Under Armour Creates the Ultimate Team Talk Using the Power of AI

08.07.2023

Under Armour leveraged AI technology combined with insights from its global football roster, including Trent Alexander-Arnold and Antonio Rüdiger, to generate the ‘The Ultimate Team Talk’.

Top Boy star and football fan Ashley Walters brought the speech to life with his iconic voice, combining the powers of man and machine in an innovative and authentic manner.

Ahead of the start of the European football season, Under Armour has turned to AI to create the most inspirational team talk of all time, designed to help team sport athletes go all-out for something bigger than themselves, the team. Under Armour is all about making athletes better and the result of the project is a speech that is both inspiring and actionable, giving athletes the edge they need to perform at their best.

The speech leverages the power of AI and the latest large language model technologies, inputted with insights directly from UA athletes Trent Alexander-Arnold (Liverpool), Antonio Rüdiger (Real Madrid), Laura Freigang (Eintracht Frankfurt), Alex Greenwood (Manchester City), Jayde Riviere (Manchester United), and Reuell Walters (Arsenal). Each athlete shared in detail what motivates them, which mindset they need to be in to compete at the highest level, and which speeches from their coaches or other mentors impacted them the most.

This firsthand data was supported by insights from Paul Winsper, Under Armour’s VP of Athletic Performance, and combined with a systematic review of sports psychology literature as well as an analysis of real-life and cinematic speeches. The research was synthesized into a set of principles and themes to underpin the AI model's output, including grit and determination, preparedness, growth mindset, positive framing, visualization, and underdog energy - principles that were core to the responses from the Under Armour athletes.

The result is the ‘The Ultimate Team Talk’ – an inspirational speech harnessing the best possible language, sentence structure, cadence, and energy, designed to motivate team sport athletes ahead of competition.

Kara Trent, Managing Director EMEA at Under Armour, says: “Under Armour empowers athletes who strive for more. Training the mind and finding motivation sometimes gets neglected in that pursuit, even though it is an essential factor in reaching peak performance. Listening to this speech and internalizing its messages will give team sport athletes a competitive advantage.”

To bring the speech to life, Under Armour partnered with acclaimed actor, artist, producer and director Ashley Walters. Ashley has an inspiring story of perseverance and is passionate about empowering young people to believe in themselves. Whilst taking direction from the AI on how to deliver the speech, Ashley was given license to adapt the wording to suit his personality, further demonstrating how man and machine can effectively work together.

He says: “Under Armour has always been a brand that resonated with me because of their focus on determination and hard work. Looking back on my own life, those are the traits that have gotten me this far. Bringing this speech to life will instil these values into the next generation of young athletes.”

“The mental aspect of the game is just as, if not more important, than the physical aspect. Our comeback win against Barcelona is the perfect example of that. I will never forget the team talk before that match, every single one of us believed it was possible. This ‘Ultimate Team Talk’ will hopefully give young players that same feeling.”

Trent Alexander-Arnold, UA Athlete

“I've been fortunate enough to play in lots of different teams, lots of different dressing rooms, in different countries. I've learned a lot from coaches and teammates. For me, clarity is important. Understanding what your coach needs from you as a group, but also as an individual, is key.”

Alex Greenwood, UA Athlete

Under Armour is bringing back ‘Protect This House’ in a campaign starting August 14th. The movement, which first rallied athletes two decades ago to defend their turf, returns in a new form, shifting focus to a mentality that’s bigger than going all-out for yourself, but for the team. When today’s athletes hit their breaking point, it's their team that pushes them to keep going. That's what Protect This House is all about.

Further details on how Under Armour created ‘The Ultimate Team Talk’ can be found in the supporting litepaper - https://underarmour.hedgehoglab.com/.

