GOING WITH A NEW FLOW

12.04.2020

How The UA Innovation Team Brought New Cushioning Technology To The Curry Flow

In early 2019, the Under Armour design team introduced Stephen Curry to an early version of a new cushioning technology, UA Flow. After some quick weartesting, Stephen realized what it could mean for basketball.

So, he did what any two-time NBA MVP, three-time NBA champion, and the (soon-to-be) namesake of Curry Brand would do: he challenged the team to make UA Flow a signature feature in his next signature shoe.

It was in the spirit of curiosity and experimentation that helped bring UA Flow to basketball in the first place. While testing UA Flow in a running shoe at the company’s Portland office, Fred Dojan, Under Armour Innovation’s VP of Footwear Development, decided to try it out on the court. He quickly grasped the material’s traction on the hardwood, "So from there, we had the opportunity to develop UA Flow for basketball also." On the development experience, he added, "I’ve worked on some challenging projects, but I’ve never had to develop and scale something in the middle of a pandemic. It was a huge collaborative team effort to pull this off and bring it to market in 2020."

Tom Luedecke and Stephen Curry at an early development meeting in Portland for the Curry Flow 8 in 2019.

“That was the fateful moment: taking a running-specific technology that was still being developed and testing it on the basketball court,” said Tom Luedecke, Under Armour Innovation’s Director of Footwear Design, who has worked with Stephen since designing the Curry 2. “Seeing UA Flow firsthand on the court was magic. Internally, we call it a unicorn foam because it does everything.”

Maybe we should start with what makes UA Flow… flow. It’s a singular, proprietary foam compound which brings lightweight cushioning and pioneering traction to Under Armour’s performance footwear product. Put more simply, it is UA Basketball’s highest performance ground-contact cushioning technology to-date.

Actually, here are Dojan and Luedecke to further break down UA Flow, how it made it to the Curry Brand, and how it could change the game for good:

UA Flow is something that’s been in development for over three years. How did this new innovation first come about?

Fred Dojan: We had worked with Dow on UA HOVR™and had great success there. Under Armour does a meeting with them every year and we walked through new materials that could apply to footwear and apparel. They shared that they had this new foam concept that was lightweight with high energy return, but also had properties that gave it good traction and durability.

We knew we were onto something big, but also knew there was a long road ahead going from the lab all the way to production. We initially wanted to get it into running.

It’s launching in basketball first in the Curry Flow 8. What changed the decision to debut in running?

Tom Luedecke: It was Stephen’s call, basically. We shared some prototypes with him in February of 2019. We call them “Frankenstein Shoes” where we take an old existing upper and put them on a new midsole, just to get him to feel what that new sole feels like.

We took him through the science of UA Flow and told him it’d be ready in 2021. He said, “I need this for the Curry 8,” and that’s what set the train in motion. He just flipped the script on us. He challenged us to pull it forward and quickly.

FD: Before that, it was originally going to launch in a lightweight running shoe. We were running with them around our Portland headquarters. But, then we took it into the gym so we could have a longer straightaway to run on it. We were like “Whoa...this stuff sticks amazing on the floor of the gym. This could be an awesome basketball shoe.”

Fred Dojan (left), Tom Luedecke (center), and Stephen Curry in Under Armour's Biomechanics Lab in Portland in 2019.

Stephen must have really thought it was awesome for him to want it ASAP. Do you remember his reaction when he first tried UA Flow?

TL: He ran around the practice facility down in Walnut Creek, came back with feedback and one of the first things he said was, “Man, I feel like a ninja.” Ninja referring to how quiet the shoe is because UA Flow doesn’t squeak, but also how smooth the transitions were. It didn’t slap on the ground. It’s very much in tune with the foot. He was getting cushioning, but not sacrificing court feel. He can feel the court, but still feel protected underfoot.

UA Flow and the Curry Flow 8 went through 13 rounds of weartesting and 10 rounds of biomechanical testing. Over 90 athletes put in more than 1,500 hours on-court in the shoe altogether. How does this technology help Stephen and players like him?

FD: When we saw how sticky this material was on hardwood, we knew this was going to be pretty groundbreaking. Watching how Stephen moves, he’s very quick on his feet and this could give him the extra separation to do even more amazing moves.

We wanted to build a lighter weight high performance shoe. It’s one of the lightest basketball sneakers we’ve ever done. A lighter shoe allows a player to have more energy and be fresher throughout the game. It’s a huge performance advantage.

