Under Armour knows runners are looking for data driven technology that is peer-proven and road-tested to take them to the next level on their journey to compete. In 2022, Under Armour is continuing to push the run category forward through a laser focus on providing products that deliver superior performance and innovation to meet the needs of UA Run consumers, specifically those of our female athletes.
Traditional women’s running shoes often derive from a men’s-designed shoe made smaller to fit the female foot. This means running shoes often lack the flexibility, fit, and arch support women need. UA Flow Synchronicity is the brand’s solution to this consumer need - built by HER, for HER and empowering HER Form, Her Speed and HER Rhythm on her journey to compete.
UA Flow Synchronicity was created for women, by women. Inspired by their female athletes, an all-female UA design team decided to change the narrative in the running footwear industry; building a women’s specific shoe from scratch. Integrating data and consumer insights from women who ran in a series of prototypes, the design team began with a new approach in addressing fit: holistic and multi-layered.
The team studied the nuances and differences between a man’s and woman’s foot, focusing on three key areas – the heel, the arch, and the midfoot heights. They studied 3D scans for a scientific understanding of the anatomy, and performed wear-testing on athletes to help refine design and structure of the shoe. Not only did they study their biomechanics, their foot shape and proportions, the contours and the sensitivities of the foot, but also, they tried to understand the female athlete’s needs based on the way they interacted with the shoe and how they provided feedback. Finally, to improve fit and arch support, the designers utilized the UA Flow technology, specifically looking at how women’s heels blend into the arch and into the forefront of the foot. The resulting design of the new UA Flow Synchronicity is a shoe that provides HER with the perfect fit.
"We are incredibly proud of how we are driving industry-leading change for female athletes. By providing consumer-centric innovations based on the science of the female form we are helping women everywhere focus on their performance and empowering them to strive for more."
Lisa Collier, Chief Product Officer at Under Armour
Under Armour conducts an exhaustive amount of prototyping, testing, and validation with its pro athletes, overlaying those insights with reviews and runner feedback globally post-market launch. Through this research and listening to what our female consumers were looking for in the category, Under Armour has created a product that addresses her fit and performance needs. "The Synchronicity had HER in mind from Day 1. I think any woman would appreciate knowing that we had them in mind from the get go and really took advantage of the latest technology in creating the shoe that they need and providing them with this kind of perfect fit," said Helen Woo, Senior Director of Biomechanics at Under Armour.
Designed to fit, support and complement the natural shape of a woman’s foot, the new UA Flow Synchronicity focuses on securing the heel and supporting the arch, where women’s feet differ most from men’s. With the flexible micro knit upper that is and moves with every stride.The heel-to-toe foot-conforming design is tailored for the cushioning women need, and provides immediate comfort and support to enhance her running experience. UA Flow Synchronicity is lighter than traditional running shoes thanks to signature UA Flow technology that also provides traction without a heavy, traditional rubber outsole or adhesives.
Additional features include:
“We said ‘let’s start with a woman’s foot first.’ We really talked to women and made them part of the process.”
Katie Lau, Global Product Director, Train & Recover Footwear
Under Armour’s award-winning UA Flow disrupts the design of a traditional running shoe with its lightweight construction and by completely eliminating the rubber outsole, avoiding the typical 2 to 3 ounces of weight it would add to a traditional running shoe.
UA Flow is the lightest midsole technology in UA’s current running lineup, bringing unparalleled lightweight cushioning and long-lasting technology to the run category. The foam has naturally sticky traction, so traditional bulky overlays of the past aren’t needed. UA Flow optimized ground feel, offering runners great energy return, amazing consistency and reliable durability that keep you reaching for your new favorite pair run after run!
The UA Women’s Flow Synchronicity launches globally June 9, 2022 and will be available in multiple colorways on UA.com, at UA Brand Houses, and with Premium Run Specialty and select Sporting Goods accounts.
Product DNA:
Price: $140
Heel: 23mm
Forefoot: 16mm
Offset: 7mm
In honor of the historic and iconic local rivalry between Baltimore City College and Baltimore Polytechnic Institute, Under Armour has partnered with lifestyle retailer and Baltimore community champion DTLR to co-create new school spirit Rivalry Packs. Dating back to 1889, the City vs. Poly rivalry is one of the oldest high school football rivalries in the United States, and one of Baltimore’s most highly anticipated sporting events of the year.
In honor of the historic and iconic local rivalry between Baltimore City College and Baltimore Polytechnic Institute, Under Armour has partnered with lifestyle retailer and Baltimore community champion DTLR to co-create new school spirit Rivalry Packs. Dating back to 1889, the City vs. Poly rivalry is one of the oldest high school football rivalries in the United States, and one of Baltimore’s most highly anticipated sporting events of the year.
In honor of the historic and iconic local rivalry between Baltimore City College and Baltimore Polytechnic Institute, Under Armour has partnered with lifestyle retailer and Baltimore community champion DTLR to co-create new school spirit Rivalry Packs. Dating back to 1889, the City vs. Poly rivalry is one of the oldest high school football rivalries in the United States, and one of Baltimore’s most highly anticipated sporting events of the year.
In honor of the historic and iconic local rivalry between Baltimore City College and Baltimore Polytechnic Institute, Under Armour has partnered with lifestyle retailer and Baltimore community champion DTLR to co-create new school spirit Rivalry Packs. Dating back to 1889, the City vs. Poly rivalry is one of the oldest high school football rivalries in the United States, and one of Baltimore’s most highly anticipated sporting events of the year.
In honor of the historic and iconic local rivalry between Baltimore City College and Baltimore Polytechnic Institute, Under Armour has partnered with lifestyle retailer and Baltimore community champion DTLR to co-create new school spirit Rivalry Packs. Dating back to 1889, the City vs. Poly rivalry is one of the oldest high school football rivalries in the United States, and one of Baltimore’s most highly anticipated sporting events of the year.
Following several limited releases, Curry Brand will officially launch the Curry 12 globally on Friday, October 18, in the ‘Gravity’ colorway.
Following several limited releases, Curry Brand will officially launch the Curry 12 globally on Friday, October 18, in the ‘Gravity’ colorway.
Following several limited releases, Curry Brand will officially launch the Curry 12 globally on Friday, October 18, in the ‘Gravity’ colorway.
Following several limited releases, Curry Brand will officially launch the Curry 12 globally on Friday, October 18, in the ‘Gravity’ colorway.
Following several limited releases, Curry Brand will officially launch the Curry 12 globally on Friday, October 18, in the ‘Gravity’ colorway.