BALTIMORE, Sept. 27, 2022 – Under Armour, Inc. (NYSE: UA, UAA) today announced the release of its 2021 Sustainability & Impact Report, outlining a new sustainability framework, goals, and targets that will guide the company’s work to reduce the environmental footprint associated with its products and operations while accelerating its social and community impact. Aligned with Global Reporting Initiative (GRI) and Sustainable Accounting Standard Board (SASB) industry standards, the report outlines 23 goals and targets designed to drive company progress across three key pillars – Products, Home Field, and Team – and underscore Under Armour’s core values, including ‘Act Sustainably’ and ‘Stand for Equality.’ “As a global innovator and leader in athletic performance apparel, footwear, and accessories, we believe Under Armour has an important role to play in addressing impending challenges facing our society, industry, and planet. This belief informs our innovation methods and compels us to rethink, reinvent, and reimagine our products and how we make them in our work to support athletes and protect people and our shared planet,” said Colin Browne, Under Armour Interim President and CEO. “Mindful that lasting change will require global cooperation across communities and industries, our new report conveys our renewed commitments to continuous improvement, industrywide collaboration, and transparent communication with our stakeholders in our ongoing sustainability journey.” Under Armour’s sustainability approach, What’s Under Matters, reflects the company’s mission to make athletes better by focusing on performance-driven innovations that utilize more sustainable materials designed for recyclability and more efficient production processes in its delivery of durable, quality, high-performing products athletes know and trust. “The details underlying a company’s sustainability strategy are foundational to its longevity and ability to generate lasting impact. For this reason, Under Armour has worked diligently over the years to finalize our approach and take concerted action before releasing this report,” said Michael Levine, Under Armour VP and Chief Sustainability Officer. “We’re pleased to share our accomplishments and perspective on our future goals, and we look forward to providing updates on our progress.” A selection of report highlights within each pillar follows: Products – Through 10 goals, the company is embracing material innovations that will enable less waste and more durability, setting the stage for circular systems by 2030, including: Prioritizing recycled and renewable materials and reducing single-use plastic brand product packaging by 75% by 2025. Implementing sustainability and circular design principles in at least half of its products by 2027 and developing chemistry and processes that can enable a circular footwear program to be launched in market, at scale, by 2030. At the end of 2021, approximately 40% of fabrics used in the company’s apparel and accessories were made from materials capable of being recycled. Supporting innovation that reduces fiber shedding from textiles and targeting 75% of fabric to be made of low-shed materials, as defined by industry-leading guidance on fabric shedding that the company will work collectively to shape by 2030. Home Field – The company is working to reduce its overall environmental footprint and do its part to protect the planet through seven goals, including: Eliminating 100% of biocides and fluorine DWR in its products by 2025. Reducing absolute scope 1, 2, and 3 greenhouse gas emissions by 30% and increasing renewable energy in owned and operated facilities to 100% by 2030. Advancing low-impact manufacturing, reducing the environmental impact of its materials, and targeting net-zero emissions by 2050. Team – The company is supporting its people and communities through six goals that build upon longstanding efforts, including: Continuing to invest in teammates' health, safety, and well-being – including through initiatives to advance diversity, equity, and inclusion and develop underrepresented talent at all levels. Protecting workers' human rights and well-being in its supply chain through comprehensive programs and audits. Working to create opportunities for millions of youth to engage in sports by 2030. To download the 2021 Sustainability & Impact Report and for further information on Under Armour’s sustainability program, visit this link. About Under Armour Under Armour, Inc., headquartered in Baltimore, Maryland, is a leading inventor, marketer, and distributor of branded athletic performance apparel, footwear, and accessories. Designed to empower human performance, Under Armour's innovative products and experiences are engineered to make athletes better. For further information, please visit http://about.underarmour.com. Forward-Looking Statements Some of the statements contained in this press release constitute forward-looking statements. Forward-looking statements relate to expectations, beliefs, projections, estimates, future plans and strategies, anticipated events or trends, and similar expressions concerning matters that are not historical facts, such as statements regarding our goals, targets, commitments, future planned initiatives and the timing and effectiveness of any of the foregoing, including those relating to the environment, human capital matters, social and labor issues, and community impact; the development and introduction of new products, technologies and ways of working; our assumptions and the implementation of our sustainability strategies; the future impacts of our investments and initiatives; and the standards and expectations of third parties. In many cases, you can identify forward-looking statements by terms such as “may,” “will,” “should,” “expects,” “plans,” “anticipates,” “believes,” “estimates,” “predicts,” “outlook,” “potential,” or the negative of these terms or other comparable terminology. The forward-looking statements contained in this press release reflect our current views about future events and are subject to risks, uncertainties, assumptions and changes in circumstances that may cause events or our actual activities or results to differ significantly from those expressed in any forward-looking statement. Although we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee future events, results, actions, activity levels, performance or achievements. Readers are cautioned not to place undue reliance on these forward-looking statements. A number of important factors could cause actual results to differ materially from those indicated by the forward-looking statements, including our assumptions not being realized, scientific or technological developments, evolving sustainability strategies, evolving government regulations, and the risks and uncertainties set forth in the “Risk Factors” section of our most recent Annual Report on Form 10-K and subsequent Quarterly Reports on Form 10-Q filed with the U.S. Securities and Exchange Commission. The forward-looking statements contained in this press release reflect our views and assumptions only as of the date of this press release. We undertake no obligation to update any forward-looking statement to reflect events or circumstances after the statement's date or to reflect unanticipated events.

