“At Under Armour, our currency is product, and our voice is amazing story articulated through powerful imagery and film WHERE we bring our brand to life.”
Kevin Plank
Founder and CEO
Sharon Lokedi Captures Seventh Abbott World Marathon Major Podium in Chicago
Sharon Lokedi's résumé already places her among the most accomplished marathoners of her generation. On Sunday in Chicago, she added another chapter to that legacy.
With a second place finish at the 2026 Chicago Marathon, Lokedi secured the seventh Abbott World Marathon Major podium of her career and a new personal best, crossing the finish line in 2:14:07 against one of the deepest and most competitive fields assembled this season. The result further cements her position among the world's elite marathoners and continues a remarkable run of success across the sport's biggest stages.
Under Armour Debuts We Love Football Campaign
We Love Football, a season-long content platform celebrating the passion that make football one of America's most beloved sports.
The campaign showcases how the game connects athletes, coaches and fans across all levels of play by spotlighting Under Armour's football ecosystem, including high school programs, college football, the NFL and the growing game of flag football.
Driving the Message Consistently
Consistent Delivery
A season-long content platform, with releases celebrating all aspects of football.
Partnering with Tee Higgins
Connecting powehouse football athletes to authentic storytelling.
Grounding Football in Under Armour History
Bringing football back to UA's roots validating our place in the sport.
The Future of Football
Connecting to Football culture and the future growth and accessibity of the sport in flag.
THE BOUNCY TEE
Engineered to look and feel like your favorite cotton tee while performing like something far more technical, The Bouncy Tee is designed to move seamlessly through every part of an athlete’s day. This campaign was brought to life by showing the versatile world’s of both Grammy-nominated rapper Gunna & Multi-Platinum Country Music Sensation Parker McCollum and how the Bouncy Tee is ready for whatever the day brings.
Cascading the Story
01. Featuring Amazing Product
Owning and elevating our core product.
02. Product Story
Connecting with athletes through authentic brand ambassador storytelling.
03. Compelling Retail
Engage the consumer by bringing the campaign’s energy to our ecommerce and retail environments.
04. Digital Experience & Brand Building
Dynamically expanding with digital culture through trending and relevant partners.
Stories Coming Soon...
Coming November 2026
The newest in UA Gear
Coming December 2026
The newest in UA Gear
Coming January 2027
UA Next All-America Team Sports Experience