Under Armour Newsroom

08.31.2018

REACT AND PIVOT TO THE BEAT

Under Armour and JBL add to their UA® Sport Wireless Headphone portfolio

REACT AND PIVOT TO THE BEAT

Under Armour and JBL add to their UA® Sport Wireless Headphone portfolio

Music is an integral part of training, whether in the gym or outdoors at mercy of the elements. Each step of a run and set of squats is powered by the beat pumping through your headphones. Powerhouse brands, Under Armour and JBL, are expanding the UA® Sport Wireless headphone product line with two new options, UA® Sport Wireless React and UA® Sport Wireless Pivot – Engineered by JBL.

The UA® Sport Wireless React are built to stay in place during short and long distance runs or workouts with their lightweight, in-ear design.
The UA® Sport Wireless React are built to stay in place during short and long distance runs or workouts with their lightweight, in-ear design.

Both headphones feature lightweight, aluminum earbuds, Sport Flex Fit Ear Tips, durable fabric cords and UA Stormproof waterproof technology with IPX7 rating to withstand sweat in the gym and precipitation for the adventurous athlete with battery that lasts a full nine hours.

The UA® Sport Wireless Pivot's over-ear hooks provide security and support for intense circuits.
The UA® Sport Wireless Pivot's over-ear hooks provide security and support for intense circuits.

In addition to JBL Charged Sound, Bionic Hearing is also incorporated into both models, a unique JBL sound and mic technology that allows athletes to hear their surroundings with two sound technologies – TalkThru and Ambient Aware. TalkThru Technology lowers music and amplifies speech with a touch of a button to allow quick conversations with a workout partner between sets. AmbientAware allows you to continue to listen to your favorite workout track, but amplify your surroundings so you can stay safe.

Ultimately, both headphone innovations were built directly from consumer feedback and athlete insights that declared the importance of a secure fit and the ability to withstand the elements, when they make their headphone purchases.

“Based on feedback directly from athletes about running and training, we know that headphone fit and durability are critical. We worked with JBL to enhance the fit of the earbuds to make sure they stay secure during the most dynamic workouts and took it a step further by adding UA Stormproof waterproof technology with an IPX7 rating to stand up to severe sweat or outdoor rain,” said Jim Mollica, Senior Vice President of Digital at Under Armour.

UA Sport® Wireless React and UA® Sport Wireless Pivot – Engineered by JBL will be available on JBL.com and UnderArmour.com during the 2018 Holiday season for $139.95/€149 in black and white.