Under Armour, Inc. (“the company”) (NYSE: UA, UAA), today announced that Patrik Frisk will step down as President and Chief Executive Officer (CEO) and as a member of the Board of Directors (board), effective June 1, 2022. The board has initiated a comprehensive internal and external search process to identify a permanent President and CEO. Until a successor is named, the board has appointed Colin Browne, the company’s Chief Operating Officer (COO), as interim President and CEO, effective June 1, 2022. To support the transition, Frisk will remain with Under Armour as an advisor through September 1, 2022. “On behalf of the board, I want to thank Patrik for his valuable contributions to Under Armour over the past five years,” said Kevin Plank, Under Armour Founder, Executive Chairman and Brand Chief. “During his tenure, we made significant strides in advancing enterprise-wide operational excellence, and Patrik’s steadfast leadership has been crucial to strengthening our foundation and positioning the company for our next growth phase. As we search for Patrik’s permanent successor, Colin’s experience as a seasoned executive in our industry and leading critical operational aspects of our business will serve Under Armour well as interim CEO.” Plank continued, “Under Armour is evolving to meet the needs of our athletes worldwide. As we transition, we are committed to identifying additional opportunities to drive improved returns for our shareholders and deliver for athletes, partners, and teammates. There is a huge opportunity in front of us. I look forward to working closely with the board during the search process to find our next leader who will take us to new heights. In the meantime, we are moving forward and will continue to connect with athletes in exciting ways, offering them exactly what they need when they need it.” Frisk, who joined Under Armour in 2017, helped architect its long-term strategic plan that underscored its commitment to athletic performance by reengineering its structure, systems, and go-to-market process. Under his leadership, the company delivered industry-leading products, deepened relationships with consumers and customers, and advanced its purpose, vision, mission, and values. “It has been the greatest privilege of my career to serve Under Armour athletes, customers, shareholders, and teammates. I am extremely proud of what we’ve accomplished as a team,” said Frisk. “Together, we have done a tremendous amount of work to strengthen this iconic brand while significantly solidifying its operations. Colin has an intimate understanding of the Under Armour business and our industry. I have every confidence that his stewardship will allow for a seamless transition.” Browne said, “What unifies and drives Under Armour is our purpose: to empower those who strive for more. This transition is an opportunity to further our long-term goals. I am grateful for Patrik’s leadership and partnership. As we work to deliver industry-leading innovation and premium experiences to athletes globally, we remain focused on amplifying the strong foundation that’s been set over the past few years.” Since joining the company in 2016, Browne modernized Under Armour’s digital go-to-market strategy and direct-to-consumer model and transformed its supply chain organization, leading to significant margin improvement and operating efficiency. Browne has held the role of COO since 2020 and oversees supply chain, global planning, sustainability, information technology, enterprise data management, commercial optimization, go-to-market strategy, and distribution capabilities. Browne has been an integral part of the company's successful transformation, and his leadership has been critical to navigating global supply challenges caused by the pandemic. About Under Armour, Inc. Under Armour, Inc., headquartered in Baltimore, Maryland, is a leading inventor, marketer and distributor of branded athletic performance apparel, footwear, and accessories. Designed to empower human performance, Under Armour’s innovative products and experiences are engineered to make athletes better. For further information, please visit http://about.underarmour.com. Forward Looking Statements Some of the statements contained in this press release constitute forward-looking statements. Forward-looking statements relate to expectations, beliefs, projections, future plans and strategies, anticipated events or trends, and similar expressions concerning matters that are not historical facts, such as statements regarding our future financial condition or results of operations, our prospects, and strategies for future growth, the impact of the COVID-19 pandemic on our business and results of operations, the development and introduction of new products, and the implementation of our marketing and branding strategies. In many cases, you can identify forward-looking statements by terms such as “may,” “will,” “should,” “could,” “expects,” “plans,” “anticipates,” “believes,” “estimates,” “predicts,” “outlook,” “potential” or the negative of these terms or other comparable terminology. The forward-looking statements contained in this press release reflect our current views about future events and are subject to risks, uncertainties, assumptions, and changes in circumstances that may cause events or our actual activities or results to differ significantly from those expressed in any forward-looking statement. Although we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee future events, results, actions, activity levels, performance, or achievements. Readers are cautioned not to place undue reliance on these forward-looking statements. A number of important factors could cause actual results to differ materially from those indicated by these forward-looking statements, including, but not limited to: the impact of the COVID-19 pandemic on our industry and our business, financial condition and results of operations, including recent impacts on the global supply chain; failure of our suppliers or manufacturers to produce or deliver our products in a timely or cost-effective manner; labor or other disruptions at ports or our suppliers or manufacturers; changes in general economic or market conditions that could affect overall consumer spending or our industry; increased competition causing us to lose market share or reduce the prices of our products or to increase our marketing efforts significantly; fluctuations in the costs of raw materials and commodities we use in our products and our supply chain; changes to the financial health of our customers; our ability to successfully execute our long-term strategies; our ability to effectively drive operational efficiency in our business and successfully execute any restructuring plans and realize their expected benefits; our ability to effectively develop and launch new, innovative and updated products; our ability to accurately forecast consumer shopping and engagement preferences and consumer demand for our products and manage our inventory in response to changing demands; loss of key customers, suppliers or manufacturers; our ability to further expand our business globally and to drive brand awareness and consumer acceptance of our products in other countries; our ability to manage the increasingly complex operations of our global business; the impact of global events beyond our control, including military conflict; our ability to successfully manage or realize expected results from significant transactions and investments; our ability to effectively market and maintain a positive brand image; our ability to effectively meet the expectations of our stakeholders with respect to environmental, social and governance practices; the availability, integration and effective operation of information systems and other technology, as well as any potential interruption of such systems or technology; any disruptions, delays or deficiencies in the design, implementation or application of our global operating and financial reporting information technology system; our ability to attract key talent and retain the services of our senior management and other key employees; our ability to access capital and financing required to manage our business on terms acceptable to us; our ability to accurately anticipate and respond to seasonal or quarterly fluctuations in our operating results; risks related to foreign currency exchange rate fluctuations; our ability to comply with existing trade and other regulations, and the potential impact of new trade, tariff and tax regulations on our profitability; risks related to data security or privacy breaches; and our potential exposure to litigation and other proceedings. The forward-looking statements contained in this press release reflect our views and assumptions only as of the date of this press release. We undertake no obligation to update any forward-looking statement to reflect events or circumstances after the statement’s date or to reflect unanticipated events. Under Armour Contacts: Lance Allega, SVP, Investor Relations & Corporate Development, (410) 246-6810 Blake Simpson, SVP, Global Communications, Community Impact & Events, (443) 630-9959

