Kelsey Plum UA PTH

Under Armour Basketball Is Coming To WNBA All-Star Weekend In Las Vegas

Under Armour, Kelsey Plum and Diamond Miller are ready to turn up the heat in Las Vegas for the upcoming WNBA All-Star Weekend. To celebrate the sport and encourage even more young athetes to get involved in women’s basketball, UA will host various opportunities for fans of all ages to engage with some of UA’s top women’s basketball stars and truly learn what it means to Protect This House.


“WNBA All-Star Weekend will give Under Armour the unique opportunity to celebrate our roster of extraordinary women’s basketball athletes and the growing popularity of the sport. We look forward to providing fans and the local community the chance to engage with UA athletes and products first-hand on this exciting stage," said Sean Eggert, SVP, Global Sports Marketing at Under Armour.

UA Las Vegas Brand House Experience


Under Armour’s Las Vegas Brand House will serve as fans’ go-to spot for special swag, including a limited-edition WNBA All-Star-inspired graphic tee and Kelsey Plum’s brand-new “Earth Wind and Fire” player-edition sneaker. Kelsey and Under Armour will drop this unique colorway in the newest UA Flow Breakthru 4 sneaker style, a shoe designed specifically for female hoopers. The shoe will debut at the Las Vegas Brand House while supplies last, before being released in select stores and online in late August 2023. The sneaker features an elevated fit, comfort and support, enhanced flexibility and breathability, and a rich mix of material and dynamic color pops for a signature look and feel. To make the Brand House experience even sweeter, fans can expect giveaways, a “Shop The Look” area dedicated to Kelsey and Diamond Miller’s favorite UA products, and last but not least, special promotions and product discounts throughout the weekend.


“I’m honored to be a part of the WNBA All-Star Weekend activities alongside Under Armour and excited to share my favorite Under Armour gear available for them to check out and take their style to the next level," said Diamond Miller, Under Armour Athlete and WNBA Player.

Kelsey Plum Earth Wind and Fire PE UA
Kelsey Plum Earth Wind and Fire PE UA

Kelsey Plum youth Access Camp powered by UA Next


To further celebrate All-Star Weekend popping up on her home court, Under Armour and Kelsey Plum will host a youth Access Camp powered by UA Next for rising athletes from Child Haven, an emergency children's shelter within Clark County that cares for children who cannot safely remain with their families due to circumstances of neglect or abuse. “It means so much to me that Under Armour is continuing to invest in young athletes," said Plum. "Coming off a successful Dawg Class in the spring, Under Armour and I are looking forward to bringing the dawg mentality to even more young athletes making their way in the sport with this Access Camp."

"I can’t wait to jump on the court with our youth athletes to help them reach their full potential and give basketball fans insight into the complete UA experience.”

Kelsey Plum, Under Armour Athlete and WNBA All Star

Kelsey will take youth athletes through an immersive basketball experience at the WODE Sports Center in Las Vegas on Thursday, July 13. In addition to teaching them on-court skills and drills, Kelsey will surprise camp participants with tickets to the WNBA 3-Point Contest and Skills Challenge taking place on Friday, July 14  and a shopping experience at the Las Vegas Brand House that includes a DJ hype session and $250 gift card for each athlete to use. Additionally, each participant will  receive an Under Armour backpack, t-shirt, pair of shoes and socks. “I’m  excited to participate in the WNBA All-Star Weekend festivities and have Under Armour supporting me and the Las Vegas community. I can’t wait to jump on the court with our youth athletes to help them reach their full potential and give basketball fans insight into the complete UA experience.” 

UA x "WNBA Live" Fan Festival 


Fans will have the opportunity to meet Kelsey Plum at Under Armour’s “WNBA Live” space on Friday, July 14 following the 3-Point Contest and Skills Challenege. Kelsey won’t be the only UA athlete in attendance during All-Star Weekend. First-year pro and Under Armour athlete Diamond Miller will also make an appearance following Kelsey to engage with fans and take photos. While at Under Armour’s “WNBA Live” fan festival space, fans also have the opportunity to see art come to life as local Las Vegas Artist, Cerissa Lopez, paints a live canvas inspired by UA’s roster of WNBA athletes. Attendees will have the chance to join in the fun by participating in a community canvas project with Lopez and engage with Diamond for a chance to win exclusive UA gear and gift cards. The "WNBA Live” fan festival will take place for two days only on July 14 and 15 from noon - 8:00 p.m. each day at Mandalay Bay. 


WNBA All-Star Weekend will be yet another opportunity for Under Armour to support female athletes at all levels—from the pros to youth hoopers trying their hand at basketball for the first time. During ASW and beyond, UA, Kelsey Plum and Diamond Miller will continue to support youth, girls and women on their journeys to compete by engaging with them in-person, demonstrating how to level up their games, and instilling the Protect This House mentality in the next generation of basketball greats.  

Kelsey Plum DAWG Image