Under Armour continues to innovate with product solutions for the 24/7 athlete needs, this time with its latest sportswear collection, UNSTOPPABLE. Again demonstrating how Under Armour makes athletes better, both on and off the field.
Under Armour continues to innovate with product solutions for the 24/7 athlete needs, this time with its latest sportswear collection, UNSTOPPABLE. Again demonstrating how Under Armour makes athletes better, both on and off the field.
Under Armour continues to innovate with product solutions for the 24/7 athlete needs, this time with its latest sportswear collection, UNSTOPPABLE. Again demonstrating how Under Armour makes athletes better, both on and off the field.
Under Armour continues to innovate with product solutions for the 24/7 athlete needs, this time with its latest sportswear collection, UNSTOPPABLE. Again demonstrating how Under Armour makes athletes better, both on and off the field.
Under Armour continues to innovate with product solutions for the 24/7 athlete needs, this time with its latest sportswear collection, UNSTOPPABLE. Again demonstrating how Under Armour makes athletes better, both on and off the field.
On Thursday, September 19, 2024, Under Armour marked its 20th annual Armour Day event with volunteer activations designed to positively impact and celebrate the brand’s hometown of Baltimore.
On Thursday, September 19, 2024, Under Armour marked its 20th annual Armour Day event with volunteer activations designed to positively impact and celebrate the brand’s hometown of Baltimore.
On Thursday, September 19, 2024, Under Armour marked its 20th annual Armour Day event with volunteer activations designed to positively impact and celebrate the brand’s hometown of Baltimore.
On Thursday, September 19, 2024, Under Armour marked its 20th annual Armour Day event with volunteer activations designed to positively impact and celebrate the brand’s hometown of Baltimore.
On Thursday, September 19, 2024, Under Armour marked its 20th annual Armour Day event with volunteer activations designed to positively impact and celebrate the brand’s hometown of Baltimore.
Under Armour has renewed its contract with Jackson State University as the official outfitter of all 17 of its varsity sports through 2029.
Under Armour has renewed its contract with Jackson State University as the official outfitter of all 17 of its varsity sports through 2029.
Under Armour has renewed its contract with Jackson State University as the official outfitter of all 17 of its varsity sports through 2029.
Under Armour has renewed its contract with Jackson State University as the official outfitter of all 17 of its varsity sports through 2029.
Under Armour has renewed its contract with Jackson State University as the official outfitter of all 17 of its varsity sports through 2029.
Today, Under Armour released a special limited-edition Breakthru 5 “Plum” colorway to celebrate Under Armour basketball athlete Kelsey Plum ahead of her 30th birthday on August 24.
Today, Under Armour released a special limited-edition Breakthru 5 “Plum” colorway to celebrate Under Armour basketball athlete Kelsey Plum ahead of her 30th birthday on August 24.
Today, Under Armour released a special limited-edition Breakthru 5 “Plum” colorway to celebrate Under Armour basketball athlete Kelsey Plum ahead of her 30th birthday on August 24.
Today, Under Armour released a special limited-edition Breakthru 5 “Plum” colorway to celebrate Under Armour basketball athlete Kelsey Plum ahead of her 30th birthday on August 24.
Today, Under Armour released a special limited-edition Breakthru 5 “Plum” colorway to celebrate Under Armour basketball athlete Kelsey Plum ahead of her 30th birthday on August 24.
Introducing the ARMR 037 uniform, the brand’s most innovative American football design to date.
Introducing the ARMR 037 uniform, the brand’s most innovative American football design to date.
Introducing the ARMR 037 uniform, the brand’s most innovative American football design to date.
Introducing the ARMR 037 uniform, the brand’s most innovative American football design to date.
Introducing the ARMR 037 uniform, the brand’s most innovative American football design to date.
The Curry 12 has arrived – ready to propel Stephen to peak performance in the next chapter of his career and help hoopers all over the world do their thing.
The Curry 12 has arrived – ready to propel Stephen to peak performance in the next chapter of his career and help hoopers all over the world do their thing.
The Curry 12 has arrived – ready to propel Stephen to peak performance in the next chapter of his career and help hoopers all over the world do their thing.
The Curry 12 has arrived – ready to propel Stephen to peak performance in the next chapter of his career and help hoopers all over the world do their thing.
The Curry 12 has arrived – ready to propel Stephen to peak performance in the next chapter of his career and help hoopers all over the world do their thing.
On August 10, Under Armour returned to New York for the first time since 2016 to host its UA Next Elite 24 event in Brooklyn, bringing together 48 of the world’s most elite high school basketball players for an unforgettable competition.
On August 10, Under Armour returned to New York for the first time since 2016 to host its UA Next Elite 24 event in Brooklyn, bringing together 48 of the world’s most elite high school basketball players for an unforgettable competition.
On August 10, Under Armour returned to New York for the first time since 2016 to host its UA Next Elite 24 event in Brooklyn, bringing together 48 of the world’s most elite high school basketball players for an unforgettable competition.
On August 10, Under Armour returned to New York for the first time since 2016 to host its UA Next Elite 24 event in Brooklyn, bringing together 48 of the world’s most elite high school basketball players for an unforgettable competition.
On August 10, Under Armour returned to New York for the first time since 2016 to host its UA Next Elite 24 event in Brooklyn, bringing together 48 of the world’s most elite high school basketball players for an unforgettable competition.
Under Armour, Inc. today announced that Eric Liedtke will join the company as Executive Vice President of Brand Strategy following the completion of its acquisition of UNLESS COLLECTIVE, INC (UNLESS), a zero-plastic regenerative fashion brand.
Under Armour, Inc. today announced that Eric Liedtke will join the company as Executive Vice President of Brand Strategy following the completion of its acquisition of UNLESS COLLECTIVE, INC (UNLESS), a zero-plastic regenerative fashion brand.
Under Armour, Inc. today announced that Eric Liedtke will join the company as Executive Vice President of Brand Strategy following the completion of its acquisition of UNLESS COLLECTIVE, INC (UNLESS), a zero-plastic regenerative fashion brand.
Under Armour, Inc. today announced that Eric Liedtke will join the company as Executive Vice President of Brand Strategy following the completion of its acquisition of UNLESS COLLECTIVE, INC (UNLESS), a zero-plastic regenerative fashion brand.
Under Armour, Inc. today announced that Eric Liedtke will join the company as Executive Vice President of Brand Strategy following the completion of its acquisition of UNLESS COLLECTIVE, INC (UNLESS), a zero-plastic regenerative fashion brand.
