Minnesota Vikings wide receiver and Under Armour athlete Justin Jefferson returned to his alma mater, Destrehan High School, on Thursday, February 6, to host a community event designed to inspire and empower the next generation of athletes.
The event brought together 100 middle school students, aged 10–13, from four local schools for an unforgettable afternoon filled with excitement, learning, and community. The schedule included the latest Under Armour product for students, a football clinic led by USA Football, including U.S. National Team QB Darrell “Housh” Doucette and fellow Destrehan alum and NFL Legend Ed Reed, and a special surprise and delight moment where Jefferson personally handed out custom gear to each participant. The day wrapped up with dinner, food trucks, a live DJ, and branded giveaways.
"Sports teach you so much more than just how to play a game—they teach you hard work, dedication, and how to overcome challenges.
My competitive nature on the field drives me in everything I do, and I’m always studying great players to keep improving. It’s about striving to be better every day and using the lessons from sport to grow both on and off the field. That’s why giving back to the community that shaped me is so important. I want to inspire kids from where I grew up to dream big, work hard, and know they can achieve anything they set their minds to."
Justin Jefferson
Professional Football Player and UA Athlete
The event underscored Under Armour’s commitment to breaking down barriers that prevent youth from engaging in sports. From the rookies to the seasoned veterans, Under Armour has always put the athlete first, inspiring them with performance solutions they didn't know they needed and can’t imagine living without.
From its origins on the field to today, the brand has demonstrated its focus on making athletes better, meeting real needs with innovative performance solutions that enhance each competitor's ability to perform.
"Sport is more than a game – it’s a catalyst for confidence, collaboration, and mental well-being. At Under Armour, we see sports as essential, not extracurricular. We’re proud to partner with Justin Jefferson to make an impact and create a world where all youth have access to play. Collaborating with our athletes and communities to reach these goals means everything to our brand.”
Flynn Burch
Director, Global Community Impact
Through initiatives like this, Jefferson, Under Armour and USA Football are working together to inspire young athletes and demonstrate that everyone deserves the chance to play, compete, and grow through the power of sport.
"The partnership between Under Armour and USA Football goes far beyond just apparel – it's about expanding the game and creating opportunities at every level, from grassroots to our elite National Teams.
This was an amazing opportunity for us to team up with Under Armour and Justin Jefferson to give back to the youth of New Orleans as we work together to elevate and grow the sport of flag football in anticipation of its Olympic debut at the 2028 Summer Games in Los Angeles. USA Football is dedicated to fostering the growth of the game through safe, fun, and inclusive environments, ensuring everyone has the chance to experience football and develop a lifelong passion for the sport."
Joe Banach
Director, Corporate & Strategic Partnerships, USA Football
Under Armour is proud to announce the signing of Denmark’s Rasmus Neergaard-Petersen, one of the DP World Tour’s brightest emerging talents, who will wear the brand’s performance apparel and footwear on and off the golf course in 2025.
To mark the launch of the second iteration of Under Armour’s award-winning Infinite Elite franchise, UA hosted over 50 running guests from 9 EMEA markets in the growing health and fitness hub of Dubai in the UAE.
Under Armour is set to host its 17th annual UA Next All-America Game Week in Orlando, Florida, gathering 24 of the top high school volleyball players and over 170 of the nation’s best high school and middle school football players for the event, which will take place on January 1st and 2nd, 2025, and will be broadcast on ESPN. This year, Under Armour will celebrate the occasion by introducing the first-ever UA Next All-America collaboration, designed in partnership with Southern California-based artist Joshua Vides. Under Armour is set to host its 17th annual UA Next All-America Game Week in Orlando, Florida, gathering 24 of the top high school volleyball players and over 170 of the nation’s best high school and middle school football players for the event, which will take place on January 1st and 2nd, 2025, and will be broadcast on ESPN. This year, Under Armour will celebrate the occasion by introducing the first-ever UA Next All-America collaboration, designed in partnership with Southern California-based artist Joshua Vides.
The Naval Academy Athletic Association and Under Armour announced December 11, 2024 the extension of their partnership in a multiyear agreement. The Naval Academy Athletics Association has one of the largest athletic programs in the country with 36 varsity intercollegiate teams. Their commitment to developing Midshipmen morally, mentally, and physically, perfectly aligns with Under Armour’s grit and determination to make athletes better.
In honor of the historic and iconic local rivalry between Baltimore City College and Baltimore Polytechnic Institute, Under Armour has partnered with lifestyle retailer and Baltimore community champion DTLR to co-create new school spirit Rivalry Packs. Dating back to 1889, the City vs. Poly rivalry is one of the oldest high school football rivalries in the United States, and one of Baltimore’s most highly anticipated sporting events of the year.