TL: Stephen said he’s been working on some new moves that the shoe enables him to do and I think that’s the most exciting: when players can do new things due to the product that they wear. A basketball player saying he can do moves that he wasn’t able to do before is kind of the equivalent to a runner saying I’m running faster because of these shoes.

What makes UA Flow unique from everything else the company has done in basketball?

FD: We know it’s our best foam from the low-compression set standpoint. This is the most excited I’ve been about the opportunity and potential of new technology in a long time.

The big thing for the Curry Flow 8 is that we’re building a shoe with a rubberless unisole. The traction is so good that you don’t have to have an outsole on it, which usually adds two or three ounces worth of weight. Without the weight of an outsole and just the midsole, we have the opportunity to create a lightweight high-performance basketball shoe. It’s not just about the material, it’s about building a system. All the components from the upper to the plate and the materials to the shape of the traction is really key.

TL: It has huge potential for a word of mouth “You gotta try these out” type of cushioning. It has such a unique, underfoot feel. Not only that, but we also put a lot of emphasis on how we built the upper. It may seem super simple to look at, but it’s really engineered from the inside out in terms of how it holds the foot on the UA Flow platform. It’s specific to cutting motions and hard stopping motions that optimizes what is underfoot. It’s a holistic system, a 360-degree approach.

Can you talk more about that approach? How’s it different from the way other basketball sneakers are made?

TL: Usually in basketball, you start with a fairly stiff cushioning system—some combination of foam and rubber pancake mix—with the goal to make it more flexible by introducing flex grooves or mixing in softer foams.

The Curry Flow 8 is built the opposite way; UA Innovation started with a minimal shoe construction and designed the UA Flow footwear from flexibility to stability, instead of stability to flexibility. We started with a soft, flexible foam with no outsole, and added just the right amount of stability into it for Steph’s game. That’s the big difference: not starting with a stiff layer cake, but starting with this amazing foam. It still has the feel of a shoe that you want to run and sprint in, but it gives enough support to be able to cut and do all the hard moves that are necessary in basketball.

FD: Until now, shoes have been built really stiff with a low profile for court feel, or taller with more cushioning and less court feel. This is truly a unicorn that brings everything together.

For more, read the Curry Flow 8 Introduction on the UA Newsroom, visit www.currybrand.com and @currybrand on Instagram.