The world of golf is buzzing about Christo Lamprecht. The 23-year-old golfer from South Africa is one of the most promising rising stars in the game. At just 16-years old, Lamprecht won the South African Amateur Championship—the youngest player in history to win it. At Georgia Tech, Lamprecht was All-American three times, 2024 Atlantic Coast Conference Player of the Year, the winner of three collegiate titles, and ended his senior year as the top ranked amateur player in the world. Now, Christo Lamprecht has decided to turn professional—and join Under Amour’s golf roster.
The world of golf is buzzing about Christo Lamprecht. The 23-year-old golfer from South Africa is one of the most promising rising stars in the game. At just 16-years old, Lamprecht won the South African Amateur Championship—the youngest player in history to win it. At Georgia Tech, Lamprecht was All-American three times, 2024 Atlantic Coast Conference Player of the Year, the winner of three collegiate titles, and ended his senior year as the top ranked amateur player in the world. Now, Christo Lamprecht has decided to turn professional—and join Under Amour’s golf roster.
The world of golf is buzzing about Christo Lamprecht. The 23-year-old golfer from South Africa is one of the most promising rising stars in the game. At just 16-years old, Lamprecht won the South African Amateur Championship—the youngest player in history to win it. At Georgia Tech, Lamprecht was All-American three times, 2024 Atlantic Coast Conference Player of the Year, the winner of three collegiate titles, and ended his senior year as the top ranked amateur player in the world. Now, Christo Lamprecht has decided to turn professional—and join Under Amour’s golf roster.
The world of golf is buzzing about Christo Lamprecht. The 23-year-old golfer from South Africa is one of the most promising rising stars in the game. At just 16-years old, Lamprecht won the South African Amateur Championship—the youngest player in history to win it. At Georgia Tech, Lamprecht was All-American three times, 2024 Atlantic Coast Conference Player of the Year, the winner of three collegiate titles, and ended his senior year as the top ranked amateur player in the world. Now, Christo Lamprecht has decided to turn professional—and join Under Amour’s golf roster.
The world of golf is buzzing about Christo Lamprecht. The 23-year-old golfer from South Africa is one of the most promising rising stars in the game. At just 16-years old, Lamprecht won the South African Amateur Championship—the youngest player in history to win it. At Georgia Tech, Lamprecht was All-American three times, 2024 Atlantic Coast Conference Player of the Year, the winner of three collegiate titles, and ended his senior year as the top ranked amateur player in the world. Now, Christo Lamprecht has decided to turn professional—and join Under Amour’s golf roster.
Under Armour has embarked on a new era of sportswear with its evolved collection, Unstoppable, for FW24 and beyond, announcing its commitment to building a sportswear offering that supports athletes off the pitch. Using premium performance materials and featuring fresh and stylish silhouettes, UA Unstoppable is designed to meet the 24/7 performance needs and style expectations of the modern athlete.
Under Armour has embarked on a new era of sportswear with its evolved collection, Unstoppable, for FW24 and beyond, announcing its commitment to building a sportswear offering that supports athletes off the pitch. Using premium performance materials and featuring fresh and stylish silhouettes, UA Unstoppable is designed to meet the 24/7 performance needs and style expectations of the modern athlete.
Under Armour has embarked on a new era of sportswear with its evolved collection, Unstoppable, for FW24 and beyond, announcing its commitment to building a sportswear offering that supports athletes off the pitch. Using premium performance materials and featuring fresh and stylish silhouettes, UA Unstoppable is designed to meet the 24/7 performance needs and style expectations of the modern athlete.
Under Armour has embarked on a new era of sportswear with its evolved collection, Unstoppable, for FW24 and beyond, announcing its commitment to building a sportswear offering that supports athletes off the pitch. Using premium performance materials and featuring fresh and stylish silhouettes, UA Unstoppable is designed to meet the 24/7 performance needs and style expectations of the modern athlete.
Under Armour has embarked on a new era of sportswear with its evolved collection, Unstoppable, for FW24 and beyond, announcing its commitment to building a sportswear offering that supports athletes off the pitch. Using premium performance materials and featuring fresh and stylish silhouettes, UA Unstoppable is designed to meet the 24/7 performance needs and style expectations of the modern athlete.
This summer, Under Armour is putting a modern twist on the golf classics with the release of the UA Goin’ Under Golf Collection. The Goin’ Under Collection offers head-to-toe pieces for both men and women that golfers can wear from the course to the clubhouse. In this collection, golfers will hit the green feeling optimistic and inspired to lower their score – because when you look the part, you play the part. Why not make today the day that you ‘go under’ par and play the round of your life?
Under Armour and UA Next have reached a significant milestone in youth sports in Mexico by hosting a special flag football clinic exclusively designed for young female athletes eager to pursue their athletic dreams.
This summer, Under Armour is putting a modern twist on the golf classics with the release of the UA Goin’ Under Golf Collection. The Goin’ Under Collection offers head-to-toe pieces for both men and women that golfers can wear from the course to the clubhouse. In this collection, golfers will hit the green feeling optimistic and inspired to lower their score – because when you look the part, you play the part. Why not make today the day that you ‘go under’ par and play the round of your life?
Under Armour and UA Next have reached a significant milestone in youth sports in Mexico by hosting a special flag football clinic exclusively designed for young female athletes eager to pursue their athletic dreams.
This summer, Under Armour is putting a modern twist on the golf classics with the release of the UA Goin’ Under Golf Collection. The Goin’ Under Collection offers head-to-toe pieces for both men and women that golfers can wear from the course to the clubhouse. In this collection, golfers will hit the green feeling optimistic and inspired to lower their score – because when you look the part, you play the part. Why not make today the day that you ‘go under’ par and play the round of your life?
Under Armour and UA Next have reached a significant milestone in youth sports in Mexico by hosting a special flag football clinic exclusively designed for young female athletes eager to pursue their athletic dreams.
This summer, Under Armour is putting a modern twist on the golf classics with the release of the UA Goin’ Under Golf Collection. The Goin’ Under Collection offers head-to-toe pieces for both men and women that golfers can wear from the course to the clubhouse. In this collection, golfers will hit the green feeling optimistic and inspired to lower their score – because when you look the part, you play the part. Why not make today the day that you ‘go under’ par and play the round of your life?
Under Armour and UA Next have reached a significant milestone in youth sports in Mexico by hosting a special flag football clinic exclusively designed for young female athletes eager to pursue their athletic dreams.