Trust builds great athletes, and trust runs deep at Under Armour. From trusting yourself to go the extra mile to trusting your teammates to step in when you need support, trust unites us and helps us Strive for More. Newsweek has recognized Under Armour in their inaugural Most Trustworthy Companies 2022 list. In partnership with Statista, a German company specializing in marketing and consumer data, Newsweek ranked Under Armour #2 out of 16 total companies for the Textile, Clothing, & Luxury Goods category. “Each and every teammate at Under Armour plays a role in bringing our purpose to life,” said Under Armour CEO Patrik Frisk. “Being recognized as one of America’s Most Trustworthy Companies speaks volumes to the passion and integrity our teammates bring forward in everything they do in both their professional and personal lives.” With help from a survey of 50,000 U.S. residents, companies were evaluated across different elements related to customer, investor, and employee trust. Survey respondents answered questions about how companies engaged customers and treated their employees. Publicly traded U.S. corporations with $500 million or more in annual revenues made the list. Newsweek reviewed companies aligning to 22 industries, ranging from Banks, Energy & Utilities, Health Care & Life Sciences, and more. Insights from the 2022 Edelman Trust Barometer showed how employee trust is the number one driver of trust. More specifically, many employees expect their employer to engage on societal issues and provide quality information. Under Armour’s ongoing and tangible actions to address issues like economic equality and community policing relationships are felt across the business. As Under Armour continues to put its purpose at the forefront of all activities, the business will continue to make decisions grounded in doing what is right for their consumers instead of solely responding to the market and reacting to competitors. Under Armour is committed to empowering those who strive for more, and the company’s values – Act Sustainably, Celebrate the Wins, Stand for Equality, Love Athletes and Fight on Together – serve as both a checklist for each of our programs and the qualities expected of every teammate.