BALTIMORE, Sept. 27, 2022 – Under Armour, Inc. (NYSE: UA, UAA) today announced the release of its 2021 Sustainability & Impact Report, outlining a new sustainability framework, goals, and targets that will guide the company’s work to reduce the environmental footprint associated with its products and operations while accelerating its social and community impact. Aligned with Global Reporting Initiative (GRI) and Sustainable Accounting Standard Board (SASB) industry standards, the report outlines 23 goals and targets designed to drive company progress across three key pillars – Products, Home Field, and Team – and underscore Under Armour’s core values, including ‘Act Sustainably’ and ‘Stand for Equality.’ “As a global innovator and leader in athletic performance apparel, footwear, and accessories, we believe Under Armour has an important role to play in addressing impending challenges facing our society, industry, and planet. This belief informs our innovation methods and compels us to rethink, reinvent, and reimagine our products and how we make them in our work to support athletes and protect people and our shared planet,” said Colin Browne, Under Armour Interim President and CEO. “Mindful that lasting change will require global cooperation across communities and industries, our new report conveys our renewed commitments to continuous improvement, industrywide collaboration, and transparent communication with our stakeholders in our ongoing sustainability journey.” Under Armour’s sustainability approach, What’s Under Matters, reflects the company’s mission to make athletes better by focusing on performance-driven innovations that utilize more sustainable materials designed for recyclability and more efficient production processes in its delivery of durable, quality, high-performing products athletes know and trust. “The details underlying a company’s sustainability strategy are foundational to its longevity and ability to generate lasting impact. For this reason, Under Armour has worked diligently over the years to finalize our approach and take concerted action before releasing this report,” said Michael Levine, Under Armour VP and Chief Sustainability Officer. “We’re pleased to share our accomplishments and perspective on our future goals, and we look forward to providing updates on our progress.” A selection of report highlights within each pillar follows: Products – Through 10 goals, the company is embracing material innovations that will enable less waste and more durability, setting the stage for circular systems by 2030, including: Prioritizing recycled and renewable materials and reducing single-use plastic brand product packaging by 75% by 2025. Implementing sustainability and circular design principles in at least half of its products by 2027 and developing chemistry and processes that can enable a circular footwear program to be launched in market, at scale, by 2030. At the end of 2021, approximately 40% of fabrics used in the company’s apparel and accessories were made from materials capable of being recycled. Supporting innovation that reduces fiber shedding from textiles and targeting 75% of fabric to be made of low-shed materials, as defined by industry-leading guidance on fabric shedding that the company will work collectively to shape by 2030. Home Field – The company is working to reduce its overall environmental footprint and do its part to protect the planet through seven goals, including: Eliminating 100% of biocides and fluorine DWR in its products by 2025. Reducing absolute scope 1, 2, and 3 greenhouse gas emissions by 30% and increasing renewable energy in owned and operated facilities to 100% by 2030. Advancing low-impact manufacturing, reducing the environmental impact of its materials, and targeting net-zero emissions by 2050. Team – The company is supporting its people and communities through six goals that build upon longstanding efforts, including: Continuing to invest in teammates' health, safety, and well-being – including through initiatives to advance diversity, equity, and inclusion and develop underrepresented talent at all levels. Protecting workers' human rights and well-being in its supply chain through comprehensive programs and audits. Working to create opportunities for millions of youth to engage in sports by 2030. To download the 2021 Sustainability & Impact Report and for further information on Under Armour’s sustainability program, visit this link. About Under Armour Under Armour, Inc., headquartered in Baltimore, Maryland, is a leading inventor, marketer, and distributor of branded athletic performance apparel, footwear, and accessories. Designed to empower human performance, Under Armour's innovative products and experiences are engineered to make athletes better. For further information, please visit http://about.underarmour.com. Forward-Looking Statements Some of the statements contained in this press release constitute forward-looking statements. Forward-looking statements relate to expectations, beliefs, projections, estimates, future plans and strategies, anticipated events or trends, and similar expressions concerning matters that are not historical facts, such as statements regarding our goals, targets, commitments, future planned initiatives and the timing and effectiveness of any of the foregoing, including those relating to the environment, human capital matters, social and labor issues, and community impact; the development and introduction of new products, technologies and ways of working; our assumptions and the implementation of our sustainability strategies; the future impacts of our investments and initiatives; and the standards and expectations of third parties. In many cases, you can identify forward-looking statements by terms such as “may,” “will,” “should,” “expects,” “plans,” “anticipates,” “believes,” “estimates,” “predicts,” “outlook,” “potential,” or the negative of these terms or other comparable terminology. The forward-looking statements contained in this press release reflect our current views about future events and are subject to risks, uncertainties, assumptions and changes in circumstances that may cause events or our actual activities or results to differ significantly from those expressed in any forward-looking statement. Although we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee future events, results, actions, activity levels, performance or achievements. Readers are cautioned not to place undue reliance on these forward-looking statements. A number of important factors could cause actual results to differ materially from those indicated by the forward-looking statements, including our assumptions not being realized, scientific or technological developments, evolving sustainability strategies, evolving government regulations, and the risks and uncertainties set forth in the “Risk Factors” section of our most recent Annual Report on Form 10-K and subsequent Quarterly Reports on Form 10-Q filed with the U.S. Securities and Exchange Commission. The forward-looking statements contained in this press release reflect our views and assumptions only as of the date of this press release. We undertake no obligation to update any forward-looking statement to reflect events or circumstances after the statement's date or to reflect unanticipated events.