Under Armour and UA Next have reached a significant milestone in youth sports in Mexico by hosting a special flag football clinic exclusively designed for young female athletes eager to pursue their athletic dreams.
This summer, Under Armour is putting a modern twist on the golf classics with the release of the UA Goin’ Under Golf Collection. The Goin’ Under Collection offers head-to-toe pieces for both men and women that golfers can wear from the course to the clubhouse. In this collection, golfers will hit the green feeling optimistic and inspired to lower their score – because when you look the part, you play the part. Why not make today the day that you ‘go under’ par and play the round of your life?
This year at the WNBA All-Star, Under Armour made sure a group of local middle school girls got to see their potential, providing a special experience focused on female empowerment and representation alongside some of Under Armour’s most notable WNBA athletes.
This year at the WNBA All-Star, Under Armour made sure a group of local middle school girls got to see their potential, providing a special experience focused on female empowerment and representation alongside some of Under Armour’s most notable WNBA athletes.
This year at the WNBA All-Star, Under Armour made sure a group of local middle school girls got to see their potential, providing a special experience focused on female empowerment and representation alongside some of Under Armour’s most notable WNBA athletes.
This year at the WNBA All-Star, Under Armour made sure a group of local middle school girls got to see their potential, providing a special experience focused on female empowerment and representation alongside some of Under Armour’s most notable WNBA athletes.
This year at the WNBA All-Star, Under Armour made sure a group of local middle school girls got to see their potential, providing a special experience focused on female empowerment and representation alongside some of Under Armour’s most notable WNBA athletes.
On Saturday, August 3, Under Armour and Project Rampart are hosting a community event at UA’s Tide Point campus to help you get ready for the fall 2024 athletic season.
On Saturday, August 3, Under Armour and Project Rampart are hosting a community event at UA’s Tide Point campus to help you get ready for the fall 2024 athletic season.
On Saturday, August 3, Under Armour and Project Rampart are hosting a community event at UA’s Tide Point campus to help you get ready for the fall 2024 athletic season.
On Saturday, August 3, Under Armour and Project Rampart are hosting a community event at UA’s Tide Point campus to help you get ready for the fall 2024 athletic season.
On Saturday, August 3, Under Armour and Project Rampart are hosting a community event at UA’s Tide Point campus to help you get ready for the fall 2024 athletic season.
Under Armour announced today that it has signed University of Miami Point Guard Haley Cavinder and Guard Hanna Cavinder to a multi-year partnership, marking the first exclusive apparel and footwear deal for the twins.
Under Armour announced today that it has signed University of Miami Point Guard Haley Cavinder and Guard Hanna Cavinder to a multi-year partnership, marking the first exclusive apparel and footwear deal for the twins.
Under Armour announced today that it has signed University of Miami Point Guard Haley Cavinder and Guard Hanna Cavinder to a multi-year partnership, marking the first exclusive apparel and footwear deal for the twins.
Under Armour announced today that it has signed University of Miami Point Guard Haley Cavinder and Guard Hanna Cavinder to a multi-year partnership, marking the first exclusive apparel and footwear deal for the twins.
Under Armour announced today that it has signed University of Miami Point Guard Haley Cavinder and Guard Hanna Cavinder to a multi-year partnership, marking the first exclusive apparel and footwear deal for the twins.
Under Armour’s support for the military community knows no limits. For years, the brand has remained committed to positively impacting active-duty service members, veterans, and their families. One of the ways this comes to life is through Under Armour’s continued support of the annual Department of Defense Warrior Games.
Under Armour’s support for the military community knows no limits. For years, the brand has remained committed to positively impacting active-duty service members, veterans, and their families. One of the ways this comes to life is through Under Armour’s continued support of the annual Department of Defense Warrior Games.
Under Armour’s support for the military community knows no limits. For years, the brand has remained committed to positively impacting active-duty service members, veterans, and their families. One of the ways this comes to life is through Under Armour’s continued support of the annual Department of Defense Warrior Games.
Under Armour’s support for the military community knows no limits. For years, the brand has remained committed to positively impacting active-duty service members, veterans, and their families. One of the ways this comes to life is through Under Armour’s continued support of the annual Department of Defense Warrior Games.
Under Armour’s support for the military community knows no limits. For years, the brand has remained committed to positively impacting active-duty service members, veterans, and their families. One of the ways this comes to life is through Under Armour’s continued support of the annual Department of Defense Warrior Games.
Jayde Riviere, Manchester United and Canadian national team player, and Under Armour athlete, gave back to her home Pickering Football Club (PFC) by hosting an immersive training experience for 32 youth players.
Jayde Riviere, Manchester United and Canadian national team player, and Under Armour athlete, gave back to her home Pickering Football Club (PFC) by hosting an immersive training experience for 32 youth players.
Jayde Riviere, Manchester United and Canadian national team player, and Under Armour athlete, gave back to her home Pickering Football Club (PFC) by hosting an immersive training experience for 32 youth players.
Jayde Riviere, Manchester United and Canadian national team player, and Under Armour athlete, gave back to her home Pickering Football Club (PFC) by hosting an immersive training experience for 32 youth players.
Jayde Riviere, Manchester United and Canadian national team player, and Under Armour athlete, gave back to her home Pickering Football Club (PFC) by hosting an immersive training experience for 32 youth players.
After two decades of partnership, the University of Maryland has renewed its partnership with Under Armour, extending its agreement for an additional 12 years through 2036.
After two decades of partnership, the University of Maryland has renewed its partnership with Under Armour, extending its agreement for an additional 12 years through 2036.
After two decades of partnership, the University of Maryland has renewed its partnership with Under Armour, extending its agreement for an additional 12 years through 2036.
After two decades of partnership, the University of Maryland has renewed its partnership with Under Armour, extending its agreement for an additional 12 years through 2036.
After two decades of partnership, the University of Maryland has renewed its partnership with Under Armour, extending its agreement for an additional 12 years through 2036.
Keisei Tominaga made quite a splash as a breakout star on the NCAA basketball scene this past season.
Keisei Tominaga made quite a splash as a breakout star on the NCAA basketball scene this past season.
Keisei Tominaga made quite a splash as a breakout star on the NCAA basketball scene this past season.
Keisei Tominaga made quite a splash as a breakout star on the NCAA basketball scene this past season.
Keisei Tominaga made quite a splash as a breakout star on the NCAA basketball scene this past season.
USA Football, the sport’s governing body in the United States and the organization responsible for creating and leading the U.S. National Teams, and Under Armour, the innovative performance brand, today announced a multi-year partnership through the 2028 Summer Olympics in Los Angeles. The partnership aims to allow every athlete to participate, ultimately growing the game of football.
