On Tuesday, December 14, 2021, Stephen Curry achieved a milestone that he’s been aiming for nearly his entire career. Sinking a three against the New York Knicks, Curry surpassed NBA legend Ray Allen’s total of 2,973 to become the all-time leader in total 3-pointers made during the regular season.
It’s a moment worthy of celebration that’s also seemed inevitable for years. Widely regarded as the best shooter in the league, Curry already holds the single-season record with 402 3-pointers sunk during the 2015-16 season, and surpassed Allen’s 3-point totals for regular and post-season play in November. Just this season, he’s been averaging 5 made 3-pointers per game and managed to surpass Allen’s regular-season record in 500+ fewer games, claiming the record in just 786 games, compared to Allen’s 1300.
For Curry, the shot that has transformed professional basketball in his time has become an effortless extension of his talent.
“There is literally zero thought about the mechanics or anything that goes into the shot,” said Curry. “It's just a natural flow from the time you see either I'm dribbling, or the ball is coming on a pass, to the time the ball hits my hand, and I know I'm going to shoot.”
Behind the record-breaking moment lies the work of a lifetime for Curry, who as a child was already testing his skills at long range.
“I could always shoot when I was growing up,” said Curry. “That was something that kind of came naturally. I had a certain touch and feel for putting the ball in the basket, extending my range, even when I was nine or ten years old to the high school three-point line.”
His favorite player as a kid was Indiana Pacers shooting guard and Hall-of-Famer Reggie Miller, who held the 3-pointer record himself until it was broken by Ray Allen in 2011. It’s a moment Curry remembers vividly.
“I watched it again very recently just to kind of feel that excitement and the energy that was in that building,” said Curry. “He caught the ball on the right wing. He knocked it down and you could just see, he reacts a little bit, he's as animated as I am, but you could see right away, as soon as that ball went in, he knew exactly what three it was. He knew what that moment meant, and you could just see it like oozing out of him.”
"I had a certain touch and feel for putting the ball in the basket, extending my range, even when I was nine or ten years old to the high school three-point line."
Stephen Curry
For his own moment, Stephen was met with a standing ovation from the crowd as he hugged teammates and family and took a second to let the record really set in. In a heartfelt moment, Curry walked the record-breaking ball over to his father, Dell Curry, a former NBA all-star in his own right
About 2,200 of Curry’s threes have been logged since his partnership began with Under Armour — a collaboration that, among other things, has produced the most technically innovative basketball shoes of all time. Built on the game-changing UA Flow tech, the Curry Flow 9 basketball shoes give Curry a lightweight, high-traction feel on the court, allowing him to sprint, stop, cut, and jump more effectively and comfortably than his competitors.
In addition to game-day performance, the Curry Flow footwear has actually improved Stephen’s postgame as well. A lightweight, low-impact shoe means less wear and tear on the muscles, ensuring a faster recovery time – and many more years of 3-pointers to come.
When a record like this is broken, it’s more than just a new number. It’s a cause for celebration and a chance for everyone to raise our game and impact others. In the lead-up to the record, Under Armour provided three Impact Grants. One provided basketball registration fees for 45 youth through a partnership with Every Kid Sports, another funded basketball programs in each of the 30 NBA cities in partnership with Good Sports, and the third provided 15 coaches training workshops in NBA cities through Positive Coaching Alliance by the end of the 2021-2022 season.
"No one in this game works harder or with more focus. He is an inspiration to his fans, teammates, and all of us at Under Armour, and we look forward to our continued work together to change the game for good.”
Sean Eggert, SVP of Global Sports Marketing
Now that the record is broken, Under Armour will continue the celebration with basketball court renovations taking place in three cities: Charlotte, North Carolina, where Curry grew up, Oakland, California, where he has called home his entire career, and New York City where the record was officially broken.
“We couldn’t be more proud to be supporting Stephen on this journey, as we have been for the past nine years,” said Sean Eggert, SVP, global sports marketing at Under Armour. “No one in this game works harder or with more focus. He is an inspiration to his fans, teammates, and all of us at Under Armour, and we look forward to our continued work together to change the game for good.”
To commemorate Stephen Curry’s achievement, Under Armour released its first ever digital good in the form of 2,974 NFTs, or non-fungible tokens, that are digital replicas of the game day shoe Curry was wearing when he broke the record – the Genesis Curry Flow. Each digital shoe can be worn in three pre-programmed gaming ecosystems (Gala Games, Decentraland, and Sandbox), making it the first functional metaverse shoe. To bring this project to life, Under Armour partnered with Berlin Cameron, a boutique creative agency with a history of creating culturally impactful creative for blue chip brands.
“While NFT and Metaverse have become the buzz words of our industry this year, most brand work has basically been about jpegs you can use as a profile picture,” said Ewen Cameron, Berlin Cameron founder. “With the stature of Stephen’s achievement, we wanted to do something that truly ‘changed the metaverse game for good,’ and so the notion of the first sneaker that can travel across the platform and have genuine functionality and performance was born.”
All of the net revenue from primary sales of these first-of-their-kind NFTs were donated to organizations that support access to sport, including providing access to programs, coaching development, safe places to play, and equipment and gear – all of which can act as barriers to performance. Bringing the joy of sport to kids across the globe is something that is near and dear to Curry and is the founding purpose behind Curry Brand.
Story Updated 6/28/2022
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Soon, fans will be able to purchase a physical pair of the Genesis Curry Flow, appropriately dubbed the Curry Flow 9 ‘2974’ to honor Stephen’s legacy as NBA’s all-time best three-point shooter. The 2022 NBA Finals postseason is further proof of his right to this title – the Finals MVP averaged 27.4 points per game and became the first player in NBA history to make at least five 3-pointers in five games of a single Finals series following his championship run against the Boston Celtics. The 2974 colorway can be purchased for $160.00 on currybrand.com starting July 1, 2022.
In honor of the historic and iconic local rivalry between Baltimore City College and Baltimore Polytechnic Institute, Under Armour has partnered with lifestyle retailer and Baltimore community champion DTLR to co-create new school spirit Rivalry Packs. Dating back to 1889, the City vs. Poly rivalry is one of the oldest high school football rivalries in the United States, and one of Baltimore’s most highly anticipated sporting events of the year.
In honor of the historic and iconic local rivalry between Baltimore City College and Baltimore Polytechnic Institute, Under Armour has partnered with lifestyle retailer and Baltimore community champion DTLR to co-create new school spirit Rivalry Packs. Dating back to 1889, the City vs. Poly rivalry is one of the oldest high school football rivalries in the United States, and one of Baltimore’s most highly anticipated sporting events of the year.
