Under Armour and University of Notre Dame Logos

Under Armour and Notre Dame March On Together

The powerhouse duo has solidified their iconic partnership for another 10 years of supporting student athletes on and off the field.

It has been nearly a decade since Under Armour and Notre Dame joined forces in a partnership that epitomized the union of tradition and performance. With eight national championships and over 30 Olympians over the last ten years, the union has earned a track record for greatness and reputation for excellence.


With the vision to elevate and inspire student athletes, UA and the Fighting Irish have renewed their partnership in an agreement that reflects their shared commitment to authenticity, innovation and achievement.


Over the next decade, Under Armour will work with Notre Dame to co-create customized uniforms, footwear and apparel for the university’s 26 varsity teams. The innovations that pay homage to Notre Dame’s distinguished heritage and elite reputation provide best-in-class touches to outfit players to bring their best. UA’s innovation and design teams are already hard at work finalizing new football uniforms for the Fighting Irish that are unique to the collegiate landscape and feature first-of-their-kind embellishment and trim innovations. 

“At Under Armour, we love athletes and partnering with Notre Dame is a tremendous point of pride for our brand. As an original innovator in performance apparel, it’s an incredible honor to watch our gear support these athletes in every phase of their journey, from the field to the classroom, to national championships and beyond."

Kevin Plank, Executive Chair & Brand Chief for Under Armour

Notre Dame Men's Lacrosse Team Celebrating

Notre Dame celebrates winning the 2023 NCAA Men's Lacrosse Championship title. 

The next chapter of Under Armour and Notre Dame’s partnership, which is rooted in brand authenticity and a relentless drive to be better on and off the field, will focus on deepening brand alignment through student-athlete engagement. By facilitating opportunities for student athletes to have hands-on involvement in Under Armour’s innovation and design processes, the company will create personalized product solutions and grow brand love while exposing students to various business functions within the apparel, footwear and accessories industry. 

“For the past eight years our commitment to excellence and Under Armour's tradition of innovative performance wear have combined to produce a period of unrivaled competitive success for Notre Dame Athletics. We look forward to the next decade of success working alongside our teammates at Under Armour, while also opening up new opportunities to help our student-athletes perform at the top of their game both on and off the field."

Jack Swarbrick, University Vice President and James E. Rohr Director of Athletics

Notre Dame’s rich athletic tradition is complemented by its high-achieving academic programs, presenting an opportunity for collaboration beyond the field of play. Through customized gear designed to meet needs of student athletes around the clock, Under Armour is committed to helping students perform at their best not only on the field, but in the classroom. Additionally, UA is exploring opportunities to expose students to research and career development opportunities across the business.

“Under Armour works relentlessly to partner with institutions that share our values and our love for athletes – and we know we have that collective vision in Notre Dame. The next decade of our union between Notre Dame and Under Armour will allow us to continue our legacy of supporting the next generation of athletes.”

Sean Eggert, SVP, Global Sports Marketing at Under Armour

This storied partnership has an exciting future ahead. On behalf of the next generation of Notre Dame’s student-athletes, alumni and fans around the world, UA and the University will march on together, united by a relentless pursuit to be better.

Notre Dame Women's Soccer
Notre Dame Football