USA Football, the sport’s governing body in the United States and the organization responsible for creating and leading the U.S. National Teams, and Under Armour, the innovative performance brand, today announced a multi-year partnership through the 2028 Summer Olympics in Los Angeles. The partnership aims to allow every athlete to participate, ultimately growing the game of football.
USA Football, the sport’s governing body in the United States and the organization responsible for creating and leading the U.S. National Teams, and Under Armour, the innovative performance brand, today announced a multi-year partnership through the 2028 Summer Olympics in Los Angeles. The partnership aims to allow every athlete to participate, ultimately growing the game of football.
USA Football, the sport’s governing body in the United States and the organization responsible for creating and leading the U.S. National Teams, and Under Armour, the innovative performance brand, today announced a multi-year partnership through the 2028 Summer Olympics in Los Angeles. The partnership aims to allow every athlete to participate, ultimately growing the game of football.
USA Football, the sport’s governing body in the United States and the organization responsible for creating and leading the U.S. National Teams, and Under Armour, the innovative performance brand, today announced a multi-year partnership through the 2028 Summer Olympics in Los Angeles. The partnership aims to allow every athlete to participate, ultimately growing the game of football.
In celebration of Pride 2024, Under Armour is turning its attention to the playing field with a campaign spotlighting three inspiring voices of Division 1 athletes from the LGBTQ+ community.
In celebration of Pride 2024, Under Armour is turning its attention to the playing field with a campaign spotlighting three inspiring voices of Division 1 athletes from the LGBTQ+ community.
In celebration of Pride 2024, Under Armour is turning its attention to the playing field with a campaign spotlighting three inspiring voices of Division 1 athletes from the LGBTQ+ community.
In celebration of Pride 2024, Under Armour is turning its attention to the playing field with a campaign spotlighting three inspiring voices of Division 1 athletes from the LGBTQ+ community.
In celebration of Pride 2024, Under Armour is turning its attention to the playing field with a campaign spotlighting three inspiring voices of Division 1 athletes from the LGBTQ+ community.
In 1996, Under Armour proved a single shirt can change the game forever. The brand’s original performance stretch, compression technology wicked away sweat faster than anything else out there and kept athletes cool, dry and light. Ever since, Under Armour has continued to change the game with innovative performance gear. Now, it honors its innovation heritage as it looks to the future of stretch.
In 1996, Under Armour proved a single shirt can change the game forever. The brand’s original performance stretch, compression technology wicked away sweat faster than anything else out there and kept athletes cool, dry and light. Ever since, Under Armour has continued to change the game with innovative performance gear. Now, it honors its innovation heritage as it looks to the future of stretch.
In 1996, Under Armour proved a single shirt can change the game forever. The brand’s original performance stretch, compression technology wicked away sweat faster than anything else out there and kept athletes cool, dry and light. Ever since, Under Armour has continued to change the game with innovative performance gear. Now, it honors its innovation heritage as it looks to the future of stretch.
In 1996, Under Armour proved a single shirt can change the game forever. The brand’s original performance stretch, compression technology wicked away sweat faster than anything else out there and kept athletes cool, dry and light. Ever since, Under Armour has continued to change the game with innovative performance gear. Now, it honors its innovation heritage as it looks to the future of stretch.
In 1996, Under Armour proved a single shirt can change the game forever. The brand’s original performance stretch, compression technology wicked away sweat faster than anything else out there and kept athletes cool, dry and light. Ever since, Under Armour has continued to change the game with innovative performance gear. Now, it honors its innovation heritage as it looks to the future of stretch.
After 15 impressive years of playing professional soccer, Kelley O’Hara has announced her decision to retire.
Surrey-based Kris Kim, who starred in Europe’s victory at last year’s junior Ryder Cup, will compete in Texas against some of the best players in the world, with the field at the CJ Cup Byron Nelson at TPC Craig Ranch also including former number one and fellow Under Armour athlete Jordan Spieth.
After 15 impressive years of playing professional soccer, Kelley O’Hara has announced her decision to retire.
Surrey-based Kris Kim, who starred in Europe’s victory at last year’s junior Ryder Cup, will compete in Texas against some of the best players in the world, with the field at the CJ Cup Byron Nelson at TPC Craig Ranch also including former number one and fellow Under Armour athlete Jordan Spieth.
After 15 impressive years of playing professional soccer, Kelley O’Hara has announced her decision to retire.
Surrey-based Kris Kim, who starred in Europe’s victory at last year’s junior Ryder Cup, will compete in Texas against some of the best players in the world, with the field at the CJ Cup Byron Nelson at TPC Craig Ranch also including former number one and fellow Under Armour athlete Jordan Spieth.
After 15 impressive years of playing professional soccer, Kelley O’Hara has announced her decision to retire.
Surrey-based Kris Kim, who starred in Europe’s victory at last year’s junior Ryder Cup, will compete in Texas against some of the best players in the world, with the field at the CJ Cup Byron Nelson at TPC Craig Ranch also including former number one and fellow Under Armour athlete Jordan Spieth.
After 15 impressive years of playing professional soccer, Kelley O’Hara has announced her decision to retire.
Surrey-based Kris Kim, who starred in Europe’s victory at last year’s junior Ryder Cup, will compete in Texas against some of the best players in the world, with the field at the CJ Cup Byron Nelson at TPC Craig Ranch also including former number one and fellow Under Armour athlete Jordan Spieth.
Under Armour continues its commitment to growing its elite football roster by signing Tottenham Hotspur and Spain National Team player Pedro Porro. Porro joins an exciting roster of Under Armour top-tier players, including Antonio Rüdiger (Real Madrid), Malick Thiaw (AC Milan), Eddie Nketiah (Arsenal) and Fermin Lopez (FC Barcelona).
Under Armour continues its commitment to growing its elite football roster by signing Tottenham Hotspur and Spain National Team player Pedro Porro. Porro joins an exciting roster of Under Armour top-tier players, including Antonio Rüdiger (Real Madrid), Malick Thiaw (AC Milan), Eddie Nketiah (Arsenal) and Fermin Lopez (FC Barcelona).
Under Armour continues its commitment to growing its elite football roster by signing Tottenham Hotspur and Spain National Team player Pedro Porro. Porro joins an exciting roster of Under Armour top-tier players, including Antonio Rüdiger (Real Madrid), Malick Thiaw (AC Milan), Eddie Nketiah (Arsenal) and Fermin Lopez (FC Barcelona).