In honor of the historic and iconic local rivalry between Baltimore City College and Baltimore Polytechnic Institute, Under Armour has partnered with lifestyle retailer and Baltimore community champion DTLR to co-create new school spirit Rivalry Packs. Dating back to 1889, the City vs. Poly rivalry is one of the oldest high school football rivalries in the United States, and one of Baltimore’s most highly anticipated sporting events of the year.
In honor of the historic and iconic local rivalry between Baltimore City College and Baltimore Polytechnic Institute, Under Armour has partnered with lifestyle retailer and Baltimore community champion DTLR to co-create new school spirit Rivalry Packs. Dating back to 1889, the City vs. Poly rivalry is one of the oldest high school football rivalries in the United States, and one of Baltimore’s most highly anticipated sporting events of the year.
In honor of the historic and iconic local rivalry between Baltimore City College and Baltimore Polytechnic Institute, Under Armour has partnered with lifestyle retailer and Baltimore community champion DTLR to co-create new school spirit Rivalry Packs. Dating back to 1889, the City vs. Poly rivalry is one of the oldest high school football rivalries in the United States, and one of Baltimore’s most highly anticipated sporting events of the year.
In honor of the historic and iconic local rivalry between Baltimore City College and Baltimore Polytechnic Institute, Under Armour has partnered with lifestyle retailer and Baltimore community champion DTLR to co-create new school spirit Rivalry Packs. Dating back to 1889, the City vs. Poly rivalry is one of the oldest high school football rivalries in the United States, and one of Baltimore’s most highly anticipated sporting events of the year.
Following several limited releases, Curry Brand will officially launch the Curry 12 globally on Friday, October 18, in the ‘Gravity’ colorway.
Following several limited releases, Curry Brand will officially launch the Curry 12 globally on Friday, October 18, in the ‘Gravity’ colorway.
Following several limited releases, Curry Brand will officially launch the Curry 12 globally on Friday, October 18, in the ‘Gravity’ colorway.
Following several limited releases, Curry Brand will officially launch the Curry 12 globally on Friday, October 18, in the ‘Gravity’ colorway.
Following several limited releases, Curry Brand will officially launch the Curry 12 globally on Friday, October 18, in the ‘Gravity’ colorway.
Following several limited releases, Curry Brand will officially launch the Curry 12 globally on Friday, October 18, in the ‘Gravity’ colorway.
Under Armour continues to innovate with product solutions for the 24/7 athlete needs, this time with its latest sportswear collection, UNSTOPPABLE. Again demonstrating how Under Armour makes athletes better, both on and off the field.
Under Armour continues to innovate with product solutions for the 24/7 athlete needs, this time with its latest sportswear collection, UNSTOPPABLE. Again demonstrating how Under Armour makes athletes better, both on and off the field.
Under Armour continues to innovate with product solutions for the 24/7 athlete needs, this time with its latest sportswear collection, UNSTOPPABLE. Again demonstrating how Under Armour makes athletes better, both on and off the field.
Under Armour continues to innovate with product solutions for the 24/7 athlete needs, this time with its latest sportswear collection, UNSTOPPABLE. Again demonstrating how Under Armour makes athletes better, both on and off the field.
Under Armour continues to innovate with product solutions for the 24/7 athlete needs, this time with its latest sportswear collection, UNSTOPPABLE. Again demonstrating how Under Armour makes athletes better, both on and off the field.
Under Armour continues to innovate with product solutions for the 24/7 athlete needs, this time with its latest sportswear collection, UNSTOPPABLE. Again demonstrating how Under Armour makes athletes better, both on and off the field.
On Thursday, September 19, 2024, Under Armour marked its 20th annual Armour Day event with volunteer activations designed to positively impact and celebrate the brand’s hometown of Baltimore.
On Thursday, September 19, 2024, Under Armour marked its 20th annual Armour Day event with volunteer activations designed to positively impact and celebrate the brand’s hometown of Baltimore.
On Thursday, September 19, 2024, Under Armour marked its 20th annual Armour Day event with volunteer activations designed to positively impact and celebrate the brand’s hometown of Baltimore.
On Thursday, September 19, 2024, Under Armour marked its 20th annual Armour Day event with volunteer activations designed to positively impact and celebrate the brand’s hometown of Baltimore.
On Thursday, September 19, 2024, Under Armour marked its 20th annual Armour Day event with volunteer activations designed to positively impact and celebrate the brand’s hometown of Baltimore.
On Thursday, September 19, 2024, Under Armour marked its 20th annual Armour Day event with volunteer activations designed to positively impact and celebrate the brand’s hometown of Baltimore.
Under Armour has renewed its contract with Jackson State University as the official outfitter of all 17 of its varsity sports through 2029.
Under Armour has renewed its contract with Jackson State University as the official outfitter of all 17 of its varsity sports through 2029.
Under Armour has renewed its contract with Jackson State University as the official outfitter of all 17 of its varsity sports through 2029.
Under Armour has renewed its contract with Jackson State University as the official outfitter of all 17 of its varsity sports through 2029.
Under Armour has renewed its contract with Jackson State University as the official outfitter of all 17 of its varsity sports through 2029.
Under Armour has renewed its contract with Jackson State University as the official outfitter of all 17 of its varsity sports through 2029.
Today, Under Armour released a special limited-edition Breakthru 5 “Plum” colorway to celebrate Under Armour basketball athlete Kelsey Plum ahead of her 30th birthday on August 24.
Today, Under Armour released a special limited-edition Breakthru 5 “Plum” colorway to celebrate Under Armour basketball athlete Kelsey Plum ahead of her 30th birthday on August 24.
Today, Under Armour released a special limited-edition Breakthru 5 “Plum” colorway to celebrate Under Armour basketball athlete Kelsey Plum ahead of her 30th birthday on August 24.
Today, Under Armour released a special limited-edition Breakthru 5 “Plum” colorway to celebrate Under Armour basketball athlete Kelsey Plum ahead of her 30th birthday on August 24.
Today, Under Armour released a special limited-edition Breakthru 5 “Plum” colorway to celebrate Under Armour basketball athlete Kelsey Plum ahead of her 30th birthday on August 24.
Today, Under Armour released a special limited-edition Breakthru 5 “Plum” colorway to celebrate Under Armour basketball athlete Kelsey Plum ahead of her 30th birthday on August 24.
Introducing the ARMR 037 uniform, the brand’s most innovative American football design to date.
