UA Shadow Elite 2

Under Armour Leaves London Guessing With Holographic Unveiling Of Shadow Elite 2 Boots

Under Armour amazed the London football community last night with a state-of-the-art holographic presentation of its latest innovation—the Shadow Elite 2 Football Boot. At an exclusive event hosted at Village Underground, Shoreditch, UA brought together elite athletes, creators, and media for an immersive look at the future of football footwear.


Attendees were captivated by the event’s showpiece—a hologram presentation of the Shadow Elite 2 boot, featuring a special appearance from ‘Shadow Eddie’, a holographic representation of Under Armour athlete and Arsenal forward Eddie Nketiah, who was also in physical attendance to share firsthand insights into the performance and design of the Shadow Elite 2.


The highlight of the evening was the "Leave 'Em Guessing" challenge, where attendees could experience the boot's exceptional agility capabilities by taking on the holographic Shadow Eddie in a footballing agility course. The challenge, which demonstrated the campaign tagline "Leave 'Em Guessing," showcased the boot's ability to provide a locked-in feel for lightning-fast directional changes.

"The responsive design of the UA Shadow Elite 2 football boot helps me make those decisive movements on the pitch, taking my game to the next level. Being transformed into a hologram for the event was a cool experience—and it speaks to the technology and innovation behind each pair of boots. It’s been great to be part of the process of designing the boot, and I can’t wait to see how everyone responds to them.”

Eddie Nketiah, UA Athlete & Arsenal Forward

UA Shadow Elite 2
UA Shadow Elite 2

The UA Shadow Elite 2 was designed for players who need speed and agility in their game, allowing them to make the fastest cuts even faster. Key features of the boot include:


  • A carbon fibre agility outsole with tactically placed studs developed in collaboration with Eddie, helping athletes stop, change direction and react faster.
  • UA IntelliKnit upper that hugs your foot for a second skin feel, engineered for a dynamic fit and superior lockdown.
  • Premium heel foam package, exo-mesh midfoot cage, and loop laces that give the wearer unrivalled support on the pitch.
  • Eyestay Strike Pods to maximize ball contact and control.

The Shadow Elite 2 represents a breakthrough in football footwear design for UA, leveraging advanced materials and innovative features to enhance players' agility and control on the pitch. When you combine speed and agility, you become unstoppable, and the UA Shadow Elite 2 was designed to help you change directions at the drop of a pin, allowing athletes to leave their opponents in the dust.”

Antonio Zea, Sr. PLM of Global Football Footwear at Under Armour

UA Shadow Elite 2
UA Shadow Elite 2

Notable footballing athletes also wearing the UA Shadow Elite 2 boots include Spain and FC Barcelona rising star midfielder Fermín López, Laura Freigang and Ansgar Knauff of Germany and Eintracht Frankfurt, as well as Emily Fox of Arsenal & USA and Anna Patten of Aston Villa & England.


The Under Armour Shadow Elite 2 is on sale now with an RRP of £210 / €230 at For more information on Under Armour’s commitment to football, follow @underarmourfc on Instagram.