Under Armour and UNLESS Unveil “Pulse”

Under Armour and UNLESS are announcing the launch of Pulse, a new regenerative apparel and footwear capsule representing the next chapter in their ongoing collaboration to rethink how sportswear is designed, worn, and returned to the earth.

Pulse is an innovative apparel collaboration made entirely from plant-based materials and contains no synthetic plastics. Building on earlier plant-based footwear and clothing collaborations, the capsule moves the partnership forward by bringing regenerative principles into a more expressive and wearable lifestyle capsule. Rather than focusing on technical proof alone, the new apparel emphasizes cultural relevance, creative design, and everyday comfort while staying rooted in responsible material choices.

“The question is no longer whether regenerative apparel can exist, it is whether it can connect with people in their daily lives. Pulse is about taking what we have learned and translating it into something people genuinely want to wear.”

Eric Liedtke

Under Armour Brand President

Each piece is designed to return safely to the earth at the end of its life through UNLESS’ Take Back Program, helping reduce textile waste and the long-term environmental impact of traditional clothing. The program allows customers to return worn UNLESS garments, so they can be repaired or composted and transformed into nutrient-rich soil, rather than ending up in a landfill.

The capsule features hoodies, tees, and joggers in unisex silhouettes created with plastic free trims, non-toxic inks and dyes, and natural fibers. The design language is bold and intentional, reflecting the balance between passion and perseverance that defines the Pulse name.

Pulse reflects Under Armour’s continuous sustainability strategy, which explores multiple pathways to reducing environmental impact, including durability, performance innovation, and regenerative systems that reimagine clothing’s full lifecycle.