its core. Now, the two have amplified their unique partnership even further, forging a long-term commitment to serve athletes and communities and drive mutual success for years to come.
Under Armour and Stephen Curry became a team in 2013. What started as an underrated point guard only a few years into the league, and a challenger brand looking to shake up the sporting industry, has become an iconic partnership with disruption and innovation at its core. Now, the two have amplified their unique partnership even further, forging a long-term commitment to serve athletes and communities and drive mutual success for years to come.
With the help of current and future basketball legends Stephen Curry, Kelsey Plum, Aliyah Boston, and Bryson Tucker, Under Armour is bringing back Protect This House.
With the help of current and future basketball legends Stephen Curry, Kelsey Plum, Aliyah Boston, and Bryson Tucker, Under Armour is bringing back Protect This House.
With the help of current and future basketball legends Stephen Curry, Kelsey Plum, Aliyah Boston, and Bryson Tucker, Under Armour is bringing back Protect This House.
With the help of current and future basketball legends Stephen Curry, Kelsey Plum, Aliyah Boston, and Bryson Tucker, Under Armour is bringing back Protect This House.
With the help of current and future basketball legends Stephen Curry, Kelsey Plum, Aliyah Boston, and Bryson Tucker, Under Armour is bringing back Protect This House.
With the help of current and future basketball legends Stephen Curry, Kelsey Plum, Aliyah Boston, and Bryson Tucker, Under Armour is bringing back Protect This House.
To pave the way for young women and show them what a future in sports can look like, Under Armour and Kelsey Plum are launching the inaugural Dawg Class. Hosted at IMG Academy in April, this mentorship program will help women college athletes navigate the transition to the professional level.
To pave the way for young women and show them what a future in sports can look like, Under Armour and Kelsey Plum are launching the inaugural Dawg Class. Hosted at IMG Academy in April, this mentorship program will help women college athletes navigate the transition to the professional level.
To pave the way for young women and show them what a future in sports can look like, Under Armour and Kelsey Plum are launching the inaugural Dawg Class. Hosted at IMG Academy in April, this mentorship program will help women college athletes navigate the transition to the professional level.
To pave the way for young women and show them what a future in sports can look like, Under Armour and Kelsey Plum are launching the inaugural Dawg Class. Hosted at IMG Academy in April, this mentorship program will help women college athletes navigate the transition to the professional level.
To pave the way for young women and show them what a future in sports can look like, Under Armour and Kelsey Plum are launching the inaugural Dawg Class. Hosted at IMG Academy in April, this mentorship program will help women college athletes navigate the transition to the professional level.
To pave the way for young women and show them what a future in sports can look like, Under Armour and Kelsey Plum are launching the inaugural Dawg Class. Hosted at IMG Academy in April, this mentorship program will help women college athletes navigate the transition to the professional level.
At its core, Under Armour is an athlete-first brand, creating state-of-the-art products engineered to make competitors better. Driven by a desire to invest in its athletes, Under Armour is joining its UA Basketball players and hoops fans at the 2023 All-Star Weekend in Salt Lake City, Utah to celebrate the best of the best in basketball.
At its core, Under Armour is an athlete-first brand, creating state-of-the-art products engineered to make competitors better. Driven by a desire to invest in its athletes, Under Armour is joining its UA Basketball players and hoops fans at the 2023 All-Star Weekend in Salt Lake City, Utah to celebrate the best of the best in basketball.
At its core, Under Armour is an athlete-first brand, creating state-of-the-art products engineered to make competitors better. Driven by a desire to invest in its athletes, Under Armour is joining its UA Basketball players and hoops fans at the 2023 All-Star Weekend in Salt Lake City, Utah to celebrate the best of the best in basketball.
At its core, Under Armour is an athlete-first brand, creating state-of-the-art products engineered to make competitors better. Driven by a desire to invest in its athletes, Under Armour is joining its UA Basketball players and hoops fans at the 2023 All-Star Weekend in Salt Lake City, Utah to celebrate the best of the best in basketball.
At its core, Under Armour is an athlete-first brand, creating state-of-the-art products engineered to make competitors better. Driven by a desire to invest in its athletes, Under Armour is joining its UA Basketball players and hoops fans at the 2023 All-Star Weekend in Salt Lake City, Utah to celebrate the best of the best in basketball.
At its core, Under Armour is an athlete-first brand, creating state-of-the-art products engineered to make competitors better. Driven by a desire to invest in its athletes, Under Armour is joining its UA Basketball players and hoops fans at the 2023 All-Star Weekend in Salt Lake City, Utah to celebrate the best of the best in basketball.
This season was a remarkable one for Stephen Curry as he continued to reach new heights in his basketball career. After cementing himself as the best three-point shooter in league history, Stephen took home his fourth NBA Championship title and unanimously clinched the honor of Finals MVP. It’s only fitting that he will top off the year by eclipsing another milestone: the launch of the Curry Flow 10 – his tenth signature shoe with Under Armour and third under Curry Brand.
This season was a remarkable one for Stephen Curry as he continued to reach new heights in his basketball career. After cementing himself as the best three-point shooter in league history, Stephen took home his fourth NBA Championship title and unanimously clinched the honor of Finals MVP. It’s only fitting that he will top off the year by eclipsing another milestone: the launch of the Curry Flow 10 – his tenth signature shoe with Under Armour and third under Curry Brand.