Under Armour, Inc. (“the company”) (NYSE: UA, UAA), today announced that Patrik Frisk will step down as President and Chief Executive Officer (CEO) and as a member of the Board of Directors (board), effective June 1, 2022. The board has initiated a comprehensive internal and external search process to identify a permanent President and CEO. Until a successor is named, the board has appointed Colin Browne, the company’s Chief Operating Officer (COO), as interim President and CEO, effective June 1, 2022. To support the transition, Frisk will remain with Under Armour as an advisor through September 1, 2022. “On behalf of the board, I want to thank Patrik for his valuable contributions to Under Armour over the past five years,” said Kevin Plank, Under Armour Founder, Executive Chairman and Brand Chief. “During his tenure, we made significant strides in advancing enterprise-wide operational excellence, and Patrik’s steadfast leadership has been crucial to strengthening our foundation and positioning the company for our next growth phase. As we search for Patrik’s permanent successor, Colin’s experience as a seasoned executive in our industry and leading critical operational aspects of our business will serve Under Armour well as interim CEO.” Plank continued, “Under Armour is evolving to meet the needs of our athletes worldwide. As we transition, we are committed to identifying additional opportunities to drive improved returns for our shareholders and deliver for athletes, partners, and teammates. There is a huge opportunity in front of us. I look forward to working closely with the board during the search process to find our next leader who will take us to new heights. In the meantime, we are moving forward and will continue to connect with athletes in exciting ways, offering them exactly what they need when they need it.” Frisk, who joined Under Armour in 2017, helped architect its long-term strategic plan that underscored its commitment to athletic performance by reengineering its structure, systems, and go-to-market process. Under his leadership, the company delivered industry-leading products, deepened relationships with consumers and customers, and advanced its purpose, vision, mission, and values. “It has been the greatest privilege of my career to serve Under Armour athletes, customers, shareholders, and teammates. I am extremely proud of what we’ve accomplished as a team,” said Frisk. “Together, we have done a tremendous amount of work to strengthen this iconic brand while significantly solidifying its operations. Colin has an intimate understanding of the Under Armour business and our industry. I have every confidence that his stewardship will allow for a seamless transition.” Browne said, “What unifies and drives Under Armour is our purpose: to empower those who strive for more. This transition is an opportunity to further our long-term goals. I am grateful for Patrik’s leadership and partnership. As we work to deliver industry-leading innovation and premium experiences to athletes globally, we remain focused on amplifying the strong foundation that’s been set over the past few years.” Since joining the company in 2016, Browne modernized Under Armour’s digital go-to-market strategy and direct-to-consumer model and transformed its supply chain organization, leading to significant margin improvement and operating efficiency. Browne has held the role of COO since 2020 and oversees supply chain, global planning, sustainability, information technology, enterprise data management, commercial optimization, go-to-market strategy, and distribution capabilities. Browne has been an integral part of the company's successful transformation, and his leadership has been critical to navigating global supply challenges caused by the pandemic. About Under Armour, Inc. Under Armour, Inc., headquartered in Baltimore, Maryland, is a leading inventor, marketer and distributor of branded athletic performance apparel, footwear, and accessories. Designed to empower human performance, Under Armour’s innovative products and experiences are engineered to make athletes better. For further information, please visit http://about.underarmour.com. Forward Looking Statements Some of the statements contained in this press release constitute forward-looking statements. Forward-looking statements relate to expectations, beliefs, projections, future plans and strategies, anticipated events or trends, and similar expressions concerning matters that are not historical facts, such as statements regarding our future financial condition or results of operations, our prospects, and strategies for future growth, the impact of the COVID-19 pandemic on our business and results of operations, the development and introduction of new products, and the implementation of our marketing and branding strategies. In many cases, you can identify forward-looking statements by terms such as “may,” “will,” “should,” “could,” “expects,” “plans,” “anticipates,” “believes,” “estimates,” “predicts,” “outlook,” “potential” or the negative of these terms or other comparable terminology. The forward-looking statements contained in this press release reflect our current views about future events and are subject to risks, uncertainties, assumptions, and changes in circumstances that may cause events or our actual activities or results to differ significantly from those expressed in any forward-looking statement. Although we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee future events, results, actions, activity levels, performance, or achievements. Readers are cautioned not to place undue reliance on these forward-looking statements. A number of important factors could cause actual results to differ materially from those indicated by these forward-looking statements, including, but not limited to: the impact of the COVID-19 pandemic on our industry and our business, financial condition and results of operations, including recent impacts on the global supply chain; failure of our suppliers or manufacturers to produce or deliver our products in a timely or cost-effective manner; labor or other disruptions at ports or our suppliers or manufacturers; changes in general economic or market conditions that could affect overall consumer spending or our industry; increased competition causing us to lose market share or reduce the prices of our products or to increase our marketing efforts significantly; fluctuations in the costs of raw materials and commodities we use in our products and our supply chain; changes to the financial health of our customers; our ability to successfully execute our long-term strategies; our ability to effectively drive operational efficiency in our business and successfully execute any restructuring plans and realize their expected benefits; our ability to effectively develop and launch new, innovative and updated products; our ability to accurately forecast consumer shopping and engagement preferences and consumer demand for our products and manage our inventory in response to changing demands; loss of key customers, suppliers or manufacturers; our ability to further expand our business globally and to drive brand awareness and consumer acceptance of our products in other countries; our ability to manage the increasingly complex operations of our global business; the impact of global events beyond our control, including military conflict; our ability to successfully manage or realize expected results from significant transactions and investments; our ability to effectively market and maintain a positive brand image; our ability to effectively meet the expectations of our stakeholders with respect to environmental, social and governance practices; the availability, integration and effective operation of information systems and other technology, as well as any potential interruption of such systems or technology; any disruptions, delays or deficiencies in the design, implementation or application of our global operating and financial reporting information technology system; our ability to attract key talent and retain the services of our senior management and other key employees; our ability to access capital and financing required to manage our business on terms acceptable to us; our ability to accurately anticipate and respond to seasonal or quarterly fluctuations in our operating results; risks related to foreign currency exchange rate fluctuations; our ability to comply with existing trade and other regulations, and the potential impact of new trade, tariff and tax regulations on our profitability; risks related to data security or privacy breaches; and our potential exposure to litigation and other proceedings. The forward-looking statements contained in this press release reflect our views and assumptions only as of the date of this press release. We undertake no obligation to update any forward-looking statement to reflect events or circumstances after the statement’s date or to reflect unanticipated events. Under Armour Contacts: Lance Allega, SVP, Investor Relations & Corporate Development, (410) 246-6810 Blake Simpson, SVP, Global Communications, Community Impact & Events, (443) 630-9959