Under Armour continues its commitment to growing its elite football roster by signing Tottenham Hotspur and Spain National Team player Pedro Porro. Porro joins an exciting roster of Under Armour top-tier players, including Antonio Rüdiger (Real Madrid), Malick Thiaw (AC Milan), Eddie Nketiah (Arsenal) and Fermin Lopez (FC Barcelona).
Under Armour continues its commitment to growing its elite football roster by signing Tottenham Hotspur and Spain National Team player Pedro Porro. Porro joins an exciting roster of Under Armour top-tier players, including Antonio Rüdiger (Real Madrid), Malick Thiaw (AC Milan), Eddie Nketiah (Arsenal) and Fermin Lopez (FC Barcelona).
Under Armour is proud to announce that on April 29, 2024, Yuron White joined the company, bringing 25 years of experience working in sportswear, with deep expertise in footwear
Under Armour is proud to announce that on April 29, 2024, Yuron White joined the company, bringing 25 years of experience working in sportswear, with deep expertise in footwear
Under Armour is proud to announce that on April 29, 2024, Yuron White joined the company, bringing 25 years of experience working in sportswear, with deep expertise in footwear
Under Armour is proud to announce that on April 29, 2024, Yuron White joined the company, bringing 25 years of experience working in sportswear, with deep expertise in footwear
Under Armour is proud to announce that on April 29, 2024, Yuron White joined the company, bringing 25 years of experience working in sportswear, with deep expertise in footwear
Under Armour HeatGear® Baselayer has been a staple in athletes' uniforms since its launch in 1996. To highlight the key performance features of the latest iteration, UA organised the 'Power Through Pressure' challenge in Madrid, Spain. Held at Madrid City Football Academy, the experience brought together football creators, media, performance specialists, and Under Armour athlete Antonio Rüdiger to showcase the benefits of UA's original performance baselayer.
Under Armour HeatGear® Baselayer has been a staple in athletes' uniforms since its launch in 1996. To highlight the key performance features of the latest iteration, UA organised the 'Power Through Pressure' challenge in Madrid, Spain. Held at Madrid City Football Academy, the experience brought together football creators, media, performance specialists, and Under Armour athlete Antonio Rüdiger to showcase the benefits of UA's original performance baselayer.
Under Armour HeatGear® Baselayer has been a staple in athletes' uniforms since its launch in 1996. To highlight the key performance features of the latest iteration, UA organised the 'Power Through Pressure' challenge in Madrid, Spain. Held at Madrid City Football Academy, the experience brought together football creators, media, performance specialists, and Under Armour athlete Antonio Rüdiger to showcase the benefits of UA's original performance baselayer.
Under Armour HeatGear® Baselayer has been a staple in athletes' uniforms since its launch in 1996. To highlight the key performance features of the latest iteration, UA organised the 'Power Through Pressure' challenge in Madrid, Spain. Held at Madrid City Football Academy, the experience brought together football creators, media, performance specialists, and Under Armour athlete Antonio Rüdiger to showcase the benefits of UA's original performance baselayer.
Under Armour HeatGear® Baselayer has been a staple in athletes' uniforms since its launch in 1996. To highlight the key performance features of the latest iteration, UA organised the 'Power Through Pressure' challenge in Madrid, Spain. Held at Madrid City Football Academy, the experience brought together football creators, media, performance specialists, and Under Armour athlete Antonio Rüdiger to showcase the benefits of UA's original performance baselayer.
De’Aaron Fox is the face of a new campaign for Under Armour with partners Foot Inc., reintroducing the UA Phantom 1
De’Aaron Fox is the face of a new campaign for Under Armour with partners Foot Inc., reintroducing the UA Phantom 1
De’Aaron Fox is the face of a new campaign for Under Armour with partners Foot Inc., reintroducing the UA Phantom 1
De’Aaron Fox is the face of a new campaign for Under Armour with partners Foot Inc., reintroducing the UA Phantom 1
De’Aaron Fox is the face of a new campaign for Under Armour with partners Foot Inc., reintroducing the UA Phantom 1
Under Armour and Kelsey Plum are coming together once again to host the second year of Dawg Class, powered by UA NEXT.
Under Armour and Kelsey Plum are coming together once again to host the second year of Dawg Class, powered by UA NEXT.
Under Armour and Kelsey Plum are coming together once again to host the second year of Dawg Class, powered by UA NEXT.
Under Armour and Kelsey Plum are coming together once again to host the second year of Dawg Class, powered by UA NEXT.
Under Armour and Kelsey Plum are coming together once again to host the second year of Dawg Class, powered by UA NEXT.
In partnership with the Baltimore Community Foundation, Under Armour has released a specially designed shirt to raise awareness and support for the short and long term needs of its community following the March 26 Key Bridge tragedy.
In partnership with the Baltimore Community Foundation, Under Armour has released a specially designed shirt to raise awareness and support for the short and long term needs of its community following the March 26 Key Bridge tragedy.
In partnership with the Baltimore Community Foundation, Under Armour has released a specially designed shirt to raise awareness and support for the short and long term needs of its community following the March 26 Key Bridge tragedy.
In partnership with the Baltimore Community Foundation, Under Armour has released a specially designed shirt to raise awareness and support for the short and long term needs of its community following the March 26 Key Bridge tragedy.
In partnership with the Baltimore Community Foundation, Under Armour has released a specially designed shirt to raise awareness and support for the short and long term needs of its community following the March 26 Key Bridge tragedy.
On Monday, April 15th, Under Armour Athlete Sharon Lokedi finished second in the Boston Marathon during her race debut with a run time of 2:22:45, just 0:00:08 behind first. In 2022, Lokedi became the fourth woman to win the New York City Marathon in her race debut and followed that with a third-place podium finish in 2023. Traditionally specializing in the 5K, 10K, and half marathon distances, the New York City Marathon was Lokedi’s first. Now, she’s podium finished her third marathon for a 3/3 streak using the same combination of all-star preparation and performance outfitting. This year, Lokedi wore the second iteration of Under Armour’s award-winning marathon racing shoe— the UA Velociti Elite 2—and trained under Stephen Haas and Pat Casey with UA Mission Run Dark Sky Distance.