Following several limited releases, Curry Brand will officially launch the Curry 12 globally on Friday, October 18, in the ‘Gravity’ colorway.
Under Armour continues to innovate with product solutions for the 24/7 athlete needs, this time with its latest sportswear collection, UNSTOPPABLE. Again demonstrating how Under Armour makes athletes better, both on and off the field.
Introducing the ARMR 037 uniform, the brand’s most innovative American football design to date.
The world of golf is buzzing about Christo Lamprecht. The 23-year-old golfer from South Africa is one of the most promising rising stars in the game. At just 16-years old, Lamprecht won the South African Amateur Championship—the youngest player in history to win it. At Georgia Tech, Lamprecht was All-American three times, 2024 Atlantic Coast Conference Player of the Year, the winner of three collegiate titles, and ended his senior year as the top ranked amateur player in the world. Now, Christo Lamprecht has decided to turn professional—and join Under Amour’s golf roster.
Under Armour has embarked on a new era of sportswear with its evolved collection, Unstoppable, for FW24 and beyond, announcing its commitment to building a sportswear offering that supports athletes off the pitch. Using premium performance materials and featuring fresh and stylish silhouettes, UA Unstoppable is designed to meet the 24/7 performance needs and style expectations of the modern athlete.
Under Armour and UA Next have reached a significant milestone in youth sports in Mexico by hosting a special flag football clinic exclusively designed for young female athletes eager to pursue their athletic dreams.
On Saturday, August 3, Under Armour and Project Rampart are hosting a community event at UA’s Tide Point campus to help you get ready for the fall 2024 athletic season.
Under Armour’s support for the military community knows no limits. For years, the brand has remained committed to positively impacting active-duty service members, veterans, and their families. One of the ways this comes to life is through Under Armour’s continued support of the annual Department of Defense Warrior Games.
Keisei Tominaga made quite a splash as a breakout star on the NCAA basketball scene this past season.
USA Football, the sport’s governing body in the United States and the organization responsible for creating and leading the U.S. National Teams, and Under Armour, the innovative performance brand, today announced a multi-year partnership through the 2028 Summer Olympics in Los Angeles. The partnership aims to allow every athlete to participate, ultimately growing the game of football.
In celebration of Pride 2024, Under Armour is turning its attention to the playing field with a campaign spotlighting three inspiring voices of Division 1 athletes from the LGBTQ+ community.
After 15 impressive years of playing professional soccer, Kelley O’Hara has announced her decision to retire.
Surrey-based Kris Kim, who starred in Europe’s victory at last year’s junior Ryder Cup, will compete in Texas against some of the best players in the world, with the field at the CJ Cup Byron Nelson at TPC Craig Ranch also including former number one and fellow Under Armour athlete Jordan Spieth.
Under Armour continues its commitment to growing its elite football roster by signing Tottenham Hotspur and Spain National Team player Pedro Porro. Porro joins an exciting roster of Under Armour top-tier players, including Antonio Rüdiger (Real Madrid), Malick Thiaw (AC Milan), Eddie Nketiah (Arsenal) and Fermin Lopez (FC Barcelona).
De’Aaron Fox is the face of a new campaign for Under Armour with partners Foot Inc., reintroducing the UA Phantom 1
On Monday, April 15th, Under Armour Athlete Sharon Lokedi finished second in the Boston Marathon during her race debut with a run time of 2:22:45, just 0:00:08 behind first. In 2022, Lokedi became the fourth woman to win the New York City Marathon in her race debut and followed that with a third-place podium finish in 2023. Traditionally specializing in the 5K, 10K, and half marathon distances, the New York City Marathon was Lokedi’s first. Now, she’s podium finished her third marathon for a 3/3 streak using the same combination of all-star preparation and performance outfitting. This year, Lokedi wore the second iteration of Under Armour’s award-winning marathon racing shoe— the UA Velociti Elite 2—and trained under Stephen Haas and Pat Casey with UA Mission Run Dark Sky Distance.
Under Armour continues to push the boundaries of innovation as it develops products that athletes cannot live without. It’s already been a busy year for Under Armour but the performance brand isn’t stopping now—Under Armour is excited to introduce the UA StealthForm Hat, a foldable travel-friendly hat engineered to fit your head, breathe easy, and wick sweat all year round. The hat is anatomically molded with seamless construction for a custom fit—and, with its unstructured design, it’s washable and completely packable, snapping back into shape with no creases with ease. Smash it in a ball and it bounces right back. This is the hat only Under Armour could make.