Trust builds great athletes, and trust runs deep at Under Armour. From trusting yourself to go the extra mile to trusting your teammates to step in when you need support, trust unites us and helps us Strive for More. Newsweek has recognized Under Armour in their inaugural Most Trustworthy Companies 2022 list. In partnership with Statista, a German company specializing in marketing and consumer data, Newsweek ranked Under Armour #2 out of 16 total companies for the Textile, Clothing, & Luxury Goods category. “Each and every teammate at Under Armour plays a role in bringing our purpose to life,” said Under Armour CEO Patrik Frisk. “Being recognized as one of America’s Most Trustworthy Companies speaks volumes to the passion and integrity our teammates bring forward in everything they do in both their professional and personal lives.” With help from a survey of 50,000 U.S. residents, companies were evaluated across different elements related to customer, investor, and employee trust. Survey respondents answered questions about how companies engaged customers and treated their employees. Publicly traded U.S. corporations with $500 million or more in annual revenues made the list. Newsweek reviewed companies aligning to 22 industries, ranging from Banks, Energy & Utilities, Health Care & Life Sciences, and more. Insights from the 2022 Edelman Trust Barometer showed how employee trust is the number one driver of trust. More specifically, many employees expect their employer to engage on societal issues and provide quality information. Under Armour’s ongoing and tangible actions to address issues like economic equality and community policing relationships are felt across the business. As Under Armour continues to put its purpose at the forefront of all activities, the business will continue to make decisions grounded in doing what is right for their consumers instead of solely responding to the market and reacting to competitors. Under Armour is committed to empowering those who strive for more, and the company’s values – Act Sustainably, Celebrate the Wins, Stand for Equality, Love Athletes and Fight on Together – serve as both a checklist for each of our programs and the qualities expected of every teammate.

This Veterans Day is the first in two decades that the United States is not at war, but the essential mission of supporting veterans and families of fallen heroes carries on in communities across the country. Under Armour embraces this mission with its continued support of the Travis Manion Foundation, which strives to create thriving communities built on the bedrock of personal character and purpose-driven individuals. Powered by Under Armour Freedom, the Travis Manion Foundation’s Character Does Matter program has connected more than 2,000 veteran mentors with more than 400,000 kids across all 50 states over the past two years. Veteran mentors receive training, support, and materials from the Travis Manion Foundation to bring a research-based character curriculum to schools, youth groups, and sports teams at no cost. “With continued investment and growth, Character Does Matter will become the premier character-development program available to schools and youth throughout the country within the next few years,” says Ryan Manion, president of the Travis Manion Foundation and the older sister of Travis, a Marine who died in combat in 2007. To support the Travis Manion Foundation, Dwayne Johnson and Under Armour have released Project Rock’s For the Heroes collection, an annual brand initiative that honors veterans’ service and sacrifices. The collection, which includes new pieces for men, women, and youth, is available at UA.com, Under Armour Brand Houses, and select global retailers. “It’s really amazing to recognize those who are continuing to serve even outside of uniform. These heroes walk among us every single day and they inspire us to follow in their footsteps with the same sense of service, character and leadership,” Johnson says. “The work TMF does with veterans and families of the fallen, providing them with personal development training and experiences, repurposing their leadership to continue serving in their local community—especially to mentor and serve the next generation—is so critically important.”