Introducing the ARMR 037 uniform, the brand’s most innovative American football design to date.
Introducing the ARMR 037 uniform, the brand’s most innovative American football design to date.
Introducing the ARMR 037 uniform, the brand’s most innovative American football design to date.
Introducing the ARMR 037 uniform, the brand’s most innovative American football design to date.
Introducing the ARMR 037 uniform, the brand’s most innovative American football design to date.
The Curry 12 has arrived – ready to propel Stephen to peak performance in the next chapter of his career and help hoopers all over the world do their thing.
The Curry 12 has arrived – ready to propel Stephen to peak performance in the next chapter of his career and help hoopers all over the world do their thing.
The Curry 12 has arrived – ready to propel Stephen to peak performance in the next chapter of his career and help hoopers all over the world do their thing.
The Curry 12 has arrived – ready to propel Stephen to peak performance in the next chapter of his career and help hoopers all over the world do their thing.
The Curry 12 has arrived – ready to propel Stephen to peak performance in the next chapter of his career and help hoopers all over the world do their thing.
The Curry 12 has arrived – ready to propel Stephen to peak performance in the next chapter of his career and help hoopers all over the world do their thing.
On August 10, Under Armour returned to New York for the first time since 2016 to host its UA Next Elite 24 event in Brooklyn, bringing together 48 of the world’s most elite high school basketball players for an unforgettable competition.
On August 10, Under Armour returned to New York for the first time since 2016 to host its UA Next Elite 24 event in Brooklyn, bringing together 48 of the world’s most elite high school basketball players for an unforgettable competition.
On August 10, Under Armour returned to New York for the first time since 2016 to host its UA Next Elite 24 event in Brooklyn, bringing together 48 of the world’s most elite high school basketball players for an unforgettable competition.
On August 10, Under Armour returned to New York for the first time since 2016 to host its UA Next Elite 24 event in Brooklyn, bringing together 48 of the world’s most elite high school basketball players for an unforgettable competition.
On August 10, Under Armour returned to New York for the first time since 2016 to host its UA Next Elite 24 event in Brooklyn, bringing together 48 of the world’s most elite high school basketball players for an unforgettable competition.
On August 10, Under Armour returned to New York for the first time since 2016 to host its UA Next Elite 24 event in Brooklyn, bringing together 48 of the world’s most elite high school basketball players for an unforgettable competition.
Under Armour, Inc. today announced that Eric Liedtke will join the company as Executive Vice President of Brand Strategy following the completion of its acquisition of UNLESS COLLECTIVE, INC (UNLESS), a zero-plastic regenerative fashion brand.
Under Armour, Inc. today announced that Eric Liedtke will join the company as Executive Vice President of Brand Strategy following the completion of its acquisition of UNLESS COLLECTIVE, INC (UNLESS), a zero-plastic regenerative fashion brand.
Under Armour, Inc. today announced that Eric Liedtke will join the company as Executive Vice President of Brand Strategy following the completion of its acquisition of UNLESS COLLECTIVE, INC (UNLESS), a zero-plastic regenerative fashion brand.
Under Armour, Inc. today announced that Eric Liedtke will join the company as Executive Vice President of Brand Strategy following the completion of its acquisition of UNLESS COLLECTIVE, INC (UNLESS), a zero-plastic regenerative fashion brand.
Under Armour, Inc. today announced that Eric Liedtke will join the company as Executive Vice President of Brand Strategy following the completion of its acquisition of UNLESS COLLECTIVE, INC (UNLESS), a zero-plastic regenerative fashion brand.
Under Armour, Inc. today announced that Eric Liedtke will join the company as Executive Vice President of Brand Strategy following the completion of its acquisition of UNLESS COLLECTIVE, INC (UNLESS), a zero-plastic regenerative fashion brand.
The world of golf is buzzing about Christo Lamprecht. The 23-year-old golfer from South Africa is one of the most promising rising stars in the game. At just 16-years old, Lamprecht won the South African Amateur Championship—the youngest player in history to win it. At Georgia Tech, Lamprecht was All-American three times, 2024 Atlantic Coast Conference Player of the Year, the winner of three collegiate titles, and ended his senior year as the top ranked amateur player in the world. Now, Christo Lamprecht has decided to turn professional—and join Under Amour’s golf roster.
The world of golf is buzzing about Christo Lamprecht. The 23-year-old golfer from South Africa is one of the most promising rising stars in the game. At just 16-years old, Lamprecht won the South African Amateur Championship—the youngest player in history to win it. At Georgia Tech, Lamprecht was All-American three times, 2024 Atlantic Coast Conference Player of the Year, the winner of three collegiate titles, and ended his senior year as the top ranked amateur player in the world. Now, Christo Lamprecht has decided to turn professional—and join Under Amour’s golf roster.
The world of golf is buzzing about Christo Lamprecht. The 23-year-old golfer from South Africa is one of the most promising rising stars in the game. At just 16-years old, Lamprecht won the South African Amateur Championship—the youngest player in history to win it. At Georgia Tech, Lamprecht was All-American three times, 2024 Atlantic Coast Conference Player of the Year, the winner of three collegiate titles, and ended his senior year as the top ranked amateur player in the world. Now, Christo Lamprecht has decided to turn professional—and join Under Amour’s golf roster.
The world of golf is buzzing about Christo Lamprecht. The 23-year-old golfer from South Africa is one of the most promising rising stars in the game. At just 16-years old, Lamprecht won the South African Amateur Championship—the youngest player in history to win it. At Georgia Tech, Lamprecht was All-American three times, 2024 Atlantic Coast Conference Player of the Year, the winner of three collegiate titles, and ended his senior year as the top ranked amateur player in the world. Now, Christo Lamprecht has decided to turn professional—and join Under Amour’s golf roster.
The world of golf is buzzing about Christo Lamprecht. The 23-year-old golfer from South Africa is one of the most promising rising stars in the game. At just 16-years old, Lamprecht won the South African Amateur Championship—the youngest player in history to win it. At Georgia Tech, Lamprecht was All-American three times, 2024 Atlantic Coast Conference Player of the Year, the winner of three collegiate titles, and ended his senior year as the top ranked amateur player in the world. Now, Christo Lamprecht has decided to turn professional—and join Under Amour’s golf roster.
The world of golf is buzzing about Christo Lamprecht. The 23-year-old golfer from South Africa is one of the most promising rising stars in the game. At just 16-years old, Lamprecht won the South African Amateur Championship—the youngest player in history to win it. At Georgia Tech, Lamprecht was All-American three times, 2024 Atlantic Coast Conference Player of the Year, the winner of three collegiate titles, and ended his senior year as the top ranked amateur player in the world. Now, Christo Lamprecht has decided to turn professional—and join Under Amour’s golf roster.