This Veterans Day is the first in two decades that the United States is not at war, but the essential mission of supporting veterans and families of fallen heroes carries on in communities across the country. Under Armour embraces this mission with its continued support of the Travis Manion Foundation, which strives to create thriving communities built on the bedrock of personal character and purpose-driven individuals. Powered by Under Armour Freedom, the Travis Manion Foundation’s Character Does Matter program has connected more than 2,000 veteran mentors with more than 400,000 kids across all 50 states over the past two years. Veteran mentors receive training, support, and materials from the Travis Manion Foundation to bring a research-based character curriculum to schools, youth groups, and sports teams at no cost. “With continued investment and growth, Character Does Matter will become the premier character-development program available to schools and youth throughout the country within the next few years,” says Ryan Manion, president of the Travis Manion Foundation and the older sister of Travis, a Marine who died in combat in 2007. To support the Travis Manion Foundation, Dwayne Johnson and Under Armour have released Project Rock’s For the Heroes collection, an annual brand initiative that honors veterans’ service and sacrifices. The collection, which includes new pieces for men, women, and youth, is available at UA.com, Under Armour Brand Houses, and select global retailers. “It’s really amazing to recognize those who are continuing to serve even outside of uniform. These heroes walk among us every single day and they inspire us to follow in their footsteps with the same sense of service, character and leadership,” Johnson says. “The work TMF does with veterans and families of the fallen, providing them with personal development training and experiences, repurposing their leadership to continue serving in their local community—especially to mentor and serve the next generation—is so critically important.”

Being raised by a single mother, my football coaches became the father figures that I didn’t have. Many of them served as role models that I still admire to this day. As I continued to move up the ranks, I knew that I would have the opportunity to have that same impact on my players. It wasn’t until recently I realized that I could have a similar influence on young coaches that looked like me just trying to forge their paths in this great game of football. I owe a lot of the opportunities football has given me to my high school football coach, Frank Young. He was one of the first people to make me and my teammates realize that college was a real and viable option for us. He found us a way out — and where I grew up, very few people ever left that neighborhood. Because of the game, I'm the first in my family to graduate from college. Football introduced me to my wife. It’s allowed me to have a family. Throughout my career, I've taken a little bit of life’s lessons from every coach that I worked with and every athlete I have had the privilege to coach. They all guided me in my success. The pandemic forced us all to stop. There were no games to prepare for — only life. It gave us all what I consider a much-needed time to reflect and think. The idea of The National Coalition for Minority Football Coaches came to mind in a phone call with Coach Mike Tomlin last year. We started talking about the head positions we have and how we got here. Recognizing that we’re both on the back nine of our coaching careers, it is hard to think that things aren’t looking any easier for minority coaches. So, I thought - how can we give back? How can we pay it forward? Thus, the Coalition was born. Our goal is to prepare, promote, and produce a complete coach. Imagine an almost Renaissance man, someone who meets all the needs of a football coach, both on the field and off. I'm a big believer that if you can see it, then you can achieve it. That vision now gives the next generation the ability to realize that they’re capable of doing it too. My idealistic view is that the world should become more like the locker room. Think about it — every racial, socioeconomic barrier is broken in the locker room. In there, we’re all playing on one team. In partnership with Under Armour, we can push this narrative onto the playing field. Under Armour is a champion for our cause, and that means the world to me. Our future success as a Coalition is critical. This is something that we don't take for granted. We must keep this door open for minority coaches. I want every qualified candidate to get the opportunities that I have had and then some – to be given the guidance that I was given. I know that we need to do this the right way and create a strong foundation for minority coaches to build upon for years to come and I thank Under Armour for standing behind us as we pave the way forward. The better we do today, the more doors we open in the future.