Under Armour has been providing AJ with leading performance solutions in and out of the ring since 2015, supporting him on his journey to become a two-time unified heavyweight world champion over the last eight years. Ahead of his ‘Knockout Chaos’ clash with heavyweight mixed martial artist and professional boxer Francis Ngannou, Under Armour marked the renewal of their long-term partnership with the release of an AI sports commercial with AJ, entitled ‘Forever Is Made Now’.
Under Armour welcomes Mexican soccer player and current La Liga MX champion Sebastian Cordova to its athlete roster. Córdova, who also plays for Mexico’s National Soccer Team, will be part of the brand’s soccer campaigns in both Mexico and the Hispanic markets in the United States.
The new HeatGear OG utilizes the fit and fabric of the 1996 apparel – it’s thicker, more compressive, and ultra-cooling. This iteration brings Under Armour’s learnings and the needs of a new generation of athletes to life within the iconic cut of the original HeatGear.
The Army–Navy football game, presented by USAA, an enduring and cherished tradition in American sports, is about to see its 124th match-up. This epic showdown not only symbolizes the fierce rivalry between two of the nation's most esteemed military academies but also serves as a poignant reminder of the camaraderie and shared commitment of these future leaders in uniform. Under Armour, renowned for its innovation in athletic apparel, will once again partner with the Navy football team to outfit the Midshipmen.
As the women’s basketball teams from two Under Armour-sponsored schools—The University of South Carolina and The University of Notre Dame—go head-to-head in the Oui Play Classic in Paris, France on November 6, there’s never been a better time to raise awareness and make a statement. Under Armour is partnering with luxury tailor and designer, Richfresh, to elevate these athletes’ off and on-the-court experience by outfitting them in suits fit for the pros.
When Stephen Curry requested more compression sleeves to support an injury, Under Armour answered the call in less than 24 hours.
Scoring 70 points to take home the 2023 WNBA Championship for a second year in a row, UA Basketball Athletes Kelsey Plum and Cayla George led their team to victory with a three to one win in a five game series over New York. Wednesday night’s win cements Las Vegas’ status as the first team to win back-to-back titles since Los Angeles in 2001 and 2002.
Under Armour is thrilled to announce that Jarace Walker— professional basketball player and rookie standout, power forward for Indiana, and familiar face around Under Armour since his high school days—is an official UA athlete. Both Jarace Walker and Under Armour look forward to pulling from a collective experience to chart a new course for up-and-coming athletes.
Six months after Protect This House officially re-entered the global sports vernacular, Under Armour has teamed up with Minnesota superstar wide receiver, Justin Jefferson, and legendary record producer, London On Da Track, to record and release a new iteration of the iconic rallying cry to show the world what it really feels like to be an elite athlete in today’s game.
Top Boy star and football fan Ashley Walters brought the speech to life with his iconic voice, combining the powers of man and machine in an innovative and authentic manner.
Under Armour welcomes Diana Flores, world flag football champion, as a new Global Ambassador addition to UA Athlete roster. Flores is the first flag football athlete to join the Under Armour family and, at 25 years old, is an inspiring example of the resilience and dedication it takes for young athletes to always strive for more.
The biggest stage in the world has arrived for female global football players. Every practice, training session, and qualifier has gotten them to this point with their hopes and hard work laid out for everyone to see. The Women’s World Cup not only showcases the best athletes around the globe but provides a well-earned chance for the world to celebrate their success.
Under Armour, Kelsey Plum and Diamond Miller are ready to turn up the heat in Las Vegas for the upcoming WNBA All-Star Weekend. To celebrate the sport and encourage even more young athetes to get involved in women’s basketball, UA will host various opportunities for fans of all ages to engage with some of UA’s top women’s basketball stars and truly learn what it means to Protect This House.
Back for its 8th year, the elite football camp welcomed 50 of the best juniors and seniors in high school football to one of the most coveted events in the UA Next circuit.
As the confetti settles on a record-breaking women’s college basketball season and the WNBA season tip off gets underway, Under Armour is keeping the momentum of women’s basketball on fire both on and off the court.
At just 22-years-old, Jayde Riviere of Pickering, Ontario, Canada, already has a storied international career and she’s just getting started. She was part of the Canadian gold medal-winning squad at the 2020 Summer Olympics, has represented Canada at the FIFA World Cup, and most recently, has signed with Manchester United FC through to the 2024-25 season.
What are the chances he’d rise to the top of the league? Twenty million to one. Today, Joel Embiid accomplished just that. The seven-foot-tall Philadelphia All-Star was named MVP of the 2022-2023 NBA season, officially claiming the esteemed honor he’s fought so hard for. The three-time MVP nominee and two-time runner-up defeated the defending award winner to take home this season’s title.