Under Armour has embarked on a new era of sportswear with its evolved collection, Unstoppable, for FW24 and beyond, announcing its commitment to building a sportswear offering that supports athletes off the pitch. Using premium performance materials and featuring fresh and stylish silhouettes, UA Unstoppable is designed to meet the 24/7 performance needs and style expectations of the modern athlete.
Under Armour has embarked on a new era of sportswear with its evolved collection, Unstoppable, for FW24 and beyond, announcing its commitment to building a sportswear offering that supports athletes off the pitch. Using premium performance materials and featuring fresh and stylish silhouettes, UA Unstoppable is designed to meet the 24/7 performance needs and style expectations of the modern athlete.
Under Armour has embarked on a new era of sportswear with its evolved collection, Unstoppable, for FW24 and beyond, announcing its commitment to building a sportswear offering that supports athletes off the pitch. Using premium performance materials and featuring fresh and stylish silhouettes, UA Unstoppable is designed to meet the 24/7 performance needs and style expectations of the modern athlete.
Under Armour has embarked on a new era of sportswear with its evolved collection, Unstoppable, for FW24 and beyond, announcing its commitment to building a sportswear offering that supports athletes off the pitch. Using premium performance materials and featuring fresh and stylish silhouettes, UA Unstoppable is designed to meet the 24/7 performance needs and style expectations of the modern athlete.
Under Armour has embarked on a new era of sportswear with its evolved collection, Unstoppable, for FW24 and beyond, announcing its commitment to building a sportswear offering that supports athletes off the pitch. Using premium performance materials and featuring fresh and stylish silhouettes, UA Unstoppable is designed to meet the 24/7 performance needs and style expectations of the modern athlete.
Under Armour has embarked on a new era of sportswear with its evolved collection, Unstoppable, for FW24 and beyond, announcing its commitment to building a sportswear offering that supports athletes off the pitch. Using premium performance materials and featuring fresh and stylish silhouettes, UA Unstoppable is designed to meet the 24/7 performance needs and style expectations of the modern athlete.
This summer, Under Armour is putting a modern twist on the golf classics with the release of the UA Goin’ Under Golf Collection. The Goin’ Under Collection offers head-to-toe pieces for both men and women that golfers can wear from the course to the clubhouse. In this collection, golfers will hit the green feeling optimistic and inspired to lower their score – because when you look the part, you play the part. Why not make today the day that you ‘go under’ par and play the round of your life?
Under Armour and UA Next have reached a significant milestone in youth sports in Mexico by hosting a special flag football clinic exclusively designed for young female athletes eager to pursue their athletic dreams.
This summer, Under Armour is putting a modern twist on the golf classics with the release of the UA Goin’ Under Golf Collection. The Goin’ Under Collection offers head-to-toe pieces for both men and women that golfers can wear from the course to the clubhouse. In this collection, golfers will hit the green feeling optimistic and inspired to lower their score – because when you look the part, you play the part. Why not make today the day that you ‘go under’ par and play the round of your life?
Under Armour and UA Next have reached a significant milestone in youth sports in Mexico by hosting a special flag football clinic exclusively designed for young female athletes eager to pursue their athletic dreams.
This summer, Under Armour is putting a modern twist on the golf classics with the release of the UA Goin’ Under Golf Collection. The Goin’ Under Collection offers head-to-toe pieces for both men and women that golfers can wear from the course to the clubhouse. In this collection, golfers will hit the green feeling optimistic and inspired to lower their score – because when you look the part, you play the part. Why not make today the day that you ‘go under’ par and play the round of your life?
Under Armour and UA Next have reached a significant milestone in youth sports in Mexico by hosting a special flag football clinic exclusively designed for young female athletes eager to pursue their athletic dreams.
This summer, Under Armour is putting a modern twist on the golf classics with the release of the UA Goin’ Under Golf Collection. The Goin’ Under Collection offers head-to-toe pieces for both men and women that golfers can wear from the course to the clubhouse. In this collection, golfers will hit the green feeling optimistic and inspired to lower their score – because when you look the part, you play the part. Why not make today the day that you ‘go under’ par and play the round of your life?
Under Armour and UA Next have reached a significant milestone in youth sports in Mexico by hosting a special flag football clinic exclusively designed for young female athletes eager to pursue their athletic dreams.
This summer, Under Armour is putting a modern twist on the golf classics with the release of the UA Goin’ Under Golf Collection. The Goin’ Under Collection offers head-to-toe pieces for both men and women that golfers can wear from the course to the clubhouse. In this collection, golfers will hit the green feeling optimistic and inspired to lower their score – because when you look the part, you play the part. Why not make today the day that you ‘go under’ par and play the round of your life?
Under Armour and UA Next have reached a significant milestone in youth sports in Mexico by hosting a special flag football clinic exclusively designed for young female athletes eager to pursue their athletic dreams.
Under Armour and UA Next have reached a significant milestone in youth sports in Mexico by hosting a special flag football clinic exclusively designed for young female athletes eager to pursue their athletic dreams.
This summer, Under Armour is putting a modern twist on the golf classics with the release of the UA Goin’ Under Golf Collection. The Goin’ Under Collection offers head-to-toe pieces for both men and women that golfers can wear from the course to the clubhouse. In this collection, golfers will hit the green feeling optimistic and inspired to lower their score – because when you look the part, you play the part. Why not make today the day that you ‘go under’ par and play the round of your life?
This year at the WNBA All-Star, Under Armour made sure a group of local middle school girls got to see their potential, providing a special experience focused on female empowerment and representation alongside some of Under Armour’s most notable WNBA athletes.
This year at the WNBA All-Star, Under Armour made sure a group of local middle school girls got to see their potential, providing a special experience focused on female empowerment and representation alongside some of Under Armour’s most notable WNBA athletes.
This year at the WNBA All-Star, Under Armour made sure a group of local middle school girls got to see their potential, providing a special experience focused on female empowerment and representation alongside some of Under Armour’s most notable WNBA athletes.
This year at the WNBA All-Star, Under Armour made sure a group of local middle school girls got to see their potential, providing a special experience focused on female empowerment and representation alongside some of Under Armour’s most notable WNBA athletes.
This year at the WNBA All-Star, Under Armour made sure a group of local middle school girls got to see their potential, providing a special experience focused on female empowerment and representation alongside some of Under Armour’s most notable WNBA athletes.
