03.24.2022

Turning Madness Into Momentum

Under Armour Teams Dominate the 2022 NCAA Tournaments

March Madness® is that one magical and mind-blowing month of the year when we see sixty-eight men’s and sixty-eight women’s college basketball teams tough it out on the court to compete for the NCAA Championships® . But only two teams will achieve the blockbuster movie finish; complete with a buzzer-beating shot, explosion of cheers, exuberant team huddle, cutting down of the nets, and a shower of ice-cold, neon sports drink. 

 

This year, Under Armour is elated to see 29 of its teams in the tournament, four of which–Texas Tech men’s and South Carolina, Maryland and Notre Dame women’s–are still on fire as they head into the Sweet 16™. So far, these teams are leaving it all out on the court; dominating with a certain toughness and hunger that only athletes with a true Under Armour spirit could harness. 

 

To support the 29 teams on their journey to compete, Under Armour provided performance apparel and footwear fit for champions. Why? Because Under Armour exists to make athletes better and we know athletes perform their best when they have the solutions designed to make them better, faster, more adaptable, and more comfortable.

 

Athletes have the opportunity to sprint across the court in one of four Under Arrmour footwear products:

 

  • Curry Flow 9 - Ridiculously grippy, lightweight, and totally rubberless, the Curry Flow 9 combines unparalleled traction with UA Flow technology to meet the needs of today’s basketball athletes. 
  • Flow FUTR X - With rubber-free cushioning, that is lighter than what is typically used in basketball shoes, the FLOW FUTR X gives athletes the ability to be quick on the court and in their recovery. 
  • HOVR Havoc Clone - The unique material of the HOVR Havoc Clone precisely fits and adapts to the athlete’s foot shape and movement.

In addition, our female athletes have the opportunity to play in the Flow Breakthru 2, basketball shoes built and designed for women, by women. The Flow Breakthru 2 gives female athletes a fit developed by basketball moves, her way. 

 

Under Armour is proud of each and every team whose hard work and dedication led them to The Big Dance®. As we get closer to the final days of the tournament, only time will tell which teams have the momentum to be named 2022 NCAA Champions.

 

Flow FUTR X

Flow FUTR X

HOVR Havoc Clone

HOVR Havoc Clone

Flow Breakthru 2

Flow Breakthru 2