Curry Flow 10
10.11.2022

UA and Stephen Curry Go 10 For 10

In celebration of the Curry Flow 10 launch, Curry Brand will bring back fan-favorite models and colorways paying homage to some of Stephen’s most iconic moments

This season was a remarkable one for Stephen Curry as he continued to reach new heights in his basketball career. After cementing himself as the best three-point shooter in league history, Stephen took home his fourth NBA Championship title and unanimously clinched the honor of Finals MVP. It’s only fitting that he will top off the year by eclipsing another milestone: the launch of the Curry Flow 10 – his tenth signature shoe with Under Armour and third under Curry Brand. 

 

With the launch of the Curry Flow 10, Stephen becomes just the ninth athlete in history to release ten signature shoes and the first Under Armour athlete to reach this landmark. Since the launch of the Curry 1, Stephen has achieved countless accomplishments, many of which have taken place with his signature shoes on his feet – from taking home the 2017 title in the fan-favorite More Dimes Curry 4, to celebrating a decade in the Bay Area with the Oakland Curry 6, to crushing the all-time three-point record in the 2974 Curry Flow 9. 

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INNOVATION AT ITS FINEST – THE 10TH SIGNATURE SHOE

 

Building on the successes of Curry Brand’s past two signature models, the Curry Flow 10 optimizes both UA Flow and UA Warp 2.0 technologies to enhance on-foot feel by making the shoe feel lighter and more breathable. The elevated Warp 2.0 technology features strategically placed tapes of varying widths on the upper, placed according to highest stress loads during Stephen’s hard and fast cuts, to fine-tune on-court movement and create unparalleled support and comfort. With a thicker midsole and sock liner, Curry Flow 10 moves the needle on cushion and stability. The enhanced on-foot feel also comes with hidden details to commemorate the milestone, such as the elongated X found on the bottom of the shoe and easter eggs in each colorway for sneakerheads to enjoy.

   

“As always, when designing the Curry 10, we were looking at how we can make the shoe a grippier, lighter and more breathable, all while increasing stability and not sacrificing the look and feel that Stephen has come to love and need on the court,” said Spencer Hawkins, Senior Designer, Footwear at Under Armour. 

Curry 10 Flow Sole
Curry Flow Side

BEHIND THE COLORWAYS

 

Stephen was first spotted in the Iron Sharpens Iron colorway of the Curry Flow 10 at this year’s Curry Camp, an iconic look first debuted with the Curry Flow 2. Drawing from Proverbs 27:17, which proclaims, “as iron sharpens iron, so one person sharpens another,” the colorway honors the people who have helped Stephen throughout his record-breaking career.  

 

“With the Curry 10, it’s a great moment to reflect on the journey and bring back some iconic colorways or moments – case in point, the Iron Sharpens Iron colorway,” said Stephen. 

“Throughout the journey of the 10, we’ll hit a lot of different moments—from the 1s to the 4s to the 7s to the 2s. It’s a great way to reflect and have gratitude and appreciation for how far we’ve come.”

Stephen Curry

Stephen Curry Practicing in Curry Flow 10

Each of the Curry Flow 10 colorways reimagine looks Stephen wore during important moments throughout his career and honors the people and places most important to him. In addition to Iron Sharpens Iron, the first handful of Curry 10 releases include Sour Then Sweet, Northern Lights, More Magic, Curry-Fornia and Treasure Island, with more exciting colorways to come in 2023. 

 

  • Sour Then Sweet builds on the Sour Patch Kids collection first debuted with the Curry 7, paying homage to Stephen’s ‘sour then sweet’ mentality on the court and his undeniable sweet tooth. The colorway offers a provocative patch pattern with encrusted synthetics that mimic the texture of the candy. 

  • Northern Lights, which first launched with the Curry 2, has long been a crowd pleaser and is often seen on Stephen’s feet during the holiday season. The reimagined Curry Flow 10 colorway includes reflective materials and evolved fade executions. 
  • More Magic, which debuted on the popular Curry 4, pays homage to the Lunar New Year with an iridescent design and honors the magic that Stephen creates on the court. When the colorway first launched, only a limited quanity was available, so bringing back this sough-after colorway allows fan everywhere another chance to grab some of Stephen's magic. 
  • Curry-Fornia celebrates everything that the state of California means to Stephen and his many accomplishments in the region, including becoming the basketball player with the most  championship rings. Heavily designed in blue, the shoe celebrates the many iconic moments that Stephen has had as part of Dub Nation. 
  • Treasure Island was born from the idea of finding something and creating a treasure out of it. The colorway also reflects Treasure Island itself, which connects San Francisco to the East Bay, honoring the Warriors' move from Oakland to San Francisco.

