08.07.2023

Curry Camp Convenes Basketball's Best in the Bay Area

Stephen Curry, Curry Brand and Under Armour host 8th annual elite training camp for the future generation of hoopers

Over the weekend, Stephen Curry headed to the courts at Menlo Park to put on his annual elite hands-on training, giving youth hoopers the opportunity of a lifetime to learn from and play alongside the three-point king himself. Grounded in a joint mission to change the game for good, Curry Camp is one of the many ways that Stephen, Curry Brand, and Under Armour support the future generation of athletes and give back to the sport of basketball throughout the year.

 

Curry Camp is known for hosting some of the nation’s top basketball prospects. Each of the 13 boys and 14 girls from across the U.S. was personally hand-picked by Stephen to participate in this immersive training experience. These participants received world-class knowledge, skill development, and 1:1 coaching and mentoring on and off the court from Stephen, alongside a prestigious roster of coaches and trainers.  With the help of JPMorgan Chase, the athletes also left the weekend with an invaluable set of off court skills to help them navigate marketing opportunities as they take the next steps in their careers.

Stephen Curry; Curry Camp 2023
Curry Camp 2023
Curry Camp 2023

“I am excited to be back partnering with Under Armour and Curry Brand to make this camp happen, and I’m pumped to get on the court to mentor this select core group of talented young athletes. There are big things ahead for this group and it means everything to me to play a role in the growth of the future generation of hoopers. They put in the hard work to get here and it’s my job to add the fuel to the fire that will take them to the next level.” 

Stephen Curry, Basketball Professional and President of Curry Brand at Under Armour

Weekend at-a-Glance  

On Thursday, the group arrived in Menlo Park where they were surprised and fitted with a mix of the latest and greatest Under Armour and Curry Brand gear, providing them with the performance solutions needed to up their game. This included receiving an exclusive Curry Camp-inspired colorway of the never-before-seen Curry Flow 11, launching this fall and featuring UA’s revolutionary Flow Technology. The group also got their hands on a few unreleased colorways of the Curry Retro 4, Curry 4 FloTro, and Curry Flow Cozy. And there was no shortage of apparel options for performance and recovery as the campers' received items like the Women’s UA RUSH Intelliknit Hoodie, Men’s Curry Fleece SweatpantsWomen’s HeatGear Armour High Sports Bra, and more. After their gear exchange, the athletes jumped into their first camp activity – orientation, followed by a Player Welcome Party, which held a one-of-a-kind gaming experience for the athletes to battle it out ahead of their on-court activities.

Curry Camp 2023 Product
Curry Camp 2023; Top Golf

Starting early Friday, the group kicked off their first of four on-court sessions for the weekend, where their grit and perseverance were put to the test, while they received exclusive coaching and tips from Stephen and his personal coach, Brandon Payne, on how to take their game up a notch. Following an intense day of workouts, the group headed to a tech companies headquarters where they toured the campus and were gifted a custom pair of Curry Brand headphones that were uniquely designed to feature Stephen’s logo and treated to a screening of Stephen’s newly released documentary, Stephen Curry: Underrated, which documents Stephen’s rise from an underestimated college player to a two-time MVP and four-time champion.

 

On Saturday, these athletes were back to the grind, competing against one another in their final two rounds of practice sessions, where they were given one last shot at putting their skills to the test. Shortly after, they engaged in an off-court education session as well as a community impact moment within the Menlo Park community, experiencing firsthand the true benefits of serving as mentors to underserved youth. Later that evening the group celebrated by letting loose at Top Golf where they were able to enjoy a fun and relaxing evening deepening their relationships while engaging in yet another one of Stephen’s passions.

 

The weekend culminated on Sunday with an award ceremony where the male and female MVPs each received a custom personally branded jersey, signed by Stephen Curry himself, along with a limited-edition pair of Curry Flows 9’s that were released in a small quantity back in 2022. All 27 athletes blew everyone away with their next level skill, but Ace Bailey, Dylan Harper, Lanie Grant and Jaloni Cambridge put up particularly impressive numbers throughout the weekend, earning the well-deserved title of Camp All-Stars.  

Curry Camp 2023; Award MVP

Off the Court Impact  

To connect on-court instruction with off-court education, Under Armour and Curry Brand, in partnership with JPMorgan Chase, hosted a financial literacy session that provided a baseline foundation for the athletes as they start to entertain future NIL deals and additional marketing opportunities. With 60-65% of professional players going bankrupt within the first five years of departing the league, Stephen, Curry Brand, and Under Armour made it a priority to ensure these young athletes were well-suited for financial success as they prepare for the big leagues.  

