Under Armour Newsroom

12.21.2018

CHRISTMAS IN THE TOWN

Light up the Tree - the Curry 6 Is in Oakland for the Holiday

CHRISTMAS IN THE TOWN

Light up the Tree - the Curry 6 Is in Oakland for the Holiday

Oakland is a community, first and foremost. People united by their love and respect for the Town, and a willingness to help each other. Stephen Curry has committed to the community over his 10 years in Oakland, and is a beloved local figure because of it. In fashion and footwear customizer and entrepreneur Devlin Braswell, Stephen has found a collaborator with the same desire to invest in the youth of Oakland.

Braswell, also known as Dee-Nyce, is founder of Oakland-based boutique Fly Boys Couture Club (FBCC) and knows how a safe space and a mentor can lift a community. Last year, he decided to host a recurring class called FBCC Kids, for youth aspiring to join the world of sneaker and fashion design. In the classes, youth learn about shoe construction and the many techniques and materials they can use to put their own mark on a shoe. When Stephen approached him to customize the Curry 6 Christmas in the Town colorway, Dee-Nyce had a brilliant idea to let the imaginations of the youth from his class drive the design.

Brooklyn and Joaquin, participants in the FBCC Kids customization class, showcase drawings that inspired the new Curry 6 colorway
Brooklyn and Joaquin, participants in the FBCC Kids customization class, showcase drawings that inspired the new Curry 6 colorway
This drawing by Joaquin and Jeremiah is featured on the insole of Curry 6 Christmas in the Town colorway
This drawing by Joaquin and Jeremiah is featured on the insole of Curry 6 Christmas in the Town colorway

When Dee brought the challenge to his class of 12 children, ages 8 to 13, they leapt at the opportunity and built a creative direction that surprised even him.

They began by brainstorming about symbols of Christmas, which led to the classic image of snow. While it doesn't snow in the greater Bay Area, the children brought up Lake Tahoe as the closest location they could travel to with their families to enjoy a white Christmas. Wanting to create a Christmas colorway that could be worn year-round, they then honed in for the inspiration of Lake Tahoe, with the white snowcaps of surrounding mountains floating far above the icy blue lake. This iconic scenery is reflected in the colorway's pristine white upper and the blues of the midsole and outsole. The kids also loved the connection to Carolina blue, knowing Stephen spent his Christmas holidays in North Carolina when he was their age. 

The sole of the shoe is adorned with unique snowflakes, representing the personalities of each kid in Dee-Nyce’s class. The insole features the students' actual drawings of snowflakes, and on the heel of the insole sits a holiday-themed Oakland tree drawn by two of the students. Adorned with lights and basketball ornaments, this Town tree is a fitting tribute to the man who has led the resurgence of Oakland professional basketball.

A snowflake drawing that inspired the outsole of the Curry 6 Christmas in the Town colorway
A snowflake drawing that inspired the outsole of the Curry 6 Christmas in the Town colorway
"Stephen is an icon in Oakland. He's grounded in this community and we consider him one of our own. So, when he approached me to help him create a Christmas colorway for the Curry 6, I knew it had to be authentic to him and the Bay. The best way to do that was to go to the kids here who look up to him every day."
- Dee-Nyce, Sneaker Customizer

Featuring best-in-class traction and an unmatched balance of stability and cushioning, with a full length speed plate and innovative HOVR cushioning technology, the Curry 6 is made to support one of the most unique athletes on the planet.

The Curry 6 Christmas in the Town colorway retails for $130 USD. It will be available in limited quantities beginning December 22 at the SC30 X Oakland pop-up shop in downtown Oakland on 9th Street at Broadway (472 9th Street). Additional pairs will release December 26 on the UA App at 8 am ET, followed at 10 am ET by UA.com and UA Brand Houses in the U.S., China and South Korea.