From the brand that first revolutionized the athletic wear market in 1996 by introducing sweat-wicking fabric, Under Armour is once again changing the performance apparel game by introducing responsive textiles and gear, scientifically designed to enhance performance.
Under Armour has a 24-hour, 365-day holistic mentality when it comes to training; for an athlete working to reach their full potential, there is much more to tap into beyond moments of training, sweat and competition. UA established itself in the rest and recovery space through product innovations including Athlete Recovery Sleepwear featuring TB12 technology, developed in collaboration with six-time Super Bowl champion Tom Brady. The 2018 Athlete Recover collection was designed in collaboration with leading technology provider Celliant for athletes to wear immediately after an intense workout, beginning the recovery process long before they get home and into bed.
In 2019, Under Armour once again partnered with Celliant to create UA RUSH, a mineral-infused fabric designed to enhance performance, giving athletes that extra edge by recycling the body's energy during moments of performance.
WHAT IS UA RUSH?
UA RUSH is Under Armour's newest performance apparel line, designed to be worn at the time of sweat. This scientifically engineered fabric promotes improved performance and energy return. In simplified terms, UA RUSH is intended to provide the same benefits to the body as an infrared sauna.
Minerals found naturally in the earth are extracted and broken down into active particles, which are then melded together to form a proprietary blend. The blend is then infused into the fibers that are ultimately knit into UA's high-performance fabrics that make up the gear in the collection.
HOW DOES IT WORK?
During performance, the body emits heat. The responsive UA RUSH fabric absorbs that heat and converts it into infrared energy that is re-emitted back into the body. This recycled energy increases temporary localized circulation, promoting improved performance, energy and recovery. When worn, UA RUSH stimulates increased endurance and strength.
Under Armour athletes from around the globe have been training in UA RUSH for their biggest moments. UA will be providing a glimpse into the training experiences of some of the world’s most elite athletes – Stephen Curry, three-time NBA champion and two-time MVP; Kelley O’Hara, world cup champion soccer player; and Anthony Joshua, heavyweight champion of the world– in the form of a documentary launching this summer.
The UA RUSH collection includes men's and women's fitted tees, long-sleeved shirts, leggings and tights, and a sports bra for women. All pieces will range from $45-$100 USD, and will be available for purchase on April 11, 2019 at UA.com, in Brand Houses worldwide, and with select global retailers.
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