How Charli XCX and UA Took Sundance by Storm
Now that the world is tuning in to watch Charlie XCX’s The Moment on streaming, we’re still flying high from the 2026 Sundance Film Festival, where Under Armour helped style CharliXCX for the film’s debut.
Believe it or not, Under Armour’s gear hits not only on the field, court or gym, but on the red carpet, too. From the beginning, UA has been all about pushing limits—not just in sport, but across culture. So when the opportunity came to partner with Charli XCX for the premiere of her film The Moment at the Sundance Film Festival, we knew we had to go big.
Performance Meets High-Fashion Storytelling
Charli needed an outfit that was functional yet iconic– something that would be memorable and match the energy of her larger-than-life persona. Hosted in the brisk cold that is typical of a winter in Utah, we needed pieces that could bring the heat, both literally and figuratively.
To make this happen, we teamed up with her brilliant stylist, Chris Horan, and the visionary designer and art director, Sasyk. The challenge was to transform our high-performance gear into custom pieces fit for the red carpet
Photo Credit: @chrishoran20 (Intagram)
Photo Credit: @chrishoran20 (Intagram)
Customizing the Icon
We started with a foundational piece: the UA Limitless Down Jacket. Sasyk took this technical silhouette and worked magic, creating one-of-a-kind statement garments that went far beyond typical athletic wear.
The result? Massive, oversized puffer jackets that captured the fun, irreverent energy of Charli’s "Brat Summer" era, even in the freezing cold. And what’s a cold weather moment without our iconic ColdGear Mock Neck Longsleeve? We loaded Charli and t