On Monday, April 15th, Under Armour Athlete Sharon Lokedi finished second in the Boston Marathon during her race debut with a run time of 2:22:45, just 0:00:08 behind first. In 2022, Lokedi became the fourth woman to win the New York City Marathon in her race debut and followed that with a third-place podium finish in 2023. Traditionally specializing in the 5K, 10K, and half marathon distances, the New York City Marathon was Lokedi’s first. Now, she’s podium finished her third marathon for a 3/3 streak using the same combination of all-star preparation and performance outfitting. This year, Lokedi wore the second iteration of Under Armour’s award-winning marathon racing shoe— the UA Velociti Elite 2—and trained under Stephen Haas and Pat Casey with UA Mission Run Dark Sky Distance.
On Monday, April 15th, Under Armour Athlete Sharon Lokedi finished second in the Boston Marathon during her race debut with a run time of 2:22:45, just 0:00:08 behind first. In 2022, Lokedi became the fourth woman to win the New York City Marathon in her race debut and followed that with a third-place podium finish in 2023. Traditionally specializing in the 5K, 10K, and half marathon distances, the New York City Marathon was Lokedi’s first. Now, she’s podium finished her third marathon for a 3/3 streak using the same combination of all-star preparation and performance outfitting. This year, Lokedi wore the second iteration of Under Armour’s award-winning marathon racing shoe— the UA Velociti Elite 2—and trained under Stephen Haas and Pat Casey with UA Mission Run Dark Sky Distance.
On Monday, April 15th, Under Armour Athlete Sharon Lokedi finished second in the Boston Marathon during her race debut with a run time of 2:22:45, just 0:00:08 behind first. In 2022, Lokedi became the fourth woman to win the New York City Marathon in her race debut and followed that with a third-place podium finish in 2023. Traditionally specializing in the 5K, 10K, and half marathon distances, the New York City Marathon was Lokedi’s first. Now, she’s podium finished her third marathon for a 3/3 streak using the same combination of all-star preparation and performance outfitting. This year, Lokedi wore the second iteration of Under Armour’s award-winning marathon racing shoe— the UA Velociti Elite 2—and trained under Stephen Haas and Pat Casey with UA Mission Run Dark Sky Distance.
On Monday, April 15th, Under Armour Athlete Sharon Lokedi finished second in the Boston Marathon during her race debut with a run time of 2:22:45, just 0:00:08 behind first. In 2022, Lokedi became the fourth woman to win the New York City Marathon in her race debut and followed that with a third-place podium finish in 2023. Traditionally specializing in the 5K, 10K, and half marathon distances, the New York City Marathon was Lokedi’s first. Now, she’s podium finished her third marathon for a 3/3 streak using the same combination of all-star preparation and performance outfitting. This year, Lokedi wore the second iteration of Under Armour’s award-winning marathon racing shoe— the UA Velociti Elite 2—and trained under Stephen Haas and Pat Casey with UA Mission Run Dark Sky Distance.
Under Armour continues to push the boundaries of innovation as it develops products that athletes cannot live without. It’s already been a busy year for Under Armour but the performance brand isn’t stopping now—Under Armour is excited to introduce the UA StealthForm Hat, a foldable travel-friendly hat engineered to fit your head, breathe easy, and wick sweat all year round. The hat is anatomically molded with seamless construction for a custom fit—and, with its unstructured design, it’s washable and completely packable, snapping back into shape with no creases with ease. Smash it in a ball and it bounces right back. This is the hat only Under Armour could make.
Under Armour continues to push the boundaries of innovation as it develops products that athletes cannot live without. It’s already been a busy year for Under Armour but the performance brand isn’t stopping now—Under Armour is excited to introduce the UA StealthForm Hat, a foldable travel-friendly hat engineered to fit your head, breathe easy, and wick sweat all year round. The hat is anatomically molded with seamless construction for a custom fit—and, with its unstructured design, it’s washable and completely packable, snapping back into shape with no creases with ease. Smash it in a ball and it bounces right back. This is the hat only Under Armour could make.
Under Armour continues to push the boundaries of innovation as it develops products that athletes cannot live without. It’s already been a busy year for Under Armour but the performance brand isn’t stopping now—Under Armour is excited to introduce the UA StealthForm Hat, a foldable travel-friendly hat engineered to fit your head, breathe easy, and wick sweat all year round. The hat is anatomically molded with seamless construction for a custom fit—and, with its unstructured design, it’s washable and completely packable, snapping back into shape with no creases with ease. Smash it in a ball and it bounces right back. This is the hat only Under Armour could make.
Under Armour continues to push the boundaries of innovation as it develops products that athletes cannot live without. It’s already been a busy year for Under Armour but the performance brand isn’t stopping now—Under Armour is excited to introduce the UA StealthForm Hat, a foldable travel-friendly hat engineered to fit your head, breathe easy, and wick sweat all year round. The hat is anatomically molded with seamless construction for a custom fit—and, with its unstructured design, it’s washable and completely packable, snapping back into shape with no creases with ease. Smash it in a ball and it bounces right back. This is the hat only Under Armour could make.
Under Armour continues to push the boundaries of innovation as it develops products that athletes cannot live without. It’s already been a busy year for Under Armour but the performance brand isn’t stopping now—Under Armour is excited to introduce the UA StealthForm Hat, a foldable travel-friendly hat engineered to fit your head, breathe easy, and wick sweat all year round. The hat is anatomically molded with seamless construction for a custom fit—and, with its unstructured design, it’s washable and completely packable, snapping back into shape with no creases with ease. Smash it in a ball and it bounces right back. This is the hat only Under Armour could make.
In November 2023, MiLaysia Fulwiley made a name for herself in the basketball world when a play of her taking the ball coast to coast for a basket in South Carolina’s season opener went viral.
In November 2023, MiLaysia Fulwiley made a name for herself in the basketball world when a play of her taking the ball coast to coast for a basket in South Carolina’s season opener went viral.
In November 2023, MiLaysia Fulwiley made a name for herself in the basketball world when a play of her taking the ball coast to coast for a basket in South Carolina’s season opener went viral.
In November 2023, MiLaysia Fulwiley made a name for herself in the basketball world when a play of her taking the ball coast to coast for a basket in South Carolina’s season opener went viral.
In November 2023, MiLaysia Fulwiley made a name for herself in the basketball world when a play of her taking the ball coast to coast for a basket in South Carolina’s season opener went viral.
Under Armour, Inc. (NYSE: UA, UAA) today announced that Kevin Plank will become President & Chief Executive Officer, effective April 1, 2024.
Under Armour, Inc. (NYSE: UA, UAA) today announced that Kevin Plank will become President & Chief Executive Officer, effective April 1, 2024.
