UNDER ARMOUR AND UNLESS INTRODUCE THREE REGENERATIVE FOOTWEAR STYLES
Under Armour is deepening its collaboration with UNLESS, the world's first all-plant, zero-plastic regenerative fashion brand, with the launch of three new regenerative sneaker styles. Marking the first time UNLESS footwear will be accessible through Under Armour, this launch builds on the brands’ partnership introduced earlier this year and their shared commitment to planet-conscious innovation and design.
The new lifestyle sneakers embody UNLESS’s regenerative ethos, inspired by nature’s circular systems, with a goal of creating not just the best sneakers in the world, but the best sneakers for the world. In an industry where most footwear relies on plastics, petrochemicals, and synthetic dyes that linger in landfills for centuries, these silhouettes offer an alternative future — engineered entirely by nature, completely plastic-free, to decompose and return to the earth at the end of their life. Constructed from plant-based materials that offer best-in-class breathability, comfort, and traction, these sneakers prove that style doesn't have to come at the planet’s expense. With clean lines, durable build, and a low-profile design, they give off a distinctly skater vibe - blending laid-back edge with eco-conscious innovation.
The Lineup
The UNLESS York Low
A sleek, sustainable and street-ready style blending minimalist design with eco-conscious innovation.
$149 USD
The UNLESS Govy Mid
Mid-top sneakers designed for bold moves and conscious steps.
$159 USD
The UNLESS Seaside Slip-on
Effortlessly cool and endlessly comfortable slip-ons that redefine laid-back style with a planet-first mindset.
$119 USD
“These aren’t just sneakers - they give back more than they take, embodying a new standard of innovation that works in harmony with nature."
"At UA, we’re proud to use our platform to accelerate meaningful change and spotlight products that are as responsible as they are high-performing,”
Eric Leidtke
Under Armour Executive Vice President of Brand Strategy.
Nathaniel Russell Limited Collection at Printemps
To celebrate the launch, Under Armour and UNLESS have partnered with multi-disciplinary artist Nathaniel Russell whose signature hand-cut, chain-stitched felt artwork will appear on a limited run of UNLESS shoes and t-shirts in honor of Climate Week. Known for his playful, offbeat style rooted in printmaking and sculpture, Russell brings craftsmanship and creative energy to this very special collection.
WHERE TO BUY
UA X UNLESS available on UA.com
The new styles will be available to shop starting Thursday, September 25, at UnderArmour.com.
Shop UA
UA X UNLESS X Nathaniel Russell
Under Armour and UNLESS capsule collection with Nathaniel Russell will be available exclusively at Printemps in New York City. Details coming soon.
