Under Armour Newsroom

11.07.2018

BLOOD, SWEAT, RESPECT

New Project Rock Collection with Under Armour Honors Our Nation's Bravest and Finest

BLOOD, SWEAT, RESPECT

New Project Rock Collection with Under Armour Honors Our Nation's Bravest and Finest

Under Armour and Dwayne Johnson have spent the past few years creating one of the strongest partnerships in the world. It’s easy to see why – both brand and icon approach every day of work as an opportunity to grind and get better. Never satisfied with yesterday, both are always looking forward. Taking that mindset of WILL and inspiration to the masses with training products unlike anything else on the market, Project Rock has created a movement of people who aren’t afraid to work hard to reach their goals.

The partnership goes beyond product and training, though. Dwayne and Under Armour have a shared respect for first responders and the incredible men and women of the United States military – everyday citizens willing to sacrifice everything for the greater good of their brothers and sisters. This Veterans Day, Dwayne and UA are launching the newest capsule from the Project Rock collection as part of the UA Freedom initiative.

The new Project Rock Veterans Day collection is an official part of UA Freedom - as designated by the UA logo surrounded by 13 stars on the product - and will continue to support and grow resources and opportunities afforded to military, first responders and their families through the program
The new Project Rock Veterans Day collection is an official part of UA Freedom - as designated by the UA logo surrounded by 13 stars on the product - and will continue to support and grow resources and opportunities afforded to military, first responders and their families through the program

Under Armour’s UA Freedom initiative started in 2010 with a singular mission to support and inspire the brave men and women dedicated to serving and protecting our country, every day. In 2018 alone, UA has provided over $1 million in resources to military, first responders and their families within four core areas: education, activity, mentorship and service. 

To honor the 100th Anniversary of the end of World War I, this Project Rock Veterans Day collection is inspired by the hardest working men and women in America and will support Team Rubicon, a veteran service organization that utilizes the unique skills of combat veterans to aid in disaster response. It’s just one example of Dwayne and Under Armour’s combined efforts, past, present and future. 

A throwback to a traditional military aesthetic, the collection is dominated by olives, blacks and greys across a number of men’s and women’s training apparel styles, including joggers, performance tees and fleeces.

Emblazoned with Dwayne’s motto of “Blood, Sweat, RESPECT,” the apparel speaks to the sacrifices and bravery of those selfless individuals who fight to protect our freedom

The capsule features all new colorways of the two most popular Project Rock pieces over the last year. A camo colorway of the Project Rock 1 brings a new, strong silhouette to the hardest working training shoe in the gym. And the camo colorway of the UA JBL Sport Wireless Train headphones – Project Rock Edition – bring back the groundbreaking over-ear wireless training headphones that have taken gyms across the country by storm. An array of accessories, including a camo backpack duffel and camo water bottle canteen, round out the collection so that anyone can show their pride and support at the gym with product that makes all athletes – whether they’ve been through basic training or are just starting the basics of training – better.