Stephen Curry Armours Up for the 2023-24 Basketball Season

When the 3-point all-star star requested more compression sleeves to support an injury, Under Armour answered the call in less than 24 hours
Stephen Curry

Photo by Rocky Widner/NBAE via Getty Images

Nearly a year ago, Golden State star and Curry Brand President Stephen Curry suffered an injury to his left shoulder while facing off with Indiana. After sitting out eleven games with the injury, he returned to the court donning a new performance accessory – a full shoulder sleeve, now a signature feature of Curry’s gameday attire.  


The innovative compression sleeve, initially created by Golden State’s training team, provided shoulder support and warmth, helping Curry feel safe and secure on the court. He subsequently reached out to Under Armour to request additional shoulder sleeves for the upcoming 2023-24 basketball season. Within 24 hours, twelve – six black and six white - new custom sleeves were hand-sewn at Under Armour’s innovation lab at its Baltimore headquarters. This is the same lab that developed Under Armour’s award-winning fiber-shed methodology and the technology in the Curry 11 shoe that dropped earlier this month. 


Curry’s custom single-sleeve shoulder shirts feature UA RUSH technology, which contains built-in infrared technology designed to use your body’s energy to help you work harder and fight fatigue. The same technology is available in a wide variety of UA RUSH products serving athletes and consumers around the globe. The single-sleeve shirts are expected to appear in retail in 2024.

UA Innovation Team Sewing
UA Innovation Team
UA Rush

UA RUSH™—our mineralized infused fabric—is designed to help your body fight fatigue for as long as you have it on.

“As one of the greatest athletes in the world, Stephen plays an active role in our industry-leading work to create product solutions for athletes to perform at their best,” said Ryan Drew, Vice President and GM of Curry Brand. “Opportunities to develop bespoke solutions for Stephen is both a challenge and an honor, and our team’s lightning-fast turnaround demonstrates the depth of UA’s love for our athletes.”


Since 2013, Stephen has helped propel product technologies such as UA Charged, UA HOVR, UA Warp, and UA Flow. He is also elevating new and existing categories—from basketball to golf, women, youth, and sportsyle—and advancing Under Armour’s community impact initiatives in the pursuit of empowering the next generation of athletes.


“Engineering stylish products that translate to better performance for athletes on and off the field is what Under Armour does best,” said Kyle Blakely, Senior Vice President of Innovation at Under Armour. “From our innovation lab to the basketball court, we are thrilled to help Stephen prepare for gameday and look forward to cheering him on throughout the season."


Armoured with new sleeves – sewn with love in Baltimore, Maryland – Stephen is ready to take on Phoenix on Oct. 24. And he will have the entire Under Armour team behind him, ready to Fight on Together.