Under Armour athlete Anthony Joshua unveiled the home for Under Armour (UA) Next, an athletic programme designed to identify, train, and develop London’s young athletes and sports leaders of tomorrow.
Rüdiger is now wearing the Under Armour Clone Magnetico Pro 2 boot, and the brand is committed to helping him be the best he can be on the football field week in, week out.
Professionals like Jordan Spieth have come to rely on Under Armour for technologies and innovations that provide that extra edge on the greens. As the golf brand for athletes, Under Armour knows exactly what the seasoned pro and the beginner need to take their game to the next level – whether you’re playing at Augusta or on your local course.
With the help of current and future basketball legends Stephen Curry, Kelsey Plum, Aliyah Boston, and Bryson Tucker, Under Armour is bringing back Protect This House.
Under Armour has launched its first UK Brand House at Liverpool ONE in emphatic style. To mark the occasion, Under Armour athlete and dead ball specialist Trent Alexander-Arnold took on the challenge of taking a free-kick to smash open the windows and officially launch the new store.
At Under Armour, ‘Stand for Equality’ has always been a core value, meaning we stand with underrepresented groups, such as the LGBTQIA+ community, year-round and remain committed to creating better representation in sport, around the world, and in our own community.
At its core, Under Armour is an athlete-first brand, creating state-of-the-art products engineered to make competitors better. Driven by a desire to invest in its athletes, Under Armour is joining its UA Basketball players and hoops fans at the 2023 All-Star Weekend in Salt Lake City, Utah to celebrate the best of the best in basketball.
A legendary example of the dedication and focused mindset needed to turn a passion into an accomplished career, Tom Brady took a moment to in an emotional beach-side video to let his fans know that he was "retiring for good."
Back for its 15th year, Under Armour gathered 26 of the best high school volleyball players and top 100+ high school football players in the nation in Orlando, Florida for its annual UA Next All-America Week. Providing a unique mix of world-class experiences and accommodations, access to elite instruction and coaching, and next level competition and exposure for these athletes, the week-long experience provided the next generation of athletes with an opportunity to elevate their mental and physical game.
Under Armour is empowering and motivating athletes everywhere to harness that “Real Tough” mindset and level up to their goals this year by teaming up with three UA athletes who know a thing or two about pushing past their limits. Brooklyn guard Seth Curry, gold medalist and volleyball player Jordan Thompson and Netherlands Track & Field para-athlete Fleur Jong, are showing athletes everywhere how they find their “Real Tough” mindset in a series of inspiring content that provides a rare look at the inner mantras that drive them, the physicality of their training and the unwavering dedication they maintain to perform at their best.
On Sunday, November 6, Sharon Lokedi, of UA Mission Run Dark Sky Distance won the 2022 New York City Marathon wearing a World Athletics-approved prototype of the next iteration of the UA Flow Velociti Elite, with a time of 2:23:23. Traditionally specializing in the 5k, 10k, and half marathon distances, the NYC Marathon was Lokedi’s marathon debut and a celebration of a long journey to compete.
Kelsey’s new partnership with Under Armour is a perfect alignment of two forces that rally for the underdog and believe in the transformative power of sport.
A segment on a sports show. A whisper on the sideline. A post on a social media feed. Athletes experience comparisons everywhere concerning just about anything—their form, their record, their presence on the team. Which All-Star do they most resemble? How does their technique stack up to the Greats? Will they be the GOAT or a bust? Comparisons are no longer used for context, they’re now confused with competition. Combating this long-standing and increasingly toxic trend, Under Armour has created a rallying cry to fuel self-confidence in youth athletes by empowering them to Be The Athlete No One Saw Coming in their latest campaign. Focused on encouraging young athletes to look beyond the comparisons and focus on their biggest competition - the athlete in the mirror - the campaign marks another important milestone in Under Armour’s ongoing mission to make athletes better.
The MLB All Star break is underway, and Under Armour athlete Juan Soto is doing anything but slowing down with his impressive win at the 2022 T-Mobile Home Run Derby Monday night at Dodgers Stadium in Los Angeles.
Across every sport, Under Armour athletes never fail to break boundaries and push limits, and our NBA athletes are no exception. Throughout the 2021-2022 season, each have put their grit, perseverance, and commitment to the sport on full display. With the NBA playoffs kicking off this month, Under Armour has yet another thing to celebrate alongside our athletes: all of our NBA stars – Stephen Curry, Joel Embiid, Nah’Shon “Bones” Hyland, Patty Mills, Seth Curry, Will Barton and Damion Lee – have made it to the first round. “I am always amazed by the sheer grit and determination of our UA athletes, and this NBA season is proof of that,” said Sean Eggert, SVP, Global Sports Marketing at Under Armour. “All of our NBA athletes have all shown up in their own way for their teams, their fans and themselves this season, and UA could not be prouder of each of them.”