Under Armour, Inc. (NYSE: UA, UAA) today announced the appointment of Massimo Baratto to Executive Vice President, Chief Consumer Officer. Since joining Under Armour in 2018, Baratto has served as Managing Director of the company’s Europe, Middle East and Africa (EMEA) region. Effective Nov. 1, this newly created role will oversee all aspects of Under Armour’s consumer strategy, delivering a seamless, consistent brand experience with responsibility for global marketing, eCommerce and retail. “Today’s announcement underscores our commitment to delivering an ecosystem capable of deepening our connection with focused performers, inspiring them wherever and whenever they choose to engage our brand,” said Under Armour President and Chief Executive Officer Patrik Frisk. “Massimo’s global leadership skills, digital expertise, and significant experience building brands through understanding consumer behavior will be a great enabler in strengthening our ability to innovate and enhance our position as one of the world’s preeminent athletic performance brands.” Before Under Armour, Baratto served as Chief Executive Officer for Oberalp Group. In his 18-year career at Oberalp, he was credited with significant growth of the Salewa, Dynafit, Wild Country, and Pomoca brands helping the company become one of the most distinguished international house of brands in the mountain sports industry. In conjunction with this announcement, Kara Trent, a 7-year Under Armour veteran, will succeed Massimo as the company’s Senior Vice President/General Manager of EMEA. Trent has served in multiple roles in the company’s North American business and most recently has led the merchandising and planning functions for the EMEA region. Before Under Armour, she served in various merchandising, planning, and buying roles at PUMA and Reebok. Additionally, the company announced that Alessandro de Pestel, who has served as Under Armour’s Chief Marketing Officer since 2018, plans to leave in Feb. 2022 to pursue other opportunities. Frisk added, “We appreciate the disciplined approach and consistency that Alessandro has contributed during our transformational journey. By helping us build a holistic strategy around consumer-centricity and significantly elevating our reach to focused performers, Under Armour’s global brand consideration is increasing.” About Under Armour, Inc. Under Armour, Inc., headquartered in Baltimore, Maryland, is a leading inventor, marketer and distributor of branded athletic performance apparel, footwear and accessories. Designed to empower human performance, Under Armour’s innovative products and experiences are engineered to make athletes better. For further information, please visit http://about.underarmour.com.

The Baltimore Ravens and Under Armour have partnered to provide grant funding to member schools of the Maryland Public Secondary Schools Athletics Association (MPSSAA) for the development of high school girls’ flag football programs. The Ravens are committing $250K over five years to support the initiative, with a target launch for the programs in the fall of 2022. This grant accompanies the MPSSAA’s commitment to developing new and innovative athletic opportunities that benefit the physical, social and emotional well-being of female student-athletes. Under Armour – a leading inventor, marketer and distributor of branded athletic performance apparel, footwear and accessories – will outfit custom uniforms for each high school team. The MPSSAA, which annually administers programs for over 111,000 participants from 199 public schools in the 24 local Maryland educational agencies, will institute the league’s rules and facilitate all field setup, uniform guidelines, game official framework and other areas of operation. Through this grant program, female high school students in Maryland will receive new opportunities to participate and enjoy a fast-paced, fun sport that has experienced steady growth throughout the country in recent years. Highlighted by a partnership between the NFL and the National Association of Intercollegiate Athletics, flag football has proven to be an emerging offering for girls. “We are proud to partner with Under Armour on this groundbreaking initiative,” Ravens senior vice president of marketing Brad Downs stated. “Football is the ultimate team sport, and we believe young female student-athletes deserve an opportunity to experience the incredible life lessons it teaches. We’re excited to help establish a program that will create a new varsity sport for high school girls who are eager to play the game of football.” “At Under Armour, we believe everyone should have the opportunity and ability to play sports at every level, particularly young girls whose confidence can be impacted by lack of access to sport,” said Sean Eggert, senior vice president of global sports marketing at Under Armour. “We are proud to support the Baltimore Ravens and MPSSAA to bring flag football to girls across Maryland.” GRANT APPLICATIONS Schools interested in starting a girls’ flag football team can apply for grants to fund their respective programs. Each local school system will be able to apply for a grant through the MPSSAA. All teams participating in the high school girls flag football league will be included in Ravens RISE events and experiences.

