Under Armour About UA

Brand

OUR VALUES DEFINE US.
UNITE US.

These beliefs are the red thread that connects everyone at Under Armour—to the brand, our customers, athletes, and teammates. Never just words on a page or splashed across a screen, our values are rallying cries. Reminding us why we’re here, fueling everything we do.

LOVE ATHLETES

Make things that
make them legendary.
Learn More

STAND FOR EQUALITY

United we win.
Learn More

FIGHT ON TOGETHER

Adversity fuels
victory.
Learn More

CREATE FEARLESSLY

Dare to lead.
Never follow.
Learn More

ALWAYS CONNECT

Live at the center
of the consumer's life.
Learn More

STAY TRUE

Completely honest.
Perfectly imperfect.
Learn More

THINK BEYOND

Better athletes
in a better world.
Learn More

CELEBRATE THE WINS

Take time
to take pride.
Learn More

Find out more about UA

NEWSROOM

Under Armour Third Quarter 2020 Results

"Our third-quarter results reflect considerably better than expected performance due to higher demand and our strong execution, especially in North America," said Under Armour President and CEO Patrik Frisk. "We believe that the critical mass of our transformational challenges is behind us, and we remain sharply focused on operational improvements and financial discipline to accelerate strategies to create sustainable, long-term growth for the Under Armour brand and our shareholders."