Being raised by a single mother, my football coaches became the father figures that I didn’t have. Many of them served as role models that I still admire to this day. As I continued to move up the ranks, I knew that I would have the opportunity to have that same impact on my players. It wasn’t until recently I realized that I could have a similar influence on young coaches that looked like me just trying to forge their paths in this great game of football. I owe a lot of the opportunities football has given me to my high school football coach, Frank Young. He was one of the first people to make me and my teammates realize that college was a real and viable option for us. He found us a way out — and where I grew up, very few people ever left that neighborhood. Because of the game, I'm the first in my family to graduate from college. Football introduced me to my wife. It’s allowed me to have a family. Throughout my career, I've taken a little bit of life’s lessons from every coach that I worked with and every athlete I have had the privilege to coach. They all guided me in my success. The pandemic forced us all to stop. There were no games to prepare for — only life. It gave us all what I consider a much-needed time to reflect and think. The idea of The National Coalition for Minority Football Coaches came to mind in a phone call with Coach Mike Tomlin last year. We started talking about the head positions we have and how we got here. Recognizing that we’re both on the back nine of our coaching careers, it is hard to think that things aren’t looking any easier for minority coaches. So, I thought - how can we give back? How can we pay it forward? Thus, the Coalition was born. Our goal is to prepare, promote, and produce a complete coach. Imagine an almost Renaissance man, someone who meets all the needs of a football coach, both on the field and off. I'm a big believer that if you can see it, then you can achieve it. That vision now gives the next generation the ability to realize that they’re capable of doing it too. My idealistic view is that the world should become more like the locker room. Think about it — every racial, socioeconomic barrier is broken in the locker room. In there, we’re all playing on one team. In partnership with Under Armour, we can push this narrative onto the playing field. Under Armour is a champion for our cause, and that means the world to me. Our future success as a Coalition is critical. This is something that we don't take for granted. We must keep this door open for minority coaches. I want every qualified candidate to get the opportunities that I have had and then some – to be given the guidance that I was given. I know that we need to do this the right way and create a strong foundation for minority coaches to build upon for years to come and I thank Under Armour for standing behind us as we pave the way forward. The better we do today, the more doors we open in the future.

Under Armour, Inc. (NYSE: UA, UAA) today announced the appointment of Massimo Baratto to Executive Vice President, Chief Consumer Officer. Since joining Under Armour in 2018, Baratto has served as Managing Director of the company’s Europe, Middle East and Africa (EMEA) region. Effective Nov. 1, this newly created role will oversee all aspects of Under Armour’s consumer strategy, delivering a seamless, consistent brand experience with responsibility for global marketing, eCommerce and retail. “Today’s announcement underscores our commitment to delivering an ecosystem capable of deepening our connection with focused performers, inspiring them wherever and whenever they choose to engage our brand,” said Under Armour President and Chief Executive Officer Patrik Frisk. “Massimo’s global leadership skills, digital expertise, and significant experience building brands through understanding consumer behavior will be a great enabler in strengthening our ability to innovate and enhance our position as one of the world’s preeminent athletic performance brands.” Before Under Armour, Baratto served as Chief Executive Officer for Oberalp Group. In his 18-year career at Oberalp, he was credited with significant growth of the Salewa, Dynafit, Wild Country, and Pomoca brands helping the company become one of the most distinguished international house of brands in the mountain sports industry. In conjunction with this announcement, Kara Trent, a 7-year Under Armour veteran, will succeed Massimo as the company’s Senior Vice President/General Manager of EMEA. Trent has served in multiple roles in the company’s North American business and most recently has led the merchandising and planning functions for the EMEA region. Before Under Armour, she served in various merchandising, planning, and buying roles at PUMA and Reebok. Additionally, the company announced that Alessandro de Pestel, who has served as Under Armour’s Chief Marketing Officer since 2018, plans to leave in Feb. 2022 to pursue other opportunities. Frisk added, “We appreciate the disciplined approach and consistency that Alessandro has contributed during our transformational journey. By helping us build a holistic strategy around consumer-centricity and significantly elevating our reach to focused performers, Under Armour’s global brand consideration is increasing.” About Under Armour, Inc. Under Armour, Inc., headquartered in Baltimore, Maryland, is a leading inventor, marketer and distributor of branded athletic performance apparel, footwear and accessories. Designed to empower human performance, Under Armour’s innovative products and experiences are engineered to make athletes better. For further information, please visit http://about.underarmour.com.