This year at the WNBA All-Star, Under Armour made sure a group of local middle school girls got to see their potential, providing a special experience focused on female empowerment and representation alongside some of Under Armour’s most notable WNBA athletes.
On Saturday, August 3, Under Armour and Project Rampart are hosting a community event at UA’s Tide Point campus to help you get ready for the fall 2024 athletic season.
On Saturday, August 3, Under Armour and Project Rampart are hosting a community event at UA’s Tide Point campus to help you get ready for the fall 2024 athletic season.
On Saturday, August 3, Under Armour and Project Rampart are hosting a community event at UA’s Tide Point campus to help you get ready for the fall 2024 athletic season.
On Saturday, August 3, Under Armour and Project Rampart are hosting a community event at UA’s Tide Point campus to help you get ready for the fall 2024 athletic season.
On Saturday, August 3, Under Armour and Project Rampart are hosting a community event at UA’s Tide Point campus to help you get ready for the fall 2024 athletic season.
On Saturday, August 3, Under Armour and Project Rampart are hosting a community event at UA’s Tide Point campus to help you get ready for the fall 2024 athletic season.
Under Armour announced today that it has signed University of Miami Point Guard Haley Cavinder and Guard Hanna Cavinder to a multi-year partnership, marking the first exclusive apparel and footwear deal for the twins.
Under Armour announced today that it has signed University of Miami Point Guard Haley Cavinder and Guard Hanna Cavinder to a multi-year partnership, marking the first exclusive apparel and footwear deal for the twins.
Under Armour announced today that it has signed University of Miami Point Guard Haley Cavinder and Guard Hanna Cavinder to a multi-year partnership, marking the first exclusive apparel and footwear deal for the twins.
Under Armour announced today that it has signed University of Miami Point Guard Haley Cavinder and Guard Hanna Cavinder to a multi-year partnership, marking the first exclusive apparel and footwear deal for the twins.
Under Armour announced today that it has signed University of Miami Point Guard Haley Cavinder and Guard Hanna Cavinder to a multi-year partnership, marking the first exclusive apparel and footwear deal for the twins.
Under Armour announced today that it has signed University of Miami Point Guard Haley Cavinder and Guard Hanna Cavinder to a multi-year partnership, marking the first exclusive apparel and footwear deal for the twins.
Under Armour’s support for the military community knows no limits. For years, the brand has remained committed to positively impacting active-duty service members, veterans, and their families. One of the ways this comes to life is through Under Armour’s continued support of the annual Department of Defense Warrior Games.
Under Armour’s support for the military community knows no limits. For years, the brand has remained committed to positively impacting active-duty service members, veterans, and their families. One of the ways this comes to life is through Under Armour’s continued support of the annual Department of Defense Warrior Games.
Under Armour’s support for the military community knows no limits. For years, the brand has remained committed to positively impacting active-duty service members, veterans, and their families. One of the ways this comes to life is through Under Armour’s continued support of the annual Department of Defense Warrior Games.
Under Armour’s support for the military community knows no limits. For years, the brand has remained committed to positively impacting active-duty service members, veterans, and their families. One of the ways this comes to life is through Under Armour’s continued support of the annual Department of Defense Warrior Games.
Under Armour’s support for the military community knows no limits. For years, the brand has remained committed to positively impacting active-duty service members, veterans, and their families. One of the ways this comes to life is through Under Armour’s continued support of the annual Department of Defense Warrior Games.
Under Armour’s support for the military community knows no limits. For years, the brand has remained committed to positively impacting active-duty service members, veterans, and their families. One of the ways this comes to life is through Under Armour’s continued support of the annual Department of Defense Warrior Games.
Jayde Riviere, Manchester United and Canadian national team player, and Under Armour athlete, gave back to her home Pickering Football Club (PFC) by hosting an immersive training experience for 32 youth players.
Jayde Riviere, Manchester United and Canadian national team player, and Under Armour athlete, gave back to her home Pickering Football Club (PFC) by hosting an immersive training experience for 32 youth players.
Jayde Riviere, Manchester United and Canadian national team player, and Under Armour athlete, gave back to her home Pickering Football Club (PFC) by hosting an immersive training experience for 32 youth players.
Jayde Riviere, Manchester United and Canadian national team player, and Under Armour athlete, gave back to her home Pickering Football Club (PFC) by hosting an immersive training experience for 32 youth players.
Jayde Riviere, Manchester United and Canadian national team player, and Under Armour athlete, gave back to her home Pickering Football Club (PFC) by hosting an immersive training experience for 32 youth players.
Jayde Riviere, Manchester United and Canadian national team player, and Under Armour athlete, gave back to her home Pickering Football Club (PFC) by hosting an immersive training experience for 32 youth players.
After two decades of partnership, the University of Maryland has renewed its partnership with Under Armour, extending its agreement for an additional 12 years through 2036.
After two decades of partnership, the University of Maryland has renewed its partnership with Under Armour, extending its agreement for an additional 12 years through 2036.
After two decades of partnership, the University of Maryland has renewed its partnership with Under Armour, extending its agreement for an additional 12 years through 2036.
After two decades of partnership, the University of Maryland has renewed its partnership with Under Armour, extending its agreement for an additional 12 years through 2036.
After two decades of partnership, the University of Maryland has renewed its partnership with Under Armour, extending its agreement for an additional 12 years through 2036.
After two decades of partnership, the University of Maryland has renewed its partnership with Under Armour, extending its agreement for an additional 12 years through 2036.
Keisei Tominaga made quite a splash as a breakout star on the NCAA basketball scene this past season.
Keisei Tominaga made quite a splash as a breakout star on the NCAA basketball scene this past season.
Keisei Tominaga made quite a splash as a breakout star on the NCAA basketball scene this past season.
Keisei Tominaga made quite a splash as a breakout star on the NCAA basketball scene this past season.
Keisei Tominaga made quite a splash as a breakout star on the NCAA basketball scene this past season.
Keisei Tominaga made quite a splash as a breakout star on the NCAA basketball scene this past season.
USA Football, the sport’s governing body in the United States and the organization responsible for creating and leading the U.S. National Teams, and Under Armour, the innovative performance brand, today announced a multi-year partnership through the 2028 Summer Olympics in Los Angeles. The partnership aims to allow every athlete to participate, ultimately growing the game of football.
USA Football, the sport’s governing body in the United States and the organization responsible for creating and leading the U.S. National Teams, and Under Armour, the innovative performance brand, today announced a multi-year partnership through the 2028 Summer Olympics in Los Angeles. The partnership aims to allow every athlete to participate, ultimately growing the game of football.
