Under Armour About UA

LOVE ATHLETES

Make things that
make them legendary.
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STAND FOR EQUALITY

United we win.
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FIGHT ON TOGETHER

Adversity fuels
victory.
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CREATE FEARLESSLY

Dare to lead.
Never follow.
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ALWAYS CONNECT

Live at the center
of the consumer's life.
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STAY TRUE

Completely honest.
Perfectly imperfect.
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THINK BEYOND

Better athletes
in a better world.
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CELEBRATE THE WINS

Take time
to take pride.
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