30th Anniversary
"Roses to Pearls"
As Under Armour celebrates 30 years in business, we reflect on some of the milestone moments that helped shape our journey. This 12-part video series dives deep into the Under Armour archives, shining light on our story through the eyes of those that are helping write it. “Roses to Pearls” represents our humble beginnings from a college-run startup to the motion, pressure and care it takes to form a pearl—the customary gift given on the 30th anniversary.
Part 1 - Grandma’s House
Back where it all began. In this exclusive behind-the-scenes tour of Under Armour’s very first office, Grandma’s House, we get a first-hand account from founder & CEO Kevin Plank of what life was like in the early UA days. This never-before-seen tour is a whimsical walk down memory lane as KP recounts the brand’s humble beginnings and hungry attitude. 30 years later, the journey from Grandma’s House to The Sports House is still one of America’s great entrepreneurial stories.