USA Football, the sport’s governing body in the United States and the organization responsible for creating and leading the U.S. National Teams, and Under Armour, the innovative performance brand, today announced a multi-year partnership through the 2028 Summer Olympics in Los Angeles. The partnership aims to allow every athlete to participate, ultimately growing the game of football.
USA Football, the sport’s governing body in the United States and the organization responsible for creating and leading the U.S. National Teams, and Under Armour, the innovative performance brand, today announced a multi-year partnership through the 2028 Summer Olympics in Los Angeles. The partnership aims to allow every athlete to participate, ultimately growing the game of football.
USA Football, the sport’s governing body in the United States and the organization responsible for creating and leading the U.S. National Teams, and Under Armour, the innovative performance brand, today announced a multi-year partnership through the 2028 Summer Olympics in Los Angeles. The partnership aims to allow every athlete to participate, ultimately growing the game of football.
USA Football, the sport’s governing body in the United States and the organization responsible for creating and leading the U.S. National Teams, and Under Armour, the innovative performance brand, today announced a multi-year partnership through the 2028 Summer Olympics in Los Angeles. The partnership aims to allow every athlete to participate, ultimately growing the game of football.
In celebration of Pride 2024, Under Armour is turning its attention to the playing field with a campaign spotlighting three inspiring voices of Division 1 athletes from the LGBTQ+ community.
In celebration of Pride 2024, Under Armour is turning its attention to the playing field with a campaign spotlighting three inspiring voices of Division 1 athletes from the LGBTQ+ community.
In celebration of Pride 2024, Under Armour is turning its attention to the playing field with a campaign spotlighting three inspiring voices of Division 1 athletes from the LGBTQ+ community.
In celebration of Pride 2024, Under Armour is turning its attention to the playing field with a campaign spotlighting three inspiring voices of Division 1 athletes from the LGBTQ+ community.
In celebration of Pride 2024, Under Armour is turning its attention to the playing field with a campaign spotlighting three inspiring voices of Division 1 athletes from the LGBTQ+ community.
In celebration of Pride 2024, Under Armour is turning its attention to the playing field with a campaign spotlighting three inspiring voices of Division 1 athletes from the LGBTQ+ community.
In 1996, Under Armour proved a single shirt can change the game forever. The brand’s original performance stretch, compression technology wicked away sweat faster than anything else out there and kept athletes cool, dry and light. Ever since, Under Armour has continued to change the game with innovative performance gear. Now, it honors its innovation heritage as it looks to the future of stretch.
In 1996, Under Armour proved a single shirt can change the game forever. The brand’s original performance stretch, compression technology wicked away sweat faster than anything else out there and kept athletes cool, dry and light. Ever since, Under Armour has continued to change the game with innovative performance gear. Now, it honors its innovation heritage as it looks to the future of stretch.
In 1996, Under Armour proved a single shirt can change the game forever. The brand’s original performance stretch, compression technology wicked away sweat faster than anything else out there and kept athletes cool, dry and light. Ever since, Under Armour has continued to change the game with innovative performance gear. Now, it honors its innovation heritage as it looks to the future of stretch.
In 1996, Under Armour proved a single shirt can change the game forever. The brand’s original performance stretch, compression technology wicked away sweat faster than anything else out there and kept athletes cool, dry and light. Ever since, Under Armour has continued to change the game with innovative performance gear. Now, it honors its innovation heritage as it looks to the future of stretch.
In 1996, Under Armour proved a single shirt can change the game forever. The brand’s original performance stretch, compression technology wicked away sweat faster than anything else out there and kept athletes cool, dry and light. Ever since, Under Armour has continued to change the game with innovative performance gear. Now, it honors its innovation heritage as it looks to the future of stretch.
In 1996, Under Armour proved a single shirt can change the game forever. The brand’s original performance stretch, compression technology wicked away sweat faster than anything else out there and kept athletes cool, dry and light. Ever since, Under Armour has continued to change the game with innovative performance gear. Now, it honors its innovation heritage as it looks to the future of stretch.
Surrey-based Kris Kim, who starred in Europe’s victory at last year’s junior Ryder Cup, will compete in Texas against some of the best players in the world, with the field at the CJ Cup Byron Nelson at TPC Craig Ranch also including former number one and fellow Under Armour athlete Jordan Spieth.
After 15 impressive years of playing professional soccer, Kelley O’Hara has announced her decision to retire.
After 15 impressive years of playing professional soccer, Kelley O’Hara has announced her decision to retire.
Surrey-based Kris Kim, who starred in Europe’s victory at last year’s junior Ryder Cup, will compete in Texas against some of the best players in the world, with the field at the CJ Cup Byron Nelson at TPC Craig Ranch also including former number one and fellow Under Armour athlete Jordan Spieth.
After 15 impressive years of playing professional soccer, Kelley O’Hara has announced her decision to retire.
Surrey-based Kris Kim, who starred in Europe’s victory at last year’s junior Ryder Cup, will compete in Texas against some of the best players in the world, with the field at the CJ Cup Byron Nelson at TPC Craig Ranch also including former number one and fellow Under Armour athlete Jordan Spieth.
After 15 impressive years of playing professional soccer, Kelley O’Hara has announced her decision to retire.
Surrey-based Kris Kim, who starred in Europe’s victory at last year’s junior Ryder Cup, will compete in Texas against some of the best players in the world, with the field at the CJ Cup Byron Nelson at TPC Craig Ranch also including former number one and fellow Under Armour athlete Jordan Spieth.
After 15 impressive years of playing professional soccer, Kelley O’Hara has announced her decision to retire.
Surrey-based Kris Kim, who starred in Europe’s victory at last year’s junior Ryder Cup, will compete in Texas against some of the best players in the world, with the field at the CJ Cup Byron Nelson at TPC Craig Ranch also including former number one and fellow Under Armour athlete Jordan Spieth.
After 15 impressive years of playing professional soccer, Kelley O’Hara has announced her decision to retire.
Surrey-based Kris Kim, who starred in Europe’s victory at last year’s junior Ryder Cup, will compete in Texas against some of the best players in the world, with the field at the CJ Cup Byron Nelson at TPC Craig Ranch also including former number one and fellow Under Armour athlete Jordan Spieth.
Under Armour continues its commitment to growing its elite football roster by signing Tottenham Hotspur and Spain National Team player Pedro Porro. Porro joins an exciting roster of Under Armour top-tier players, including Antonio Rüdiger (Real Madrid), Malick Thiaw (AC Milan), Eddie Nketiah (Arsenal) and Fermin Lopez (FC Barcelona).
