ARMR 037 Uniform on Maryland Player on Field
08.20.2024

Introducing the ARMR 037 Uniform

Under Armour unveils its most innovative football uniform design to date

37 is more than just a number. Under Armour’s first material innovation, Prototype #0037, changed the sports apparel game when it hit the field in 1996. Designed to be worn under football players’ jerseys, the innovative compression tee was soft, skin-tight, and wicked sweat away fast to keep athletes cool, dry, and light.

 

Introducing the ARMR 037 uniform, the brand’s most innovative American football design to date. Positioned to hit the field this fall on all eight of UA’s collegiate football teams, the new uniforms feature a sleek, modern look and performance enhancements only Under Armour could deliver: a lock-down fit in the pants and jerseys that is not easily grabbed by other athletes, a no-slip waistband, and improved ventilation.

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The optimal fit, comfort, and functionality of the new uniforms represent years of work by the brand’s innovation and design teams to implement athlete feedback. One of the team’s goals for the new uniform iteration was to develop a better fitting pant with more secure coverage in the waist area. To achieve this, the team integrated the no-slip technology from its beloved yoga pant into the waistbands of the new football pants. The updated waistband construction provides more coverage and mitigates distractions by offering an improved fit that helps keep athletes’ pants in place.

UMD Football Players on field Celebrating
UMD Football Players on field
UA Navy Uniform Detailing

“We aspire to create the most authentic product possible by collaborating with athletes to identify their pain points, or anything distracting them from their game."

 

"Our team conducted numerous focus groups, where players voiced the need to consistently readjust their pants during play. To solve this, we leveraged the no-slip waistband construction from our women’s yoga pants. This seemingly small, innovative swap has made a tremendous difference for our athletes, who love the increased coverage over traditional football pants."

Kelsey Greenwell, Design Director, Team Sports Apparel, Under Armour.
UA x UMD Collegiate Uniform Testing
UA Collegiate Uniform Fabric details
UA Collegiate Design details

In alignment with Under Armour’s athlete-first philosophy, the ARMR 037 design underwent extensive wear testing, both in-lab on on-field, to verify its integrity and improved durability. The University of Maryland, who recently renewed its iconic partnership with the brand, played an integral role in guiding Under Armour’s efforts to optimize their fit and comfort.

“We take so much pride in our relationship with Under Armour, being the flagship school, and it’s a privilege to be able to work hand-in-hand with them on their latest innovations."

 

"Our student-athletes here at Maryland consider it an honor to be able to test out new uniforms, apparel and equipment and to give their feedback. We know UA works tirelessly to get every detail right so that our athletes can perform at their best.”

Michael Locksley, University of Maryland Head Football Coach
UMD Football Goal Post Celebrating

The ARMR 037 uniform design also appears in EA Sports’ College Football 25 video game, recently released in July.

“At Under Armour, we are truly relentless about innovating to make athletes better. The ARMR 037 uniforms are a perfect example of how we work directly with them to build better gear that translates to better confidence and performance on the field,” 

 

“This is a full-circle moment for UA - our very first performance innovation premiered on the University of Maryland football field. Through innovation, we’re continuing to push the boundaries of where we’ve been before and delivering new performance solutions at the highest level – even in the very sport we started.” 

Kyle Blakely, Senior Vice President of Innovation, Development & Testing for Under Armour. 

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