Under Armour, Inc. (NYSE: UA, UAA) today announced that Kevin Plank will become President & Chief Executive Officer, effective April 1, 2024.
Under Armour, Inc. (NYSE: UA, UAA) today announced that Kevin Plank will become President & Chief Executive Officer, effective April 1, 2024.
Under Armour, Inc. (NYSE: UA, UAA) today announced that Kevin Plank will become President & Chief Executive Officer, effective April 1, 2024.
Under Armour has been providing AJ with leading performance solutions in and out of the ring since 2015, supporting him on his journey to become a two-time unified heavyweight world champion over the last eight years. Ahead of his ‘Knockout Chaos’ clash with heavyweight mixed martial artist and professional boxer Francis Ngannou, Under Armour marked the renewal of their long-term partnership with the release of an AI sports commercial with AJ, entitled ‘Forever Is Made Now’.
Under Armour has been providing AJ with leading performance solutions in and out of the ring since 2015, supporting him on his journey to become a two-time unified heavyweight world champion over the last eight years. Ahead of his ‘Knockout Chaos’ clash with heavyweight mixed martial artist and professional boxer Francis Ngannou, Under Armour marked the renewal of their long-term partnership with the release of an AI sports commercial with AJ, entitled ‘Forever Is Made Now’.
Under Armour has been providing AJ with leading performance solutions in and out of the ring since 2015, supporting him on his journey to become a two-time unified heavyweight world champion over the last eight years. Ahead of his ‘Knockout Chaos’ clash with heavyweight mixed martial artist and professional boxer Francis Ngannou, Under Armour marked the renewal of their long-term partnership with the release of an AI sports commercial with AJ, entitled ‘Forever Is Made Now’.
Under Armour has been providing AJ with leading performance solutions in and out of the ring since 2015, supporting him on his journey to become a two-time unified heavyweight world champion over the last eight years. Ahead of his ‘Knockout Chaos’ clash with heavyweight mixed martial artist and professional boxer Francis Ngannou, Under Armour marked the renewal of their long-term partnership with the release of an AI sports commercial with AJ, entitled ‘Forever Is Made Now’.
Under Armour has been providing AJ with leading performance solutions in and out of the ring since 2015, supporting him on his journey to become a two-time unified heavyweight world champion over the last eight years. Ahead of his ‘Knockout Chaos’ clash with heavyweight mixed martial artist and professional boxer Francis Ngannou, Under Armour marked the renewal of their long-term partnership with the release of an AI sports commercial with AJ, entitled ‘Forever Is Made Now’.
Under Armour stands for equality, both on and off the field and court, and has committed itself to celebrating, supporting, and championing female teammates and athletes. As an extension of that support, Under Armour, in partnership with WNBA superstars Kelsey Plum and Diamond Miller, is releasing a limited-edition product line that pays homage to female trailblazers everywhere in honor of Women’s History Month.
Under Armour stands for equality, both on and off the field and court, and has committed itself to celebrating, supporting, and championing female teammates and athletes. As an extension of that support, Under Armour, in partnership with WNBA superstars Kelsey Plum and Diamond Miller, is releasing a limited-edition product line that pays homage to female trailblazers everywhere in honor of Women’s History Month.
Under Armour stands for equality, both on and off the field and court, and has committed itself to celebrating, supporting, and championing female teammates and athletes. As an extension of that support, Under Armour, in partnership with WNBA superstars Kelsey Plum and Diamond Miller, is releasing a limited-edition product line that pays homage to female trailblazers everywhere in honor of Women’s History Month.
Under Armour stands for equality, both on and off the field and court, and has committed itself to celebrating, supporting, and championing female teammates and athletes. As an extension of that support, Under Armour, in partnership with WNBA superstars Kelsey Plum and Diamond Miller, is releasing a limited-edition product line that pays homage to female trailblazers everywhere in honor of Women’s History Month.
Under Armour stands for equality, both on and off the field and court, and has committed itself to celebrating, supporting, and championing female teammates and athletes. As an extension of that support, Under Armour, in partnership with WNBA superstars Kelsey Plum and Diamond Miller, is releasing a limited-edition product line that pays homage to female trailblazers everywhere in honor of Women’s History Month.
Curry Brand, powered by Under Armour, completed its twelfth court refurbishment at DREAM Charter School East Harlem in New York City as part of the brand’s mission to impact 100,000 youth and renovate 20 safe places to play by 2025.
Curry Brand, powered by Under Armour, completed its twelfth court refurbishment at DREAM Charter School East Harlem in New York City as part of the brand’s mission to impact 100,000 youth and renovate 20 safe places to play by 2025.
Curry Brand, powered by Under Armour, completed its twelfth court refurbishment at DREAM Charter School East Harlem in New York City as part of the brand’s mission to impact 100,000 youth and renovate 20 safe places to play by 2025.
Curry Brand, powered by Under Armour, completed its twelfth court refurbishment at DREAM Charter School East Harlem in New York City as part of the brand’s mission to impact 100,000 youth and renovate 20 safe places to play by 2025.
Curry Brand, powered by Under Armour, completed its twelfth court refurbishment at DREAM Charter School East Harlem in New York City as part of the brand’s mission to impact 100,000 youth and renovate 20 safe places to play by 2025.
Under Armour amazed the London football community with a state-of-the-art holographic presentation of its latest innovation—the Shadow Elite 2 Football Boot. At an exclusive event hosted at Village Underground, Shoreditch, UA brought together elite athletes, creators, and media for an immersive look at the future of football footwear.
Under Armour amazed the London football community with a state-of-the-art holographic presentation of its latest innovation—the Shadow Elite 2 Football Boot. At an exclusive event hosted at Village Underground, Shoreditch, UA brought together elite athletes, creators, and media for an immersive look at the future of football footwear.
Under Armour amazed the London football community with a state-of-the-art holographic presentation of its latest innovation—the Shadow Elite 2 Football Boot. At an exclusive event hosted at Village Underground, Shoreditch, UA brought together elite athletes, creators, and media for an immersive look at the future of football footwear.
Under Armour amazed the London football community with a state-of-the-art holographic presentation of its latest innovation—the Shadow Elite 2 Football Boot. At an exclusive event hosted at Village Underground, Shoreditch, UA brought together elite athletes, creators, and media for an immersive look at the future of football footwear.
Under Armour amazed the London football community with a state-of-the-art holographic presentation of its latest innovation—the Shadow Elite 2 Football Boot. At an exclusive event hosted at Village Underground, Shoreditch, UA brought together elite athletes, creators, and media for an immersive look at the future of football footwear.