Under Armour ‘Stands for Equality’ by Supporting Women’s Empowerment Principles and Better Work

UA announces commitment to United Nations human rights initiatives

On International Human Rights Day, Under Armour has announced its support of two major international human rights initiatives - the Women’s Empowerment Principles and Better Work.


As part of its diversity, equity and inclusion strategy, Under Armour is committed to elevating women leaders and athletes both within and outside of the company walls. UA has signed the United Nation’s Women’s Empowerment Principles to support their goals of promoting gender equality in the workplace, supply chain and the community.


Fostering better working conditions in garment factories within the supply chain is a crucial element of Under Armour’s sustainability strategy. This is why Under Armour has joined Better Work, a unique partnership program of the UN’s International Labour Organization and the World Bank Group’s, International Finance Corporation. Better Work brings together governments, factory owners, unions, workers and brands like UA to improve working conditions and supply chain resilience in the industry.


“The partnership between Under Armour and Better Work marks a milestone for our program and reflects our commitment to putting people first,” said Colin Browne, Chief Operating Officer at Under Armour. “Our purpose is to empower those who strive for more and we seek to live this every day by striving to advance ethical practices in our supply chain.”


Tchernavia Rocker, Chief People and Administrative Officer at Under Armour said, “Stand for Equality is a core value at Under Armour and we are proud to support these two initiatives which aim to improve human rights for two groups for UA, women and workers in our industry. We will continue to advance better working conditions for factory workers and empower women. Our partnerships with Better Work and Women’s Empowerment Principles are an exciting step on our journey.”