 

“The women and men at Curry Camp are showing up with elite-level talent and skill, but what I hope to instill again this year are the tools that support them on and off the court – a commitment to impact our shared communities, teamwork in and out of the locker room, celebrating each and every day and having a fierce love for the game.”

Stephen Curry, Basketball Professional and President of Curry Brand at Under Armour

In the spirit of extending the impact of Curry Camp beyond the court, the financial literacy session was followed up by a community clinic with middle schoolers from Stephen’s adopted hometown of Oakland. The group was outfitted in Under Armour and Curry Brand gear from head to toe before jumping on the court at Menlo Park to participate in a series of drills and contests with Stephen, Curry Camp athletes, and the elite coaching staff.  

Stephen Curry; Curry Camp 2023
Curry Camp 2023; Community Impact

Curry Camp first started in 2014 as Stephen’s SC30 Select Camp and was created with the intention of giving back to the future generation of basketball stars. When Curry Brand launched in 2020 with the goal of changing the game for good, Curry Camp evolved into what it is today, playing a significant role in Stephen’s journey to make an impact in the communities that have shaped him into the person and athlete that he is today. Although this is a pinnacle event within Curry Brand - their purpose is a consistent piece of their success. The brand - through a focus on coaches, programming and safe places to play - has impacted over 70,000 youth drawing itself closer to the goal of 100,000 by 2025.

 

The Rockstar Roster  

The invitation-only event is comprised of the best of the best in high school basketball looking to step their game up as they prepare for the collegiate level. This year, the talent and energy at Curry Camp reached new levels, with impressive performances from athletes such as:

  • Bryson Tucker is no stranger to Under Armour’s efforts to commit to the success of working as part of the team. The Baltimore area native participated in Under Armour’s Protect This House campaign in 2023. Bryson is a five-star forward for the class of 2024 and his college decision is highly anticipated.

  • Cincinnati native Dee Alexander attended this year’s camp after having been named the 2023 Ohio Ms. Basketball recipient and competing on USA Basketball’s U16 Women’s National Team. This past season, Dee averaged 25.8 points per game, 9.6 rebounds per game, 2.9 assists per game, and 2.5 steals per game.

  • Newport, ME native Cooper Flag, who joined the group at Curry Camp is arguably the best defensive prospect for 2025. He holds an impressive list of accomplishments, such as being the first freshman to be named Maine Gatorade Player of the Year, MVP of the 2023 Hoophall Classic, and a semifinalist for the Naismith Prep Player of the Year Award.  

  • Nashville, TN native Jaloni Cambridge showcased her talents on the court and added to her prestigious reputation among USA basketball. The 17-year-old is a 2022 FIBA U17 World Cup and 2021 FIBA Americas U16 Championship gold medalist. Jaloni is ranked as the No. 2 player in the class of 2024 by ESPNW Hoopgurlz Recruiting Rankings.

  • ZaKiyah Johnson from Shelbybille, KY, brought her talents to Curry Camp after recently being named the Gatorade Kentucky Girls Basketball Player of the Year for the second year in a row. ZaKiyah is ranked as the nation’s No. 2 recruit in the class of 2025 by ESPN and has nearly 40 scholarship offers from NCAA DI schools.

 

The full 2023 Curry Camp roster included Ace Bailey, Powder Springs, GA; AJ Dybantsa, Brockton, MA; Bryson Tiller, Atlanta, GA; Bryson Tucker, Bowie, MD; Cooper Flagg, Newport, ME; Dee Alexander, Cincinnati, OH; Destiny Jackson, Chicago, IL; Destiny Lunan, Avondale, AZ; Dylan Harper, Franklin Lakes, NJ; Efeosa Oliogu, Markham, ON; Jaloni Cambridge, Nashville, TN; Jazzy Davidson, Clackamas, OR; Jordan Lee, Stockton, CA; Kam Kitchen, Mint Hill, NC; Kelis Fisher, Baltimore, MD; Lanie Grant, Midlothian, VA; Maddy McDaniel, Suitland, MD; Olivia Olson, St., Louis Park, MN, Shay Ijiwoye, Phoenix, AZ; Shon Abaev, Coral Springs, FL; Sir Mohammed, Charolette, NC; Tahaad Pettiford, Jersey City, NJ; Tre Johnson, Garland, TX; Tyler Jackson, Baltimore, MD; Vyctorius Miller, Norrthridge, CA; ZaKiyah Johnson, Shelbybille, KY; Zamareya Jones, Greenville, NC.