The Baltimore Ravens and Under Armour have partnered to provide grant funding to member schools of the Maryland Public Secondary Schools Athletics Association (MPSSAA) for the development of high school girls’ flag football programs. The Ravens are committing $250K over five years to support the initiative, with a target launch for the programs in the fall of 2022. This grant accompanies the MPSSAA’s commitment to developing new and innovative athletic opportunities that benefit the physical, social and emotional well-being of female student-athletes. Under Armour – a leading inventor, marketer and distributor of branded athletic performance apparel, footwear and accessories – will outfit custom uniforms for each high school team. The MPSSAA, which annually administers programs for over 111,000 participants from 199 public schools in the 24 local Maryland educational agencies, will institute the league’s rules and facilitate all field setup, uniform guidelines, game official framework and other areas of operation. Through this grant program, female high school students in Maryland will receive new opportunities to participate and enjoy a fast-paced, fun sport that has experienced steady growth throughout the country in recent years. Highlighted by a partnership between the NFL and the National Association of Intercollegiate Athletics, flag football has proven to be an emerging offering for girls. “We are proud to partner with Under Armour on this groundbreaking initiative,” Ravens senior vice president of marketing Brad Downs stated. “Football is the ultimate team sport, and we believe young female student-athletes deserve an opportunity to experience the incredible life lessons it teaches. We’re excited to help establish a program that will create a new varsity sport for high school girls who are eager to play the game of football.” “At Under Armour, we believe everyone should have the opportunity and ability to play sports at every level, particularly young girls whose confidence can be impacted by lack of access to sport,” said Sean Eggert, senior vice president of global sports marketing at Under Armour. “We are proud to support the Baltimore Ravens and MPSSAA to bring flag football to girls across Maryland.” GRANT APPLICATIONS Schools interested in starting a girls’ flag football team can apply for grants to fund their respective programs. Each local school system will be able to apply for a grant through the MPSSAA. All teams participating in the high school girls flag football league will be included in Ravens RISE events and experiences.

Troy Grimes, an Under Armour retail teammate from the Charlotte, NC Factory House is set to run 58 miles to celebrate his 58th birthday in the Hot Rod Ultra Marathon in Bowling Green, KY on September 25. His goal is to raise $5,800 for Under Armour community partner, Every Kid Sports. Grimes has been an avid runner for the past 19 years. He initially began running to lose weight and often celebrates key milestones in his life with runs, including running 70 miles to celebrate his 70-pound weight loss several years ago. He is also a baseball fan, former player and umpire in his spare time. To combine his two passions – running and baseball – Troy decided to run the Hot Rod Ultra Marathon which takes place on the Hot Rod Minor League baseball field. Troy will be running 177 laps to complete his 58 miles. While working at the Under Armour Factory House in Charlotte, Troy learned about Under Armour’s partnership with Every Kid Sports, a 501.c.3 non-profit that aims to help kids from income-restricted families experience the positive benefits of playing sports by helping the family cover a portion of their registration fees. Through their signature program, the Every Kid Sports Pass, the organization covers up to $150 of recreational youth sports registration fees up to four times a year, per child aged 4-18. The funding is available to families who qualify for SNAP, WIC, or Medicaid. Customers at Under Armour retail locations in the United States are able to donate to Every Kid Sports at checkout, which has been available since July 2021. To date, Under Armour customers have raised more than $200,000 for Every Kid Sports through donations at checkout. “I am so excited that I am able to combine my love of baseball and running with the Hot Rod Ultra Marathon,” said Troy Grimes, Under Armour Teammate. “As a father and fan of sports, I have first-hand experience seeing the positive impact that youth sports can have on young kids, which is why I am honored to be raising money for Every Kids Sports.”

Your Choices Regarding Cookies on this Site. Cookies are important to the proper functioning of a site. To improve your experience, we use cookies to remember log-in details and provide secure log-in, collect statistics to optimize site functionality and deliver content tailored to your interests. Click Accept and Proceed to accept cookies and go directly to the site. Learn about your data rights.

GOING WITH A NEW FLOW

More From UA News

Under Armour and DTLR Unveil School Spirit Rivalry Packs to Celebrate Historic Baltimore Football Tradition

The Curry 12 Goes Global with ‘Gravity’

Under Armour Lands In London For The Launch Of Its Unstoppable Sportswear Range

Under Armour’s 20th Annual ‘Armour Day’

Under Armour and Jackson State University Extend Partnership Through 2029

Under Armour Unveils Special Breakthru 5 Sneakers in “Plum” Colorway

Introducing the ARMR 037 Uniform

The Future Just Got Better – The Curry 12 Has Arrived

Elite 24 Showcases the World’s Next Generation of Basketball Stars

Under Armour Announces Eric Liedtke as Executive Vice President of Brand Strategy

Rising Golf Star Christo Lamprecht Joins The Under Armour Family

Under Armour Introduces UA Unstoppable

Gear Up To Go Low With Under Armour's Latest Golf Collection

Under Armour and Diana Flores Make History with Groundbreaking Flag Football Camp in Mexico