Under Armour continues its commitment to growing its elite football roster by signing Tottenham Hotspur and Spain National Team player Pedro Porro. Porro joins an exciting roster of Under Armour top-tier players, including Antonio Rüdiger (Real Madrid), Malick Thiaw (AC Milan), Eddie Nketiah (Arsenal) and Fermin Lopez (FC Barcelona).
Under Armour continues its commitment to growing its elite football roster by signing Tottenham Hotspur and Spain National Team player Pedro Porro. Porro joins an exciting roster of Under Armour top-tier players, including Antonio Rüdiger (Real Madrid), Malick Thiaw (AC Milan), Eddie Nketiah (Arsenal) and Fermin Lopez (FC Barcelona).
Under Armour continues its commitment to growing its elite football roster by signing Tottenham Hotspur and Spain National Team player Pedro Porro. Porro joins an exciting roster of Under Armour top-tier players, including Antonio Rüdiger (Real Madrid), Malick Thiaw (AC Milan), Eddie Nketiah (Arsenal) and Fermin Lopez (FC Barcelona).
Under Armour continues its commitment to growing its elite football roster by signing Tottenham Hotspur and Spain National Team player Pedro Porro. Porro joins an exciting roster of Under Armour top-tier players, including Antonio Rüdiger (Real Madrid), Malick Thiaw (AC Milan), Eddie Nketiah (Arsenal) and Fermin Lopez (FC Barcelona).
Under Armour continues its commitment to growing its elite football roster by signing Tottenham Hotspur and Spain National Team player Pedro Porro. Porro joins an exciting roster of Under Armour top-tier players, including Antonio Rüdiger (Real Madrid), Malick Thiaw (AC Milan), Eddie Nketiah (Arsenal) and Fermin Lopez (FC Barcelona).
Under Armour is proud to announce that on April 29, 2024, Yuron White joined the company, bringing 25 years of experience working in sportswear, with deep expertise in footwear
Under Armour is proud to announce that on April 29, 2024, Yuron White joined the company, bringing 25 years of experience working in sportswear, with deep expertise in footwear
Under Armour is proud to announce that on April 29, 2024, Yuron White joined the company, bringing 25 years of experience working in sportswear, with deep expertise in footwear
Under Armour is proud to announce that on April 29, 2024, Yuron White joined the company, bringing 25 years of experience working in sportswear, with deep expertise in footwear
Under Armour is proud to announce that on April 29, 2024, Yuron White joined the company, bringing 25 years of experience working in sportswear, with deep expertise in footwear
Under Armour is proud to announce that on April 29, 2024, Yuron White joined the company, bringing 25 years of experience working in sportswear, with deep expertise in footwear
Under Armour HeatGear® Baselayer has been a staple in athletes' uniforms since its launch in 1996. To highlight the key performance features of the latest iteration, UA organised the 'Power Through Pressure' challenge in Madrid, Spain. Held at Madrid City Football Academy, the experience brought together football creators, media, performance specialists, and Under Armour athlete Antonio Rüdiger to showcase the benefits of UA's original performance baselayer.
Under Armour HeatGear® Baselayer has been a staple in athletes' uniforms since its launch in 1996. To highlight the key performance features of the latest iteration, UA organised the 'Power Through Pressure' challenge in Madrid, Spain. Held at Madrid City Football Academy, the experience brought together football creators, media, performance specialists, and Under Armour athlete Antonio Rüdiger to showcase the benefits of UA's original performance baselayer.
Under Armour HeatGear® Baselayer has been a staple in athletes' uniforms since its launch in 1996. To highlight the key performance features of the latest iteration, UA organised the 'Power Through Pressure' challenge in Madrid, Spain. Held at Madrid City Football Academy, the experience brought together football creators, media, performance specialists, and Under Armour athlete Antonio Rüdiger to showcase the benefits of UA's original performance baselayer.
Under Armour HeatGear® Baselayer has been a staple in athletes' uniforms since its launch in 1996. To highlight the key performance features of the latest iteration, UA organised the 'Power Through Pressure' challenge in Madrid, Spain. Held at Madrid City Football Academy, the experience brought together football creators, media, performance specialists, and Under Armour athlete Antonio Rüdiger to showcase the benefits of UA's original performance baselayer.
Under Armour HeatGear® Baselayer has been a staple in athletes' uniforms since its launch in 1996. To highlight the key performance features of the latest iteration, UA organised the 'Power Through Pressure' challenge in Madrid, Spain. Held at Madrid City Football Academy, the experience brought together football creators, media, performance specialists, and Under Armour athlete Antonio Rüdiger to showcase the benefits of UA's original performance baselayer.
Under Armour HeatGear® Baselayer has been a staple in athletes' uniforms since its launch in 1996. To highlight the key performance features of the latest iteration, UA organised the 'Power Through Pressure' challenge in Madrid, Spain. Held at Madrid City Football Academy, the experience brought together football creators, media, performance specialists, and Under Armour athlete Antonio Rüdiger to showcase the benefits of UA's original performance baselayer.
De’Aaron Fox is the face of a new campaign for Under Armour with partners Foot Inc., reintroducing the UA Phantom 1
De’Aaron Fox is the face of a new campaign for Under Armour with partners Foot Inc., reintroducing the UA Phantom 1
De’Aaron Fox is the face of a new campaign for Under Armour with partners Foot Inc., reintroducing the UA Phantom 1
De’Aaron Fox is the face of a new campaign for Under Armour with partners Foot Inc., reintroducing the UA Phantom 1
De’Aaron Fox is the face of a new campaign for Under Armour with partners Foot Inc., reintroducing the UA Phantom 1
De’Aaron Fox is the face of a new campaign for Under Armour with partners Foot Inc., reintroducing the UA Phantom 1
Under Armour and Kelsey Plum are coming together once again to host the second year of Dawg Class, powered by UA NEXT.
Under Armour and Kelsey Plum are coming together once again to host the second year of Dawg Class, powered by UA NEXT.
Under Armour and Kelsey Plum are coming together once again to host the second year of Dawg Class, powered by UA NEXT.
Under Armour and Kelsey Plum are coming together once again to host the second year of Dawg Class, powered by UA NEXT.
Under Armour and Kelsey Plum are coming together once again to host the second year of Dawg Class, powered by UA NEXT.
Under Armour and Kelsey Plum are coming together once again to host the second year of Dawg Class, powered by UA NEXT.
