Jacob Zhu on Court in Curry Brand

06.05.2025

CURRY BRAND ADDS CHINESE BASKETBALL PLAYER JACOB ZHU

Today Curry Brand is excited to announce it has inked an NIL partnership with rising Chinese basketball star Jacob Zhu, known as Zhu Zheng in China. Zhu becomes the first athlete from China to sign with the brand and its second international athlete.

 

Zhu Zheng is a dynamic point guard who is rapidly emerging as one of the most intriguing basketball prospects in the Class of 2026. His well-rounded scoring ability, excellent court vision, and deft ball-handling skills have drawn widespread attention. 

Jacob Zhu Dunk
Jacob Zhu Change the game

“I’m beyond excited to officially join Curry Brand and learn from the greatest point guard of all time—my favorite player growing up. Steph’s journey inspired me to believe that being “undersized” doesn’t mean being overlooked.”

“To be the first Chinese player signed to Curry Brand is an honor I don’t take lightly. I want to open doors, represent with pride, and show young hoopers around the world—especially in China, that anything is possible with work, faith, and love for the game. I'm obsessed with the craft. Fueled by doubt. Focused on forever. This is bigger than basketball. This is legacy. Let’s get to it.” 

Zhu Zheng

jacob zhu on court

Zhu Zheng's father is Chinese and his mother is Jamaican. He began his basketball journey in the United States and takes great pride in his unique and diverse cultural backgrounds. Since childhood, he has expressed his desire to represent China in international competitions and is currently preparing to compete for China’s U19 Team in the upcoming U19 Men's Basketball World Youth Championship. In addition to his international ambitions, Zhu has already attracted interest from many notable Division I programs, with scholarship offers from schools such as UCF, Mercer, Auburn, and Georgia Tech, among others. 

  

As a Curry Brand athlete, Zhu will wear Curry Brand footwear in on-court competition and activate with the brand off the court, especially in the Asia-Pacific (APAC) region. With a growing social media following and fanbase across the U.S. and China, Zhu will help Curry Brand continue to deepen its footprint globally, changing the game for good by inspiring future hoopers with similar backgrounds to pursue their dreams.

Jacob Zhu 3
jacob zhu on court

“We are thrilled to welcome Jacob (Zhu Zheng) to the brand.”

“He is a unique young talent with a bright future, and his international appeal will help us continue to grow the brand around the world. He embodies many of the qualities we look for in a Curry Brand athlete with his style of play, his work ethic and his commitment to bringing people together through sport. We are thrilled to partner with him as he embarks on the next phase of his basketball career.”

Simon Pestridge

Under Armour’s VP of Marketing (APAC) and China GM

Zhu joins a talented roster of Curry Brand athletes, which in addition to Curry himself includes De’Aaron Fox, MiLaysia Fulwiley, Davion Mitchell, Quincy Olivari, and of course, Japanese sharpshooter Keisei Tominaga.

Change the Game in Style.

Welcome to the squad Jacob Zhu. 

 

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Jacon Zhu Holding Curry Brand Footwear