At its core, Under Armour is an athlete-first brand, creating state-of-the-art products engineered to make competitors better. Driven by a desire to invest in its athletes, Under Armour joined its UA Basketball players and hoops fans at the 2023 All-Star Weekend in Salt Lake City, Utah to celebrate the best of the best in basketball.
While on-site, fans were able to connect with UA athletes, like LA point guard Bones Hyland and Las Vegas star Kelsey Plum and enjoy Under Armour’s one-of-a-kind pop-up experience. A physical expression of Under Armour Basketball X Curry Brand, the UA All-Star pop-up was full of energy as ballers interacted with the brand through a variety of stations and activities, including:
The UA Stars of All-Star Weekend
Under Armour’s Basketball athletes are no strangers to the All-Star stage, and this year was no different. UA Athletes and All-Star alums Joel Embiid and Bones Hyland were selected by fellow players and fans to play in the All-Star and Rising Stars Games. Initially selected as a Western Conference starter, 2022 All-Star MVP Stephen Curry did not take the court in Salt Lake City due to a leg injury.
Joel Embiid has cemented himself as one of the basketball greats, dominating for Philadelphia and setting an incredible example of perseverance for ball players everywhere who are determined to beat the odds. Together with UA, Joel has played an integral role in breaking down barriers for the next generation and making sure future All-Stars have everything they need to meet change head-on and stay true to themselves. This year, he lit up the court as he took on his sixth consecutive All-Star Game.
Pro baller Bones Hyland has proved he is a force to be reckoned with. The 22-year-old point guard has showcased effortless skill on the court, and while off the court, he shares Under Armour’s passion for creating opportunities for young athletes, most recently serving as a coach at Elite 24 this past August. This year marks his second All-Star appearance in the Rising Stars game.
Taking On All-Star in Style
With a DNA in product innovation, Under Armour is constantly evolving to offer its athletes game-changing performance solutions, including all- new All-Star Weekend-inspired releases.
In honor of the exhibition game, Under Armour launched the “Carnival Pack” collection on UA.com on February 10, featuring playful designs on signature UA footwear and apparel that have never been seen before. The collection will feature the UA Flow FUTR X 2 and UA Spawn 5 in a multicolored “Carnival Pack” colorway, in addition to carnival-inspired tees, tanks, and shorts.
Curry Flow 10 + Retro PE Double Bang!
Alongside the “Carnival Pack” collection, Under Armour and Curry Brand are bringing back the original Retro PE Double Bang! colorway that was on Stephen’s feet in 2016 and is adding the iconic design to the Curry Flow 10 style. The Retro PE Double Bang! colorway is one of Curry Brand’s most sought-after designs, inspired by one of the most memorable moments in Stephen’s career – the game-ending dagger from near half-court against Oklahoma City, which led to the legendary double “BANG! BANG!” catch-phrase. Similar to its original look, the shoe features a golden yellow hue with a print resembling that of a giraffe, honoring the favorite animal of Stephen’s daughter, Riley. The Curry 2 Retro PE and the Curry Flow 10 Double Bang! will be available globally starting on Friday, February 24 on UA.com, and select UA Brand Houses.
All-Star Curry 2 FloTro
While Stephen Curry will sit this All-Star Game out, fans can still get their hands on the highly anticipated All-Star Curry 2 FloTro. The design features easter eggs from Stephen’s life, including the Toronto area code he lived in while playing for the Queensway Christian College Saints from 2001-2002 and the word ‘W3ST,’ paying homage to his 2016 All-Star Game jersey. The Curry 2 FloTro All-Star Game colorway hits shelves globally on Friday, February 17, on UA.com and at select UA Brand Houses.
Under Armour’s pursuit of excellence is rooted in the performance solutions we make, and that comes to life through the players and fans for whom we make them. We look forward to connecting with hoops fans in new ways and cheering on our UA Basketball athletes at what’s likely to be another exciting All-Star Weekend.