07.22.2022

Inspired by the Court, Built for the Course

NEW CURRY BRAND GOLF COLLECTION PULLS INSPIRATION FROM BASKETBALL AND STREETWEAR TRENDS, DRIVING GOLF FASHION FORWARD

Golf has historically been dominated by male players outfitted in traditional apparel. For the past five years, Stephen Curry has been working to change that by championing inclusivity in the sport and injecting personality-filled apparel to offer a more seamless transition from everyday streetwear onto the course.  

 

The new Curry Brand Fall/Winter 2022 collection includes five pieces that combine the same style elements and assets that propel Stephen on the court with popular, course-ready streetwear to achieve maximum performance. Players will notice the inspiration drawn from a basketball uniform through the collection’s use of monochromatic, head-to-toe uniformity and striking side details. The nods to streetwear show up via splashes of bold prints and trend-driven silhouettes. At the core of every piece of the collection is performance – from stretchy, quick-drying fabric to wind-resistant material and comfortable knits, the collection helps golfers perform at their best without sacrificing style.  

Curry Polar Polo

Curry Polar Polo

Curry Utility Vest

Curry Utility Vest

Curry Limitless Shorts

Curry Limitless Shorts

For example, the Hooded Golf Shirt is a new take on cold weather golf clothes meant to replace a polo and mimic the comfort of a basketball warmup shirt. The polos, Limitless and Polar, offer stretch without the use of spandex, and the Utility Vest provides functional pockets for holding spare balls and tees. The Limitless shorts offer a vanished bottom and leverage knit fabric for fast-drying comfort. 

“This collection challenges some of the typical golf outfitting and pushes it a little bit further, We’re bringing the details you typically see in the basketball space into a traditional golf environment, and with that comes a collection that feels just as good on the course as it does off.”

Nathan Todd, Design Director of Performance Essentials at Under Armour

Because of his involvement in the sport, Stephen has experienced firsthand the importance of inclusivity and continues to strengthen his commitment to helping underrepresented athletes gain better access. Stephen recently launched Underrated Golf alongside the American Junior Golf Association, which provides a free golf tour for underrepresented players. Under Armour and Curry Brand are the exclusive apparel and footwear providers for Underrated Golf, supporting its mission to increase the participation numbers amongst competitive golfers from diverse communities. The first of four events on the Underrated tour took place last month and featured 60 players aged 12 to 18.

“I’m excited about where we are right now, excited about the future, excited about all the people that are stepping up to support this mission, and I’m more excited for the student athletes who are going to reap the benefits now and in the future.”

Stephen Curry at the 2022 Howard Golf Bisons at the Beach Fundraiser

In 2019, Stephen announced his commitment to fund the Howard University golf program for six years to help advance the team into Division I competition. In May of this year, the men’s golf team took home the prestigious championship title at the 2022 PGA Works Collegiate Championship.  

 

This collection drop marks the fifth golf apparel release from Stephen and Under Armour and third under the Curry Brand portfolio. The full collection is available today at currybrand.com