 

Alongside the Curry Flow 10, Stephen will also create new FloTro and Retro styles of these models that carry significance, allowing fans to relive his career journey alongside him. In the spirit of recognizing historic milestones, these shoes celebrate the past while using innovative technologies and eye-catching silhouettes to change the future of the game.  

 

The reimagined sneakers are designed to mimic the geometry and visual of the original shoe with the addition of enhanced performance. The Curry FloTros are built on the UA Flow foam platform, while the Curry Retros feature a familiar look, replicating original styles that fans may not have been able to get their hands on at the time. Just as Stephen’s game has elevated since he first wore these shoes, both the Retro and FloTro models feature premium materials to level up the Curry line. The Retro and FloTro styles that fans can expect to see launching in the coming months include: 

 

  • Curry 1 Retro in Sour Patch Kids colorway 

  • Curry 2 Retro in Iron Sharpens Iron and Northern Lights colorway 

  • Curry 4 Retro in More Magic colorway 

  • Curry Low FloTro 1 in Sour Patch Kids and Northern Lights colorway

Stephen Curry Portrait
Stephen Curry Playing in Curry Flow 10

Changing the game for good

 

While the launch of Curry Flow 10 marks a significant moment in the footwear space, it also celebrates nearly a decade of Stephen and Under Armour changing the game for good. From court refurbishments to training coaches, to providing the equipment necessary for youth to get out and get active, Stephen has stopped at nothing to see the next generation of athletes succeed. In the two years since launching Curry Brand, Stephen and Under Armour have refurbished nine courts around the world and positively impacted more than 43,000 youth – almost halfway to Curry Brand’s goal of impacting 100,000 youth and renovating 20 safe places to play by 2025. 

Curry Camp 2022

Curry Camp 2022

Boys & Girls Clubs of Long Beach Court Refurb

Boys & Girls Clubs of Long Beach Court Refurbishment

“Over the years, the conversation with Stephen has evolved – 10 years in, he’s more dialed in than ever on growing Curry Brand, zeroing in on innovation, and making an impact in the basketball community, and beyond,” said Tom Luedecke, Design Director, Footwear Innovation at Under Armour. “I know I speak for everyone at Under Armour when I say we could not be more excited for what’s next.” 

 

Reflecting on the past 10 years, Stephen said, “When it came to partnering with Under Armour, it was about the team and the opportunity to develop and establish a sustainable signature business that would reflect who I am and celebrate amazing moments along the way. It was an opportunity to bet on myself and build something from scratch.” Under Armour congratulates Stephen on this remarkable milestone as he continues to shape sports culture through game-changing innovation and eye-catching designs. 

 

The Curry Flow 10 will soon be released in a variety of colorways that pay homage to past styles, starting with the drop of Iron Sharpens Iron on October 21 on currybrand.com. Stay locked on @currybrand for more releases in the coming months. 

 

Curry Flow 10 Product DNA 

  • UA WARP upper technology provides enhanced comfort & control throughout dynamic basketball movements 

  • Half-bootie upper lining for superior fit, comfort & lockdown 

  • TPE-blend sockliner with low compression set for energy return & longevity 

  • UA Flow cushioning technology is super-light, bouncy & provides insane grip 
  • Internal midfoot shank adds support & stability to every move 
  • Durable UA Flow outsole provides better court feel so you can cut & stop/start faster than ever before 
  • Weight: 12.5 oz 

  • $160.00 USD 

Curry flow 10 colorway drops

 

11/11: Sour Patch Kids is the only colorway collaboration that Curry Brand has done twice, honoring Stephen’s love for the sour-then-sweet treat. While the fun and playfulness of the candy inspired designs originally featured on the Curry 1, the brand’s first official collaboration with Sour Patch launched in 2019 with the drop of the Curry 7. On the Curry Flow 10, the Sour Patch Kids design is the culmination of past models, taking design inspiration from the colorful candy and infusing it into the patch pattern of C10. 

Sour Patch Kids Curry Flow 10
Sour Patch Kids Curry Flow 10
Sour Patch Kids Curry Flow 10