Troy Grimes, an Under Armour retail teammate from the Charlotte, NC Factory House is set to run 58 miles to celebrate his 58th birthday in the Hot Rod Ultra Marathon in Bowling Green, KY on September 25. His goal is to raise $5,800 for Under Armour community partner, Every Kid Sports. Grimes has been an avid runner for the past 19 years. He initially began running to lose weight and often celebrates key milestones in his life with runs, including running 70 miles to celebrate his 70-pound weight loss several years ago. He is also a baseball fan, former player and umpire in his spare time. To combine his two passions – running and baseball – Troy decided to run the Hot Rod Ultra Marathon which takes place on the Hot Rod Minor League baseball field. Troy will be running 177 laps to complete his 58 miles. While working at the Under Armour Factory House in Charlotte, Troy learned about Under Armour’s partnership with Every Kid Sports, a 501.c.3 non-profit that aims to help kids from income-restricted families experience the positive benefits of playing sports by helping the family cover a portion of their registration fees. Through their signature program, the Every Kid Sports Pass, the organization covers up to $150 of recreational youth sports registration fees up to four times a year, per child aged 4-18. The funding is available to families who qualify for SNAP, WIC, or Medicaid. Customers at Under Armour retail locations in the United States are able to donate to Every Kid Sports at checkout, which has been available since July 2021. To date, Under Armour customers have raised more than $200,000 for Every Kid Sports through donations at checkout. “I am so excited that I am able to combine my love of baseball and running with the Hot Rod Ultra Marathon,” said Troy Grimes, Under Armour Teammate. “As a father and fan of sports, I have first-hand experience seeing the positive impact that youth sports can have on young kids, which is why I am honored to be raising money for Every Kids Sports.”

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Under Armour Creates the Ultimate Team Talk Using the Power of AI

Under Armour leveraged AI technology combined with insights from its global football roster, including Trent Alexander-Arnold and Antonio Rüdiger, to generate the ‘The Ultimate Team Talk’.

Top Boy star and football fan Ashley Walters brought the speech to life with his iconic voice, combining the powers of man and machine in an innovative and authentic manner.

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Under Armour’s Breakthrough Fiber-Shed Test Method Now Available For Industry

Curry Brand Honors Hollywood Icon Bruce Lee

Mexican Soccer Champion Sebastián Cordova Joins the Under Armour Athlete Roster

Nothing Hits Like the Original: Under Armour HeatGear OG

Under Armour Unveils Custom Navy Football Uniforms Ahead of 2023 Army-Navy Game

Under Armour Embraces the Cold for NFL Weekend in Frankfurt

Curry Brand + TUFF CROWD Join Forces

Under Armour and Richfresh Unveil Custom Suits for University of Notre Dame and University of South Carolina Paris Match Up

Under Armour Doubles Military and First Responders Discount Ahead of Veterans Day Weekend

De’Aaron Fox Signs with Curry Brand

Stephen Curry Armours Up for the 2023-24 Basketball Season

Jarace Walker Joins the Under Armour Athlete Line-Up

Under Armour Basketball Athletes Become WNBA Champions

Under Armour Appoints Gap Inc. Veteran, Shawn Curran as New Chief Supply Chain Officer

The Future of Curry Starts Now

Ripken Baseball Names Under Armour Exclusive Apparel Partner

When In Doubt, Protect This House

Under Armour Publishes FY2023 Sustainability & Impact Report

Under Armour Announces John Varvatos as Chief Design Officer

Eddie Nketiah Celebrates New Under Armour Partnership By Opening Latest Under Armour Brand House on Oxford Street

Baltimore Ravens & Under Armour Unveil Custom Uniforms for Inaugural Season of Girls' Flag Football with Frederick County Public Schools

Curry Camp Convenes Basketball's Best in the Bay Area