In partnership with the Baltimore Community Foundation, Under Armour has released a specially designed shirt to raise awareness and support for the short and long term needs of its community following the March 26 Key Bridge tragedy.
In partnership with the Baltimore Community Foundation, Under Armour has released a specially designed shirt to raise awareness and support for the short and long term needs of its community following the March 26 Key Bridge tragedy.
In partnership with the Baltimore Community Foundation, Under Armour has released a specially designed shirt to raise awareness and support for the short and long term needs of its community following the March 26 Key Bridge tragedy.
In partnership with the Baltimore Community Foundation, Under Armour has released a specially designed shirt to raise awareness and support for the short and long term needs of its community following the March 26 Key Bridge tragedy.
In partnership with the Baltimore Community Foundation, Under Armour has released a specially designed shirt to raise awareness and support for the short and long term needs of its community following the March 26 Key Bridge tragedy.
In partnership with the Baltimore Community Foundation, Under Armour has released a specially designed shirt to raise awareness and support for the short and long term needs of its community following the March 26 Key Bridge tragedy.
On Monday, April 15th, Under Armour Athlete Sharon Lokedi finished second in the Boston Marathon during her race debut with a run time of 2:22:45, just 0:00:08 behind first. In 2022, Lokedi became the fourth woman to win the New York City Marathon in her race debut and followed that with a third-place podium finish in 2023. Traditionally specializing in the 5K, 10K, and half marathon distances, the New York City Marathon was Lokedi’s first. Now, she’s podium finished her third marathon for a 3/3 streak using the same combination of all-star preparation and performance outfitting. This year, Lokedi wore the second iteration of Under Armour’s award-winning marathon racing shoe— the UA Velociti Elite 2—and trained under Stephen Haas and Pat Casey with UA Mission Run Dark Sky Distance.
On Monday, April 15th, Under Armour Athlete Sharon Lokedi finished second in the Boston Marathon during her race debut with a run time of 2:22:45, just 0:00:08 behind first. In 2022, Lokedi became the fourth woman to win the New York City Marathon in her race debut and followed that with a third-place podium finish in 2023. Traditionally specializing in the 5K, 10K, and half marathon distances, the New York City Marathon was Lokedi’s first. Now, she’s podium finished her third marathon for a 3/3 streak using the same combination of all-star preparation and performance outfitting. This year, Lokedi wore the second iteration of Under Armour’s award-winning marathon racing shoe— the UA Velociti Elite 2—and trained under Stephen Haas and Pat Casey with UA Mission Run Dark Sky Distance.
On Monday, April 15th, Under Armour Athlete Sharon Lokedi finished second in the Boston Marathon during her race debut with a run time of 2:22:45, just 0:00:08 behind first. In 2022, Lokedi became the fourth woman to win the New York City Marathon in her race debut and followed that with a third-place podium finish in 2023. Traditionally specializing in the 5K, 10K, and half marathon distances, the New York City Marathon was Lokedi’s first. Now, she’s podium finished her third marathon for a 3/3 streak using the same combination of all-star preparation and performance outfitting. This year, Lokedi wore the second iteration of Under Armour’s award-winning marathon racing shoe— the UA Velociti Elite 2—and trained under Stephen Haas and Pat Casey with UA Mission Run Dark Sky Distance.
On Monday, April 15th, Under Armour Athlete Sharon Lokedi finished second in the Boston Marathon during her race debut with a run time of 2:22:45, just 0:00:08 behind first. In 2022, Lokedi became the fourth woman to win the New York City Marathon in her race debut and followed that with a third-place podium finish in 2023. Traditionally specializing in the 5K, 10K, and half marathon distances, the New York City Marathon was Lokedi’s first. Now, she’s podium finished her third marathon for a 3/3 streak using the same combination of all-star preparation and performance outfitting. This year, Lokedi wore the second iteration of Under Armour’s award-winning marathon racing shoe— the UA Velociti Elite 2—and trained under Stephen Haas and Pat Casey with UA Mission Run Dark Sky Distance.
On Monday, April 15th, Under Armour Athlete Sharon Lokedi finished second in the Boston Marathon during her race debut with a run time of 2:22:45, just 0:00:08 behind first. In 2022, Lokedi became the fourth woman to win the New York City Marathon in her race debut and followed that with a third-place podium finish in 2023. Traditionally specializing in the 5K, 10K, and half marathon distances, the New York City Marathon was Lokedi’s first. Now, she’s podium finished her third marathon for a 3/3 streak using the same combination of all-star preparation and performance outfitting. This year, Lokedi wore the second iteration of Under Armour’s award-winning marathon racing shoe— the UA Velociti Elite 2—and trained under Stephen Haas and Pat Casey with UA Mission Run Dark Sky Distance.
On Monday, April 15th, Under Armour Athlete Sharon Lokedi finished second in the Boston Marathon during her race debut with a run time of 2:22:45, just 0:00:08 behind first. In 2022, Lokedi became the fourth woman to win the New York City Marathon in her race debut and followed that with a third-place podium finish in 2023. Traditionally specializing in the 5K, 10K, and half marathon distances, the New York City Marathon was Lokedi’s first. Now, she’s podium finished her third marathon for a 3/3 streak using the same combination of all-star preparation and performance outfitting. This year, Lokedi wore the second iteration of Under Armour’s award-winning marathon racing shoe— the UA Velociti Elite 2—and trained under Stephen Haas and Pat Casey with UA Mission Run Dark Sky Distance.
Under Armour continues to push the boundaries of innovation as it develops products that athletes cannot live without. It’s already been a busy year for Under Armour but the performance brand isn’t stopping now—Under Armour is excited to introduce the UA StealthForm Hat, a foldable travel-friendly hat engineered to fit your head, breathe easy, and wick sweat all year round. The hat is anatomically molded with seamless construction for a custom fit—and, with its unstructured design, it’s washable and completely packable, snapping back into shape with no creases with ease. Smash it in a ball and it bounces right back. This is the hat only Under Armour could make.
Under Armour continues to push the boundaries of innovation as it develops products that athletes cannot live without. It’s already been a busy year for Under Armour but the performance brand isn’t stopping now—Under Armour is excited to introduce the UA StealthForm Hat, a foldable travel-friendly hat engineered to fit your head, breathe easy, and wick sweat all year round. The hat is anatomically molded with seamless construction for a custom fit—and, with its unstructured design, it’s washable and completely packable, snapping back into shape with no creases with ease. Smash it in a ball and it bounces right back. This is the hat only Under Armour could make.