Diana Flores

Diana Flores Joins Under Armour as the First Flag Football Global Ambassador

New partnership will work to open more doors for women in sports across the world

Under Armour welcomes Diana Flores, world flag football champion, as a new Global Ambassador addition to UA Athlete roster. Flores is the first flag football athlete to join the Under Armour family and, at 25 years old, is an inspiring example of the resilience and dedication it takes for young athletes to always strive for more.

“Being named a global ambassador for Under Armour is not only a tremendous honor for me, but also a significant milestone for flag football. I am excited to work with the Under Armour team to grow this sport, inspire women and girls to achieve their dreams and continue to fight for equality in women's sport."

Diana Flores

As the captain and quarterback of the Mexican national team, Flores holds an impressive list of feats that have already built her reputation as a global inspiration for female athletes. She was named a world champion and two-time national college champion with the Tecnológico de Monterrey and has worked hand in hand with the national and international football leagues to promote worldwide reach of the sport, breaking cultural and gender barriers.

“It is a true honor to work with an athlete who in such a short time has positioned herself as a trailblazer in her sport, with global recognition as a leading quarterback. As Under Armour continues to invest in opening up new opportunities for women in sport, partnering with Diana Flores is an exciting step in reaching the next generation of female athletes.”

Sean Eggert, SVP, Global Sports Marketing at Under Armour

As part of this partnership, the brand will work with Diana Flores to break down barriers and provide access to sport for the next generation of athletes, with a focus on making flag football more accessible for boys and girls alike. To start, Flores has announced her support for the “Red Pandas” flag football team from the Ciudad del Refugio Orphanage in Puerto Nuevo, Baja California. The “Red Pandas” was created in 2020 with the aim of rehabilitating children through sport. Hand in hand with Under Armour, Flores will provide sports equipment and flag football clinics to the youth and children of the institution to perfect their skills and grow their game.


Under Armour is proud to welcome Diana Flores and will continue to empower women in sports together.