Under Armour Basketball Celebrates Female Representation at the 2024 WNBA All-Star Weekend in Phoenix

Under Armour Hosting Free Event for Baltimore City Student Athletes on August 3

Under Armour Welcomes its Newest Brand Ambassadors: Haley and Hanna Cavinder

Under Armour Returns to the Warrior Games for Seventh Year to Honor Military Community

Kick It with Jayde Riviere

University of Maryland and Under Armour Announce 12-Year Extension of Iconic Partnership

Keisei Tominaga Signs with Curry Brand

USA Football and Under Armour Form Multi-Year Partnership to Support U.S. National Teams and Grow the Game of Football

Sport for All

The Future of Stretch

An Ode to an Icon: Celebrating Kelley O'Hara

Under Armour Signs English Amateur Golf Sensation Kris Kim

Under Armour Signs Tottenham Hotspur FC & Spain's Pedro Porro

Under Armour Announces Yuron White as SVP, Sportswear, Run, Basketball/Curry & Collaborations

Under Armour Keeps Young Athletes Cool in the Heat of Madrid

Curry Brand's De'Aaron Fox Kicks Off New Campaign with UA Phantom 1

(Dawg) Class is Back in Session

Maryland Tough, Baltimore Strong

Another Marathon, Another Podium

Introducing The Hat Only Under Armour Could Make

MiLaysia Fulwiley Signs With Curry Brand

Under Armour Announces Leadership Transition

Forever Is Made Now

Under Armour Champions Women In Sports With Latest Collection

Curry Brand Completes 12th Court Revitalization in New York City

Under Armour Leaves London Guessing With Holographic Unveiling Of Shadow Elite 2 Boots

The Only Shoe With 2 Modes Just Got Better

Under Armour and Curry Brand are knocking down straight 3’s for this years 2024 NBA All-Star Weekend

Under Armour Appoints Kevin Ross as Senior Vice President, Managing Director of EMEA

RISE TOGETHER: UNDER ARMOUR CHAMPIONS HBCUS ON AND OFF THE COURT

Under Armour Launches the Ultimate Endurance Collection for That Run-Forever Feel

Setting A New Standard On The Green

The FUTR X ELITE sets its sights on the future of basketball

Celanese and Under Armour Develop Innovative New NEOLAST™ Fiber for Use in Performance Stretch Fabrics

Under Armour Bolsters Leadership Team with Appointment of New Chief Product Officer and New President of Americas

FC Barcelona Rising Star Fermín López Joins Under Armour's Growing Football Roster

Under Armour’s Breakthrough Fiber-Shed Test Method Now Available For Industry

Curry Brand Honors Hollywood Icon Bruce Lee

Mexican Soccer Champion Sebastián Cordova Joins the Under Armour Athlete Roster

Nothing Hits Like the Original: Under Armour HeatGear OG

Under Armour Unveils Custom Navy Football Uniforms Ahead of 2023 Army-Navy Game

Under Armour Embraces the Cold for NFL Weekend in Frankfurt

Curry Brand + TUFF CROWD Join Forces

Under Armour and Richfresh Unveil Custom Suits for University of Notre Dame and University of South Carolina Paris Match Up

Under Armour Doubles Military and First Responders Discount Ahead of Veterans Day Weekend

De’Aaron Fox Signs with Curry Brand

Stephen Curry Armours Up for the 2023-24 Basketball Season

Jarace Walker Joins the Under Armour Athlete Line-Up

Under Armour Basketball Athletes Become WNBA Champions

Under Armour Appoints Gap Inc. Veteran, Shawn Curran as New Chief Supply Chain Officer

The Future of Curry Starts Now

Ripken Baseball Names Under Armour Exclusive Apparel Partner

When In Doubt, Protect This House

Under Armour Publishes FY2023 Sustainability & Impact Report

Under Armour Announces John Varvatos as Chief Design Officer

Eddie Nketiah Celebrates New Under Armour Partnership By Opening Latest Under Armour Brand House on Oxford Street

Baltimore Ravens & Under Armour Unveil Custom Uniforms for Inaugural Season of Girls' Flag Football with Frederick County Public Schools

Curry Camp Convenes Basketball's Best in the Bay Area

Under Armour Creates the Ultimate Team Talk Using the Power of AI

Under Armour and Notre Dame March On Together

Diana Flores Joins Under Armour as the First Flag Football Global Ambassador

A New Way to Score More

Ready For Battle

Under Armour Basketball Is Coming to WNBA All-Star Weekend in Las Vegas