We are passionate about creating an inclusive culture for our teammates worldwide and protecting the rights and well-being of workers in our supply chain. This passion is intrinsic to our purpose—To Empower Those Who Strive For More.


Our Team Goals

  • By March 31, 2023, achieve 42% of director and above positions filled by women.
  • Original Goal: By March 31, 2023, achieve 39% of underrepresented talent at all levels.
  • Updated Goal: By March 31, 2025, achieve 39% of underrepresented talent at all levels.

  • By 2025, implement a fair compensation strategy across our supply chain, with pilot initiatives implemented in strategic supplier sites by 2023.
  • By 2025, implement worker voice systems among all our strategic suppliers.
  • By 2025, implement an inclusive well-being program across 65% of strategic suppliers.
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Our people and culture strategy focuses on creating a winning culture as an inclusive, purpose-driven and values-based brand.

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Suppliers’ Workers

As a purpose-led, values-based organization, respect for human rights is part of our foundational commitment to responsible business practices. We follow the United Nations Guiding Principles on Business and Human Rights (UNGP), taking responsibility for respecting human rights in our operations, our supply chain and the communities where we operate.

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Under Armour Inc.

Global Human Rights Commitment

At Under Armour, Inc., we are deeply committed to promoting and respecting the rights of the people who create, make, wear, use, promote, and connect to our products. Under Armour is a purpose-led, values-based organization, and respect for human rights is part of our foundational commitment to responsible business practices, including sustainability.

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Stakeholder Engagement


Under Armour strives to listen to all our key stakeholders and has a number of mechanisms in place to help identify and respond to potential incidents in our supply chain, including the process noted in the Reporting Potential Misconduct provision of our Supplier Code of Conduct and our participation, as a Fair Labor Association affiliate, in the FLA’s Safeguard Mechanism. When action is required, we seek to develop plans that consider local circumstances and to consider the safety of those potentially impacted, engaging third parties for support and expertise if needed. We seek to engage effectively with civil society organizations and unions representatives in key sourcing regions. For additional information, please see civil society overview related to FLA Principle 9 in Under Armour’s February 2019 FLA Accreditation Report.