Purpose

Our Purpose

TO EMPOWER THOSE WHO STRIVE FOR MORE.

Under Armour serves as a catalyst for the progress of athletes and our communities. Our purpose sits at the intersection of “Who We Are” and the “Need in the World” we can fulfill.

Sustainability

Act Sustainably

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Sustainability

Impact

Fight on Together

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Impact homepage

Diversity, Equity and Inclusion

Stand for Equality

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Diversity Equity and Inclusion

Our Values

Who we are and what we stand for. Every day.

What Unites Us
Careers