“I started playing football because my brother’s coach thought I’d be good at it," said Gordon. "I stayed in football because I want girls to know they can have a future in the sport. Under Armour and I are ready to make a difference. This is going to be a game-changer for women in football, and I feel inspired and ready for what’s next.”
Hyland grew up in a single-parent household with three siblings in Wilmington, Delaware. Bones’ mother Marshay — a constant force of optimism and betterment in his life — kept a close guard on him, always nudging him toward the relative safety of the gym and sports, and away from some of the darker roads available to a young man in Wilmington. His first sport was football, but he switched to basketball at the behest of his mom. “Making sure that he stayed busy was very important to me,” said Marshay Hyland. “He could've easily went the wrong way, so I had to constantly just [guide him] — it wasn't hard to constantly drive him, because he already had that self-motivation. It was just keeping him on a clear path, and making sure that he didn't do what everybody else was doing.” Through it all, Hyland stayed out of trouble by staying in the gym and on the court, dedicating every fiber of his being to becoming a better athlete, becoming a rising star by high school.
Competing on a football field has been Charlotte Kirby’s dream since shortly after she could first pick up a ball. Showing that she belongs on the field with any player her age has served as her motivation ever since. The Gloucester, Virginia, teenager has been interested in football since she was two, playing with her dad and showing signs even at this young age that lesser-contact sports like soccer weren’t for her. She joined her first flag football team when she was only five years old, and a few years later, sought out a full-contact youth team. Upon joining, Charlotte noticed that while she wanted to play as much as any of the other kids, her ambition received a different reaction from coaches. “I heard a lot about the stereotypical girl’s first season, that we’ll say we have fun, then we’ll quit,” Charlotte, now 13, said. “They said I’d end up a kicker, but I’m not a kicker. I like to hit.”
This year's NFL draft is unlike any other in the history of the league. In order to help curb the spread of COVID-19, prospects will be selected virtually by each of the 32 teams. But that’s only what the public will witness. Behind the scenes, prospects have had to train, compete and recover in ways they never have before. Isolated, away from their teammates and training partners, relying on only themselves to push through each repetition and each sprint. But that’s what separates Under Armour from the rest. This is how we train and compete; we do what it takes. Justin Jefferson, Jonathan Taylor and Chase Young share how they’re training and preparing for the moment their names are announced on draft day.
Competition is fuel. Competition is momentum. Competition is what makes better possible. This weekend, the 100 best high school football players in the country will converge on Orlando, Florida for the 13th annual Under Armour All-America Game. The nation’s best of the best will suit up in Under Armour specialty uniforms, designed specifically for high-caliber performance coupled with unmatched on-field swagger. From D-line to receiver, these players will sport the latest innovations from Under Armour football. The striking uniforms feature a neon camouflage design within the numbers and along the pant-side that represent the warrior spirit that landed each player a spot on the coveted squad.
The Notre Dame Fighting Irish will take the field at the Cotton Bowl in Arlington, Texas on December 29, reaching a milestone for the program and putting Under Armour innovation on its grandest stage ever. Notre Dame’s first College Football Playoff appearance also marks the first time that Under Armour will be represented in college football’s premier showcase, debuting their latest uniform design construction: ArmourGrid. Three years ago, Under Armour’s design team decided to punt everything the sports world had come to expect from football uniform design and start from scratch. As the game had evolved, uniform design needed to move with it. For a long time, uniforms had been baggy and flowing, loose for the sake of air flow. Then, with the revolution of HeatGear®and ColdGear®, the entire industry moved toward stretch, incorporating body-hugging materials that molded to equipment. This remained the standard until the innovators at Under Armour decided to rethink the whole process. After countless conversations with coaches, equipment managers and players, they honed in on the modern athlete’s most essential needs: Make it lightweight. Make it breathable. Make it indestructible. Make it unstoppable.
Finishing 12-0 in the regular season, the Fighting Irish have punched their golden ticket to the College Football Playoff as they prepare to face Clemson in the Cotton Bowl. A spotless resume with wins over teams from six different conferences - including ranked opponents Michigan, Syracuse and Northwestern - while criss-crossing the country has delivered Notre Dame a well-deserved No. 3 seed. Every opponent gave it their best shot but, with determination and teamwork, the Fighting Irish triumphed time and again, reminiscent of great Notre Dame teams of the past.